Weibel Druck

What Weibel Druck does

Weibel Druck AG is a family-owned Swiss commercial printing company headquartered in Windisch (Canton of Aargau), with origins dating to 1937 as Werder AG and operating under the Weibel family since April 1, 1973. The company produces commercial print products, mailing solutions, packaging, self-mailers, and personalized direct marketing for industry and trade businesses, municipalities and public-sector clients, publishers, and private consumers across Switzerland. Its core product set spans a standard offset/digital print mix, Swiss QR-Rechnung (QR-bill production replacing legacy red and orange payment slips), DirectSelfmailer (a Swiss Post integrated self-mailer combining letter, brochure, and response element), Verpackungen/3D-Mailings, and Leidzirkulare (obituary/condolence card printing).

The technical stack is anchored by two Heidelberg Speedmaster offset presses (SM74 5-color installed in 2000 and SM52-5+L installed in 2020) and a Ricoh Pro C7500 digital press (adopted 2019), with a Computer-to-Plate (CTP) prepress workflow since 2004. Value-added services include foil stamping and blind embossing (including anti-counterfeiting holograms), die-cutting/creasing/perforating, variable-data personalization for direct marketing, and an end-to-end Lettershop covering enveloping, addressing, selective mailing, and cost-optimized postal submission. Production runs from a single Windisch site (Aumattstrasse 3) following the October 1, 2025 acquisition of Kirchdorf-based Amsler AG, which added a second manufacturing location and inherited customer data.

Commercially, the firm operates a sales-led, consultation-based go-to-market with no e-commerce channel, no public pricing, and a project-based, pay-as-you-go revenue model. A 20-person cross-functional team supports the offering, and the company is independently owned by the Weibel family, with Matthias A. Weibel (Polygraphic Engineer HF TGZ) serving as Managing Director/Owner following the 2017 generational handover from founders Urs and Anita Weibel-Knupp. There is no disclosed external equity, debt financing, or institutional investor involvement.

Name

Weibel Druck

Legal name

Weibel Druck AG

Website

https://weibeldruck.ch

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Weibel Druck AG is a family-owned Swiss commercial printing company in Windisch serving regional businesses, municipalities, publishers, and consumers with offset and digital printing, finishing, lettershop, and personalized direct marketing services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Packaging and Labeling Services (56191)

SIC

Commercial Printing (2750), Book Printing (2732)

akta.pro industry

PRIMARYIMALAKAH

Folding Carton & Paperboard Packaging Printing

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYCRAOALAM

Corporate, Promotional & Custom Print Products Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

Keywords

• Commercial printing services
• Offset printing
• Digital printing
• Direct mail services
• Print finishing services

Headquarters

HQ city

Windisch

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Offset Printing Services: Traditional offset printing for high-volume print jobs using Heidelberg Speedmaster machines. Suitable for standard products like letterheads, envelopes, business cards, flyers, brochures, posters, and specialized items like corporate chronicles, art books, and association periodicals.
2. Digital Printing Services: Digital printing using Ricoh Pro C7500 for shorter runs and personalized print jobs. Allows for variable data printing and shorter turnaround times.
3. Specialty Finishing Services: Premium finishing services including foil stamping, blind embossing, die-cutting, creasing, and perforating. Security features like holograms for anti-counterfeiting applications.
4. Lettershop and Mailing Services: Complete mailing services including enveloping, addressing, promotional or selective mailing, and cost-optimized postal submission.
5. DirectSelfmailer Products: Selfmailer products (apparently from Swiss Post partnership) including all-in-one mailer solutions with associated postal submission services.
6. QR-Rechnung Products: Swiss QR-bill production services replacing traditional payment slips.
7. Leidzirkulare (Condolence Cards): Funeral announcements and condolence card printing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Weibel Druck AG is a family-owned Swiss commercial printing company that produces standard and specialty print products (brochures, flyers, business stationery, books, periodicals, packaging, and 3D mailings) using offset and digital presses, and offers in-house finishing (foil stamping, embossing, die-cutting, perforation), personalization/variable-data printing, QR-bill production, and full-service lettershop mailing and postal submission. It serves Swiss businesses, municipalities, publishers, and private consumers from its Windisch headquarters and acquired Kirchdorf production site.

