Allvit
- Company typePrivate
- Founded2019
- HeadquartersTrondheim, Norway
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Allvit does
Allvit AS is a Norwegian private limited company headquartered in Trondheim, founded in 2019, that operates a direct-to-consumer digital textbook marketplace for students at Norwegian universities and colleges. The platform serves 15,000+ students with a catalog of 4,000+ Norwegian-language academic titles, and is built around three commercial tiers: one-time purchase (PDF/EPUB), six-month rental, freemium access to 294+ free titles, and the recurring Allvit Pluss subscription (2,000+ titles) priced at 1,190 NOK for the first three months and 595 NOK per three-month period thereafter. A corporate tier, Allvit Pluss for Bedrift, extends the subscription to employer-paid B2B users. Distribution is exclusively online at allvit.no, with payments accepted via Vipps, MobilePay, Visa, and Mastercard, and customer acquisition running through TikTok, Instagram, LinkedIn, SEO, and the Studiehjelpen content blog.
The product is a browser-based reading platform (PC, Mac, tablet, mobile) with copy-protected PDF/EPUB rendering and integrated study tools: highlighting, note-taking, smart search, automatic APA citations, and text-to-speech. The company has layered an AI study assistant (KI-assistenten) that generates explanations, summaries, and examples grounded in textbook content with inline citations. Content supply is concentrated with two Norwegian academic publishers, Universitetsforlaget and Cappelen Damm Akademisk, supplemented by the Bokskya review-copy integration for educator-side acquisition.
The business operates with 1–10 employees per firmographic data, making it a small, focused team. Revenue mechanics combine transactional purchases, time-bound rentals, and a growing recurring subscription line, with the KI-assistenten functioning as both a value-add for subscribers and a potential differentiation lever versus ad-hoc piracy of the same titles.
Allvit firmographics
Firmographics- Name
- Allvit
- Legal name
- Allvit AS
- Website
- https://allvit.no
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Allvit industry classification
Industry- Product category
- Digital Textbook Platform
- NAICS
- Book Publishers (513130), Educational Support Services (611710)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
- akta.pro secondary industry
- Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ)
Keywords
Where Allvit is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Markets served
Allvit business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual E-book Sales: One-time purchase of digital textbooks providing permanent access. Prices vary by book (e.g., 55-2079 kr). Users own perpetual access but books are accessed through the Allvit platform due to copy protection.
- E-book Rental: 6-month rental period provides temporary access to books at reduced prices. Ideal for semester use. After rental expires, users can renew, subscribe, or purchase.
- Allvit Pluss Subscription: Quarterly subscription (3 months) providing access to ~2000 books from Universitetsforlaget and Cappelen Damm Akademisk, plus AI assistant features. First period: 1190 kr, then 595 kr per 3 months (50% renewal discount). No commitment - cancel anytime.
- Free Books/Trial: Free e-books available for users to try the platform. Serves as freemium acquisition channel for paid products. Over 294 free books available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to selected textbooks |
| Subscription | Pay-as-you-go | 6-month temporary access to individual books |
| One time/ perpetual license | Pay-as-you-go | Permanent access to individual books |
| Subscription | Multi-year contract | Unlimited access to 2000+ books + AI assistant |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Allvit product offering
Product offeringCore offering
Allvit sells, rents, and subscribes access to Norwegian-language academic digital textbooks (PDF and EPUB) through its browser-based platform allvit.no, with integrated study tools including smart in-book search, highlighting, notes, automatic APA citations, and text-to-speech. Its flagship subscription, Allvit Pluss, grants access to over 2,000 titles from major Norwegian publishers (Universitetsforlaget and Cappelen Damm Akademisk) plus an AI study assistant that chats with textbooks and summarizes curriculum.
Product overview
Allvit is a digital marketplace for Norwegian academic textbooks, offering a platform where students can purchase, rent, or subscribe to digital textbooks in PDF and EPUB formats. The core platform includes essential study tools such as text highlighting, note-taking, search functionality, and text-to-speech reading support. The flagship subscription service, Allvit Pluss, provides access to over 2000 textbooks plus an AI-powered study assistant (KI-assistent) that helps students understand curriculum through chat interactions, chapter summaries, and concept explanations. Additional offerings include individual book purchases and 6-month rentals, with pricing options ranging from free books to subscription tiers at 1190 kr for the first 3 months. The platform integrates with Vipps, MobilePay, and major credit cards for payments, and offers authentication via Google, Facebook, Microsoft, or Vipps.
Differentiator
Problem solved
Functional benefit
Products and services
- Allvit (Core Platform) Digital marketplace on allvit.no where Norwegian university students can buy, rent (6 months), or access free Norwegian-language academic textbooks in PDF and EPUB formats through a browser-based reader with integrated study tools. Catalogs over 4,000 titles from major publishers including Universitetsforlaget and Cappelen Damm Akademisk.
- Allvit Pluss Quarterly subscription (3-month billing) providing unlimited access to approximately 2,000 Norwegian academic titles from Universitetsforlaget and Cappelen Damm Akademisk, plus the KI-assistent (AI Study Assistant) for chatting with textbooks, summarizing chapters, and explaining concepts. Priced 1190 kr for the first 3 months, then 595 kr per 3 months with the 50% auto-renewal discount; no commitment, cancel anytime.
