The Innovashion Group

What The Innovashion Group does

The Innovashion Group is a privately held, New York-based design firm founded in 2021 by Jan Baker. The company designs culturally informed experiences, services, and omnichannel customer journeys for enterprise clients, using technology as an enabler to create solutions that are emotionally resonant and inclusive. Its stated service offering spans product and service design, event curation, omnichannel CX strategy, and culturally relevant solutions, with named past engagements spanning technology (Google, Microsoft, Amazon, Verizon, Comcast/Xfinity), media and fashion (Endeavor/IMG, New York Fashion Week, HSN/QVC), sports (NBA, NFL), government (DC Government), and education (Stanford d.school).

The firm operates a boutique professional services model, generating revenue through project-based and retainer consulting engagements sold via a consultative, direct sales motion initiated through an 'Inquire Now' inquiry on its website. Headcount is reported at 1–10 employees, with offices in New York (HQ at 447 Broadway, 2nd Floor, Suite 682) and Washington, D.C. (712 H Street NE, Unit #5982). No proprietary technology platform, patents, software products, or specific technology stack is disclosed in available materials — 'technology' is referenced as a design tool rather than a productized capability, and the company offers no app, API, or integrated software offering.

The business is tightly centered on the founder's individual brand, professional network, and 15+ years of cross-industry experience spanning product management, event curation, marketing, international relations, and social innovation, including prior Managing Director tenure at Impact Hub NYC/DC/Berkeley/San Francisco. No funding rounds, M&A activity, strategic partnerships, or third-party validation have been disclosed, and the firm has no headcount signal beyond the founder plus a small supporting team.

Name

The Innovashion Group

Legal name

The Innovashion Group

Website

https://innovashiongroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Innovashion Group is a New York-based boutique design firm that creates culturally informed customer experiences, omnichannel journeys, and service designs for enterprise clients, sold via project-based professional services engagements.

Ownership category

akta.pro rank

Product category

Experience Design Consulting

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Experience design consulting
• Service design strategy
• Customer journey design
• Cultural design consulting
• User experience services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design Consulting and Experience Design Services: The company designs custom experiences, services, and solutions for clients. Based on the nature of their work (omnichannel customer journeys, product/service design, event curation), revenue is generated through professional service engagements. The model appears to be project-based or retainer-based consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Innovashion Group is a design firm that creates culturally informed experiences and services for enterprise clients. The firm designs everyday experiences and services using cultural elements as the starting point, leveraging technology to build omnichannel customer journeys across products, processes, services, events, and environments. The core work centers on solving client problems by designing solutions that make end users feel seen, included, and emotionally engaged.

Product overview

The Innovashion Group is a design firm that offers a unified service offering rather than a software product. They design everyday experiences and services using cultural elements as the starting point to reach customers through positive emotional online and offline interactions. Their approach focuses on solving problems innovatively by using technology to design solutions that not only fix problems but make customers feel like the experience was created just for them. No specific named products, modules, or distinct software offerings are detailed on their website.

Differentiator

Problem solved

Functional benefit

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• IDEO: Global design and innovation consultancy focused on human-centered experience and service design for enterprises. Most direct comparable given overlapping human-centered, culturally informed design methodology and similar enterprise client base.
• Pentagram: Partner-led design consultancy covering brand, digital, and experience design for major institutions. Comparable as a small, reputation-driven design firm operating on enterprise creative engagements.
• Wolff Olins: Global brand and experience consultancy delivering culturally driven brand strategy and customer experience work. Comparable positioning in culturally informed design for enterprise clients.
• RKS Design: Boutique human-centered design consultancy that translates research into products, services, and brand experiences. Comparable as a boutique alternative focused on user experience and human-centered methodology.
• Artefact Group: Design strategy firm delivering experience, digital, and product innovation for enterprises. Comparable on the integration of design strategy, technology, and cross-channel experience work.
• Frog Design: Boutique-to-mid-sized design and transformation firm delivering experience, brand, and product design for large organizations. Comparable on the experience-and-innovation positioning and enterprise engagement model.
• Huge (now part of Interpublic): Digital experience design agency serving enterprise clients across customer journey, product, and service design. Comparable in omnichannel experience design and enterprise sales motion.
• Smart Design: Product and experience design firm with a human-centered approach spanning products, services, and digital experiences. Directly comparable as a mid-sized alternative for enterprise experience mandates.

Broad incumbents

• McKinsey Design (McKinsey & Company): Strategy consultancy with a dedicated design practice serving large enterprises on customer experience and service design. Overlaps with Innovashion on enterprise experience transformation mandates but operates at far greater scale.
• Accenture Song: Large-scale experience design and marketing services arm of Accenture, blending creative, technology, and consulting for enterprise customers. Competes for the same enterprise CX budgets at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-innovashion-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Innovashion Group