Product overview

Weibel Druck AG is a family-owned Swiss printing company with over 50 years of experience offering a comprehensive portfolio of print products and finishing services. The core product line centers on standard print materials (Gesamter Produktemix) including brochures, flyers, business stationery, and promotional items, complemented by specialized offerings such as QR-Rechnung for Swiss QR invoicing, DirectSelfmailer for personalized direct mail, and Verpackungen/3D-Mailings for dimensional marketing. Value-added finishing services including Folienprägedruck/Blindprägung (foil stamping and embossing), Stanzen/Rillen/Perforieren (die-cutting, scoring, perforating), and Personalisieren (personalization) enhance the core printing capabilities. The Lettershop service provides end-to-end fulfillment including envelope insertion, addressing, and optimized postal shipping. The company operates both offset printing (Heidelberg Speedmaster machines) and digital printing (Ricoh Pro C7500) to serve diverse customer needs from simple standard products to complex premium projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Gesamter Produktemix (Standard Print Products) Complete range of standard commercial print products (brochures, flyers, calendars, business stationery, company chronicles, greeting cards, customer newspapers, books, folders, posters, plans, shopping bags) for Swiss businesses, municipalities, publishers, and associations.
• QR-Rechnung (Swiss QR-Bill Production) Production of Swiss QR-bills with embedded QR codes containing all payment information, replacing traditional red and orange payment slips for automated payment processing. Targeted at Swiss businesses transitioning to the new Swiss QR-payment standard.
• DirectSelfmailer Selfmailer advertising product that combines letter, brochure, and response element in a single printed piece with compact design and unlimited page count within format and weight limits. Includes complete service from consultation to postal submission for personalized direct marketing campaigns.
• Foil Stamping and Blind Embossing (Foil Printing / Holograms) Premium finishing service using gold and silver foil stamping for high-end exclusivity and blind embossing for visual enhancement, including security applications like anti-counterfeiting holograms. Targeted at brands requiring premium or security-featured print materials.
• Die-cutting, Scoring, and Perforating Specialized die-cutting, creasing, and perforating services for unique product shapes and functional tear-off features on cards, brochures, and promotional items. Targets customers needing non-standard shapes and customized structural designs.
• Packaging and 3D Mailings Custom packaging and three-dimensional advertising mailings with higher attention rates than standard flyers, available with personalization for targeted customer engagement. For brands seeking differentiated direct marketing impact.
• Lettershop Mailing and Fulfillment Mailing and fulfillment service covering envelope insertion, addressing, promotional mailings, selective postal shipping, and cost-optimized postal submission including address directories, pre-sorting, and timely Swiss Post drop-off. For customers outsourcing mailing logistics alongside print production.
• Leidzirkulare (Condolence Cards / Funeral Announcements) Obituary and condolence card printing service with custom design options and newspaper submission assistance for bereaved families. Targeted at Swiss private consumers during funeral-related events.

Quantifiable outcome

• Complete printing solution - design, production, finishing, and mailing logistics in one provider

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Amsler AGminorOthers · 1 October 2025Weibel Druck AG acquired the print shop Amsler AG in Kirchdorf on October 1, 2025. This acquisition expands Weibel Druck's production capacity and geographic presence in the region. Weibel Druck now has access to previous Amsler AG customer print data for seamless service continuation.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Others

• Heidelberger Druckmaschinen AG: Manufacturer of the Heidelberg Speedmaster SM74 and SM52-5+L offset presses used by Weibel Druck. Listed as an OTHERS/ecosystem participant — Weibel is a customer, not a competitor, but deeply tied to its product roadmap and service network.
• Die Schweizerische Post (Swiss Post): Swiss national postal service and logistics partner for Weibel's DirectSelfmailer and lettershop offerings. Relevant as an infrastructure partner whose postal tariffs, DirectSelfmailer product, and last-mile capabilities directly enable Weibel's mailing revenue streams.
• Koenig & Bauer AG: Major European manufacturer of commercial and packaging printing presses. An ecosystem participant and indirect competitive force whose equipment innovations shape the production economics of small print shops like Weibel Druck.
• Ricoh (Europe): Manufacturer of the Ricoh Pro C7500 digital production press operated by Weibel Druck. Ecosystem partner whose digital press roadmap and consumables support Weibel's variable-data and on-demand printing business.

Direct peers

• Somedia Group: Swiss regional media and printing group based in eastern Switzerland. Operates commercial print production alongside media businesses and serves a comparable Swiss B2B and consumer client base for printed materials.
• Stämpfli AG: Bern-based Swiss printing and communications services company offering commercial printing, publishing services, and direct marketing. Directly comparable to Weibel Druck as a long-established Swiss print provider with a broad product mix and personalization/lettershop capabilities.
• Ast & Fischer AG: Swiss commercial printing company serving regional B2B customers with offset, digital, and finishing services. Compares to Weibel Druck as a similarly positioned full-service Swiss print shop with comparable customer profiles.
• Druckerei Odermatt AG: Smaller Swiss regional print shop offering offset and digital printing, finishing, and personalized products. Comparable to Weibel Druck as a similarly sized Swiss family-run commercial printer with multi-channel finishing capabilities.

Broad incumbents

• Cimpress plc (Vistaprint): Global online commercial printing platform headquartered in Europe. Represents the consolidated, digital-first end of the market where Weibel Druck competes; relevant as a benchmark for scale economics and digital ordering in commercial print.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weibeldruck
• LinkedInlinkedin.com/company/weibel-druck-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weibel Druck