What AFCO Performance Group does

AFCO Performance Group is a privately held holding company that engineers, manufactures, and distributes premium aftermarket performance products for the automotive and motorcycle racing markets. Headquartered in Boonville, Indiana, the company operates seven wholly-owned brand subsidiaries—AFCO Racing, Dynatech Headers, PRO Shocks, DeWitts Radiators, Longacre Racing Products, Legend Suspensions, and Custom Dynamics—each with dedicated U.S. manufacturing operations and direct-to-consumer websites. The company employs 51-100 people across production facilities in Indiana, Michigan, South Dakota, North Carolina, and Washington.

The product portfolio spans shocks, suspension systems, brakes, aluminum radiators, exhaust headers, gauges, scales, alignment tools, and motorcycle lighting, addressing motorsport disciplines including dirt modified, drag racing, sprint car, stock car, pavement oval track, late model, motorcycle, UTV/SxS, and high-performance/street rod segments. Technical differentiators include DeWitts' in-house CAB brazing furnace for aluminum radiators, Dynatech's virtual-reality-based exhaust design workflow, PRO Shocks' precision manufacturing with stringent assembly tolerances, Legend Suspensions' exclusive use of Gates Vibracoustic Aramid fiber air spring technology, and Custom Dynamics' ProBEAM LED light pipe platform. The company has added brands through acquisition (Longacre in 2017, Custom Dynamics in August 2025) while retaining founder-led brand management.

AFCO generates revenue primarily through unit-priced hardware sales distributed across multiple channels: direct-to-consumer e-commerce on all seven brand websites, nationwide and international dealer networks, phone/fax/mail ordering, and channel partnerships such as the DRAG Specialties relationship that places Custom Dynamics products in motorcycle dealerships. The model also includes private-label/OEM shock manufacturing for large performance parts distributors and on-site factory track support at racing events. The customer base spans individual racing teams and enthusiasts across multiple motorsport disciplines, with select institutional deployments of Legend UTV air suspension systems in U.S. Military and fire/rescue applications.

Name

AFCO Performance Group

Legal name

AFCO Performance Group, LLC

Website

https://afcoperformancegroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

AFCO Performance Group is a privately held manufacturer of premium automotive and motorcycle aftermarket performance products, operating seven brand subsidiaries across U.S. production facilities serving racing, enthusiast, and powersports markets.

Ownership category

akta.pro rank

Product category

Performance Racing Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Automotive Parts and Accessories Retailers (44133), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Performance, racing & tuning parts distribution (CRAOANAH), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Racing suspension components
• Performance exhaust systems
• Aftermarket motorcycle lighting
• Aluminum racing radiators
• Racing chassis equipment

Headquarters

HQ city

Boonville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Automotive Parts Sales: AFCO Performance Group engineers, manufactures, and distributes premium performance products including Shocks, Springs, Brakes, Cooling, Exhaust Products, Gauges, Scales, Specialty Tools, and Chassis Setup Equipment through its various brands. Revenue is generated through one-time product sales to racing teams, enthusiasts, and dealers.
2. Motorcycle Aftermarket Parts Sales: Sale of motorcycle-specific products including suspension systems (Legend Suspensions air and coil suspensions), LED lighting (Custom Dynamics), and related accessories through motorcycle dealerships and direct-to-consumer channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AFCO Performance Group engineers, manufactures, and distributes premium performance automotive and motorcycle aftermarket parts through seven brands, including shocks, springs, brakes, cooling systems, exhaust headers, gauges, scales, specialty tools, chassis setup equipment, motorcycle suspensions, and LED lighting. Products are sold through dealer networks, brand-owned e-commerce sites, and direct phone/fax/mail orders to racing teams, enthusiasts, and motorcycle riders.

Product overview

AFCO Performance Group is a manufacturer and distributor of premium automotive and motorcycle aftermarket performance products organized as a multi-brand portfolio. The company offers a comprehensive range of performance parts across seven distinct brands: AFCO Racing (shocks, suspension, brakes, cooling), Longacre Racing Products (scales, gauges, setup equipment, alignment tools), Dynatech Headers (exhaust systems), PRO Shocks (precision racing shocks), DeWitts Radiator (aluminum cooling radiators), Custom Dynamics (motorcycle LED lighting), and Legend Suspensions (motorcycle air and coil suspensions). These products serve racing markets including dirt modified, drag racing, sprint car, stock car, late model, and motorcycle/UTV segments, as well as high performance and muscle car applications.

