White Mountain Hotel & Resort

What White Mountain Hotel & Resort does

White Mountain Hotel & Resort is a family-owned, four-season destination resort operating from a single property at 87 Fairway Drive, North Conway, New Hampshire, within protected White Mountain National Forest land. Founded on July 1, 1990 by the Sullivan Family and continuously operated by them since, the property encompasses 80 guest rooms and suites across Standard, Deluxe, Mountain View, and luxury suite categories (including a Presidential Suite and Bridal/Mt. Washington Suite), supported by on-site amenities including Ledges Restaurant (fine dining, Wine Spectator Award since 1995), Tullamore Tavern (casual pub), Balance Spa (massage and body treatments), and Hale's Location Golf Course (a 9-hole par-36 championship course designed by Albert Zikorus). The resort carries an AAA 4-Diamond rating and was recognized by National Geographic as "Best Swank Accommodations" in North Conway (a "Top 25 Ski Town in the World").

The business operates a direct-to-consumer model with bookings processed through the company's website, toll-free reservations line (800-533-6301), and TravelClick/iHotelier; dining reservations use OpenTable, and the property maintains marketplace presence on WeddingWire, The Knot, and TripAdvisor. Revenue is generated through six streams: guest room accommodations (rack rates $199-$449/night plus a $25 per-room resort fee and 8.5% NH Rooms and Meals tax), food and beverage (including a $39/$19 Sunday Brunch buffet), golf (greens fees, cart rentals, packages, and PGA lessons), spa services ($130-$275 per treatment), weddings and corporate events with a dedicated coordinator, and themed vacation packages (Escape, Romance, Golf, Spa Getaway, Military 25%, Golden Age 20%, FIFA World Cup Recharge, America's 250th Anniversary, and others).

The customer base is fragmented across leisure travelers and families, wedding couples, golfers, corporate groups, motorcoach tours, pet owners (via the Bed and a Bone Club program at $100 per dog/stay), active seniors, and active military. The resort employs standard hospitality technology (TravelClick PMS, OpenTable, WCAG 2.0 Level AA-compliant website) with no proprietary technology platforms, has not raised institutional capital, completed a $3.5M renovation in 2021 and a $4.5M property refresh in 2024, and is governed by Gary W. Sullivan (Owner/Managing Director), Trevor Sullivan (General Manager; AH&LA Resort Committee inductee), and Carol L. Sullivan (Business Development Director).

Name

White Mountain Hotel & Resort

Legal name

White Mountain Hotel & Resort

Website

https://whitemountainhotel.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

White Mountain Hotel & Resort is a family-owned, 80-key four-season destination resort in North Conway, NH, founded in 1990 by the Sullivan Family, serving leisure travelers, families, wedding couples, golfers, and corporate groups with lodging, dining, spa, and golf.

Ownership category

akta.pro rank

Product category

Resort and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Alpine Lodges (THAGAIAE), Conference Retreat Hotels (THAGALAG)

Keywords

• Mountain resort accommodations
• Hotel rooms and suites
• Wedding and event venues
• On-site golf course
• Spa and dining services

Headquarters

HQ city

North Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Guest Room Accommodations: The primary revenue stream from 80 guest rooms and suites ranging from Standard rooms to Presidential and Bridal suites. Room rates from $199-$449 per night with a $25 per-room per-night resort fee. Additional charges for extra adults ($35/night), cots/pack and plays ($15/night). 8.5% NH Rooms and Meals tax applies. Two-night weekend minimum typically required.
2. Food and Beverage Operations: Revenue from Ledges Restaurant (fine dining with panoramic mountain views, Wine Spectator Award of Excellence), Tullamore Tavern (casual pub fare), and seasonal outdoor dining. Full breakfast included with overnight stays. Dinner service nightly 5:30-9 PM, Sunday Brunch buffet $39 adults/$19 children. Lounge and room service available.
3. Golf Operations: Revenue from Hale's Location Golf Course including greens fees, cart rentals, golf packages (9-hole and 18-hole experiences), and pro shop merchandise. Hotel guests receive discounted rates. PGA Teaching Pro lessons available for additional fee.
4. Spa Services: Revenue from Balance Spa offering massages (60/90 min from $130-$200), body treatments, facials, and specialty packages (2-hour treatments from $265-$275). Couples massage available. 48-hour advance reservations required.
5. Special Events and Weddings: Revenue from hosting weddings, elopements, corporate meetings, and special events. Wedding coordination services with dedicated coordinator (Kerri Webster). Event spaces available for request.
6. Vacation Packages: Bundled packages including Escape Package (from $148), Spa Getaway (from $437), Romance Getaway, Golf Packages (9-hole, 18-hole, Ultimate), FIFA World Cup Recharge, Golden Age Discount (20% off for 60+), Active Military (25% discount), Shopping Package, and New Year's Eve Great Gatsby Celebration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

White Mountain Hotel & Resort operates an 80-room full-service mountain resort in North Conway, NH offering accommodations, on-site fine dining (Ledges Restaurant) and pub fare (Tullamore Tavern), a 9-hole championship golf course (Hale's Location), and a spa (Balance Spa). The property also hosts weddings, corporate meetings, and motorcoach group travel, supported by themed vacation packages such as golf, romance, spa, military, and senior packages.

