Marcraft

What Marcraft does

Marcraft is a privately held provider of hands-on technical training solutions, operating as a brand of North Park Innovations Group, Inc. (acquired February 2023). Founded approximately in 1983 and headquartered in Ellicottville, New York, the company designs and manufactures proprietary training hardware panels, software, and illustrated curriculum materials for IT, cybersecurity, green technology, smart technology, fiber optics, security and surveillance, and drone/UAS education. Its product portfolio includes over 30 certification-aligned programs spanning foundational IT (Tech+, A+, Network+), advanced cybersecurity (Cybersecurity Essentials, Industrial Networks, Pentester), renewable energy (Solar PV, Wind Turbine, Energy Auditing, Hydropower, Biofuels, Fuel Cells), and smart technology systems, delivered as turn-key classroom packages paired with the proprietary TERRA remote access appliance and an instructor-facing Learning Management System.

Marcraft generates revenue through four streams: sale of training hardware and lab systems, sale of courseware and curriculum materials, online learning subscriptions, and professional services including instructor training and technical support. Pricing is quote-based and not publicly disclosed, with multi-year enterprise contracts. The go-to-market is sales-led with strong event presence at CTE conferences (ACTE CareerTech VISION, NICE K12, FETC, FACTE, SkillsUSA), and international distribution is handled through exclusive regional partners — Espranza for Scientific Instruments handles Egypt, with the broader footprint extending to 30+ countries. Primary customers are K-12 schools and districts, community colleges, and vocational/trade schools in the United States, supplemented by universities and workforce development programs. Marcraft holds a position of industry influence as the chair of the SkillsUSA National Cybersecurity Competition.

Name

Marcraft

Legal name

North Park Innovations Group, Inc.

Website

https://marcraft.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Marcraft designs and sells proprietary hands-on training hardware panels, curriculum, and a learning management system for IT, cybersecurity, green technology, and smart technology education. It serves K-12 schools, community colleges, and vocational institutions across 50 US states and 30+ countries.

Ownership category

akta.pro rank

Product category

Educational Technical Training Equipment

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF)

akta.pro secondary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• Technical training equipment
• Hands-on lab systems
• Cybersecurity curriculum
• Green technology training
• CTE certification programs

Headquarters

HQ city

Ellicottville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Training Hardware Sales: Sale of proprietary training equipment including panels, systems, workstations, and lab hardware. Products are sold as complete turn-key packages designed for classroom use with industry-standard equipment.
2. Courseware and Curriculum Materials: Sale of textbooks, lab guides, and instructional materials for various technical training programs. Includes student and instructor editions.
3. Online Learning Subscriptions: Self-study courses and online training access sold to individual students and institutions. Access provided through the Online Training Center for students registered through organizations.
4. Professional Services and Training: Instructor training services provided at customer locations or remotely. Technical support services also provided to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Marcraft designs, manufactures, and sells turn-key technical training systems for educational institutions, combining proprietary hardware training panels, online Learning Management System software, and illustrated courseware. The portfolio spans IT and cybersecurity programs (CompTIA, ISC2, SANS aligned), green technology programs (solar, wind, biofuels, energy auditing), smart technology systems, fiber optics, security and surveillance, and uncrewed aircraft systems. Programs are sold as classroom-ready packages with instructor support, certification preparation, and one-year warranty.

Product overview

Marcraft offers a comprehensive portfolio of technical training solutions organized into IT & Cybersecurity Programs, Green Technology Programs, Drones (Uncrewed Aircraft Systems), and Other Programs (Smart Technology Systems, Fiber Optics, Security & Surveillance). The portfolio includes over 30 distinct certification programs delivered through hands-on lab hardware, software, and courseware materials. Core offerings include foundational IT courses (MC-1100 Tech+, Network+, A+), advanced cybersecurity tracks (Cybersecurity Essentials, Industrial Networks, Pentester), renewable energy programs (Solar PV, Wind Turbine, Energy Auditing), and smart technology systems (STS Basic, Security & Surveillance). Programs are sold as turn-key solutions combining training hardware panels, illustrated curriculum, online Learning Management System access, and certification preparation aligned with CompTIA, ETA, NABCEP, and other industry certifications. Accessories like the MC-CAB Rolling Frame Cabinet and TERRA remote access appliance serve as add-ons to the core product lines.

