Wizard Cooling

Name

Wizard Cooling

Legal name

Wizard Cooling Inc.

Website

https://wizardcooling.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Performance Cooling Components

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Automotive Heat Exchangers Manufacturing (Radiators/Condensers/Evaporators/Heater Cores) (IMACALAC)

akta.pro secondary industries

Automotive Refrigerant Lines, Hoses & Thermal Plumbing (IMACALAG), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE)

Keywords

• Performance aluminum radiators
• Brushless cooling fans
• LS swap cooling systems
• Custom automotive cooling
• TIG-welded radiators

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Radiator Sales: Sale of performance aluminum radiators for classic cars, muscle cars, trucks, and LS swap applications. Both direct fit and custom configurations available.
2. Fan and Shroud Sales: Sale of Spal brushless fans, standard fans, and custom shroud packages. Includes DIY kits for self-assembly.
3. Custom Build Services: Custom radiators and modified designs with 50% non-refundable deposit required. Lead times of 10-12 weeks for custom designs.
4. Accessories and Components: Sale of related products including radiator caps, hoses, coolant, condensers, overflow tanks, and weldable accessory parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wizard Cooling designs and manufactures high-performance aluminum radiators, brushless and brush-style electric fans, shrouds, and supporting cooling components for automotive applications. The company offers both direct-fit replacements for stock vehicles and fully custom-built cooling systems, all produced 100% in the USA using TIG welding and furnace brazing with no epoxy. Products target classic cars, muscle cars, LS engine swaps, supercharged applications, racing, and off-road vehicles, sold direct-to-consumer online and through a dealer network.

Product overview

Wizard Cooling is a manufacturer of high-performance automotive cooling systems. The product portfolio centers on performance aluminum radiators and electric cooling fans as core products, supplemented by a comprehensive range of accessories and custom build services. The company offers LS Swap Radiators and SUPERCHARGED Swap Systems for engine swap applications, alongside standard direct-fit radiators and fans. Fan offerings include Spal Brushless Fans and Standard Brush Style Fans in various sizes. The product line includes complete Do-It-Yourself Kits for customers who want to assemble their own cooling packages, as well as universal fit products for non-specific applications. Accessories include radiator caps, coolant (primarily Evans Waterless Coolant), condensers, overflow tanks, heat exchangers/intercoolers, radiator hoses, and weldable accessory parts. Custom Designs services allow for bespoke cooling solutions configured to specific vehicle requirements. All products are manufactured 100% in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Fat Fender Garage: Brand category for fat fender era vehicles
• Hawks Motorsports
• Morgan Spares

Products and services

• Performance Aluminum Radiators High-performance TIG-welded aluminum radiators manufactured 100% in the USA for automotive applications, designed to replace OEM copper/brass radiators with superior thermal properties. Available as direct fit (no vehicle modification required) or custom builds.
• Spal Brushless Fans Spal brushless electric fans offering high vibration resistance, long life under all operating conditions, electronic controls with on-board diagnostics, and PWM/analog inputs for continuous fan speed adjustment based on fluid temperature.
• Standard Brush-Style Fans Full line of Spal standard (brush style) electric fans with technical drawings/blueprints and performance data, available in sizes from 4.0" to 16".
• LS Swap Radiators Aluminum radiators engineered specifically for performance enthusiasts swapping LS engines into classic cars, muscle cars, and trucks. TIG-welded, made in the USA, with maximum cooling efficiency for high-horsepower LS applications.
• SUPERCHARGED Swap Systems Complete cooling system packages designed for vehicles with supercharged engine swaps, providing comprehensive cooling solutions for high-performance applications.
• Custom Designs Service Custom-built radiators and cooling systems configured to maximize available space, with custom core types paired with appropriate fans based on specific application requirements. Includes fully bespoke configurations such as split-core and dual inlet/outlet designs for non-standard applications.
• Universal Fit Products Universal-fit cooling components including brushless fans with shrouds and brush-style fans with brackets for non-application-specific installations, including vehicles without Wizard Cooling radiators.
• Do-It-Yourself Kits Partially fabricated radiators, brushless fan and shroud DIY kits, and weldable radiator fittings for customers with fabrication and welding skills to assemble custom configurations. Includes the 10" Brushless Fan and DIY Shroud Kit ($549) and 10" Dual Brushless Fan and DIY Shroud Kit ($949).
• Direct Fit Fan Packages Pre-configured fan packages with critical thickness ratings (2.0" to 4.75") designed for specific spatial requirements in vehicle engine compartments.
• Radiator Caps Show-quality billet aluminum radiator caps in various pressure ratings, for completing cooling system installations.
• Performance Coolant Performance coolants including Evans NPG Waterless Engine Coolant, recommended for aluminum radiators to prevent electrolysis and corrosion.
• A/C Condensers A/C condensers for cooling system installations, available in universal and vehicle-specific configurations.
• Overflow Tanks Expansion and overflow tanks for maintaining proper coolant levels and pressure in cooling systems.
• Heat Exchanger / Intercooler Air-over-water heat exchangers and intercoolers for performance cooling applications.
• Radiator Hoses Flexible radiator hoses for completing cooling system installations.
• Weldable Accessory Parts Weldable components and accessory parts for custom fabrication and installation.
• Fan Accessories Various accessories for fan installation including wiring harnesses and mounting hardware.

