Cathay Hospitality Management

What Cathay Hospitality Management does

Cathay Hospitality Management (國泰飯店觀光事業) is a Taipei-headquartered, privately held hotel management and franchising company established in March 2012 as a wholly-owned subsidiary of Cathay Century (國泰建設, 2501.TW), itself part of the Cathay Group (霖園集團) conglomerate anchored by Cathay Life Insurance. The company operates a portfolio of seven hotel properties across Taiwan's primary commercial hubs — Taipei (COZZI Minsheng, COZZI Zhongxiao, Madison Taipei, Courtyard Marriott Taipei Downtown), Taoyuan (COZZI Blu), Tainan (COZZI Ximen), and Kaohsiung (COZZI Zhongshan) — alongside nine distinct F&B brands (GUSTOSO, URBAN331, Cozzi Café, Cozzi KITCHÉN, Cozzi Market, Yi Hui Xuan, Blu Bar, Cozzi THE Roof, MJ Kitchen). Two properties operate under international Marriott affiliation: Courtyard by Marriott Taipei Downtown (direct-operated) and Madison Taipei, which joined Marriott International's Tribute Portfolio in August 2025, granting access to Marriott Bonvoy's 150+ million global members.

The company's underlying platform combines a proprietary big-data analytics system for revenue management and real-time cost control, an integrated multi-property booking and revenue management system (utilizing SynXis) across all seven hotels, a CRM system for guest analytics, and the AMAZZZING CLUB loyalty program — a five-tier membership scheme (Classic, Honor, Gold, Master, Stars) integrated with Cathay United Bank credit card points. Customers include leisure and family travelers (notably family-friendly COZZI Ximen with Cartoon Network themed rooms and COZZI Blu adjacent to Xpark aquarium), business and corporate travelers (Madison Taipei, Courtyard Marriott, COZZI Zhongxiao near transit hubs), and B2B clients consisting of property owners and developers who engage CHM for three-stage hotel management advisory services (preparation, pre-opening, growth phases) and franchise arrangements. Revenue is generated through management and advisory fees, franchise/brand licensing royalties, direct rooms revenue (quoted in TWD with a 15.5% service charge and tax), F&B operations across hotel and standalone locations, and gift certificates held in trust by Cathay United Bank. Distribution runs through a hybrid model of brand-owned websites, OTAs (Booking.com, Agoda, Klook, Trip.com), Marriott's global platform, credit-card-issuer partnerships, and direct enterprise sales for MICE and banquet business.

Name

Cathay Hospitality Management

Legal name

Cathay Hospitality Management, Inc.

Website

https://cathayhotel.com.tw

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cathay Hospitality Management is a Taiwan-based hotel operator and franchisor managing seven properties across Taiwan under COZZI, Madison Taipei, and Courtyard by Marriott brands, serving leisure, business, and family travelers with integrated F&B and loyalty programs.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hospitality (Hotel) Property Management (BPAJAGAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel management services
• Hotel franchise operations
• Hospitality consulting
• Restaurant brand management
• Loyalty program management

