Name

Primo RPA

Legal name

PRIMO RPA GLOBAL – FZCO

Website

https://primo-rpa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Enterprise Automation Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

akta.pro secondary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Robotic process automation
• Enterprise automation platform
• Intelligent document processing
• AI agent orchestration
• Workflow automation software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses: Robot-based pricing with predictable license economics. Transparent scaling with low entry thresholds. Annual fees cover support and maintenance including access to New Releases.
2. AI Server Capacity Licenses: Capacity-based licensing for AI Server document processing capabilities, not page-volume based. Allows predictable cost scaling without per-page document fees.
3. Additional Services: Support, maintenance, and other professional services related to the Products provided under separate Orders. Rightholder Deliverables from Additional Services remain owned by Primo RPA.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Primo RPA provides an on-premise enterprise agentic automation platform combining robotic process automation (RPA) with AI-driven document intelligence. The platform comprises six modules — Studio (development environment for no-code, low-code, and full-code automation), Orchestrator (centralized scheduling, queueing, and governance), Robot (execution runtime on Windows and Linux), AI Server (Smart OCR/IDP, multimodal LLM processing, RAG, and Agent Builder), Idea Hub (Center of Excellence workspace), and ART (synthetic and real-user monitoring) — that customers license on a robot-based subscription model for use cases across banking, oil & gas, mining, manufacturing, retail, telecom, and public sector.

Product overview

Primo RPA is an enterprise agentic automation platform combining robotic process automation (RPA) with AI-driven document intelligence. The platform follows a modular architecture with six named components: Studio (development environment for no-code, low-code, and full-code automation), Orchestrator (centralized control plane for scheduling, queueing, governance, and observability), Robot (execution runtime on Windows and Linux), AI Server (on-premise document AI and agent engine for OCR/IDP, LLM text processing, RAG, and autonomous agents), Idea Hub (Center of Excellence workspace for ROI tracking and asset management), and ART (synthetic and real-user monitoring). The platform is designed for regulated, on-premise and hybrid deployments across banking, oil & gas, mining, manufacturing, retail, telecom, and public sector, with a pricing model based on robot capacity rather than per-page document fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Primo RPA Studio Development environment for building Primo RPA automations. Supports no-code (drag-and-drop for citizen developers), low-code (visual conditional logic for analysts), and full-code (C# and Python for engineers) in a single shared project file that deploys to the same runtime. Features visual workflow designer, action recorder, activity library with 100+ native connectors (SAP, Oracle EBS, MS Dynamics, ServiceNow, Salesforce, Workday), UI selector management, debugger, and native Git integration.
• Primo RPA Orchestrator Centralized scheduling, queueing, governance, and observability layer for the entire Primo platform. Manages all robots, agents, and processes from one console. Supports multi-version process storage, priority-aware task queues, transaction-aware delivery with retries and duplicate handling, exchange queues for robot-to-robot handoff, role-based access control with SSO (AD/LDAP/SAML/OIDC), multi-tenancy with full tenant isolation, concurrent licensing, and a structured audit trail. Observed 99.9% uptime in regulated banking deployments.
• Primo RPA Robot Execution runtime for automated workflows on Windows and Linux, attended or unattended. Interacts with desktop, web, terminal, and enterprise applications the way a human user does, including legacy interfaces, Citrix, RDP, VMware Horizon, and virtual desktops. Supports 1,000+ concurrent robots per deployment, 24/7 unattended execution, and encrypted credential storage with compliance-ready audit trails.
• Primo AI Server On-premise document AI and AI agent engine. Features Smart OCR/IDP for document field extraction (trained on ~50 samples without ML team), document classification, AI Text multimodal LLM processing (extraction, summarization, generation over text and scanned images), Expert Systems and RAG for knowledge retrieval with source citations, Agent Builder visual flow builder, and RPA robots exposed as MCP tools. Licensed by capacity, not by page volume. Supports air-gapped deployments.
• Primo Idea Hub Center of Excellence workspace for automation programs. Manages the full automation lifecycle: idea intake and triage with structured templates, TCO and ROI economic estimation, asset passporting for every robot (owner, dependencies, runtime, change history), CoE governance with approval workflows and decision logs, and a lifecycle pipeline tracking automation from idea submission through deployment, active operation, and retirement. Reconciles planned vs. actual ROI from Orchestrator data.
• Primo ART (Application Response Testing) Synthetic and real-user monitoring platform. Runs synthetic transactions 24/7 via four types (browser/headless, HTTP, shell command, RPA-driven desktop) to catch failures before users are affected. Correlates synthetic and real-user signals for unified observability with exports to Grafana, Prometheus, and Datadog. Detects performance degradation and failures with step-level screenshots and evidence. Built on the same engine as Primo RPA Robot, so RPA-driven scenarios can monitor desktop and thick-client applications beyond browser-only tools.

Quantifiable outcome

• 25% broader automation coverage by including Linux systems and document-centric steps previously out of scope
• +9 more outcomes

Named customers1 record

Segments14 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration49 records

AI capability10 records

Feature8 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WorkFusion: WorkFusion is an AI-native automation vendor focused on financial crime compliance, KYC/AML, and document-heavy banking workflows, overlapping with Primo's banking and insurance AI Server capabilities.
• ABBYY Vantage: ABBYY Vantage is an IDP/cognitive document processing platform with RPA integration; it competes most directly with Primo's AI Server for document-centric automation in regulated enterprises.

Broad incumbents

• Pegasystems: Pega is a long-standing BPM/workflow and CRM platform that has extended into RPA, case management, and AI-driven decisioning for regulated industries, overlapping with Primo's enterprise automation + document AI positioning.
• Appian: Appian offers a process automation and low-code platform with integrated RPA, document AI, and case management capability, serving banking, insurance, and public sector use cases similar to Primo's footprint.
• Microsoft Power Automate: Microsoft Power Automate is the productivity-suite-embedded automation platform offering RPA, AI, and workflow capabilities bundled with M365 and Azure. It competes on breadth and price with enterprise IT budgets rather than on verticalized on-prem depth.
• IBM Robotic Process Automation: IBM offers RPA and document automation as part of its broader automation and AI portfolio (Automation, watsonx), targeting large regulated enterprises similar to Primo's banking and oil & gas focus.

Direct peers

• Automation Anywhere: Automation Anywhere offers an agentic automation platform (Automation Success Platform) combining RPA, document AI, and autonomous agents, targeting the same regulated enterprise customer base as Primo across banking, insurance, and shared services.
• UiPath: UiPath is the leading enterprise RPA platform offering Studio, Orchestrator, Robots, plus AI/document understanding capabilities. It is the most direct competitor to Primo and the primary incumbent Primo displaces in tier-1 enterprise deals.
• SS&C Blue Prism: Blue Prism is one of the legacy enterprise RPA platforms (now owned by SS&C), widely deployed in banking and regulated industries. It is among the incumbents Primo most often displaces in platform replacement evaluations.

Regional players

• EdgeVerve AssistEdge: EdgeVerve's AssistEdge RPA platform is heavily deployed across banking, financial services, and GCC/MEA enterprises, making it one of the most geographically and vertically relevant peers to Primo in its core markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primo-rpa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primo RPA