Differentiator

Problem solved

Functional benefit

Brands

• iConnect Training: A separate training initiative linked on the Marcraft website, providing Perkins funding resources.

Products and services

• MC-1100 Tech+ Certification Course Foundational IT course for students with little to no computing experience, preparing them for CompTIA Tech+ Certification. Covers computer components, PC assembly, operating systems, BIOS/UEFI, Windows basics, computer security, networking, HTML/CSS, and troubleshooting.
• MC-9000 Maintaining & Repairing PCs Certification Program Hands-on PC maintenance and repair training program preparing students for CompTIA A+ Certification.
• MC-4000, MC-4001, & MC-4002 Network+ Certification Program Comprehensive networking certification program preparing students for CompTIA Network+ certification.
• DF-1000 Digital Forensics Advanced hands-on training in investigation and analysis of digital evidence for cybersecurity and legal purposes, teaching students to retrieve and interpret data from digital devices and develop forensic procedures expertise.
• CS-1000 Cybersecurity Essentials Foundational cybersecurity course covering network security, malware defense, and risk management skills for protecting digital assets and securing critical infrastructure.
• CS-2000 Advanced Enterprise Cybersecurity Advanced cybersecurity program preparing students for ISC2 CISSP certification, covering enterprise-level security concepts.
• CS-3000 Industrial Networks Cybersecurity Specialized program for industrial control systems and SCADA security, preparing students for SANS GICSP certification.
• CS-4000 Cybersecurity Analyst Program preparing students for CompTIA CySA+ (Network Analyst) certification, focusing on threat detection and response.
• CS-5000 Certified Pentester Advanced penetration testing program preparing students for CompTIA Pentest+ certification.
• GT-1000 Solar Photovoltaic Installer Certification Program Comprehensive training for solar panel installation, preparing students for NABCEP PV Installer Entry Level and ETA Solar/PV Installer certifications.
• GT-2000 Wind Turbine Installer Certification Program Training program for wind turbine installation and maintenance, preparing students for ETA Small Wind Installer certification.
• GT-7500 Energy Auditing Certification Program Program teaching students how to conduct energy audits, analyze consumption patterns, and implement efficiency solutions for buildings and facilities.
• UAS-6000 Part 107 Certification Training Course Drone pilot certification program preparing students for FAA Part 107 certification for commercial drone operations.
• UAS-6500 Cybersecurity for Drones Specialized program addressing cybersecurity for uncrewed aircraft systems (UAS/drones) across industries including agriculture, defense, logistics, public safety, and energy.
• SS-2000 Security & Surveillance Certification Program Comprehensive program teaching installation, testing, and servicing of security and surveillance systems. Prepares students for ETA Certified Alarm Security Technician (CAST) certification.
• STS-1000 STS Basic Certification Introduction to smart technologies covering IoT devices, automation, and smart system design. Prepares students for ETA Smart Technology Systems certification.
• DC-6000 Fiber Optic Installer Certification Course Program preparing students for ETA Fiber Optic Installer certification, covering installation, splicing, testing, and troubleshooting of fiber optic networks.
• DC-2000 Commercial Low-Voltage Wiring Certification Program Program preparing students for ETA Data Cabling Installer certification, covering low-voltage wiring in commercial facilities.
• TERRA (Technical Education Resource for Remote Access) Remote access appliance connecting to lab networks to add hands-on activities to remote learning environments. Each unit is custom programmed for organizations to work with Marcraft training courses.
• Online Learning Management System (LMS) Instructor-specific online Learning Management System providing access to curriculum, test banks, PowerPoints, and gradebook features. Includes study guides, reference material, and test banks for customized practice tests.