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Management & Advisory Fees: Cathay Hospitality Management earns revenue by providing professional hotel management and advisory services to property owners. The business model encompasses three engagement phases: (1) preparation stage — consulting on market analysis, investment evaluation, and product positioning; (2) pre-opening stage — operational system setup, staff training, marketing; (3) growth stage — ongoing management optimization, digital transformation, and financial controls. Revenue is generated through management fees charged to owners.
2. Franchise and Brand Licensing: CHM licenses its hotel brands (COZZI, Madison Taipei) and F&B brands (GUSTOSO, URBAN331, Cozzi Café, Cozzi Market, Blu Bar, etc.) to partner properties and operates some properties under franchise agreements with international partners (e.g., Courtyard by Marriott, Madison Taipei as part of Marriott's Tribute Portfolio). Brand licensing generates franchise fees and operational royalties.
3. Rooms and Suites Revenue: Revenue from guest room accommodations across seven hotel properties in Taiwan. Room rates are quoted in New Taiwan Dollars (TWD) with an additional 15.5% service charge and tax. Cancellation fees of 30–100% of total room price apply depending on timing. Direct booking is encouraged through the AMAZZING CLUB loyalty program to reduce OTA commission costs.
4. Food & Beverage Operations: Revenue from restaurant and bar operations across multiple F&B brands: GUSTOSO (Italian, Madison Taipei), URBAN331 (whisky bar, Madison Taipei), Cozzi Café (2 locations, Taipei), Cozzi KITCHÉN (Tainan), Cozzi THE Roof (Kaohsiung, steakhouse), Cozzi Market (buffet, Taoyuan), Blu Bar (cocktail lounge, Taoyuan), Yi Hui Xuan (Sichuan cuisine, Taoyuan), and MJ Kitchen (international buffet, Courtyard Marriott). Catering and delivery services also contribute revenue.
5. Gift Certificate and Voucher Revenue: Sale of hotel gift certificates (禮票券) for rooms and dining, with certificates held in trust by Cathay United Bank (國泰世華銀行), providing financial security and consumer trust. Vouchers are issued by CHM companies: 國泰商旅, 國泰飯店管理顧問事業, and 國泰飯店餐飲事業.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cathay Hospitality Management provides hotel management, franchising, and consulting services across three engagement stages (preparation, pre-opening, growth) to property owners, while directly operating seven hotel properties in Taiwan under the COZZI (5 locations), Madison Taipei (Tribute Portfolio), and Courtyard by Marriott Taipei Downtown brands. The group also operates nine branded restaurant and bar concepts (GUSTOSO, URBAN331, Cozzi Café, Cozzi KITCHÉN, Cozzi Market, Yi Hui Xuan, Blu Bar, Cozzi THE Roof, MJ Kitchen) and runs the proprietary AMAZZING CLUB loyalty program that integrates with Cathay United Bank credit card points.

Product overview

Cathay Hospitality Management operates a multi-brand hospitality portfolio comprising hotel ownership/management and restaurant operations. The hotel portfolio includes three brands: HOTEL COZZI (5 locations), Madison Taipei a Tribute Portfolio Hotel (joined Marriott International in 2025), and Courtyard by Marriott Taipei Downtown (direct-operated Marriott property). The dining portfolio features 9 distinct food and beverage brands including Cozzi Café, GUSTOSO, URBAN331, Cozzi Market, Yi Hui Xuan, Blu Bar, Cozzi KITCHÉN, Cozzi THE Roof, and MJ Kitchen. The company also provides hotel management consulting services to property owners and operates two loyalty programs: AMAZZING CLUB for domestic properties and Marriott Bonvoy for international properties.

Differentiator

Problem solved

Functional benefit

Brands

• 和逸飯店 (HOTEL COZZI): Mainstream hotel brand offering comfortable, thoughtful hospitality with '時時體贴，處處合意' (Always considerate, everywhere pleasing) service philosophy. Five locations across Taiwan.
• COZZI Blu 和逸飯店
• 台北慕軒飯店 (Madison Taipei)
• 台北國泰萬怡酒店 (Courtyard by Marriott Taipei Downtown)
• GUSTOSO
• URBAN331
• Cozzi Café
• Cozzi KITCHÉN
• Cozzi THE Roof
• Cozzi Market 逸·市集
• 逸薈軒 (Yi Hui Xuan)
• Blu Bar
• AMAZZING CLUB