Differentiator

Problem solved

Functional benefit

Brands

• AFCO Racing: Shocks, Suspension, Brakes, and Cooling products for drag racing, circle track, muscle car and high performance applications.
• Dynatech Headers
• PRO Shocks
• DeWitts Radiator
• Longacre Racing
• Legend Suspensions
• Custom Dynamics
• ProBEAM

Products and services

• AFCO Racing Premium racing and performance parts including shocks, suspension components, brakes, and cooling systems for drag racing, circle track, muscle car, and high-performance applications.
• Longacre Racing Products Racing scales, gauges, setup equipment, alignment tools, and pre-wired panels for stock, modified, drag, go kart, off-road, sprint, and RC car racing.
• Dynatech Headers Exhaust systems and headers using virtual reality design technology for drag racing and oval track applications, with a focus on superior fit, function, and performance.
• PRO Shocks Precision-manufactured racing and performance shocks with comprehensive chassis dynamics expertise for circle track, street rod, and muscle car applications. Includes private-label shock manufacturing for large performance parts distributors.
• DeWitts Radiator Aluminum radiators with in-house CAB brazing manufacturing, custom build capabilities, and Direct Fit applications for Corvette and other GM and Ford vehicles.
• Custom Dynamics Aftermarket motorcycle LED lighting and electrical accessories including the ProBEAM LED product line for Harley-Davidson and Indian motorcycles, featuring plug-and-play designs.
• Legend Suspensions Motorcycle suspension systems including Legend Air (air suspension), Legend REVO (coil suspension), and Legend AXEO (front end suspension) for Harley-Davidson models, plus UTV air suspensions for military and emergency services.

Quantifiable outcome

• DeWitts radiators handle over one million pressure cycles without tube-to-header joint failure
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• DRAG SpecialtiescoreChannel Partner/ Reseller/ Distributor · 1 January 2010Custom Dynamics teamed up with DRAG Specialties in 2010, expanding the product catalog and making Custom Dynamics and ProBEAM brands available to riders across the country through their local motorcycle dealership. Exclusive display programs were implemented with popular LED lighting products.
• Gates Rubber Company (Vibracoustic)coreTechnology or IntegrationLegend Suspensions is the only suspension system featuring Gates Rubber Company's Aramid fiber rubber air spring technology. This partnership began in 1998 when Jesse Jurrens introduced the first Air Suspension system for Harley-Davidson Softail Chassis.
• Large Performance Parts Distributors (Private Label)coreOEM/ Whitelabel/ Licensing PartnerPRO Shocks manufactures private label shocks for some of the largest performance parts distributors in the world, demonstrating their quality manufacturing capabilities that set the bar for the industry.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holley Performance Products: Holley is the largest US-based aftermarket performance products platform, offering carburetors, fuel systems, exhaust, suspension, and other components across multiple sub-brands. It is broadly comparable to AFCO as a multi-brand performance aftermarket consolidator, though at materially larger scale and with public-company financial transparency.
• Fox Factory Holding Corp: Fox Factory designs and manufactures high-performance suspension products under FOX, Icon Vehicle Dynamics, and other brands for both automotive and powersports applications. It is a public-company direct comparable to AFCO Racing/PRO Shocks on the suspension side and to Legend on the motorcycle/UTV side, with a meaningfully larger scale.
• MSD Performance (AutoZone): MSD Performance, owned by AutoZone, is a long-established manufacturer of ignition systems, distributors, and other performance electrical components serving drag racing and oval track markets. It is a broad incumbent in the same performance aftermarket category as AFCO's Dynatech and AFCO Racing brands.
• Race Winning Brands: Race Winning Brands is a portfolio of performance racing component brands (Wiseco, JE Pistons, K1 Technologies, etc.) serving professional and grassroots racers. It is a multi-brand aftermarket consolidator comparable to AFCO's portfolio strategy but with deeper exposure to internal engine components.

Direct peers

• Edelbrock Group: Edelbrock is a long-established manufacturer of performance intake manifolds, carburetors, exhaust, and related components for the muscle car and street rod market. It directly overlaps with AFCO's Dynatech Headers and DeWitts Radiator product lines and serves a similar enthusiast customer base.
• Eibach Springs: Eibach is a global manufacturer of performance springs, coil-overs, and anti-roll bars for automotive and motorsport applications. It competes directly with AFCO Racing on suspension components across the same racing disciplines (drag, oval, dirt, street).
• Ohlins Racing: Ohlins is a Swedish manufacturer of high-end shock absorbers and suspension for motorcycles, cars, and racing applications. It is a direct comparable to Legend Suspensions in the motorcycle/V-Twin market and to PRO Shocks in the racing shock market.
• Viking Performance (Hawaya Holdings): Viking Performance / LegendSuspension-style aftermarket supplier of Harley-Davidson and V-Twin motorcycle suspension, seats, and accessories. It is a direct peer to AFCO's Legend Suspensions brand in the V-Twin performance segment.
• Kuryakyn: Kuryakyn is a leading designer and distributor of aftermarket parts, accessories, and lighting for V-Twin and metric motorcycles, with strong dealer relationships through DRAG Specialties. It directly competes with Custom Dynamics in motorcycle lighting and with Legend in motorcycle accessories.

Emerging players

• Race Tech Suspension: Race Tech is a specialty manufacturer of motorcycle suspension components, services, and tuning equipment with strong brand recognition in the motocross and street motorcycle markets. It overlaps with AFCO's motorcycle suspension capabilities but is a smaller, more specialist competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/afco-performance-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFCO Performance Group