What Amazon Natural Spring Waters does

Amazon Natural Spring Waters is a privately held premium bottled water company that extracts and bottles natural spring water from the Guarani Aquifer system — specifically a Karst aquifer in the Metropolitan Area of Curitiba, Brazil — over which the group holds exclusive extraction rights covering a 49-hectare area after nearly 20 years of regulatory process. The product portfolio comprises four SKUs: 300ml, 500ml, and 1L plastic bottles, plus a 300ml glass bottle. All SKUs use 100% recyclable plastic (or glass) and are marketed around a sustainability mission that donates 5 cents per litre purchased to Amazon Rainforest preservation. Water quality has been certified by Terra Engenharia em Mineração and rated 'excellent' by Zenith International, qualifying the product for sale as Natural Spring Water in UK, EU, USA, UAE, India and China.

The group is structured with a Brazilian operating company founded in 2005 and a UK parent (AMAZON NATURAL SPRING WATERS LIMITED) incorporated in 2022. Revenue is generated through three channels: a single UK wholesale distributor (Inspired Drinks), direct-to-consumer e-commerce via amazonspringwaters.co.uk, and placement in premium hospitality venues and broader retail/hospitality channels across the UK. Distribution contracts are signed in the UK and USA, and regulatory approval for the UAE is in place, supporting forward international expansion.

The customer base spans health-conscious individual consumers and premium hospitality operators seeking a sustainability-credentialed water brand. Marketing is executed through social media, tastemaker partnerships, outdoor and digital out-of-home advertising in the UK, and strategic placement in premium venues. The company is led by Chairman and CEO Marcelo Antonio Aguilar, supported by directors covering finance, marketing, Gulf-region advisory, and international communications. The company claims profitable operations with consistent growth but discloses no revenue, headcount, or funding figures.

Name

Amazon Natural Spring Waters

Legal name

AMAZON NATURAL SPRING WATERS LIMITED

Website

https://amazonspringwaters.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Amazon Natural Spring Waters is a privately held premium bottled water brand sourcing from Brazil's Guarani Aquifer, selling 300ml–1L plastic and 300ml glass bottles through UK wholesale (Inspired Drinks), DTC e-commerce, and premium hospitality channels, with distribution contracts in the UK and USA and regulatory approval for UAE expansion.

Ownership category

akta.pro rank

Product category

Premium Bottled Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Bottled spring water
• Natural mineral water
• Premium drinking water
• Packaged bottled water
• Water bottling

Headquarters

HQ city

Royston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Bottled Water Product Sales: Sale of premium bottled spring water in plastic (300ml, 500ml, 1L) and glass (300ml) formats. The company donates 5 cents per liter purchased to Amazon Rainforest preservation. Additional revenue stream from consumer donations for rainforest conservation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Amazon Natural Spring Waters sources, bottles, and distributes premium natural spring water from the Guarani Aquifer system in the Metropolitan Area of Curitiba, Brazil. Products are sold in 300ml, 500ml, and 1L plastic bottles and a 300ml glass bottle, with 100% recyclable plastic packaging. The brand is built on a sustainability mission, donating 5 cents per liter purchased to Amazon Rainforest preservation.

Product overview

Amazon Natural Spring Waters (ANSWER) is a premium bottled water brand from Brazil offering still water products in multiple packaging formats. The portfolio consists of plastic bottles in 300ml, 500ml, and 1L sizes, as well as a 300ml glass bottle option. All products feature water sourced from the Guarani Aquifer system, with the brand built on a sustainability mission to support Amazon Rainforest conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• 300ml Plastic Bottle A compact, pocket-sized plastic bottle of natural spring water from the Guarani Aquifer, designed for convenient hydration on the go.
• 500ml Plastic Bottle The most popular bottle size, designed for grab-and-go convenience suitable for any occasion, packaged in 100% recyclable plastic.
• 1L Plastic Bottle An ideal size for extended journeys, intense workouts, and family picnics, packaged in 100% recyclable plastic.
• 300ml Glass Bottle A glass bottle option in the most popular compact size, offering a premium alternative to plastic packaging.