Products and services

• HOTEL COZZI (和逸飯店) Mainstream mid-scale hotel brand of Cathay Hospitality Management with five properties in Taiwan (Taipei Minsheng, Taipei Zhongxiao, Taoyuan Blu, Tainan Ximen, Kaohsiung Zhongshan), targeting families and urban travelers with bright, natural-light-filled spaces and an 'always considerate, everywhere pleasing' (時時體貼，處處合意) service philosophy.
• Madison Taipei, a Tribute Portfolio Hotel (台北慕軒飯店，臻品之選) 124-room boutique hotel on Dunhua South Road, Taipei, opened in 2014, offering understated luxury and the Madison Gold Service concierge experience; joined Marriott International's Tribute Portfolio in August 2025 and operates under the Marriott Bonvoy loyalty program.
• Courtyard by Marriott Taipei Downtown (台北國泰萬怡酒店) First direct-operated Marriott Courtyard property in Taiwan, notable as the first hotel in Taiwan to receive both US LEED Gold and Taiwan EEWH Diamond dual green building certifications, and operating the MJ Kitchen international buffet restaurant.
• COZZI Blu (和逸飯店．桃園館) Ocean-themed flagship hotel opened in 2020 in Taoyuan, adjacent to the Xpark aquarium, marking Taiwan's first marine-design hotel with immersive underwater-inspired interiors, and home to the Blu Bar, Cozzi Market, and Yi Hui Xuan restaurants.
• Hotel Management Consulting and Franchise Services (飯店管理顧問服務) Professional hotel management advisory offered to property owners across three engagement phases: preparation stage (market analysis, investment evaluation, product positioning, regulatory consulting), pre-opening stage (operational systems, HR training, marketing), and growth stage (sales optimization, digital transformation, quality control). CHM also licenses its hotel and F&B brands to partners and operates some properties under franchise agreements.
• GUSTOSO Italian restaurant at Madison Taipei serving elegant southern Italian cuisine with emphasis on original ingredient flavors and refined dining experience.
• URBAN331 Whisky bar at Madison Taipei offering classic cocktails, curated whisky selection, and afternoon tea, serving as a primary venue for business negotiations and social gatherings.
• Cozzi Café (COZZI Cafe) Coffee brand of CHM with two Taipei locations (Renai and Dunnan stores), using professionally roasted UCC coffee beans from Japan and Teapigs herbal tea from the UK, and providing delivery and catering services.
• Cozzi Market (逸．市集) Buffet restaurant at COZZI Blu Taoyuan with seaside market concept, serving fresh seafood and international buffet.
• Yi Hui Xuan (逸薈軒) New Oriental style Sichuan and Yangzhou cuisine restaurant at COZZI Blu Taoyuan, serving star-rated cuisine for business dining and gatherings.
• Blu Bar Marine-themed cocktail lounge at COZZI Blu Taoyuan designed like a submarine cabin with jellyfish-inspired seating, serving cocktails and casual dining in a warm, romantic atmosphere.
• Cozzi THE Roof High-altitude steakhouse and seafood restaurant on the 30th floor of COZZI Zhongshan Kaohsiung with panoramic harbor views, 180 indoor seats, 21-day dry-aged steaks, and certified as eco-friendly and Muslim-Friendly (MFA/MFR).
• Cozzi KITCHÉN International restaurant at COZZI Ximen Tainan offering Italian cuisine, Japanese lunch, visual Danish sandwiches, and afternoon tea.
• MJ Kitchen International buffet restaurant at Courtyard Taipei Downtown featuring live cooking stations and an open-kitchen concept.
• AMAZZING CLUB (滿意客計劃) Loyalty Program CHM's proprietary five-tier membership program (Classic, Honor, Gold, Master, Stars) covering stays at COZZI hotels and dining across branded restaurants, with points earned at NT$25 per point, tier benefits including extra bonus points and dining discounts, and integration with Cathay United Bank credit card points (5,000 Cathay points equal 750 AMAZZING CLUB points).

Quantifiable outcome

• 120+ industry awards across hospitality, sustainability, workplace culture, and dining (2023–2026)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered key, standard and core.

• American Express Taiwan (台灣美國運通)keyGTM or Marketing Partner · 1 January 2026American Express card holders enjoy exclusive dining and accommodation discounts at CHM properties through Savvy Taiwan and Fun Taiwan promotional programs. Applicable to Centurion, Signature Platinum, and other Amex card tiers. Discounts range from 75% off accommodation rates to 8–85% off dining at various CHM restaurants.
• Cathay United Bank (國泰世華銀行)keyGTM or Marketing Partner · 1 January 2026Year-round credit card promotions for Cathay United Bank cardholders at CHM properties including dining discounts (9–95折) and room upgrades (up to complimentary upgrades for premium card tiers). Available at all COZZI properties and Madison Taipei. Additional gift certificate trust services provided.
• Mega International Commercial Bank (兆豐國際商業銀行)standardGTM or Marketing Partner · 1 January 2026Mega Bank credit card promotions at COZZI and Madison Taipei properties. Dining discounts of 95% off (9.5折) at THE Lounge, Cozzi KITCHÉN, Cozzi THE Roof, Cozzi Market, GUSTOSO, and URBAN331. Birthday cake complimentary for cardholders at COZZI Minsheng. Room upgrades on weekdays.
• HSBC Taiwan (滙豐(台灣)商業銀行)standardGTM or Marketing Partner · 1 January 2026HSBC credit card promotions at COZZI Blu Taoyuan and Madison Taipei. Discounts include 9折 at Yi Hui Xuan and Blu Bar, 9折 at Cozzi Market, and 95% off at GUSTOSO and URBAN331. Premium card tiers (御璽卡以上) receive additional benefits such as second diner at 75% off at Cozzi Market.
• Taipei Fubon Bank (台北富邦商業銀行)standardGTM or Marketing Partner · 1 January 2026Fubon Bank credit card promotions at COZZI and Madison Taipei properties. Dining discounts of 95% off at THE Lounge, Cozzi KITCHÉN, Cozzi THE Roof, Cozzi Market, Yi Hui Xuan, Blu Bar, GUSTOSO, and URBAN331. Premium card tiers enjoy additional dining benefits.
• Union Bank of Taiwan (聯邦商業銀行)standardGTM or Marketing Partner · 1 January 2026Union Bank of Taiwan credit card promotions at COZZI and Madison Taipei. Dining discounts at Cozzi KITCHÉN (95% off), Cozzi THE Roof (95% off), Cozzi Market (9折), Yi Hui Xuan (9折), Blu Bar (9折), GUSTOSO (95% off), and URBAN331 (95% off).
• Marriott InternationalcoreStrategic or Co-development Partner · 1 August 2025CHM operates two properties under Marriott brands: Courtyard by Marriott Taipei Downtown (direct-operated Marriott Courtyard brand) and Madison Taipei (joined Marriott's Tribute Portfolio in August 2025). Both properties participate in Marriott Bonvoy loyalty program, granting access to Marriott's 150+ million global members and Marriott's global distribution, marketing, and operational standards.
• XparkkeyStrategic or Co-development Partner · 1 January 2020COZZI Blu Taoyuan is adjacent to Xpark (aquarium), creating a synergistic travel destination. The hotel's ocean-themed design complements the aquarium experience, making the Taoyuan location a key destination for family travelers and tourists visiting Xpark.
• Cartoon NetworkkeyStrategic or Co-development Partner · 1 January 2015COZZI Ximen Tainan features Cartoon Network themed rooms and amenities, creating a unique family-friendly experience. Partnership was expanded in 2025 for the hotel's 10th anniversary celebration with facility upgrades and broader IP integration. Targets the family and children's market segment.
• UCC Coffee (Japan)standardTechnology or IntegrationCozzi Café uses professionally roasted UCC coffee beans from Japan, ensuring consistent quality and authentic Japanese coffee experience. Teapigs herbal tea from the UK is also used, providing international quality beverage standards.
• Teapigs (UK)standardTechnology or IntegrationCozzi Café uses natural, eco-friendly Teapigs herbal leaves from the UK, aligning with CHM's sustainability values and providing premium tea options to café guests.
• Booking.comstandardChannel Partner/ Reseller/ DistributorCHM properties listed on Booking.com for global distribution. Multiple COZZI properties have received Booking.com Traveller Review Awards (2026). Note: OTA bookings do not earn AMAZZING CLUB loyalty points.
• AgodastandardChannel Partner/ Reseller/ DistributorCHM properties distributed via Agoda platform. COZZI properties received Agoda Gold Circle Award 2024 and Customer Review Award 2025. Agoda distribution complements direct booking strategy.
• KlookstandardChannel Partner/ Reseller/ DistributorCOZZI Zhongshan Kaohsiung received Klook Partner Award 2024. Klook serves as a distribution channel for experience-based bookings and package deals at CHM properties.
• Trip.com (Ctrip)standardChannel Partner/ Reseller/ DistributorCHM properties distributed via Trip.com/Ctrip. COZZI and Madison Taipei received multiple Trip.com awards including Trip.Best Family Hotel (2025), Trip.Best Scenic Hotel (2024–2025), and Rising Star Award (2023).

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Shangri-La Hotels and Resorts: Hong Kong-based hotel operator and owner with strong Asia-Pacific footprint, mixing owned real estate with management contracts. Comparable to CHM in its Asian heritage, group-affiliated ownership structure, multi-brand portfolio, and integrated loyalty/credit-card partnerships.
• Marriott International: Global hotel franchisor and operator whose brands include Courtyard and Tribute Portfolio — the two brands Madison Taipei and Courtyard Marriott Taipei Downtown are affiliated with. CHM's franchise/management licensing model directly mirrors Marriott's asset-light franchising strategy.
• Hilton Worldwide: Global hospitality franchisor with comparable franchise-and-management contract model and tiered loyalty program (Hilton Honors). CHM's AMAZZING CLUB and advisory fee structure parallel Hilton's brand-franchising playbook at a regional scale.
• Hyatt Hotels Corporation: Hotel operator with strong collection-portfolio and boutique brand positioning (similar to Madison Taipei's Tribute Portfolio affiliation). Hyatt's combination of owned/managed assets plus franchised brands parallels CHM's hybrid structure.
• Okura Hotels & Resorts: Japan-headquartered hospitality management company with owned/managed hotels across Asia. Comparable to CHM in its Asian management-franchise model, premium and full-service brand positioning, and integrated F&B operations within hotels.
• Mandarin Oriental Hotel Group: Asia-based international hotel management group operating owned and managed luxury properties globally. Comparable to CHM in its hybrid model combining direct-operated hotels with management agreements and brand-licensing arrangements across multiple categories.

Direct peers

• Langham Hospitality Group: Hong Kong-based boutique luxury hotel operator with managed-and-franchised international brand portfolio (Langham, Cordis, Eaton). Comparable to CHM's Madison Taipei boutique luxury positioning, Marriott Tribute Portfolio franchising, and consulting services for property owners.
• The Landis Hotels & Resorts: Taiwan-based boutique hotel operator with multiple properties across Taiwan and Mainland China. Closely comparable to CHM in its Taiwan-centric hospitality portfolio and upper-midscale-to-luxury positioning; together with CHM, they represent the dominant Taiwan-headquartered hotel groups.
• Silks Hotel Group (Formosa Plastics Group): Taiwan-headquartered hotel group affiliated with Formosa Plastics Group, operating multiple upscale brands in Taiwan. Comparable to CHM in being a Taiwanese conglomerate-backed hospitality platform with multiple branded properties and franchise presence.

Regional players

• Lakeshore Hotel Group: Taiwan-based hotel group with multiple mid-scale properties and theme-park/resort positioning. Comparable to CHM's COZZI family-leisure and resort-adjacent (Xpark) strategy, though primarily mid-scale rather than full-service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CathayHospitalityManagement
• LinkedInlinkedin.com/company/cathayhotel

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cathay Hospitality Management