ADTV Tanzstudio Chemnitz

What ADTV Tanzstudio Chemnitz does

ADTV Tanzstudio Chemnitz (legal entity: ADTV Tanzstudio Chemnitz GbR) is a privately-held dance studio located within the Schönherrfabrik industrial creative complex at Schönherrstraße 8, Chemnitz, Saxony, Germany. Founded in 2009 and operating as a civil law partnership (GbR) under owners Tom Scharf and Katrin Eylert, the studio delivers in-person dance instruction across three halls to adults, couples, children, and teenagers in the Chemnitz and broader Saxony region.

The product portfolio spans structured partner-dance courses (Gesellschaftstanz, Discofox, Salsa, Bachata, Kizomba, Tango Argentino, Hochzeitskurs), modern fitness dance (Zumba, Salsarobic), age-segmented children's programs (Kindertanz 3-5 and 5-7, Dance for Kids 7-10, Dance4Teens, Hip Hop 11+), practice clubs (Salsaclub, Discofoxclub, Tanzkreis), specialty figure workshops, the MAWIBA mother-baby program, and a competitive formation team (aTOMIc). Supporting services include gift vouchers, a login-gated video-course platform, and a free Tanzpartnerbörse partner-exchange board. Technical infrastructure is conventional web delivery (SSL/TLS, reCAPTCHA v3, GDPR-compliant privacy policy); no proprietary software, APIs, or AI/ML components are described.

The business model is direct-to-consumer and event-driven, with revenue drawn from per-person course fees (€56-€100 for multi-session courses), single-session specialty workshops (€7-€8), party entry fees (€4-€7), gift certificates, and subscription video courses. Go-to-market relies on the company's website, WhatsApp community groups, email newsletter, Facebook presence, and recurring social events; the affiliate partnership with Stepin' Forward and the Tanzwochenende Oberwiesenthal collaboration with Tanzschule Pohle extend community reach. ADTV (Allgemeiner Deutscher Tanzlehrerverband) certification underwrites teaching standards, and the studio has been in continuous operation for 15 years as of February 2024.

Name

ADTV Tanzstudio Chemnitz

Legal name

ADTV Tanzstudio Chemnitz GbR

Website

https://tanzstudio-chemnitz.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ADTV Tanzstudio Chemnitz is a privately-held dance studio in Chemnitz, Germany, offering partner dance courses, wedding preparation, children's programs, and fitness dance. It serves local adults, couples, children, and teens in Saxony through in-person instruction and recurring social events.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (611610), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Dance instruction services
• Ballroom dance classes
• Partner dance training
• Children dance programs
• Social dance events

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dance Course Fees: Per-person course fees for structured dance instruction including Paartanz (partner dance), Modern, and Children's programs. Pricing varies by course type and level (Anfänger/Beginner to Fortgeschritten/Advanced).
2. Event and Party Entry: Revenue from dance parties including Salsa-Party, Discofox-Party, Übungsparty (practice parties), and special events like Weihnachtstanz (Christmas dance) and Tanzparty.
3. Gift Certificates: Gift voucher sales for specific courses or monetary value, available for pickup or postal delivery with €0.90 shipping surcharge.
4. Video Courses: Online video course offerings for remote learning, accessible through member login.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ADTV Tanzstudio Chemnitz is a dance instruction studio in Chemnitz, Germany offering in-person dance courses across partner dance styles (Gesellschaftstanz, Discofox, Salsa, Tango Argentino, Bachata, Kizomba), modern fitness dance (Zumba, Salsarobic), and children's programs (Kindertanz, Dance for Kids, Dance4Teens, Hip Hop). The studio supplements instruction with practice clubs, social dance parties, gift vouchers, a free partner exchange service (Tanzpartnerbörse), and an online video course platform for remote learning.

Product overview

ADTV Tanzstudio Chemnitz is a dance studio operated by Katrin Eylert and Tom Scharf (GbR), offering a comprehensive portfolio of dance instruction and social dance events. The core offering consists of in-studio dance courses spanning partner dances (Gesellschaftstanz, Discofox, Salsa, Tango Argentino, Bachata, Kizomba, Hochzeitskurs), modern fitness dance (Zumba, Salsarobic), and children's programs (Kindertanz, Dance for Kids, Dance4Teens, Hip Hop). These are supplemented by clubs for continued practice (Discofoxclub, Salsaclub, Tanzkreis), specialized figure technique courses, the MAWIBA mother-baby dance program, and a dance formation team (aTOMIc). Digital offerings include video courses accessible via login, while services encompass gift vouchers, a dance partner exchange platform, and recurring social dance events (Salsa-Party, Discofox-Party, Tanzparty, Übungs-Party). The studio's product portfolio thus combines traditional in-person instruction with digital extensions and community-building services.

Differentiator

Problem solved

Functional benefit

Brands

• aTOMIc: A dance formation team affiliated with ADTV Tanzstudio Chemnitz.

Products and services

• Gesellschaftstanz (Ballroom Dance)
• Discofox
• Salsa
• Hochzeitskurs (Wedding Dance Course)
• Tango Argentino
• Bachata
• Kizomba
• Die drei Klassiker (Three Classic Dances)
• Zumba
• Salsarobic
• Kindertanz (Children's Dance)
• Dance for Kids 7-10 Jahre
• Dance4Teens ab 11 Jahren
• Hip Hop ab 11 Jahre
• Discofoxclub
• Salsaclub
• Tanzkreis
• Figuren-Spezial
• MAWIBA Mother-Baby Dance
• aTOMIc Dance Formation
• Videokurse (Online Video Courses)
• Gutscheine (Gift Vouchers)
• Tanzpartnerbörse (Dance Partner Exchange)
• Dance Parties (Salsa-Party, Discofox-Party, Tanzparty, Übungs-Party)
• Sommerprogramm 2026 (Summer Program)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SchoenherrfabrikcoreOthersThe studio is housed within the Schoenherrfabrik industrial creative complex in Chemnitz. This partnership provides the physical venue for all dance instruction and events.
• Tanzschule PohleminorStrategic or Co-development PartnerPartner dance school for collaborative events including the Tanzwochenende Oberwiesenthal dance weekend. Cross-promotion of dance education opportunities.
• Werkzeug-Eylert.deminorOthersTool company website appearing in partner listings. Relationship unclear from available sources.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Steppin' Forward: Affiliated partner dance studio sharing instructors and events with Tanzstudio Chemnitz, with its own dedicated website. Offers comparable partner-dance instruction in the same regional market.
• Tanzschule Pohle: Saxony-based ADTV-certified dance school partnering with Tanzstudio Chemnitz on events like Tanzwochenende Oberwiesenthal. Direct regional peer offering similar partner-dance instruction under the same ADTV framework.

Broad incumbents

• Zumba Fitness: Global dance-fitness brand whose Zumba program is licensed/offered by Tanzstudio Chemnitz. Represents the broader dance-fitness category that overlaps with the studio's Salsarobic and Zumba offerings.
• ADTV (Allgemeiner Deutscher Tanzlehrerverband): Germany's largest dance teacher association, of which Tanzstudio Chemnitz is a certified member. Sets industry-wide teaching standards, provides certification, and represents the broader ADTV Tanzschule ecosystem across Germany.

Emerging players

• CLI Studios: Subscription-based online dance class platform covering hip hop, contemporary, and partner styles. Competes for the digital segment of dance education customers in adjacent styles.
• Bailamos Festival Chemnitz: Local salsa/dance festival organization partnered with Tanzstudio Chemnitz. Operates in the same Latin-dance subculture and shares customer overlap, though focuses on events rather than recurring instruction.
• Steezy: Online dance instruction platform offering on-demand classes in hip hop, contemporary, and other styles. Represents the digital alternative that could erode beginner-dance enrollment over time.

Regional players

• Tanzschule Sieber: Regional German dance school offering ballroom, salsa, and children's programs similar to Tanzstudio Chemnitz. Comparable small/mid-sized dance studio business in another German region.
• Tanzschule Mittweida: Dance school referenced via Tanzstudio Chemnitz's own impressum URL (tanzstudio-mittweida.de). Appears to be a related or sister operation in a nearby Saxony town sharing digital infrastructure.

Others

• Salsaland.de: Salsa community portal and event listing site partnered with Tanzstudio Chemnitz. Provides online visibility for the studio while serving as a discovery channel for salsa enthusiasts in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tanzstudio.chemnitz
• LinkedInlinkedin.com/company/adtv-tanzstudio-chemnitz-gbr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADTV Tanzstudio Chemnitz