Puff Cannabis Company

What Puff Cannabis Company does

Puff Cannabis Company is a privately held, vertically integrated cannabis retailer operating exclusively in the state of Michigan. Founded in 2019 and headquartered at 1017 Naughton Rd in Troy, Michigan, the company operates 10+ company-owned dispensary locations spanning Bay City, Center Line, Hamtramck, Kalamazoo, Madison Heights, Monroe, Oscoda, New Buffalo, River Rouge, Sturgis, Traverse City, and Utica, with a Menominee store marked "coming soon." It serves two customer segments — adult recreational cannabis consumers aged 21 and older (primary) and Michigan medical marijuana cardholders (secondary) — through in-store purchases, online ordering at shoppuff.com, and same-day curbside pickup. Its vertically integrated license footprint covers retail, cultivation, and processing.

Name

Puff Cannabis Company

Legal name

Puff Cannabis Company

Website

https://shoppuff.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Puff Cannabis Company is a privately held, vertically integrated Michigan cannabis retailer operating 10+ dispensary locations plus online ordering and curbside pickup, serving adult recreational consumers and medical marijuana patients with flower, pre-rolls, vapes, edibles, concentrates, topicals, tinctures, and accessories.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensaries

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis retail dispensaries
• Recreational cannabis sales
• Medical marijuana dispensary
• Cannabis product categories
• Loyalty rewards program

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cannabis Sales: Revenue is generated through retail sales of cannabis products (flower, vapes, edibles, concentrates, pre-rolls, topicals, tinctures, accessories) at their Michigan dispensary locations and online orders with in-store/curbside pickup. They also sell third-party branded cannabis products from their store.
2. Loyalty Program: Puff Club Rewards generates customer retention and repeat purchases through a points-based loyalty system. Members earn points on purchases and can redeem for Puff Bucks (discounts).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Puff Cannabis Company operates a vertically integrated network of cannabis dispensary retail stores across Michigan, selling recreational and medical cannabis products including flower, pre-rolls, vapes, edibles, concentrates, topicals, tinctures, and accessories. The company runs 10+ company-owned retail locations with online ordering and same-day curbside pickup, supported by the tiered Puff Club Rewards loyalty program for customer retention.

Product overview

Puff Cannabis Company operates as a multi-location Michigan cannabis dispensary retailer offering recreational and medical cannabis products. The company operates a network of retail locations across Michigan and provides an e-commerce platform for online ordering with in-store or curbside pickup. Their product portfolio spans eight core cannabis categories (Flower, Pre-Rolls, Vapes, Edibles, Concentrates, Topicals, Tinctures, and Accessories), supported by their Puff Club Rewards loyalty program for customer retention and engagement. The business also runs promotional events and sweepstakes to drive customer acquisition and loyalty.

Differentiator

Problem solved

Functional benefit

Brands

• Puff Club Rewards: Loyalty rewards program with tiers (Bronze, Silver, Gold, Platinum) offering points, personalized discounts, and exclusive giveaways.

Products and services

• Puff Club Rewards
• Flower
• Pre-Rolls
• Vapes
• Edibles
• Concentrates
• Topicals
• Tinctures
• Accessories
• Online Ordering with Pickup

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered flagship, core, supporting and minor.

• JeeterflagshipGTM or Marketing Partner · 1 April 2026Jeeter has partnered with Puff Cannabis for the Jeeter x PUFF World Cup Sweepstakes, offering customers the chance to win a trip to the World Cup. Jeeter is described as 'the biggest brand in the country' in cannabis.
• BannedflagshipGTM or Marketing Partner · 5 December 2025Banned has partnered with Puff Cannabis for the PUFF to Paradise with Banned Miami Sweepstakes. One lucky Rewards Member and guest can win a trip to Miami including flights, hotel at Fontainebleau, and $1,500 spending cash.
• DutchiecoreTechnology or IntegrationDutchie (Courier Plus, Inc.) provides loyalty program management and app functionality for Puff Cannabis. Dutchie Pay integration allows customers to pay by bank through the Dutchie platform.
• Google FirebasesupportingTechnology or IntegrationGoogle Firebase is used for push notifications, analytics, and crash reporting to improve the Puff Cannabis mobile and web application experience.
• PendosupportingTechnology or IntegrationPendo is used for usage analytics to help Puff Cannabis understand how customers interact with their digital platforms.
• SentrysupportingTechnology or IntegrationSentry is used for error monitoring to identify and resolve technical issues in Puff Cannabis applications.
• Boyne ResortsminorGTM or Marketing PartnerPuff Cannabis has partnered with Boyne Resorts for sweepstakes giveaways, with winners receiving trips and experiences from Boyne. Multiple location-based Boyne sweepstakes winners are shown on the Puff Club Rewards page.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Curaleaf Holdings: One of the largest US MSOs with Michigan retail and cultivation/processing presence. Competes with Puff on assortment, pricing scale, and brand breadth across multiple Michigan locations.
• AYR Wellness: Multi-state cannabis operator with retail, cultivation and processing, similar integrated structure to Puff. Competes via its Michigan footprint and broader geographic diversification.
• Cresco Labs (Sunnyside): Publicly traded MSO with Sunnyside-branded dispensaries operating in Michigan. Competes with Puff on multi-location retail presence and vertically integrated supply.
• Trulieve Cannabis Corp. Large MSO with Michigan retail operations (formerly Harvest). Competes with Puff in product variety and customer loyalty programs in overlapping Michigan markets.
• Green Thumb Industries (RISE): Multi-state cannabis operator (MSO) with RISE-branded dispensaries in Michigan. While broader in scope, it directly competes with Puff in retail footprint, branded assortment, and budtender-led customer experience.

Direct peers

• Lume Cannabis Co. Michigan-focused multi-store cannabis retailer operating a comparable dispensary chain across the state with both recreational and medical menus and loyalty programs; directly competes with Puff on store count, geography, and assortment breadth.
• STIIIZY: Vertically integrated cannabis brand with company-owned dispensaries across multiple states including Michigan. Direct competitor on branded retail, vape-led assortment, and loyalty-style engagement.
• Cookies Cannabis: Multi-state cannabis dispensary operator with branded retail locations and a deep product assortment model. Operates Michigan storefronts and competes directly with Puff on retail experience, brand depth, and loyalty mechanics.
• Planet 13 Holdings: Multi-state cannabis retailer known for large-format dispensary experience and strong loyalty/online ordering infrastructure. Comparable to Puff on retail-led model, though primarily Nevada-anchored.
• Skymint (High Life Farms): Michigan-headquartered vertically integrated cannabis operator with dispensary, cultivation, and processing. Closest large-scale vertically integrated peer to Puff's stated model and competes in overlapping Michigan geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Puffcannco
• Facebookfacebook.com/puffofficialmi
• LinkedInlinkedin.com/company/puff-cannabis-company
• Instagraminstagram.com/puffofficialmi
• TikToktiktok.com/@puffofficialmi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puff Cannabis Company