Brand-neu Digital Marketing

What Brand-neu Digital Marketing does

Brand-neu Digital Marketing is a privately held, full-service digital marketing and corporate communications agency founded in 2002 and headquartered in Recklinghausen, Germany, with a secondary office in Berlin. The firm operates under the leadership of Oliver Kranz and serves German-speaking business clients with an integrated portfolio spanning five service pillars: design (web, print, logo, UX/UI, trade show, brand), content and copywriting (editorial, advertising copy, storytelling, ghostwriting, target audience communication), digital marketing (SEO, SEA, social media, CRM integration, employer branding), e-commerce (Shopify and custom webshop development, inventory management integration, sales promotion), and AI & automation (marketing automation, AI agents, intelligent customer service across email, phone, and WhatsApp, and chatbots).

The company's technology stack reflects its role as an integrator rather than a platform builder. It leverages third-party tools including Google Analytics, Google Maps, Shopify, CRM systems, WhatsApp Business, and various social media platforms (Facebook, LinkedIn, Xing, Twitter/X), with GDPR-compliant cookie management via Cookielay. Its AI/automation offerings draw on third-party AI capabilities applied to customer service chatbots, intelligent telephony, knowledge retrieval for sales staff, and automated mailing systems rather than proprietary machine learning models.

Commercially, Brand-neu runs a direct-sales, consultation-led go-to-market model. Prospects initiate contact via website inquiry forms or phone, receive a non-binding initial consultation, and are quoted on customized project work or retainers. Pricing is not publicly disclosed. The client base includes notable enterprise names (Marriott International, Henkel KGaA, BayerSchering Pharma, Thyssen Krupp, DLR, Haufe Lexware, Tengelmann Energie) alongside mid-market and SMB accounts, distributed across industries such as hospitality, chemicals, pharmaceutical, automotive, retail, publishing, consulting, and education. There is no disclosed revenue, headcount, or external funding; the company appears to be independently owned and operated.

Name

Brand-neu Digital Marketing

Legal name

brand-neu digital marketing

Website

https://www.brand-neu.de

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Brand-neu Digital Marketing is a privately held German full-service digital marketing agency founded in 2002, offering design, content, SEO/SEA, e-commerce, and AI/automation services to enterprise and mid-market clients in German-speaking markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing services
• Web design services
• Content creation services
• E-commerce solutions
• AI marketing automation

Headquarters

HQ city

Recklinghausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services - Design: Project-based design services including web design, print design, logo development, trade show design, and brand design. Revenue is generated through one-time project fees for specific deliverables.
2. Professional Services - Content & Copywriting: Content creation services including copywriting, editorial work, advertising copy, storytelling, ghostwriting, and target audience communication. Billed as project work or retainer arrangements.
3. Digital Marketing Services: Ongoing digital marketing services including SEO, SEA, social media marketing, CRM integration, and employer branding. Likely structured as retainer or project-based engagements.
4. E-Commerce Solutions: Webshop development, Shopify system development, marketplace integration, and sales campaign management for e-commerce platforms.
5. KI & Automation Services: AI and automation services including marketing automation, AI agent implementation, intelligent customer service systems, chatbots, and process optimization solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brand-neu Digital Marketing is a full-service German digital marketing and corporate communications agency providing design (web, print, logo, UX/UI, trade show, brand), content creation (copywriting, editorial, storytelling, ghostwriting), digital marketing (SEO, SEA, social media, CRM, employer branding), e-commerce (webshops, Shopify, inventory integration), and AI/automation services (chatbots, AI agents, intelligent phone systems, marketing automation) for B2B clients. Engagements are customized, project-based or retainer, with services spanning online and offline channels.

