Acuity Advisory
Acuity Advisory Corp. is a Vancouver-based private professional services firm providing investor relations, strategic communications, and capital-access services exclusively to public mineral exploration and mining companies in Canada and the United States.
- Company typePrivate
- Founded2022
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Acuity Advisory does
Acuity Advisory Corp. is a Vancouver-based, privately held professional services firm founded in 2022 that delivers investor relations, strategic communications, and marketing services exclusively to public mineral exploration and mining companies. Its offering is structured as six integrated consulting modules: investor relationship management, strategic communications and messaging, influencer marketing and social media management, access to capital networks, roadshow and event support, and site visits. The firm is not a technology company; there is no software platform, API, or proprietary AI tooling — services are delivered through human capital, industry relationships, and content production (notably the "Mining Minute" YouTube series and "Acuity Insights" email newsletter).
The business is run by three principals: founder and partner Jeffrey Wilson (25+ years in mineral exploration investment, concurrent President & CEO of Precipitate Gold Corp.), partner Roger Blair (25+ years in resource-sector capital markets, previously at Red Cloud Financial Services and Hunter Dickinson Inc., with a track record supporting financings exceeding $100 million), and marketing & communications lead Jennifer Duthie (18+ years in junior mining communications). The combined team's relationships with high-net-worth investors, retail brokers, investment bankers, and mining analysts constitute the firm's core commercial asset.
The go-to-market is direct B2B sales targeting junior and mid-tier public mining companies, primarily in Canada and the United States. Revenue is generated through project-based or retainer consulting engagements, with no public pricing disclosure, no disclosed funding, no institutional investors, and no parent company. The firm markets itself through content channels (YouTube, Instagram, LinkedIn, email newsletter) and direct outreach to mining sector prospects.
Acuity Advisory firmographics
Firmographics- Name
- Acuity Advisory
- Legal name
- Acuity Advisory Corp.
- Website
- https://acuityadvisorycorp.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Acuity Advisory Corp. is a Vancouver-based private professional services firm providing investor relations, strategic communications, and capital-access services exclusively to public mineral exploration and mining companies in Canada and the United States.
- Ownership category
- akta.pro rank
Acuity Advisory industry classification
Industry- Product category
- Investor Relations Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where Acuity Advisory is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Acuity Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Investor Relations Consulting Services: Professional consulting services for public mining companies including investor relationship management, strategic communications, influencer marketing, access to capital networks, roadshow support, and site visit facilitation. Revenue appears to be generated through project-based or retainer engagements with mining sector clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Acuity Advisory product offering
Product offeringCore offering
Acuity Advisory is a full-service investor relations and strategic communications firm serving public mineral exploration and mining companies. The firm delivers integrated consulting services including investor relationship management, strategic communications and messaging, influencer marketing and social media management, access to capital networks, roadshow and event support, and site visit facilitation. Services are delivered as direct consulting engagements to help junior and mid-tier mining companies connect with investors, raise capital, and communicate their corporate vision.
Product overview
Acuity Advisory is a full-service investor relations and communications firm providing a unified suite of professional services for public mineral exploration and mining companies. Their integrated offering combines six core service modules: Investor Relationship Management (investor outreach, engagement, and retention), Strategic Communications & Messaging (corporate presentations, content creation, brand management), Influencer Marketing & Social Media Management (connecting with mining influencers and managing social channels), Access To Capital (introductions to HNW investors, brokers, and investment bankers), Roadshow & Event Support (facilitating marketing trips and conference participation), and Site Visits (arranging strategic visits for investors at active exploration sites). These services are delivered as a unified consulting offering rather than discrete software products, leveraging their combined 50+ years of industry experience to help clients succeed in capital markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Investor Relationship Management Attracts, engages, and retains investor audiences that provide capital and support for mineral exploration companies. Includes investor outreach, shareholder engagement and retention, investor communication, and investor events.
- Strategic Communications & Messaging Ensures client vision is communicated through all available channels to target audiences. Includes corporate presentations, news release composition and distribution, marketing material management, brand audit and brand kit composition, professional copywriting, and content creation and marketing.
- Influencer Marketing & Social Media Management Creates strategic connections between client companies and mining influencers, media personalities, and newsletter writers with dedicated audiences. Includes fully managed social media channels, LinkedIn networking, and YouTube video updates.
- Access To Capital Connects clients with a network of high net worth (HNW) individuals, portfolio managers, retail brokers, investment bankers, and accredited investors interested in private and public equity raises.
- Roadshow & Event Support Facilitates virtual and in-person marketing trips with non-deal roadshows, 1x1 marketing, and conference support including registration, meeting booking, and materials preparation.