Quantifiable outcome

• Water qualified for sale in UK, EU, USA, UAE, India and China as Natural Spring Water, and in UK, EU, USA, UAE and India as Natural Mineral Water

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Inspired DrinkscoreChannel Partner/ Reseller/ DistributorUK-based distributor for Amazon Natural Spring Waters products. Handles wholesale distribution throughout the United Kingdom market.
• Terra Engenharia em Mineração S/S LtdasupportingTechnology or IntegrationBrazilian mining engineering company that conducted water quality analysis and certification, confirming ANSW's water complies with regulatory water quality standards in UK, EU, USA, UAE, India and China.
• Zenith InternationalsupportingTechnology or Integration30-year established food & drinks consultancy active in the bottled water market that undertook Water Sampling and Analysis Technical Review, describing the water as 'excellent' quality.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Perrier (Nestlé Waters): Perrier is a globally established natural mineral water brand owned by Nestlé Waters, sold across hospitality and retail in the UK, EU, USA, and beyond. While primarily sparkling, it competes with ANSW for the same premium water occasions and the same premium hospitality placements.
• San Pellegrino (Nestlé Waters): San Pellegrino is an Italian premium mineral water brand owned by Nestlé, sold globally in glass bottles to hospitality and retail. It is a comparable premium imported water in the same UK, EU, USA, and UAE channels that ANSW is targeting, with much greater distribution scale.
• Smartwater (Glacéau / The Coca-Cola Company): Smartwater is a premium purified bottled water brand owned by Coca-Cola, sold in the US and UK in distinctive plastic packaging. It is comparable to ANSW as a premium-priced water in similar channels and a relevant incumbent benchmark in the US and UK markets ANSW is expanding into.
• Volvic (Danone): Volvic is a natural spring water brand owned by Danone, sourced from a single volcanic region in France and sold across UK, EU, and US retail. It is a comparable natural spring water product at a slightly more accessible price point, providing a benchmark for the upper-mid tier of the category ANSW is targeting.

Emerging players

• Aqua Carpatica: Aqua Carpatica is a premium still and sparkling natural mineral water brand from the Carpathian Mountains, sold across Europe and expanding into new markets. It is a comparable emerging single-source premium water brand operating in similar UK and EU channels to ANSW.

Direct peers

• Icelandic Glacial: Icelandic Glacial is a premium still water brand sourced from the Ölfus Spring in Iceland, marketed on purity and environmental credentials and sold internationally. Its single-source provenance and sustainability-led brand story mirror ANSW's Guarani Aquifer / Amazon conservation positioning.
• Voss Water: Voss is a premium bottled water brand sourced from an aquifer in southern Norway, sold in distinctive cylindrical glass and plastic bottles globally. It is directly comparable to ANSW in positioning (premium, single-source, design-led) and target channels (hotels, restaurants, retail).
• Evian (Danone): Evian is a globally distributed premium natural mineral water brand owned by Danone, bottled in France from a single alpine source. It competes head-to-head with ANSW in the still premium water category, particularly in UK, EU, and US retail and hospitality channels.
• Fiji Water: Fiji Water is a premium still bottled water brand sourced from a single natural artesian aquifer in Fiji and sold globally. It is the closest direct peer to ANSW in terms of single-source, premium-positioned natural water sold in plastic and glass formats at high price points in retail and hospitality channels.

Regional players

• Belu Water: Belu is a UK-based premium bottled water brand focused on sustainability, with 100% recycled packaging and donations to WaterAid, sold primarily through UK hospitality and retail. It is a directly comparable UK market peer to ANSW, sharing the sustainability-led positioning and hospitality channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amazonspring_w
• Facebookfacebook.com/amazonnaturalspringwaters

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Natural Spring Waters