Quantifiable outcome

• Marcraft serves educational facilities across all 50 states, Canadian provinces, and more than 30 countries worldwide
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Cobb Innovation and Technology Academy (CITA)coreImplementation/ SI/ Consulting Partner · 1 January 2023Part of Cobb County School System in Georgia. Hosted specialized instructor training session in January 2023 focused on cybersecurity education utilizing Marcraft's cybersecurity units. CITA implements Marcraft's Security & Surveillance Certification Program.
• Espranza for Scientific InstrumentscoreChannel Partner/ Reseller/ Distributor · 1 June 2021Exclusive partner in Egypt for distribution of Marcraft training programs including the Digital Forensics Lab installation at Benha University. Espranza provides advanced educational and laboratory solutions across the Egyptian region.
• Benha UniversityflagshipStrategic or Co-development Partner · 1 June 2021First institution in Egypt to install a fully equipped Digital Forensics Lab powered by Marcraft in June 2021. The partnership established Egypt's first dedicated Digital Forensics Lab for cybersecurity education.
• North Park Innovations Group, Inc.coreOthersParent company of the Marcraft brand. North Park Innovations Group acquired Marcraft in February 2023, adding broad hands-on training to their existing HVAC training offerings.
• SkillsUSAflagshipStrategic or Co-development PartnerNational career and technical education organization where Marcraft serves as proud supporter, contributor, and judge. Marcraft chairs the National Cybersecurity Competition at the annual SkillsUSA National Leadership & Skills Conference.
• iConnect TrainingminorGTM or Marketing PartnerAssociated training partner providing Perkins funding resources for education institutions. Linked in navigation as iConnect Topbar Link.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• uCertify: IT certification prep with cloud-based labs and practice exams aligned with CompTIA, Cisco, Microsoft. Competes in the same academic/institutional certification prep channel as Marcraft.
• Certiport (Pearson VUE): Delivers certification exam prep and testing for IT credentials (CompTIA, Microsoft, Adobe, Autodesk) through educational institutions globally. Closely matches Marcraft's certification-prep focus and academic channel.
• SANS Institute: Premier cybersecurity training and certification body (GIAC/GICSP). Marcraft's CS-3000 maps to SANS GICSP curriculum, making SANS a near-adjacent peer in industrial cybersecurity training.
• TestOut: Provides IT certification prep (CompTIA, Cisco, Microsoft) with simulated hands-on labs targeting schools and training programs. Competes directly with Marcraft's simulation-and-curriculum approach but without physical hardware.
• Practice Labs: Offers virtual IT and cybersecurity hands-on labs for certification prep, used by schools and enterprises. Directly competes with Marcraft's lab-simulator component of the training stack.
• Cybrary: Cybersecurity training platform with hands-on labs and certification prep (Security+, CISSP, CySA+). Overlaps with Marcraft's CS-1000 to CS-5000 cybersecurity curriculum track.

Broad incumbents

• Skillsoft: Large enterprise learning platform covering IT, leadership, and compliance training with a significant catalog. Competes in the same instructor-led IT training channel but is a much broader portfolio player.
• Pluralsight: Technology skills platform with hands-on labs and certification prep for IT/cybersecurity. Larger incumbent serving enterprises and individuals rather than the K-12/community-college CTE channel.
• New Horizons (NH Learning): Global IT and cybersecurity training provider with instructor-led and online delivery. Overlaps with Marcraft's certification prep focus but serves a broader corporate and academic mix.
• Cengage (National Geographic Learning / ed2go): Major educational content and workforce training publisher serving schools and colleges. Overlaps with Marcraft's curriculum and courseware business through its CTE and workforce offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MarcraftTraining
• Facebookfacebook.com/MarcraftTraining
• LinkedInlinkedin.com/company/marcraft

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcraft