What 3gen Masonry Products does

3GEN Masonry Products, Inc. is a privately held, family-owned U.S. manufacturer and supplier of masonry construction hardware serving architects, engineers, and contractors across North America. Founded and operated by co-owners Rob and Ron Hohmann — who together bring 60–90+ years of combined masonry industry experience — the company is incorporated under Texas law with mailing headquarters in North Richland Hills, TX and a warehouse and distribution facility in Leeds, AL. The business sells physical, one-time-purchase masonry products directly through a state-by-state network of field sales representatives and a 24/7 toll-free ordering line, with no publicly disclosed pricing.

The company offers more than 100 SKUs across six product categories: Accessories (control joints, mesh wall ties, neoprene expansion joints, rebar positioners, tek screws, z-straps, mortar clearing); Joint Reinforcing (ladder-type and double-eye systems); Moisture Control (the proprietary GENFLASH® through-wall flashing line in stainless steel and copper variants, plus primers, sealants, drip edges, termination bars, cell vents, and end dams); Seismic Systems (barrel anchors, H-10/H-13-H/H-13-V anchors, ladder-eye seismic, and continuous wire assemblies, in many cases thermally isolated via the proprietary THERM-A-BREAK™ wing anchor); Stone Anchors (models 708–726); and Veneer Anchors & Ties. The underlying technology focus is on masonry veneer attachment, thermal-bridging reduction, moisture management through wall flashing, and seismic code compliance.

The business model is sales-led B2B with no disclosed subscription, licensing, or service revenue. 3GEN is an AIA-approved continuing education provider (Provider Number 10101157), delivering architect-facing courses on anchoring, reinforcement, and moisture management as a specification-influence channel. The company has no disclosed funding history, no parent company, no subsidiaries, no acquisitions, and no public financial filings; revenue is not publicly disclosed.

Name

3gen Masonry Products

Legal name

3GEN Masonry Products, Inc.

Website

https://3genmp.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

3GEN Masonry Products is a privately held, family-owned U.S. manufacturer and supplier of masonry construction hardware — anchors, joint reinforcement, flashing, and seismic systems — serving architects, engineers, and contractors across North America through a direct state-by-state sales network.

Ownership category

akta.pro rank

Product category

Masonry Construction Hardware

NAICS

Fastener, Button, Needle, and Pin Manufacturing (339993), Sheet Metal Work Manufacturing (332322)

SIC

Bolts, Nuts, Screws, Rivets & Washers (3452), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar) (IMADABAK)

akta.pro secondary industries

Rebar Fabrication & Reinforcing Products (IMADACAH), Fasteners, Anchors & Connectors (Bolts, Weld Studs, Plates) (IMADACAJ)

Keywords

• Masonry anchors
• Masonry hardware
• Joint reinforcement
• Through-wall flashing
• Seismic wall ties

Headquarters

HQ city

North Richland Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Masonry Hardware Products: Sale of physical masonry hardware products including anchors, ties, reinforcement, and moisture control components for commercial and residential construction.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

3GEN Masonry Products manufactures and supplies physical masonry construction hardware including veneer anchors, barrel anchors, joint reinforcement, through-wall flashing, moisture control components, stone anchors, and seismic restraint systems. The company offers 100+ SKUs across six product categories to contractors, architects, and engineers working on commercial, institutional, and multi-story masonry veneer construction projects across North America.

Product overview

3GEN Masonry Products is a manufacturer and supplier of masonry construction products, offering 100+ products across six product categories. The company's portfolio includes: (1) Accessories such as Control Joint, Grout Screen, Mesh Wall Tie, Mortar Clear™, Neoprene Expansion Joint, Rebar Positioner, TEK Screw, and Z-Strap; (2) Joint Reinforcing products including Double Eye, Ladder Eye Wire, Ladder Corner, Ladder Tee, and Ladder systems; (3) Moisture Control products under the GENFLASH® brand (including SS, SS SA, Copper, Copper SA variants, plus Primer and Sealant), along with Drip Edge, Termination Bars, Cell Vent, and Corners and End Dam; (4) Seismic Systems including Barrel Anchors, THERM-A-BREAK™ Wing Anchors, and H-series anchors in seismic configurations; (5) Stone Anchors numbered 708-726; and (6) Veneer Anchors & Ties including Barrel Anchors, THERM-A-BREAK™ Wing Anchors, H-10, H-13-H, H-13-V anchors, and various ties and specialty anchors. The company serves the North American masonry construction industry with products designed for moisture management, seismic resistance, and structural reinforcement.

