EIN Presswire
EIN Presswire, operated by Newsmatics Inc., is a self-service press release distribution platform sending releases to 3,900+ niche vertical publications plus major media outlets. It serves SMBs, PR agencies, and nonprofits through tiered packages from $149 to $999.
- Company typePrivate
- Founded1995
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EIN Presswire does
EIN Presswire is a self-service press release distribution platform operated by privately held parent Newsmatics Inc., founded in 1995 and headquartered in Washington, DC (1025 Connecticut Avenue NW, Suite 1000). The platform distributes customer-submitted releases to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, and the company's proprietary Affinity Group Publications (AGP) network of 3,900+ niche vertical publications. Trailing-twelve-month throughput is approximately 476,680 releases, averaging roughly 2,279 per day. EIN Presswire is a sub-brand within a broader Newsmatics product suite that includes the EIN News media monitoring service, AGP, the Perspectify news-bias labeling app, NewsPlugin embeddable widgets, and the Newsmatics News Index.
The technology stack combines an AI-assisted distribution pipeline with proprietary AI tooling: an AI Press Release Generator that drafts release copy, the Perspectify model for political/ideological bias labeling, and the Newsmatics News Index that powers an upcoming queryable Data Studio product. Distribution is supported by a global media directory of journalists and outlets, RSS/live-feed syndication, mobile apps, and embeddable news widgets through NewsPlugin. The company operates an EU foothold through Ireland-based Newsmatics Limited (handling invoicing and GDPR compliance for EU users) and a Brno, Czech Republic R&D site hosting AI hackathons and university collaborations with Masaryk University's Faculty of Informatics.
The business model is pure transaction-based with no subscriptions, contracts, or field sales motion. Customers purchase tiered packages directly through the EIN Presswire website: Basic ($149 for 1 release), Pro+ ($499 for 5 + 2 free), and Corporate ($999 for 15 + 5 free). A free submission tier functions as a top-of-funnel entry point intended to convert into paid packages, and periodic promotional discounts (e.g., June 2025 20% off, 2025 Year End Special December 1-31) are used to stimulate volume. Primary customer segments are small businesses and startups, PR and communications agencies, nonprofit and advocacy organizations, public affairs issuers, and vertical-specific brands; no enterprise-anchor contracts or named large customers are visible, indicating a long-tail SMB customer base acquired through product-led growth and channel/affiliate programs.
EIN Presswire firmographics
Firmographics- Name
- EIN Presswire
- Legal name
- Newsmatics Inc. dba EIN Presswire
- Website
- https://einpresswire.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EIN Presswire, operated by Newsmatics Inc., is a self-service press release distribution platform sending releases to 3,900+ niche vertical publications plus major media outlets. It serves SMBs, PR agencies, and nonprofits through tiered packages from $149 to $999.
- Ownership category
- akta.pro rank
EIN Presswire industry classification
Industry- Product category
- Press Release Distribution
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industries
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)
Keywords
Where EIN Presswire is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
EIN Presswire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Press Release Distribution Packages: Primary revenue stream. Customers purchase tiered, transaction-based packages (Basic $149 for 1 release; Pro+ $499 for 5 releases + 2 free; Corporate $999 for 15 releases + 5 free). Pure transaction-based with no subscription lock-in. Promotional specials (June 2025 20% off, 2025 Year End Special Dec 1-31) used to stimulate volume.
- Free Press Release Distribution (Freemium Funnel): Free submission option available with menu entries for 'Free Press Release Distribution' and 'Submit Free Press Release', acting as a top-of-funnel entry point intended to convert users into paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Basic: $149 for a single press release distribution. |
| Transaction based/ take rate | Pay-as-you-go | Pro+ (most popular): $499 for 5 releases + 2 free bonus releases. |
| Transaction based/ take rate | Pay-as-you-go | Corporate: $999 for 15 releases + 5 free bonus releases. |
| Freemium | Pay-as-you-go | Free Press Release Distribution option. |
| Other | Pay-as-you-go | 2025 Year End Special promotion (Dec 1-31, 2025). |
Go-to-market motion4 records
Distribution channels2 records
Marketing channels9 records
EIN Presswire product offering
Product offeringCore offering
EIN Presswire is a self-service online press release distribution service that distributes approved releases to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, journalist newsrooms, and a proprietary network of 3,900+ niche Affinity Group Publications. Customers purchase tiered packages (Basic $149 for 1 release, Pro+ $499 for 5+2, Corporate $999 for 15+5) directly via the website with no subscription or contract, with a free submission option serving as a freemium funnel into paid tiers.
Product overview
EIN Presswire operates as a single self-service press-release-distribution platform, sold in tiered pay-as-you-go packages (Basic $149, Pro+ $499, Corporate $999), wrapped around a core distribution engine and several auxiliary modules. The core product publishes approved releases to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, and journalist newsrooms, and is tightly bound to the parent Newsmatics-owned Affinity Group Publications network of 3,900+ niche portals used for targeted industry/geography placement. Supporting modules extend the platform: the World Media Directory for journalist/outlet targeting, U.S. TV & Radio distribution for broadcast, mobile apps for on-the-go access, an AI Press Release Generator for draft creation, Live Feed/RSS for syndication, and Email Newsletters/News Alert Maker for alerts. The platform also exposes Newsmatics sister products that share the same infrastructure: NewsPlugin for embeddable news-feed widgets on third-party sites, Perspectify for news-bias labeling, and the Newsmatics News Index for media intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- EIN Presswire: Press release distribution service ('Everyone's Internet News Presswire') and world media directory, offering Basic ($149), Pro+ ($499 for 5) and Corporate ($999 for 15) packages with distribution to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, NBC/Fox/ABC/CBS affiliates and 3,900+ Affinity Group Publications.
