A Special Touch In Home Care

What A Special Touch In Home Care does

A Special Touch In Home Care, LLC is a privately-held, non-medical in-home care agency headquartered in South Charleston, West Virginia, and serving elderly individuals, veterans, disabled persons, and post-acute recovery patients across Kanawha, Cabell, Fayette, and Putnam Counties. Founded in 1980 and operated by owner Julian Irving, a Registered Nurse with an MS in Health Care Administration from Marshall University, the company delivers a unified suite of personal care, companion care, medication reminders, meal preparation, transportation, laundry, shopping, fall prevention, and mobility assistance services, with add-on tiers including 24/7 in-home care, drop-in care, on-call support, and a Wellness Program emphasizing holistic health. The business is credentialed as a provider in the VA Community Care Network and assists veterans with navigating Aid and Attendance Benefits, while also billing long-term care insurance carriers and accepting private pay on a customized, assessment-based pricing model.

The company operates through two physical offices (South Charleston and Barboursville/Huntington) and reaches customers via a sales-led, phone-and-website-based go-to-market supported by community outreach, healthcare provider referrals, and VA channel partnerships. Its technology footprint is non-proprietary: ClearCare Online powers client referral management, and KDE Technology hosts the website; there is no disclosed mobile app, API, or proprietary software platform. Revenue is generated through three streams — private pay, long-term care insurance reimbursement, and VA benefits — with no publicly disclosed financials, no institutional investors, and no funding history, consistent with a bootstrapped, founder-owned local service business.

Customer engagement is relationship-driven, with caregiver-client continuity and 24/7 on-call availability functioning as core service-level differentiators rather than technology features. The company does not disclose certifications, awards, or patents, and has no reported regulatory actions, M&A activity, or leadership changes beyond the founding ownership. The overall operating posture is that of a mature, regionally embedded home care agency extending its footprint organically within West Virginia rather than scaling via capital, technology platform investment, or geographic expansion beyond the state.

Name

A Special Touch In Home Care

Legal name

A Special Touch In-Home Care

Website

https://aspecialtouchinhomecare.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

A Special Touch In Home Care is a privately-held, non-medical in-home care agency serving elderly individuals, veterans, and disabled persons across four West Virginia counties via personal care, companion care, and VA Community Care Network services.

Ownership category

akta.pro rank

Product category

Non-Medical In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industry

Respite In-Home Care (Short-Term Relief) (HLADAGAH)

Keywords

• Non-medical home care
• Personal care services
• Elderly in-home care
• Home health aide
• Companion care services

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Pay / Out-of-Pocket: Clients pay directly for services. Pricing is customized based on individual needs assessment and level of care required.
2. Long-Term Care Insurance Reimbursement: Many long-term care insurance policies reimburse for in-home care services. The company assists with billing insurance companies directly and determining coverage eligibility.
3. VA Benefits (Aid and Attendance): Assists veterans and their families in navigating VA benefits including Aid and Attendance Benefit to help cover care costs. As a VA-credentialed provider in the VA Community Care Network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

A Special Touch In-Home Care provides non-medical in-home care services for elderly individuals, veterans, and people with disabilities across West Virginia. The company delivers personal care, companionship, medication reminders, meal preparation, mobility assistance, transportation, and housekeeping, with flexible scheduling ranging from a few hours per week to around-the-clock care. It is RN-owned and operates as a credentialed provider in the VA Community Care Network, assisting veterans with navigating Aid and Attendance Benefits.

Product overview

A Special Touch In-Home Care offers a unified suite of non-medical in-home care services centered around companion care and personal assistance. The core service portfolio includes Personal Care & Hygiene Assistance, Fall Prevention & Mobility, Medication Reminders, Meal Planning & Cooking, Transportation, Laundry/Cleaning, and Shopping. Premium add-on tiers include Drop-In Care for occasional support, 24/7 In-Home Care for continuous around-the-clock monitoring, and On-Call Support for after-hours assistance. The company differentiates through its exclusive Wellness Program focused on holistic health, and specializes in Care for Veterans through VA Community Care Network credentialing. Services are coordinated across two local offices (South Charleston and Barboursville/Huntington) serving Kanawha, Cabell, Fayette, and Putnam Counties in West Virginia.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• VA Community Care NetworkcoreChannel Partner/ Reseller/ DistributorA Special Touch In-Home Care is a credentialed provider within the VA Community Care Network, delivering Home Health Aide (HHA) services to veterans. This partnership allows the company to provide specialized care to veterans and enables them to bill VA benefits directly for covered services.
• KDE TechnologyminorOthersKDE Technology designed, managed, and hosts the company's website (aspecialtouchinhomecare.com), providing technology infrastructure and web services support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Addus HomeCare: Addus HomeCare (ADUS) is a publicly traded personal care and home health services provider focused on Medicaid and private-duty personal care for elderly and disabled clients. It is the most direct public-market comparable for a non-medical in-home care agency.
• ComForCare: ComForCare is a national franchise system providing non-medical in-home care including personal care, companionship, and dementia support. Its local-agency operating model and service mix align closely with A Special Touch's profile.
• Aveanna Healthcare: Aveanna (AVAH) provides private-duty nursing, personal care, and adult home health services. Its adult home care segment overlaps directly with A Special Touch's elderly and disabled in-home care model.
• Visiting Angels: Visiting Angels is a national franchise network of non-medical in-home care agencies serving elderly clients. Franchisees operate local agencies similar to A Special Touch, with comparable service menus and private-pay / LTC insurance reimbursement mix.
• BrightSpring Health Services: BrightSpring (BTSG) provides home and community-based health services including personal care, home health, and pharmacy. It serves Medicaid and private-pay populations with overlapping in-home care offerings similar to A Special Touch.
• Bayada Home Health Care: Bayada is a large, privately held (formerly non-profit) home health and personal care provider operating across dozens of states. It offers the same core non-medical in-home care, pediatric and adult home health, and similar private-pay and government reimbursement mix.
• Help at Home: Help at Home is one of the largest personal care providers in the U.S., delivering non-medical in-home care to elderly and disabled clients on Medicaid and private pay. Its service model is highly comparable to A Special Touch's offerings.
• Home Instead (Honor Technology): Home Instead, now part of Honor Technology, is the largest non-medical home care franchise network globally. Its franchisees deliver personal care, companionship, and dementia support to seniors — directly mirroring A Special Touch's core service portfolio.

Broad incumbents

• Encompass Health: Encompass Health (EHC) operates inpatient rehabilitation hospitals and home health and hospice services. Its home health segment overlaps with the broader home care market in which A Special Touch competes and serves as a useful size and reimbursement benchmark.
• Amedisys: Amedisys (AMED) is a large publicly traded home health and hospice provider. While it primarily delivers skilled (clinical) home health rather than non-medical care, it competes for the same patient referrals and is a relevant scale benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ASpecialTouchWV
• Facebookfacebook.com/aspecialtouchinhomecare
• LinkedInlinkedin.com/company/a-special-touch-in-home-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Special Touch In Home Care