Differentiator

Problem solved

Functional benefit

Brands

• MORTAR CLEAR™: Product brand for mortar clearing solutions
• GENFLASH®
• THERM-A-BREAK™

Products and services

• CONTROL JOINT Control joint used in masonry construction to accommodate movement and prevent cracking, designed for contractors and masonry specifiers.
• GROUT SCREEN Screen used to filter grout during masonry construction, for masonry contractors and installers.
• MESH WALL TIE Mesh wall tie for masonry wall reinforcement, used by masonry contractors.
• MORTAR CLEAR™ Mortar clearing accessory for masonry applications, sold under the MORTAR CLEAR™ sub-brand.
• NEOPRENE EXPANSION JOINT Neoprene-based expansion joint for accommodating movement in masonry structures, for masonry construction professionals.
• REBAR POSITIONER Device for positioning rebar in masonry construction, used by masonry contractors.
• TEK SCREW Self-drilling TEK screw for metal fastening in masonry applications, for masonry and framing contractors.
• Z-STRAP Z-shaped metal strap for masonry wall connections, used by masonry contractors for structural connections.
• DOUBLE EYE Joint Reinforcement Joint reinforcing component with double eye design for masonry wall reinforcement, used by masonry contractors and specifiers.
• LADDER EYE WIRE Joint Reinforcement Ladder-type joint reinforcement with eye wire configuration for masonry wall reinforcement.
• LADDER CORNER Joint Reinforcement Corner configuration for ladder-type joint reinforcing in masonry walls.
• LADDER TEE Joint Reinforcement Tee configuration for ladder-type joint reinforcing in masonry walls.
• LADDER Joint Reinforcement Ladder-type joint reinforcement for masonry wall reinforcement, for masonry contractors and specifiers.
• GENFLASH® Through-Wall Flashing Through-wall flashing product line for moisture management in masonry walls, sold under the GENFLASH® sub-brand with stainless steel, copper, and self-adhering variants plus compatible primer and sealant.
• DRIP EDGE Flashing Drip edge flashing for directing water away from masonry surfaces, used by masonry contractors in building envelope construction.
• TERMINATION BAR – TYPE L (LIP) Termination bar with lip design for flashing termination in masonry moisture-control assemblies.
• TERMINATION BAR – TYPE F (FLAT) Flat termination bar for flashing termination in masonry moisture-control assemblies.
• CELL VENT Vent for masonry cell cavities to manage moisture and air flow in masonry wall assemblies.
• CORNERS AND END DAM Flashing Corner and end dam flashing components for moisture control in masonry wall systems.
• BARREL ANCHOR – METAL STUD SEISMIC Seismic-rated barrel anchor for metal stud masonry veneer applications, for code-compliant construction in seismic zones.
• BARREL ANCHOR – CONCRETE SEISMIC Seismic-rated barrel anchor for concrete masonry veneer applications, for code-compliant construction in seismic zones.
• THERM-A-BREAK™ WING ANCHOR – METAL STUD SEISMIC Thermally-isolated seismic wing anchor for metal stud masonry veneer applications, combining thermal-break and seismic-compliance in one product.
• THERM-A-BREAK™ WING ANCHOR – CONCRETE SEISMIC Thermally-isolated seismic wing anchor for concrete masonry veneer applications, combining thermal-break and seismic-compliance in one product.
• H-13-H SEISMIC Anchor Seismic-rated H-13-H anchor for masonry veneer applications.
• H-13-V SEISMIC Anchor Seismic-rated H-13-V anchor for masonry veneer applications.
• H-10 SEISMIC Anchor Seismic-rated H-10 anchor for masonry veneer applications.
• LADDER EYE SEISMIC Reinforcement Seismic-rated ladder eye joint reinforcement for masonry wall systems.
• SEISMIC CONTINUOUS WIRE Continuous wire for seismic joint reinforcement in masonry wall assemblies.
• SEISMIC PLASTIC CLIP Plastic clip for seismic continuous wire installation in masonry reinforcement systems.
• Stone Anchor Series (Models 708–726) A series of stone anchors (models 708 through 726) for anchoring stone veneer to structural substrates, for stone masonry construction.
• BARREL ANCHOR – METAL STUD Barrel anchor for anchoring masonry veneer to metal stud framing, for masonry construction professionals.