- EIN News
- Affinity Group Publishing
- Perspectify
- NewsPlugin
- Newsmatics News Index
- U.S. Politics Today
Products and services
- EIN Presswire Press Release Distribution Self-service pay-as-you-go press release distribution product that publishes approved releases to Google News, AP News, USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, journalist newsrooms, and the Affinity Group Publications network; sold in Basic ($149 for 1 release), Pro+ ($499 for 5 + 2 free), and Corporate ($999 for 15 + 5 free) packages.
- Affinity Group Publications (AGP) Network
Quantifiable outcome
- 476,680 press releases distributed over the past 365 days
- +3 more outcomes
Companies that use EIN Presswire
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
EIN Presswire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
EIN Presswire partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Masaryk University Faculty of InformaticscoreCollaboration with Masaryk University Faculty of Informatics data science team on research feeding the Newsmatics News Index and upcoming Newsmatics Data Studio. Hackathons and workshops hosted at the Brno office provide hands-on engagement between Newsmatics staff and university talent.
- Georgetown University (Hoyalytics internship program)coreEIN Presswire hosts Georgetown University students through the Hoyalytics data analytics internship program, working on projects tied to the company's news analytics platform. Functions as both a talent pipeline and applied-research channel.
- Public Relations Student Society of America (PRSSA)coreEIN Presswire launched the PRSSA Student-Firm Influencer Campaign to reach student PR practitioners and emerging communications professionals. Functions as a marketing and pipeline-building partnership targeting future agency and in-house PR buyers.
- Affinity Group Publications (AGP) Network (3,900+ niche publishers)coreA network of 3,900+ niche vertical publications that receive and publish EIN Presswire-distributed releases, providing audience targeting that generic wires cannot match.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
EIN Presswire competitors and assessment
Company assessmentDirect peers
- PR Newswire (Cision): Largest direct competitor in press release distribution, owned by Cision. Offers global wire distribution to media, journalists, and online outlets with enterprise-tier pricing and sales motions; competes head-to-head with EIN Presswire for the same SMB, agency, and corporate PR budgets.
- Business Wire (Berkshire Hathaway): Press release distribution service owned by Berkshire Hathaway, focused on corporate and IR-grade disclosures. Competes directly with EIN Presswire in the same transaction-based wire-distribution category, typically at higher price points and with deeper enterprise relationships.
- GlobeNewswire (Notified): Global press release wire owned by Notified (a West corporation). Directly comparable self-serve and enterprise wire distribution product with comparable media-outlet reach and tiered pricing.
- PR Web (Cision): Lower-cost Cision-owned press release wire aimed at SMBs and SEO-driven distribution. Closest direct comparator to EIN Presswire's $149/$499/$999 tiers in target customer, price band, and self-serve funnel.
- Newswire.com: Self-serve press release distribution service offering tiered packages with similar transparent, transaction-based pricing and SEO-focused distribution. Directly competes with EIN Presswire in the SMB and agency segments.
- 24-7 Press Release: Online press release distribution service targeting SMBs with tiered, pay-as-you-go packages. Direct competitor to EIN Presswire in the budget SMB wire-distribution segment.
- Send2Press Newswire: Press release wire service distributing to AP News and media partners with per-release pricing. Comparable product offering and target customer base to EIN Presswire.
- eReleases: Press release distribution service that historically partnered with PR Newswire to offer lower-priced wire distribution to SMBs. Directly comparable pricing model and customer segment to EIN Presswire.
- PR Underground: Self-serve press release distribution service offering tiered packages and SEO-focused distribution. Direct SMB-focused competitor to EIN Presswire in online press release syndication.
- Marketwired (now part of Cision): Press release distribution service now operated as part of Cision, focused on corporate and IR-grade announcements. Comparable wire-distribution product, target customer, and global reach to EIN Presswire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EIN Presswire social profiles
Digital presenceEIN Presswire compliance and trust
Trust signalCompliance4 records
EIN Presswire financial estimates
Financial estimateRevenue estimate
Valuation estimate
EIN Presswire leadership team
Management profileNumber of profiles
Profiles4 records
EIN Presswire subsidiaries and ownership
Company hierarchySubsidiaries6 records
EIN Presswire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EIN Presswire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EIN Presswire
What does EIN Presswire do?
EIN Presswire is a self-service online press release distribution service that distributes approved releases to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, journalist newsrooms, and a proprietary network of 3,900+ niche Affinity Group Publications. Customers purchase tiered packages (Basic $149 for 1 release, Pro+ $499 for 5+2, Corporate $999 for 15+5) directly via the website with no subscription or contract, with a free submission option serving as a freemium funnel into paid tiers.
Is EIN Presswire a public or private company?
EIN Presswire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EIN Presswire founded?
EIN Presswire was founded in 1995. It employs 11 to 50 people.
Where is EIN Presswire based?
EIN Presswire is headquartered in Washington, United States, in the North America region.
How does EIN Presswire make money?
Two revenue lines are on record. Press Release Distribution Packages are the primary driver. The others are free Press Release Distribution (Freemium Funnel).
Who are EIN Presswire's main competitors?
Direct peers on record are PR Newswire (Cision), Business Wire (Berkshire Hathaway), GlobeNewswire (Notified), PR Web (Cision), Newswire.com, 24-7 Press Release, Send2Press Newswire, eReleases, PR Underground and Marketwired (now part of Cision).
Does EIN Presswire have an API?
No public API is recorded for EIN Presswire.
What industry is EIN Presswire in?
EIN Presswire's product category is Press Release Distribution. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 516210 and its SIC code is 2721.