Product overview

Brand-neu Digital Marketing is a full-service digital marketing agency offering an integrated portfolio of five core service areas: Design (Webdesign, Printdesign, Logoentwicklung, UX-/UI-Design, Messedesign, Markendesign), Content (Text & Redaktion, Werbetexte, Storytelling, Ghostwriting, Zielgruppenkommunikation), Digital Marketing (SEO, SEA, Werbekampagnen, Social Media Marketing, CRM-Systeme, Employer Branding), E-Commerce (Webshops, Shopify development, Warenwirtschaft-Anbindung, Verkaufsförderung), and KI & Automation (Marketing-Automation, KI-Agenten, Intelligente Kundenservice-Systeme, Chatbots). The company operates as a unified service offering rather than a modular software platform, providing strategy, creative, and technical services to help clients acquire and retain customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design (Webdesign) Development and design of websites, online platforms, landing pages, and product pages for B2B clients.
• Print Design (Printdesign) Design of brochures, flyers, business cards, letterheads, corporate stationery, product sheets, and data sheets.
• Logo Development (Logoentwicklung) Development and design of corporate logos and brand logos for visual identity creation.
• UX/UI Design Development of user-friendly interfaces in web, app, and cloud services, including user experience concept design.
• Trade Show Design (Messedesign) Exhibition design for trade show builders and exhibitors including flyers, promotional materials, banners, and display stands.
• Brand Design (Markendesign) Brand design including social media branding, brand positioning and differentiation, brand development, and brand strategy.
• Text & Editorial (Text & Redaktion) Content creation for corporate websites, landing pages, customer and employee magazines, blog articles, and newsletters.
• Advertising Copy & Advertorials (Werbetexte & Advertorials) Creation of press releases, specialist articles, brochures, whitepapers, eBooks, advertising copy, and banner ads.
• Storytelling Narrative content creation that engages customers through compelling stories across online and offline channels.
• Ghostwriting Professional ghostwriting services for various business communications.
• Target Audience Communication (Zielgruppenkommunikation) Communication strategy development delivering the right content to the right target audience.
• Search Engine Optimization (SEO) Off-site and on-site search engine optimization to improve search engine rankings and visibility for B2B clients.
• Search Engine Advertising (SEA) Search engine advertising (e.g., Google Ads) with targeted strategic campaigns for B2B clients.
• Online & Offline Advertising Campaigns (Werbekampagnen) Online and offline advertising campaigns including mailings, advertisements, and POS materials.
• Social Media Marketing (SMM) Social media marketing including Facebook Ads, Instagram Ads, YouTube videos and ads on social networks.
• CRM Systems Integration Customer relationship management system integration for new customer acquisition and management.
• Employer Branding Employer branding services that position companies optimally in the job market to attract better applicants.
• Webshop Development (Webshops) Design, development, and creation of online shops, e-commerce platforms, and sales marketplaces.
• Shopify Shop Systems Development of Shopify-based shop systems with strategic planning for e-commerce success.
• Inventory Management Integration (Warenwirtschaft-Anbindung) Integration with inventory management systems and CRM systems for seamless e-commerce operations.
• Online & Offline Sales Promotion (Verkaufsförderung) Sales promotion measures including online campaigns, events, and point-of-sale activations.
• Marketing Automation Automated mailing and newsletter systems with minimal maintenance requirements for cost-effective marketing operations.
• AI Agents (KI-Agenten) AI agents that intelligently locate specific information and provide it to authorized employees within client organizations.
• Intelligent Customer Service Systems Intelligent customer service systems via email, phone, WhatsApp and other channels that independently handle inquiries and route complex issues appropriately.
• Chatbots AI-powered chatbots for website and online marketing that independently answer customer inquiries and send requested materials.

Named customers20 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• TRKKN: German digital marketing agency providing data-driven digital marketing, analytics, and creative services. Comparable as a similarly sized German digital-first agency serving mid-market and enterprise clients.
• Dept: Global digital agency with strong DACH presence offering creative, marketing, e-commerce, and emerging-technology services. Comparable full-service digital offering, though at larger scale.
• Scholz & Volkmer: German full-service digital agency offering brand strategy, web design, content, and digital marketing for enterprise clients. Closely comparable in service scope and DACH enterprise focus to Brand-neu's offering.
• SinnerSchrader (Accenture Song): Long-standing German digital agency (now part of Accenture Song) offering end-to-end digital marketing, e-commerce, and platform services. Comparable in service breadth and enterprise orientation.
• Kolibri Digital: Germany-based digital agency focused on e-commerce, Shopify development, and digital marketing. Highly comparable given Brand-neu's own Shopify/e-commerce practice.

Broad incumbents

• DDB Germany: German arm of global DDB network providing full-service advertising and digital marketing. Comparable service breadth and German enterprise client base, but operates as part of a global holding-company network.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich. Operates across all of Brand-neu's service categories (creative, digital, content, e-commerce) at significantly greater scale.
• Jung von Matt: Major German creative and digital agency group with national and international offices. Competes with Brand-neu for enterprise creative and digital mandates but at materially larger scale.
• Scholz & Friends: Established German creative agency group offering integrated advertising, digital, and content services. Comparable in targeting German enterprise and mid-market clients but operates at much greater scale.

Regional players

• UEBERBIT: German digital agency offering web, content, and digital marketing services. Comparable in service mix and DACH focus, though primarily serving a different regional cluster within Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brand.neu.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand-neu Digital Marketing