What Ford Motor Company (Belgium) does

Ford Motor Company (Belgium) SA is a wholly-owned Belgian subsidiary of Ford Motor Company (NYSE: F), operating under the trade name Ford Belgique | Ford België and headquartered at Avenue du Hunderenveld 10, 1082 Brussels. It functions as the distribution, sales, and services operating entity for Ford-branded passenger and commercial vehicles in the Belux market (Belgium and Luxembourg). The entity distributes Ford's full passenger vehicle range (Puma, Focus, Kuga, Mustang, Mustang Mach-E, Explorer Electric, Capri Electric, Bronco) alongside the Ford Pro commercial vehicle portfolio (Transit, E-Transit, Transit Custom, E-Transit Custom, Tourneo Custom, E-Tourneo Custom, Ranger, Ranger Raptor, Transit Bus, Transit Custom Nugget).

The business operates a dual-channel go-to-market combining an authorized Ford Approved dealer network with a direct-to-consumer digital platform at ford.be offering online configuration, test drive booking, inventory browsing, and FordPass app-enabled connected vehicle management. Revenue streams span one-time vehicle sales (new and Ford Approved certified pre-owned), Ford Credit financing (with Alpha Credit as lender), Ford Insurance distribution (with Amazon Insurance SA as agent and Baloise Belgium SA as underwriter via the FCSD division), and Ford Pro subscription-based fleet services including Telematics, FordLiive uptime, and Data Services. Pricing in Belgium is denominated in EUR with 21% VAT, ranging from the Puma at €20,859 promotional entry-level to the Mustang Dark Horse at €69,119, with commercial leasing from €279/month for Transit Custom.

The technology stack consists of Ford's global vehicle platforms (SYNC 4 infotainment with 13-inch touchscreen, 5G connectivity, FordPass, BlueCruise hands-free driving, advanced driver assistance systems) deployed in the Belgian market, alongside locally relevant commercial fleet services such as Ford Pro Telematics and E-Switch Assist. Ford Belgium's competitive position in Belux is anchored by Ford CV being ranked #1 commercial vehicle brand per FEBIAC 2025 statistics, with Ford Transit Custom as best-selling van and Ford Ranger as best-selling pick-up of 2025. As of September 2025, the entity achieved EU Data Act compliance enabling third-party vehicle data sharing via Ford's developer API gateway.

Name

Ford Motor Company (Belgium)

Legal name

Ford Motor Company Belgium SA

Website

https://ford.be

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ford Motor Company (Belgium) distributes Ford passenger vehicles and Ford Pro commercial vehicles in the Belux market, offering financing, insurance, telematics, and connected vehicle services through an authorized dealer network and direct digital channels.

Ownership category

akta.pro rank

Product category

Passenger and Commercial Vehicles

NAICS

Automotive Equipment Rental and Leasing (5321), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Passenger vehicles
• Commercial vehicles
• Vehicle financing
• Automotive insurance
• Fleet management services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Vehicle Sales: Ford Belgium generates primary revenue through the sale of new vehicles including passenger cars (Puma, Explorer, Capri, Mustang, Focus, Kuga), commercial vehicles (Transit, Transit Custom, E-Transit, Ranger), and electric/hybrid vehicles. Vehicles are sold through Ford Approved distributors with pricing ranging from entry-level to premium performance models.
2. Ford Credit Financing: Ford Credit provides vehicle financing solutions including loans and leasing for both individual and business customers. Financial products are offered through Ford Motor Company (Belgium) SA with partnerships with Alpha Credit for consumer lending.
3. Ford Insurance: Ford Insurance, commercialized by FCSD (division of Ford Motor Company Belgium SA) in collaboration with Amazon Insurance SA and underwritten by Baloise Belgium SA, offers automotive insurance products including RC, omnium, driver coverage, and legal protection.
4. Ford Pro Services: Ford Pro commercial division provides fleet management tools, telematics services (Telematics Essentials, Ford Pro Telematics), data services, and maintenance/repair services for commercial vehicle operators.
5. Ford Approved Pre-owned Vehicles: Certified pre-owned vehicle sales through Ford Approved program offering warrantied used vehicles with minimum 24-month warranty, roadside assistance, and quality certification.
6. Ford Accessories: Sale of Ford-branded accessories and merchandise through ford-accessoires.be and Ford Lifestyle Collection online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ford Motor Company (Belgium) SA distributes Ford passenger cars (Puma, Focus, Kuga, Mustang, Mustang Mach-E, Explorer Electric, Capri Electric, Bronco) and Ford Pro commercial vehicles (Transit, E-Transit, Transit Custom, E-Transit Custom, Tourneo Custom, E-Tourneo Custom, Ranger, Ranger Raptor) in Belgium through an authorized Ford Approved dealer network and direct online channels. The offering is extended by Ford Credit financing, Ford Insurance automotive coverage, FordPass connected services, and Ford Pro Telematics fleet management solutions.