- Allvit Pluss for Bedrift (Corporate Subscription) B2B corporate subscription tier (Allvit Pluss for Bedrift) providing organizations and businesses with multi-seat digital library access to Norwegian academic and professional literature; pricing is customized based on number of users and employees can read all books unlimited times simultaneously.
Quantifiable outcome
- Access to 4000+ Norwegian textbooks from major publishers
- +2 more outcomes
Companies that use Allvit
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Allvit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature8 records
Allvit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UniversitetsforlagetcoreMajor academic publisher whose books are included in Allvit Pluss subscription. Provides digital textbook editions to Allvit platform for rental, purchase, and subscription access.
- Cappelen Damm AkademiskcoreMajor academic publisher (including Cappelen Damm Forskning) whose books are included in Allvit Pluss subscription. Provides digital textbook editions to Allvit platform.
- VippscorePrimary payment provider for Norwegian consumers. Vipps login is also supported for authentication. Recommended payment method for Allvit Pluss subscription to maintain 50% renewal discount.
- BokskyaminorPlatform used by some publishers to distribute review and examination copies of books. Authors and lecturers can receive digital review copies through Bokskya integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Allvit competitors and assessment
Company assessmentDirect peers
- Perlego: Perlego is a subscription-based digital textbook platform offering unlimited access to an academic e-book catalog for a monthly fee. It is the closest global analog to Allvit's Allvit Pluss subscription model — same pay-for-access academic e-book library structure.
- Bookboon: Bookboon distributes academic e-textbooks with a freemium model (free titles plus premium subscription). Its free-plus-paid textbook monetization directly mirrors Allvit's combination of 294+ free books with paid rental/purchase and Allvit Pluss.
- VitalSource: VitalSource is a digital textbook delivery platform for higher education institutions and students, offering e-readers, accessibility features, and integration with university learning systems. Allvit's browser-based e-book platform with built-in study tools targets the same student workflow.
- Kortext: Kortext is a UK-based digital textbook and e-book platform serving universities and students globally. Its combination of institutional licensing and student-facing e-book access closely parallels Allvit's B2C + B2B subscription strategy.
- BibliU: BibliU is a digital content platform providing universities with course material access through subscription and inclusive access programs. It overlaps with Allvit's institutional ambitions (Allvit Pluss for Bedrift) and its textbook subscription model.
Broad incumbents
- Chegg: Chegg is a large publicly listed education platform offering textbook rental, e-textbooks, and online study tools. While much broader than Allvit, its textbook rental and digital study services overlap with Allvit's core use case for Norwegian students.
Emerging players
- Scribd: Scribd operates an e-book subscription service with broad content including academic and professional titles. While its catalog is general rather than academic-focused, the subscription-unlimited-reading model is conceptually aligned with Allvit Pluss and represents a potential adjacent competitor.
Others
- Universitetsforlaget: Universitetsforlaget is Norway's leading academic publisher and a core Allvit content partner via Allvit Pluss. As the dominant publisher in the Norwegian academic market, it shapes Allvit's catalog economics and is a critical comparable for understanding the publishing-distribution dynamic.
- Cappelen Damm Akademisk: Cappelen Damm Akademisk is a major Norwegian academic publisher and a current Allvit content partner; it could also choose to compete via direct digital distribution. Its role as both supplier and potential competitor makes it a strategically important comparable.
Regional players
- Akademika: Akademika is Norway's leading academic bookstore chain with a strong online presence selling textbooks to university students. As the incumbent physical/digital channel in Norway, it competes directly with Allvit for the same student textbook-purchase budget.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allvit social profiles
Digital presenceAllvit compliance and trust
Trust signalCompliance1 record
Allvit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allvit leadership team
Management profileNumber of profiles
Allvit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allvit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allvit
What does Allvit do?
Allvit sells, rents, and subscribes access to Norwegian-language academic digital textbooks (PDF and EPUB) through its browser-based platform allvit.no, with integrated study tools including smart in-book search, highlighting, notes, automatic APA citations, and text-to-speech. Its flagship subscription, Allvit Pluss, grants access to over 2,000 titles from major Norwegian publishers (Universitetsforlaget and Cappelen Damm Akademisk) plus an AI study assistant that chats with textbooks and summarizes curriculum.
Is Allvit a public or private company?
Allvit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allvit founded?
Allvit was founded in 2019. It employs 1 to 10 people.
Where is Allvit based?
Allvit is headquartered in Trondheim, Norway, in the Europe region.
How does Allvit make money?
Four revenue lines are on record. Individual E-book Sales are the primary driver. The others are E-book Rental, allvit Pluss Subscription and free Books/Trial.
Who are Allvit's main competitors?
Direct peers on record are Perlego, Bookboon, VitalSource, Kortext and BibliU. Chegg is listed as a broad incumbent. Scribd is listed as an emerging player. Others are Universitetsforlaget and Cappelen Damm Akademisk. Akademika is listed as a regional player.
Does Allvit have an API?
No public API is recorded for Allvit.
What industry is Allvit in?
Allvit's product category is Digital Textbook Platform. Its primary akta.pro industry code is MPAJAMAB, E-book Subscription & Bundling Services, with a secondary code of EDAGAAAJ, Digital/Blended K–12 Courseware & Interactive Textbooks. Its NAICS code is 513130 and its SIC code is 2731.