• BARREL ANCHOR – CONCRETE Barrel anchor for anchoring masonry veneer to concrete substrates, for masonry construction professionals.
• THERM-A-BREAK™ WING ANCHOR – METAL STUD Thermally-isolated wing anchor for metal stud masonry veneer applications, designed to reduce thermal bridging.
• THERM-A-BREAK™ WING ANCHOR – CONCRETE / WOOD STUD Thermally-isolated wing anchor for concrete or wood stud masonry veneer applications, designed to reduce thermal bridging.
• H-13-H Anchor H-13-H anchor for masonry veneer applications, for masonry construction.
• H-13-V Anchor H-13-V anchor for masonry veneer applications, for masonry construction.
• H-10 Anchor H-10 anchor for masonry veneer applications, for masonry construction.
• H-13 WASHER Washer component for H-13 anchors used in masonry veneer connections.
• BARREL ANCHOR WIRE TIE Wire tie for barrel anchor connections in masonry veneer systems.
• COLUMN WELD-ON TIE Weld-on tie for column applications in masonry construction.
• DOVETAIL TRIANGLE Anchor Dovetail-configured triangle anchor for masonry wall connections.
• HOOK (PINTLE) Anchor Hook and pintle anchor system for masonry veneer construction.
• PARTITION TOP ANCHOR – PL Partition top anchor for PL applications in masonry partition wall construction.
• PARTITION TOP ANCHOR – DOVETAIL Dovetail-configured partition top anchor for masonry partition wall construction.
• TRIANGLE Anchor Triangle anchor used with H-10 and H-13 veneer anchors for masonry connections.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Heckmann Building Products: Heckmann manufactures masonry anchors, ties, and stone anchors serving commercial and institutional construction. Direct overlap with 3GEN's stone anchor and veneer anchor product families.
• Dur-O-Wal (Dayton Superior): Dur-O-Wal, now part of Dayton Superior, is a heritage brand in masonry joint reinforcement and wall ties. Direct overlap with 3GEN's Joint Reinforcing and Veneer Anchors categories, with broader portfolio and stronger distributor reach.
• Hohmann & Barnard: Hohmann & Barnard is a direct competitor manufacturing masonry anchors, ties, joint reinforcement, and flashing systems for the North American commercial construction market. Their product line maps almost one-to-one with 3GEN's categories, including thermal-break and seismic-rated anchors.
• Sandell Manufacturing: Sandell Manufacturing produces masonry accessories, anchors, and specialty items for the commercial masonry market. Comparable scale and product breadth to 3GEN, with overlapping distributor relationships.
• Wire-Bond: Wire-Bond manufactures masonry wall reinforcement, joint reinforcement, and connectors serving the same commercial masonry contractors as 3GEN. Direct overlap in joint reinforcing (ladder, eye-and-ladder) and structural connectors.
• York Manufacturing (York Flashings): York Manufacturing specializes in through-wall flashing and moisture management for masonry construction. Direct competitor in 3GEN's GENFLASH® product category with established distributor relationships.
• Mortar Net Solutions (Holcim): Mortar Net specializes in moisture management solutions for masonry walls, directly overlapping with 3GEN's GENFLASH® through-wall flashing and moisture control category. Both target the same architect/specifier channel for cavity wall moisture design.

Emerging players

• Advanced Building Products: Advanced Building Products manufactures moisture management and through-wall flashing products, directly competing with 3GEN's GENFLASH® line. Focus is narrower (flashing-centric) but overlaps in moisture control specification.
• Fero Corporation: Fero manufactures thermal break solutions and masonry connectors, including thermal-isolated fasteners that overlap with 3GEN's THERM-A-BREAK™ wing anchor. Targets the same architect/specifier audience for energy code compliance.

Broad incumbents

• ClarkDietrich Building Systems: ClarkDietrich is a broad incumbent in cold-formed steel framing and related connectors, with adjacent product overlap in masonry ties and accessories. Larger scale, broader portfolio, and deeper distributor penetration than 3GEN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3gen-masonry-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3gen Masonry Products