Product overview

White Mountain Hotel & Resort is a family-owned and operated four-season destination resort in North Conway, NH offering a comprehensive hospitality portfolio. The core offering centers on 80 guest rooms and suites (Standard, Deluxe, Mountain View, and luxury suite categories) with recent $4.5M renovations. On-site amenities include Ledges Restaurant (fine dining with Wine Spectator award), Tullamore Tavern (casual pub fare), Balance Spa Room (massage and body treatments), and Hale's Location Golf Course (9-hole championship course). The resort offers themed vacation packages (Escape, Romance, Spa, Golf, Military discounts), meeting and wedding event services, outdoor recreation facilities (heated pool, hot tub, saunas, pickleball), and pet-friendly accommodations with the Bed and a Bone Club program. Dining reservations are managed through OpenTable and room bookings through TravelClick.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Rooms and Suites 80 hotel rooms and suites in Standard, Deluxe, Mountain View, Deluxe Suite, Mountain View Suite, Whitehorse Suite, Fairways Suite, Presidential Suite, and Mt. Washington Bridal Suite categories, with rates from $199–$449 per night plus a $25 resort fee.
• Ledges Restaurant

Quantifiable outcome

• North Conway, NH voted 'Top 25 Ski Towns in the World' by National Geographic Magazine
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The KnotcoreChannel Partner/ Reseller/ DistributorWedding planning marketplace platform where couples can discover and inquire about White Mountain Hotel & Resort as a wedding venue. The Knot is a major wedding planning resource with significant consumer traffic.
• WeddingWirecoreChannel Partner/ Reseller/ DistributorWedding marketplace platform connecting engaged couples with wedding vendors including venues. The resort maintains a presence on WeddingWire for wedding inquiries and visibility.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform used for Ledges Restaurant dining reservations including breakfast, brunch, and dinner. Reservations required in advance for all meal services.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorTravel review platform where the resort maintains its TripAdvisor Certificate of Excellence status since 2014. Platform provides booking referrals and guest review visibility.
• Four Your Paws OnlyminorGTM or Marketing PartnerLocal pet store offering 15% discount to guests registered in the resort's Bed and a Bone Club pet program. Part of the pet-friendly amenities package for dog guests.
• National GeographicminorGTM or Marketing PartnerThe resort was featured in National Geographic as 'Best Swank Accommodations' in their coverage of North Conway as a top ski destination. This recognition provides credibility and media exposure.
• US News and World ReportminorGTM or Marketing PartnerThe resort has been ranked among 'Top 5 Best Hotels in New Hampshire' by US News and World Report, providing third-party credibility for hotel quality.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mill Falls at the Lake: Lakeside resort collection in Meredith, NH with multiple lodging options, dining outlets, spa, and event space. Comparable New Hampshire family-owned resort model targeting four-season leisure and weddings.
• Omni Mount Washington Resort: Historic luxury mountain resort in Bretton Woods, NH with golf, spa, multiple F&B outlets, and wedding facilities. Competes with White Mountain Hotel for upscale leisure, wedding, and corporate group demand in the same state.
• Red Jacket Mountain View Resort: Family-friendly resort in North Conway, NH with Kahuna Laguna indoor water park and similar four-season amenity mix. Located in the same town, directly competing for leisure families and group travel.
• The Wentworth Hotel: Boutique historic hotel in Jackson, NH near North Conway with golf, dining, and wedding/event space. Competes for similar upscale leisure and event customers in the White Mountains.
• Mountain View Grand Resort & Spa: Family-oriented full-service resort in Whitefield, NH with comparable room count, on-site dining, spa, and seasonal mountain recreation. Targets similar leisure, family, and group segments in the White Mountains.
• The Balsams Grand Resort: Historic full-service resort in Dixville Notch, NH with golf, dining, and event space. Comparable independent, full-amenity New Hampshire mountain resort targeting leisure, weddings, and corporate groups.
• Eagle Mountain House & Golf Club: Independent country-style hotel in Jackson, NH with its own 9-hole golf course and on-site dining. Closely mirrors White Mountain Hotel's combination of rooms + on-site golf + dining in the same White Mountains region.

Regional players

• Cranmore Mountain Resort: Ski resort in North Conway, NH operating the mountain itself plus limited lodging. Operates in the same town and competes for ski-season visitors, though lodging is not its primary business.
• Hidden Pond: Upscale boutique resort in Kennebunkport, ME with spa, dining, and curated outdoor experiences. Comparable luxury independent resort model with multi-revenue stream approach in a different New England geography.
• Sunday River Ski Resort: Major ski resort in Newry, ME with on-mountain lodging. Competes for ski-season leisure demand in northern New England, though it is a destination ski operator rather than a hotel-led resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WhiteMountainHotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Mountain Hotel & Resort