What Perini & Associates does

Perini & Associates is a veteran-owned public relations and marketing consultancy founded in 2009 by Michael B. Perini, a former NORAD and USNORTHCOM official, headquartered in Woodland Park, Colorado. The firm delivers strategic public relations, marketing communications, reputation management, crisis communications, media relations, and digital marketing services to a client base spanning government agencies, nonprofit organizations, and small-to-medium businesses across the Pikes Peak region and selectively at the federal level. Notable clients include NORAD, the U.S. Air Force, NASA, the City of Woodland Park, Merit Academy, and various local nonprofits and SMBs such as Wines of Colorado, North Shore Marina, and Tava House.

The company operates as a human-driven professional services firm with no proprietary technology platform. Its service portfolio is anchored in core strategic PR and marketing engagements, supplemented by content properties including the pclips video series (educational PR content launched in 2010) and the ePerini monthly newsletter. The firm developed an internal proprietary tool, the Communication Assessment Tool (CAT), to help prospective clients evaluate PR needs. Press release distribution is enabled through a third-party partnership with EIN Presswire, and standard marketing technology (Google Analytics, social media platforms) supports client campaigns. No AI, ML, or automation capabilities are evident in the service delivery model.

Perini & Associates generates revenue through professional services consulting fees, billed on a project or retainer basis following personalized consultation. The firm is privately held as a Colorado LLC with no external funding, no institutional investors, and ownership concentrated with the founder. Client acquisition is sales-led and relationship-driven, leveraging the firm's website, direct outreach, community networking in the Woodland Park area, and referral-based growth. The team is small, comprising the founder and approximately four named associates spanning media relations, photography, strategic planning, and event planning.

Name

Perini & Associates

Legal name

Perini & Associates, LLC

Website

https://periniassociates.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Perini & Associates is a veteran-owned PR and marketing consultancy based in Woodland Park, Colorado, providing strategic public relations, communications, and reputation management services to government agencies, nonprofits, and small-to-medium businesses.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications Consulting

NAICS

Public Relations Agencies (54182), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Public relations services
• Marketing communications
• Reputation management
• Crisis communications
• Media relations

Headquarters

HQ city

Woodland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services Consulting: Perini & Associates generates revenue through consulting fees for strategic public relations, marketing communications, reputation management, and related professional services. As a consultancy, they likely bill on a project or retainer basis for services including media relations, crisis communications, community PR, digital marketing, and brand development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Perini & Associates is a veteran-owned public relations and marketing consultancy that delivers strategic PR counsel, marketing communications, reputation management, crisis communications, media relations, and digital marketing services. The firm also serves nonprofit and community clients with communications support, video production, and brand development. Engagements are delivered through direct, team-based consulting on a project or retainer basis.

Product overview

Perini & Associates is a PR firm and marketing agency offering a unified suite of strategic communications services. The core offering consists of strategic public relations, marketing services, and reputation management, supported by specialized modules including crisis communications, media relations, digital marketing, and business development consulting. The firm also serves nonprofit clients with community-focused PR services. Content offerings include the pclips video series for PR education and the ePerini monthly newsletter. Press release distribution is facilitated through EIN Presswire integration. Services are delivered through a team-based model with in-house associates and specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Public Relations Services Core consulting service providing strategic public relations counsel to help organizations build visibility, credibility, and trust through media relations, messaging strategy, and communication planning.
• Marketing Services
• Reputation Management
• Crisis Communications
• Media Relations
• Digital Marketing
• Business Development Consulting
• Community/Nonprofit PR Services
• Press Release Distribution
• Community Partnership Informational Video

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• EIN PresswireminorGTM or Marketing PartnerPerini & Associates utilizes EIN Presswire for press release distribution services. EIN Presswire provides newswire distribution capabilities enabling the firm to disseminate client announcements to media outlets, journalists, and online platforms.

Recent moves6 records

Expansion highlights4 records

Direct peers

• FINN Partners: Independent global PR and integrated marketing firm with public-affairs, crisis, and nonprofit verticals. Closely comparable independent-firm positioning, public-affairs emphasis, and integrated service mix to Perini, though at materially larger scale.
• SKDKnickerbocker: Independent strategic communications and political consulting firm with deep public-affairs and government-relations expertise. Comparable to Perini in its emphasis on government, public affairs, and integrated strategic communications, though headquartered in DC/NY.
• APCO Worldwide: Global independent advisory and advocacy firm with a strong public-affairs and government-relations practice serving defense, federal agencies, and corporate clients. Directly comparable to Perini's federal/military public-affairs work for clients like NORAD and the U.S. Air Force, though at far greater scale.
• 5W Public Relations: Independent mid-size PR firm offering media relations, crisis communications, and digital marketing across consumer, corporate, and government sectors. Closely comparable service mix and independent positioning to Perini, though with broader national footprint.
• Allison+Partners: Mid-size independent PR and integrated communications agency with public-affairs and nonprofit practice areas. Comparable independent, multi-service positioning to Perini's strategic communications consultancy model, with larger but still independent scale.

Broad incumbents

• FleishmanHillard: Global PR and integrated marketing agency with significant public-sector and corporate communications practices. Comparable integrated offerings (PR, crisis, digital, content) to Perini, but at much larger scale within the Omnicom network.
• Edelman: World's largest independent PR firm offering strategic communications, public affairs, and crisis management across all sectors. Overlaps broadly with Perini's full-service PR and crisis communications capabilities, but operates globally with thousands of staff versus Perini's boutique scale.
• Burson (formerly Burson-Marsteller): Major global public relations and public affairs firm with strong government and corporate communications practices. Comparable capabilities in crisis communications, media relations, and public affairs, but operates at global holding-company scale (WPP).
• Publicis Groupe: Global communications holding company owning major PR, advertising, and digital agencies including MSL, Leo Burnett, and Saatchi & Saatchi. Provides competitive context as a scaled incumbent that houses multiple direct PR competitors to boutique firms like Perini.

Emerging players

• Standing Partnership: Independent B2B and public-sector-focused PR and marketing agency with integrated communications offerings. Comparable in scale and boutique positioning to Perini, particularly in its emphasis on government, nonprofit, and B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeriniAssociate
• Facebookfacebook.com/PeriniAssociates
• Instagraminstagram.com/periniassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perini & Associates