- Site Visits Arranges strategic site visits for investors and analysts at companies with active exploration programs, working with management to facilitate worthwhile trips.
Companies that use Acuity Advisory
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Acuity Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Acuity Advisory partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Acuity Advisory competitors and assessment
Company assessmentDirect peers
- Walcot Capital: Walcot Capital is a Vancouver-based investor relations and capital advisory firm focused on junior mining and resource companies. Directly comparable to Acuity because it offers the same combination of IR, strategic communications, and capital introductions to public exploration-stage issuers in the same geography.
- Adelaide Capital: Adelaide Capital is a Toronto-based investor relations and capital markets advisory firm focused exclusively on mining and resource companies. Directly comparable to Acuity given the same vertical specialization, B2B service model, and mandate of connecting junior miners with retail and institutional investors.
- Red Cloud Securities: Red Cloud Securities is a Toronto-based mining-focused investment bank and retail brokerage that also provides IR, corporate access, and capital-markets services to junior mining issuers. Directly comparable to Acuity because both serve the same public junior mining client base with bundled IR and capital-access offerings, and Roger Blair (Acuity Partner) was previously Associate VP of Retail Sales there.
- Crux Investor: Crux Investor is a digital media and investor outreach platform targeting the mining and critical-metals sector, producing interview content and providing investor introductions. Directly comparable to Acuity's Mining Minute video series and access-to-capital mandate, both serving the same junior mining audience.
- 8020 Communications: 8020 Communications is a Vancouver-based strategic communications and IR firm serving TSX-V and CSE-listed companies, including in the mining sector. Directly comparable to Acuity given overlapping geography, similar service offerings (investor communications, content, media relations), and junior resource client base.
- Hybrid Financial: Hybrid Financial is a Toronto-based investor relations and capital advisory firm serving small-cap and mid-cap public companies, with a strong focus on the mining and resource sector. Directly comparable to Acuity because both provide IR retainer services, strategic communications, and investor introductions to listed issuers.
Emerging players
- Canary Capital Partners: Canary Capital Partners is a Calgary-based capital markets and IR firm focused on the mining and energy sectors. Comparable to Acuity on the integrated IR + capital-access mandate for resource issuers, though with a dedicated energy practice that broadens its end-market exposure.
- Resource Stock Digest: Resource Stock Digest is a digital media and investor outreach publication focused on junior mining and resource stocks. Comparable to Acuity's content-driven investor engagement model, though it operates more as a media outlet than a full-service IR consultancy.
Broad incumbents
- Renmark Financial Communications: Renmark Financial Communications is a Montreal-based full-service IR firm serving publicly listed companies across multiple sectors. Comparable to Acuity as a competing IR specialist, but operates as a broader incumbent with a wider sector mandate and larger team than Acuity's mining-only boutique.
- HAYWOOD SECURITIES: Haywood Securities is a Canadian full-service investment dealer with a strong mining and resources franchise providing IR, retail brokerage, and institutional research. Comparable to Acuity on the mining-IR and retail-investor-access dimensions, but at substantially larger scale and with capital-markets execution capability Acuity does not have.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Acuity Advisory social profiles
Digital presenceAcuity Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity Advisory leadership team
Management profileNumber of profiles
Profiles3 records
Acuity Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity Advisory
What does Acuity Advisory do?
Acuity Advisory is a full-service investor relations and strategic communications firm serving public mineral exploration and mining companies. The firm delivers integrated consulting services including investor relationship management, strategic communications and messaging, influencer marketing and social media management, access to capital networks, roadshow and event support, and site visit facilitation. Services are delivered as direct consulting engagements to help junior and mid-tier mining companies connect with investors, raise capital, and communicate their corporate vision.
Is Acuity Advisory a public or private company?
Acuity Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acuity Advisory founded?
Acuity Advisory was founded in 2022. It employs 1 to 10 people.
Where is Acuity Advisory based?
Acuity Advisory is headquartered in Vancouver, Canada, in the North America region.
How does Acuity Advisory make money?
One revenue line is on record: investor Relations Consulting Services.
Who are Acuity Advisory's main competitors?
Direct peers on record are Walcot Capital, Adelaide Capital, Red Cloud Securities, Crux Investor, 8020 Communications and Hybrid Financial. Emerging players are Canary Capital Partners and Resource Stock Digest. Broad incumbents are Renmark Financial Communications and HAYWOOD SECURITIES.
Does Acuity Advisory have an API?
No public API is recorded for Acuity Advisory.
What industry is Acuity Advisory in?
Acuity Advisory's product category is Investor Relations Services. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs). Its NAICS code is 541613 and its SIC code is 8742.