Pendo
- Company typePrivate
- Founded2013
- HeadquartersRaleigh, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Pendo firmographics
Firmographics- Name
- Pendo
- Legal name
- Pendo.io, Inc.
- Website
- https://pendo.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Pendo is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Pendo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pendo Software Subscription: Tiered SaaS subscription (Free, Base, Core, Ultimate) priced by Monthly Active Users (MAUs) and bundled functionality. Base/Core/Ultimate are custom-priced annual contracts. Volume discounts are built in as MAU count grows; usage scales predictably without gated features.
- MAU-Based Usage Pricing: Usage-based pricing dimension layered on subscriptions: customers pay for tracked Monthly Active Users, with cost-per-MAU decreasing as volume grows. Free tier caps at 500 MAUs; paid tiers support custom MAU volumes.
- Pendo AI Add-Ons (Predict & Agent Analytics): Standalone or add-on AI products: Pendo Predict (custom prediction volume for churn/upsell) and Agent Analytics (custom prompt volume with free prompt allowance). Available standalone or paired with any Pendo plan.
- Freemium Funnel: Pendo Free (free forever, up to 500 MAUs, Pendo-branded) plus a 30-day free trial of the full platform drive land-and-expand conversions to Base/Core/Ultimate paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free forever tier for individuals/small teams up to 500 MAUs with Product Analytics, In-app Guides, and Pendo-branded NPS. |
| Hybrid | Annual | Base plan for teams scaling analytics and in-app guidance with custom MAU volume. |
| Hybrid | Annual | Core plan (most popular) for full user journey visibility; adds Session Replay. |
| Subscription | Multi-year contract | Ultimate plan for enterprises coordinating adoption across systems, with Sentiment, Orchestrate, Listen, Data Sync. |
| Other | Pay-as-you-go | 30-day free trial of the full Pendo platform. |
| Freemium | Pay-as-you-go | Novus free beta for AI coding-agent instrumentation. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Pendo product offering
Product offeringCore offering
Pendo is a unified product experience platform delivered through a JavaScript snippet that auto-captures user behavior across web, mobile, and AI agent surfaces, then layers product analytics, in-app Guides, Session Replay, sentiment/NPS, AI-driven customer feedback intelligence (Listen), churn and expansion prediction (Predict), and AI agent analytics on a single segmentation engine. Customers use it to understand software usage, drive feature adoption, orchestrate in-product and cross-channel engagement, and operationalize AI agents inside their own products. The platform is sold as tiered SaaS subscriptions (Free, Base, Core, Ultimate) priced by Monthly Active Users with Predict and Agent Analytics available as add-ons.
Product overview
Pendo is a unified product experience platform sold as a platform-plus-modules architecture. The core foundation consists of Product Analytics, In-app Guides (Guides), and Session Replay, which together provide behavioral analytics and in-app engagement. On top of this core, Pendo layers AI-native modules including Pendo Listen (customer feedback intelligence, incorporating the acquired Zelta AI), Pendo Predict (predictive customer health from the Forwrd.ai acquisition), Agent Analytics (analytics for AI agents), Orchestrate (workflow automation across CRM and marketing systems), Sentiment (NPS), Data Sync (warehouse export to Snowflake, Redshift, BigQuery), Mobile (mobile analytics), and Validate (product validation). Pendo AI is the umbrella for generative and retrieval capabilities, featuring Leo (an AI assistant), AI Guide Creation, AI Insights, and the Pendo MCP server that exposes Pendo data to external AI tools such as Claude, Cursor, ChatGPT, and Windsurf. Additional offerings include Command Center (product operations), Roadmaps (product planning), and Novus. Pendo is packaged in Free, Base, Core, and Ultimate tiers, with Pendo Predict and Pendo Agent Analytics sold as add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- Novus: Autonomous AI coding agent tool that auto-instruments a product; promoted via separate domain novus.ai as a "New · Free Beta" offering paired with Pendo.
- Pendo Agent Analytics
- Pendo Listen
- Pendo Predict
- Pendo Orchestrate
- Pendo Data Sync
Products and services
- Product Analytics Behavioral analytics product that tracks how users interact with a software product, providing funnels, paths, cohorts, retention, and feature usage reporting; forms the data foundation that other Pendo modules are built on. Used by product, IT, and revenue teams.
- In-App Guides In-app engagement product that lets product teams author and target tooltips, walkthroughs, banners, and onboarding guides inside their application, with personalization powered by Pendo AI. For product, growth, and customer success teams.
- Session Replay Replays real user sessions inside web and native mobile applications so product and support teams can visually inspect behavior, debug issues, and validate product changes with synchronized console and network logs.
- Pendo Listen AI-powered customer feedback intelligence product (built on the acquired Zelta AI) that ingests conversations and tickets from Gong, Microsoft Teams, Zoom, Salesforce, Jira, and Zendesk to surface themes, sentiment, and product insights for product, CX, and CS teams.
- Pendo Predict Predictive analytics add-on (originating from the Forwrd.ai acquisition) that scores customer accounts for churn risk and upsell propensity using data from Salesforce, Redshift, BigQuery, and Slack. Used by customer success and revenue teams.
- Pendo Agent Analytics Analytics product purpose-built for AI agents acting inside customer applications, providing visibility into agent capabilities, behaviors, rage-clicks, and sentiment shifts. Sold as a paid add-on. For product, IT, and AI operations teams.
- Pendo Orchestrate Workflow automation product that connects Pendo signals to downstream actions in HubSpot, Salesforce, and Marketo, enabling multi-step orchestrated engagement across in-app guides, email, and behavioral data.
- Pendo Sentiment Sentiment and NPS survey product that collects in-app and email feedback and applies NLP-based sentiment analysis to surface promoters, passives, and detractors for product and CX teams.
- Pendo Data Sync Engineering-grade data pipeline that exports Pendo product-usage data into customer data warehouses such as Snowflake, Redshift, BigQuery, S3, Azure, and Google Cloud Storage for unified analytics and data science workflows.
- Pendo Mobile Mobile-specific analytics and engagement module that extends Pendo's Product Analytics and Guides capabilities to native iOS and Android applications for mobile product teams.
- Pendo MCP (Model Context Protocol Server) Publicly available Model Context Protocol (MCP) server that exposes Pendo product, customer, guide, feature, and agent data to external AI assistants such as Claude, Cursor, ChatGPT, and Windsurf via natural language.
- Novus Autonomous AI agent that auto-instruments a product from the codebase in about 30 minutes; currently in free beta and promoted via novus.ai as paired with Pendo. For product and engineering teams.
Quantifiable outcome
- Mindbody increased sales opportunities by 40% using Pendo Guides
- +15 more outcomes
Companies that use Pendo
Customer profileNamed customers59 records
Segments7 records
Ideal customer profiles1 record
Pendo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration58 records
AI capability12 records
Feature8 records
Pendo partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship agent co-build partner, core ecosystem partner, flagship ecosystem co-launch partner, core ai infrastructure partner, core regional consulting partner in japan, flagship acquired ai partner / new india r&d hub, strategic acquired technology partner, mid-tier regional channel partner, flagship crm integration, core cs/support integration, flagship data warehouse integration, core product tools integration, core collaboration integration, core marketing automation integration (beta), core data integration, core data warehouse integration, core cloud data integration and core live chat integration.
- Finflagship agent co-build partnerFin is referenced as a Pendo-powered AI agent partner; Teachable's case study cites Fin being 'powered by Pendo data' to resolve 86% of conversations without human handoff while maintaining 4/5 CX. Pendo's May 2026 announcement also references new partnerships with Fin, Planview, and Atlassian.
- Planviewcore ecosystem partnerPlanview is referenced alongside Fin and Atlassian as a new Pendo partnership announced in May 2026, supporting Pendo's agentic AI product development.
- Atlassianflagship ecosystem co-launch partnerAtlassian named Pendo as the first product analytics integration partner for its new AI-powered Product Collection, announced at Team '26. The Product Collection unifies Jira Product Discovery, a new Feedback tool, Rovo AI, and product analytics integrations; Pendo's analytics plugs natively into that stack.
- Anthropiccore ai infrastructure partnerPendo partnered with Anthropic to integrate Pendo analytics with Anthropic's AI platform alongside the launch of the Novus autonomous AI agent, reinforcing Pendo's agentic AI strategy.
- Bekind Labscore regional consulting partner in japanBekind Labs Inc., a Tokyo-based agile development consulting firm, formed a strategic partnership with Pendo Japan Inc. to help Japanese companies strengthen in-house development and user experience through data-driven product improvement visualization, agile training/workshops, and co-created community knowledge.
- Chisel Labsflagship acquired ai partner / new india r&d hubPendo acquired Chisel Labs (San Francisco + Pune) in February 2026 as its fourth acquisition in 18 months and third AI-native acquisition. Chisel's product management agent and Pune engineering team form the foundation of Pendo's new India R&D hub, scaling to 50 engineers by year end.
- Forwrd.aistrategic acquired technology partnerPendo acquired Israel-based Forwrd.ai, a no-code predictive analytics platform, in July 2025 to power Pendo Predict. The deal was announced at Pendomonium X in Munich.
- Balboa Solutions (backed by GreenShoot Innovation)mid-tier regional channel partnerBalboa Solutions, backed by GreenShoot Innovation, announced a strategic channel partnership with Pendo to expand Pendo's regional channel reach.
- Zelta AIstrategic acquired technology partnerPendo acquired Zelta AI (NYC-based AI customer intelligence platform) in July 2024 to enhance Pendo Listen with AI-driven customer feedback analysis.
- HubSpotflagship crm integrationPendo Orchestrate supports HubSpot integration for sending HubSpot emails from a journey in Orchestrate. HubSpot is also featured as one of Pendo's primary CRM integrations on the integrations page.
- Salesforceflagship crm integrationPendo integrates deeply with Salesforce (CRM, AppExchange-style integrations) including Pendo Predict surfacing risk scores directly within Salesforce opportunities and Slack alerts.
- Zendeskcore cs/support integrationPendo Listen integrates with Zendesk to centralize support tickets and customer feedback; Zendesk is also a primary CS/Support integration in Pendo's ecosystem.
- Snowflakeflagship data warehouse integrationPendo Data Sync supports native export to Snowflake (no engineering required), making Snowflake a flagship data warehouse partner for customer health, revenue retention, and full-funnel visibility.
- Jiracore product tools integrationPendo Listen integrates with Jira to auto-create fully briefed Jira issues from prioritized customer feedback, syncing validated ideas into engineering workflows.
- Slackcore collaboration integrationPendo uses Slack for collaboration workflows including Pendo Predict alerts, Pendo Listen updates, and Agent Analytics daily visitor updates.
- Marketocore marketing automation integration (beta)Pendo Orchestrate has a HubSpot integration (live) and a Marketo integration currently in beta for cross-channel journey orchestration.
- Segmentcore data integrationSegment is listed as one of Pendo's primary data integrations for routing product analytics data.
- BigQuerycore data warehouse integrationPendo Data Sync supports BigQuery (alongside Snowflake, Redshift, S3, Azure) for sending Pendo data into cloud data warehouses.
- Redshiftcore data warehouse integrationPendo Predict supports 20+ integrations including Amazon Redshift as a leading data warehouse for predictive inputs.
- Microsoft Azurecore cloud data integrationMicrosoft Azure is listed as a supported cloud data storage destination for Pendo Data Sync.
- Amazon S3core cloud data integrationAmazon S3 is listed as a supported cloud data storage destination for Pendo Data Sync.
- Intercomcore live chat integrationIntercom is listed as one of Pendo's primary integrations for live chat/product tools workflows.
- Oktacore collaboration integrationOkta is listed as one of Pendo's primary collaboration integrations for SSO/identity and product context.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
Pendo competitors and assessment
Company assessmentDirect peers
- Amplitude: Public product analytics platform that directly competes with Pendo Product Analytics on funnels, cohorts, and retention analysis. Identified as one of three Leaders alongside Pendo and Mixpanel in independent product analytics market reports.
- Mixpanel: Product analytics platform competing head-to-head with Pendo for SaaS and digital product customers; also identified as one of three Leaders alongside Pendo and Amplitude. Targets similar product-led growth customers with event-based analytics.
- WalkMe: Digital adoption platform (DAP) that overlaps directly with Pendo's Guides and Orchestrate products for in-app onboarding, walkthroughs, and workflow automation. Often cited as a direct Pendo alternative in the digital adoption category.
- Whatfix: Digital adoption platform competing with Pendo's Guides and in-app onboarding capabilities; offers similar no-code in-app guidance, analytics, and user onboarding flows for enterprise software.
- Appcues: Product adoption and user onboarding platform that overlaps with Pendo Guides and NPS/sentiment modules. Targets mid-market SaaS companies with lighter-weight onboarding tooling.
- Userpilot: Product growth and onboarding platform with overlapping in-app guides, NPS, and analytics capabilities aimed at SaaS product teams; competes for the same mid-market PLG customers as Pendo.
- Heap (by Contentsquare): Auto-capture digital analytics platform (now owned by Contentsquare) that competes with Pendo Product Analytics on retroactive behavioral instrumentation, a domain where Pendo also differentiates.
- Hotjar: Behavior analytics and session replay tool that overlaps with Pendo Session Replay and a subset of Pendo Product Analytics. Serves SMB and mid-market customers with simpler, lower-priced product experience tooling.
Broad incumbents
- Gainsight: Customer success platform whose health scoring and renewal workflows overlap with Pendo Predict and Pendo Listen. Pendo is integrated with Gainsight in its ecosystem but also competes for CS budget; broader incumbent in CS rather than product experience.
Emerging players
- Chameleon: Emerging in-product engagement and onboarding platform with growing overlap to Pendo Guides; targets SaaS product teams with lighter-weight tooling and a developer-friendly approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Pendo social profiles
Digital presencePendo compliance and trust
Trust signalCompliance6 records
Pendo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pendo leadership team
Management profileNumber of profiles
Profiles11 records
Pendo subsidiaries and ownership
Company hierarchySubsidiaries5 records
Pendo funding detail
Funding detailFunding overview
Funding rounds13 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pendo M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pendo
What does Pendo do?
Pendo is a unified product experience platform delivered through a JavaScript snippet that auto-captures user behavior across web, mobile, and AI agent surfaces, then layers product analytics, in-app Guides, Session Replay, sentiment/NPS, AI-driven customer feedback intelligence (Listen), churn and expansion prediction (Predict), and AI agent analytics on a single segmentation engine. Customers use it to understand software usage, drive feature adoption, orchestrate in-product and cross-channel engagement, and operationalize AI agents inside their own products. The platform is sold as tiered SaaS subscriptions (Free, Base, Core, Ultimate) priced by Monthly Active Users with Predict and Agent Analytics available as add-ons.
Is Pendo a public or private company?
Pendo is a private company. It is classified as private equity controlled and is currently operating.
When was Pendo founded?
Pendo was founded in 2013. It employs 501 to 1,000 people.
Where is Pendo based?
Pendo is headquartered in Raleigh, United States, in the North America region.
How does Pendo make money?
Four revenue lines are on record. Pendo Software Subscription is the primary driver. The others are MAU-Based Usage Pricing, pendo AI Add-Ons (Predict & Agent Analytics) and freemium Funnel.
Who are Pendo's main competitors?
Direct peers on record are Amplitude, Mixpanel, WalkMe, Whatfix, Appcues, Userpilot, Heap (by Contentsquare) and Hotjar. Gainsight is listed as a broad incumbent. Chameleon is listed as an emerging player.
Does Pendo have an API?
Yes. Pendo offers a publicly available MCP (Model Context Protocol) server that connects Pendo data with AI tools such as Claude, Cursor, ChatGPT, and Windsurf. The platform also exposes Webhooks as a built-in integration, supports data sync with enterprise warehouses (Snowflake, Redshift, BigQuery), and provides a developer portal at developers.pendo.io for REST/Integration endpoints and the Data Sync engineering workflow. The platform advertises connectivity with more than 85 third-party tools. Developer documentation is at developers.pendo.io.