Walls By Design

What Walls By Design does

Walls By Design is a Denver-based residential painting contractor founded in 1999 by Nick May, operating under Walls by Design Inc as a privately held corporation with an employee-based painter workforce (no subcontractors). The company serves homeowners across the Denver metro area and Colorado Front Range, spanning 20+ communities from Fort Collins to Castle Rock, and offers a unified service portfolio built around interior and exterior house painting with specialized expertise in cabinet painting, staircase/handrail painting, trim installation, and wallpaper installation.

Its core technology is operational rather than software-defined: a proprietary 20-foot mobile spray booth trailer enables on-site spraying of cabinet doors and drawers, allowing the company to complete kitchen cabinet projects in approximately one week versus the typical industry timeline of two weeks. This is paired with a multi-step cabinet preparation process (dismantling and marking, buff sanding, de-glosser wipe-down, Stix bonding primer, and Fresh Start stain-blocking primer for oak/dark substrates) and disciplined use of Benjamin Moore product lines for interior, exterior, and specialty applications.

The business model is sales-led and project-based: revenue is generated from one-time residential painting contracts with quote-based pricing, supplemented by tiered exterior packages (GOOD/BETTER/BEST with 1/3/5-year warranties), a Painter-For-A-Day hourly offering, and consumer financing (6 months no-interest through 84 months at 11.99% APR). Customer acquisition combines a website with online booking and virtual quotes for cabinet/handrail projects (24-hour response guarantee), in-person estimate scheduling routed by zip code, a $200 give/get referral program, a YouTube educational channel, organic social presence, and a Realtor VIP Club B2B referral program offering priority scheduling and warranty transfer. The company backs all work with a lifetime warranty on paint failure and free yearly touch-ups, and bundles a free color consultation ($150 standalone value) with every painting project, positioning itself as a quality-and-reliability-led operator in a fragmented local services market.

Name

Walls By Design

Legal name

Walls by Design Inc

Website

https://wallsbydesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Walls By Design is a Denver-based, employee-staffed residential painting contractor founded in 1999, serving homeowners across the Colorado Front Range with interior/exterior painting, cabinet and handrail refinishing, trim and wallpaper services, backed by a lifetime warranty.

Ownership category

akta.pro rank

Product category

Residential Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB)

Keywords

• Residential painting services
• Interior house painting
• Exterior house painting
• Cabinet refinishing services
• Wallpaper installation services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Residential Painting Services: Project-based revenue from residential painting services including interior painting, exterior painting, cabinet painting, staircase/handrail painting, trim installation, and wallpaper installation. Pricing varies by project scope, with exterior packages available in three tiers (GOOD/BETTER/BEST). The company also generates revenue through a referral program ($200 credit for referring customers) and offers financing options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Walls By Design is a residential painting contractor based in Denver, Colorado, offering interior house painting, exterior house painting (Good/Better/Best tiered packages), kitchen cabinet painting and refinishing, staircase and handrail painting, trim installation and light carpentry, and wallpaper installation. The company employs its own painters (no subcontractors), uses Benjamin Moore paints, operates a proprietary mobile 20-foot spray booth for cabinet projects, and backs all work with a lifetime warranty and free yearly touch-ups.