Product overview

Ford Motor Company (Belgium) operates as a comprehensive automotive manufacturer and mobility provider with a dual-focus product portfolio: passenger vehicles (Puma, Focus, Kuga, Mustang, Mustang Mach-E, Explorer Electric, Capri Electric, Bronco) and commercial vehicles under the Ford Pro brand (Transit, E-Transit, Transit Custom, E-Transit Custom, Transit Connect, Tourneo Custom, E-Tourneo Custom, Ranger, Ranger Raptor, Transit Bus, Transit Custom Nugget). The offering extends beyond vehicles to include integrated services: Ford Credit financing solutions, Ford Insurance products, FordPass connected vehicle app, Ford Pro Telematics for fleet management, FordLiive connected services ecosystem, Ford Service after-sales support, and Ford Approved certified pre-owned vehicles. The company also provides home charging solutions (Wallbox) and fleet electrification planning tools (E-Switch Assist). All offerings are accessible through Ford's Belgian digital platform and dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Ford Pro: Commercial fleet management brand offering vehicles, telematics, and connected services for business customers
• Ford Approved
• Ford Credit
• FordPass
• FordLiive
• Ford Insurance

Products and services

• Ford Passenger Vehicles

Quantifiable outcome

• Ford CV ranked #1 in Belux in 2025 (Febiac statistics)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered supporting and flagship.

• Euromex (Europese Maatschappij voor Schaderegeling en Expertise)supportingImplementation/ SI/ Consulting PartnerEuromex SA handles legal protection insurance claims for Ford Insurance as a specialized legal protection insurer. Located at Generaal Lemanstraat 82-92, 2600 Berchem, Belgium. Provides independent claims handling for legal protection disputes.
• GeoTabsupportingTechnology or IntegrationGeoTab provides plug-in device integration for connected vehicles, enabling vehicle data collection for fleet management alongside FordPass and Ford Pro services.
• Red Bull Racing (Ford F1)flagshipStrategic or Co-development PartnerFord's return to Formula 1 with Red Bull Racing as technical and commercial partner, marking a major brand platform showcasing Ford innovation in motorsport.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stellantis Belgium: Stellantis distributes Peugeot, Citroën, Opel, Fiat, Jeep, and DS in Belgium and operates direct commercial vehicle competitors to Ford Transit including Peugeot Partner, Citroën Berlingo, and Opel Vivaro, making it Ford Belgium's closest direct peer across both passenger and commercial vehicle segments in Belux.
• Mercedes-Benz Belgium: Mercedes-Benz Belgium distributes premium passenger cars plus Sprinter, Vito, and Citan commercial vehicles, directly competing with Ford in both premium passenger segments and the larger commercial vehicle segments in Belgium.
• Kia Belgium: Kia Belgium distributes mass-market and increasingly electrified passenger vehicles (EV6, EV9) that compete with Ford's mainstream passenger cars and EV lineup in Belgium.
• Toyota Belgium: Toyota Belgium distributes mass-market and hybrid passenger cars plus ProAce commercial vans and Hilux pick-up, with strong hybrid technology positioning making it a comparable peer across Ford Belgium's passenger, commercial, and electrified vehicle segments.
• Hyundai Belgium: Hyundai Belgium distributes mass-market passenger cars with a strong electrified lineup (Tucson, Kona Electric, Ioniq) that competes directly with Ford's passenger and emerging EV portfolio in Belgium.
• Tesla Belgium: Tesla Belgium sells Model 3, Model Y, and other EVs directly online, competing most directly with Ford's Mustang Mach-E, Explorer Electric, and Capri Electric passenger EVs in the Belgian market.
• Renault Belgium: Renault Belgium distributes Renault and Dacia passenger cars plus Kangoo, Trafic, and Master commercial vans that directly compete with Ford's passenger and Transit lineup in the Belgian market across both ICE and electrified variants.
• Volkswagen Group Belgium (D'Ieteren): Volkswagen Group Belgium distributes VW, Audi, SEAT, ŠKODA, and Porsche, and operates the Caddy, Transporter, and Crafter commercial vehicles that compete directly with Ford's passenger and Transit lineup in Belgium.
• Volvo Cars Belgium: Volvo Cars Belgium distributes premium passenger and electrified SUVs that compete with Ford's premium and EV passenger vehicle offerings (Explorer Electric, Capri Electric, Mustang Mach-E) in Belgium.
• BMW Group Belgium: BMW Belgium distributes BMW and MINI premium passenger vehicles that compete with Ford's premium offerings (Mustang, Bronco) and broader passenger lineup in the Belgian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/fordbelgium
• Facebookfacebook.com/FordBelgium
• LinkedInlinkedin.com/company/ford-belgium
• Instagraminstagram.com/fordbelgium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford Motor Company (Belgium)