Quantifiable outcome

• 20-40 degree reduction in operating temperature
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• THE BLUE DREAM (Le Rêve Bleu) - Bugatti Model 100 Plane ProjectminorStrategic or Co-development PartnerWizard Cooling partnered with Scott Wilson and the THE BLUE DREAM team to create a custom cooling solution for the Bugatti 100P aircraft replica project. The custom radiator features a baffled design allowing independent cooling of dual Suzuki Hayabusa engines, with dual inlet/outlet connections and a split core design. Wizard Cooling provided their signature fully TIG-welded, 100% aluminum radiator design.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Champion Cooling Systems: Champion Cooling Systems builds aluminum radiators and cooling packages for classic cars, muscle cars, and LS swaps. It competes directly with Wizard Cooling in the classic car and engine swap segments.
• Flex-a-lite: Flex-a-lite manufactures electric cooling fans, radiators, and oil cooling systems for automotive and performance applications. It is a direct competitor in the electric fan and cooling accessory space.
• AFCO Performance Group: AFCO Performance Group manufactures aluminum radiators, cooling systems, and chassis components for circle track, drag racing, and street performance. It competes with Wizard Cooling in racing/radiator cooling.
• Mishimoto: Mishimoto is a leading manufacturer of performance aluminum radiators, fans, and cooling components for cars, trucks, and motorsports. It directly competes with Wizard Cooling across LS swap, aftermarket, and enthusiast cooling categories.
• Be Cool Radiators: Be Cool manufactures modular aluminum radiators and cooling systems for classic cars, hot rods, and performance applications, closely overlapping with Wizard Cooling's core product line.
• CSF Radiators: CSF designs and manufactures all-aluminum performance radiators, condensers, and intercoolers for automotive, motorsport, and industrial applications. It is a direct competitor in the aluminum performance radiator space served by Wizard Cooling.
• Griffin Thermal Products: Griffin Thermal Products manufactures high-performance aluminum radiators and cooling systems for automotive, marine, and industrial uses, including custom builds. It competes with Wizard Cooling in custom and racing cooling solutions.
• Derale Performance: Derale Performance designs and sells cooling fans, shrouds, and transmission/oil coolers for performance and classic vehicle applications. It is a direct peer in the fan and shroud category.
• Cold Case Radiators: Cold Case Radiators builds aluminum performance radiators specifically for classic muscle cars and restomods, directly competing with Wizard Cooling in the classic car restoration segment.

Broad incumbents

• SPAL Advanced Technologies: SPAL is a major global manufacturer of electric fans and blowers that Wizard Cooling resells/installs. While SPAL is a supplier of the fan products Wizard Cooling integrates, it is also a broad incumbent in the cooling-fan space across automotive and industrial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scottattig
• Facebookfacebook.com/Wizardcooling
• LinkedInlinkedin.com/company/wizard-cooling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard Cooling