Product overview

Walls By Design is a residential painting contractor based in Denver, Colorado, operating since 1999 with over 27 years of experience. The company offers a unified service portfolio centered on interior and exterior house painting, with specialized expertise in cabinet painting, staircase/handrail painting, trim carpentry, and wallpaper installation. The core offerings include Interior Painting, Exterior House Painting (with three tiers: Good/Budget, Better/Popular, Best/Premium), Painting Kitchen Cabinets (their specialty using mobile spray booth technology), Staircase and Handrail Painting, Trim Installation and Light Carpentry, and Wallpaper Installation. Value-added services include free Color Consultation (bundled with painting work), Lifetime Warranty, yearly Free Touch-Ups, and Financing Options. The company also operates a Realtor VIP Club sub-brand offering referral benefits. Virtual Quote and In-Person Estimate Scheduling modules enable customer acquisition, while the Painter-For-A-Day package provides hourly painting services. The company employs direct hires rather than subcontractors and backs all work with a lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting Residential interior painting for walls, ceilings, trim, doors, and built-ins, including professional prep, primer selection, sheen consultation, and furniture protection. Targeted at Denver-area homeowners.
• Exterior House Painting Exterior house painting delivered through three transparent package tiers (Good, Better, Best) using Benjamin Moore Ultra Spec EXT, Regal Select EXT, and Aura Exterior paints with detailed prep, two full coats, on-site project management, and 1- to 5-year warranties depending on tier. Targeted at Denver-area homeowners, including rental property and premium home segments.
• Painting Kitchen Cabinets Specialized cabinet painting and refinishing service using a proprietary mobile 20-foot spray booth for on-site spraying of cabinet doors and drawers. Multi-step preparation includes dismantling and marking, buff sanding, de-glosser wipe-down, Stix bonding primer, and Fresh Start stain-blocking primer for oak and dark-stained cabinets. Backed by a lifetime warranty and free yearly touch-ups. Targeted at Denver-area homeowners seeking kitchen cabinet refinishing.
• Staircase and Handrail Painting Specialized painting for handrails, balusters/spindles, newel posts, stringers, and trim on staircases using durable coatings designed for high-traffic surfaces. Includes lifetime warranty and free yearly touch-ups. Targeted at Denver-area homeowners.
• Trim Installation and Light Carpentry In-house trim crew offering installation and repair services for baseboards, crown molding, door/window casing, wainscoting, and cabinet hardware. Coordinates with Walls By Design painting services for seamless finished results. Targeted at Denver-area homeowners.
• Wallpaper Installation Wallpaper installation for statement walls, full rooms, and ceilings using modern wallcoverings with clean prep, tight seams, and crisp edges. Includes product verification, roll counts, and optional sourcing and coordination with interior designers. Targeted at Denver-area homeowners.
• Color Consultation Color design consultation service where talented color designers help homeowners select colors and preview how they will look on their space. Bundled free with painting work (a $150 value) and also sold standalone for $150 without painting work. Targeted at Denver-area homeowners.
• Painter-For-A-Day (PFAD) Package Up to 8 hours of painter time for touch-up or small painting projects, normally priced at $1,000 and offered at 50% discount for Realtor VIP Club members. Targeted at Denver-area homeowners and realtors needing small-scale painting or touch-up work.

Quantifiable outcome

• 5,000+ homes painted since 1999
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 360° Painting: Franchise painting brand offering interior and exterior residential painting with similar project-based pricing, customer reviews emphasis, and multi-market expansion strategy.
• CertaPro Painters: Largest residential and commercial painting franchise network in North America; directly comparable as a residential painting service business targeting homeowners with branded operating systems, warranties, and multi-service offerings.
• ProTect Painters: Painting franchise network delivering interior, exterior, and cabinet refinishing services to homeowners; directly comparable on service mix, warranty positioning, and franchise-driven scaling model.
• College Pro Painters: Student-led franchise painting brand serving residential customers; competes in the same homeowner-painting category and overlaps geographically in Colorado and comparable suburban markets.
• Five Star Painting: National residential and light commercial painting franchise system with comparable interior/exterior painting services, employee-based crews, and warranty-driven positioning.
• Painter1: National residential painting brand built around employee-based (non-subcontractor) crews and warranty-driven service; mirrors Walls By Design's positioning against subcontractor-heavy local operators.

Others

• Sherwin-Williams: Largest architectural paint manufacturer and retailer in North America; not a direct service competitor but a critical paint product supplier and downstream adjacent for any painting contractor expanding into retail/DIY channels.
• Benjamin Moore: Premium architectural paint brand currently used by Walls By Design (Stix primer, Fresh Start, Ultra Spec, Regal Select, Aura); adjacent ecosystem participant and indirect competitive benchmark for premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Wallsbydesign
• Facebookfacebook.com/WallsByDesign
• LinkedInlinkedin.com/company/walls-by-design-inc-
• Instagraminstagram.com/wallsbydesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walls By Design