24 Sports Marketing, Llc

What 24 Sports Marketing, Llc does

24 Sports Marketing, LLC is a Los Angeles-based digital marketing agency founded in 2022 by Emily Allard, a 2x Hall of Famer and 21-year professional softball player. The firm exclusively serves women's sports organizations — including national associations (AVCA, NFCA, CSCAA), collegiate athletic programs, sports foundations (Natasha Watley Foundation), event operators (Alliance Fastpitch), and select equipment brands (DeMarini) — with a seven-module service portfolio: Email Management, Paid Search, Paid Social, Organic Social, SEO/Website Management, Consulting, and Special Projects. Its technology stack is built on conventional email automation, paid media management, SEO analytics, and social media management tools, with no proprietary platform or AI capabilities disclosed; differentiation is sourced from the team's combined ~45 years of athletic experience and ~25 years of marketing credentials rather than from underlying technology.

The business model is retainer-based, with 3-month minimum contract terms, multi-service bundling discounts, and floor pricing of $1,500/month for email and $1,750/month for special projects. The agency reportedly serves 15+ clients and manages $2.2M in ad dollars, with outcomes documented including a 50% revenue lift for Delta Performance Softball in its first six months as a client, a 686% engagement increase and 189% audience growth for AVCA First Serve 2025, and 1.88 million impressions for the CSCAA Dual Meet Challenge. Go-to-market is direct enterprise sales via email and contact form, typically starting with a consulting engagement and expanding into recurring service channels.

Operationally the firm remains lean: a 3-person leadership team (Founder & CEO Emily Allard, Digital Marketing Manager Saralyn Campbell, Marketing and Growth Strategist Lindsey Barrera) supported by an inaugural summer 2025 Fellowship cohort. The company is a private LLC incorporated in California, bootstrapped with no disclosed funding rounds, and is actively expanding its own marketing channels (bi-weekly newsletter, published case studies, active presence on Instagram, LinkedIn, and X) and client mix beyond nonprofit associations into commercial sports equipment brands.

Name

24 Sports Marketing, Llc

Legal name

24 Sports Marketing, LLC

Website

https://24sportsmarketing.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

24 Sports Marketing is a Los Angeles-based digital marketing agency exclusively serving women's sports organizations — including associations, collegiate programs, foundations, and equipment brands — with retainer-based email, paid media, social, SEO, and consulting services delivered by a team of former athletes.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industries

Sports Public Relations, Communications & Reputation Management (MPAKAKAE), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Women's sports marketing
• Digital marketing agency
• Email marketing services
• Paid media management
• Social media strategy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Monthly Retainer Services: Ongoing retainer-based engagements for email management, paid search, paid social, organic social, and SEO services. Minimum monthly retainers starting at $1,500 with 3-month minimum contract terms.
2. Consulting Services: Strategic marketing consultation with initial onboarding, goal alignment, monthly tracking and reporting. Offered as standalone service or entry point for new clients.
3. Special Projects: One-time or time-limited marketing projects including event marketing, membership strategies, audits, and spreadsheet builds. Fees may be all-inclusive of project duration versus monthly retainers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

24 Sports Marketing is a digital marketing agency that provides seven core service modules — Email Management, Paid Search, Paid Social, Organic Social, SEO/Website Management, Consulting, and Special Projects — to women's sports organizations, collegiate athletic programs, and sports brands. The agency combines domain expertise in women's athletics with data-driven digital marketing tactics under monthly retainer agreements starting at $1,500 with 3-month minimum terms.

Product overview

24 Sports Marketing is a digital marketing agency offering a unified suite of seven service modules: Email Management, Paid Search Management, Paid Social Management, Organic Social Management, SEO/Website Management, Consulting, and Special Projects. The agency specializes in women's athletics, combining athletic experience with marketing expertise to deliver customized, data-driven strategies for client growth. Services are typically offered under 3-month minimum contracts with retainer pricing starting at $1,500/month for email and $1,750/month for special projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Management

Quantifiable outcome

• 50% revenue increase for Delta Performance Softball in first 6 months of partnership
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Playfly Sports: Sports marketing and media company specializing in sponsorship, content, and digital marketing for sports properties, brands, and athletes. Comparable service mix (digital, social, content, strategy) targeting sports organizations and brands, though at much larger scale and with broader sport coverage.
• Hawke Media: Digital marketing agency offering paid media, SEO, social, email, and consulting services on a retainer basis to SMB and mid-market clients. Highly comparable on the retainer-driven digital-services business model, but without the women's-sports vertical specialization.
• Wasserman: Large sports marketing, talent representation, and consulting firm with dedicated women's-sports and brand strategy practices. Comparable in that it sells marketing and communications services to sports organizations and brands, though it operates at materially greater scale across many verticals.
• Octagon: Global sports marketing agency offering athlete representation, brand strategy, content, and digital services to sports organizations and brands. Much larger and broader than 24 Sports Marketing, but directly comparable on the sports-brand-strategy-and-creative dimension, with growing women's-sports practice.
• Wpromote: Large independent digital marketing agency offering paid search, paid social, SEO, and email services across many verticals. Comparable on the digital-marketing-services toolkit (paid media, SEO, email) that 24 Sports Marketing delivers, but as a generalist without the sports specialization.
• The Marketing Arm (Omnicom): Omnicom-owned sports and entertainment marketing agency providing strategy, content, social, and experiential services to sports leagues, teams, and brands. Operates as a broader incumbent within the same sports-marketing-services category that 24 Sports Marketing serves.

Direct peers

• Big Run Group: Boutique sports digital marketing agency offering social media, content, and brand strategy services to sports properties and athletes. Closest comparable in size and offering to 24 Sports Marketing, though with a broader (not women-only) sports focus.
• Paragon Marketing Group: Boutique sports marketing agency providing brand strategy, content, and digital services to sports organizations and brands. Closely comparable in service mix and target customer type to 24 Sports Marketing, with similar scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/24sportsmktg
• Instagraminstagram.com/24sportsmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 Sports Marketing, Llc