Agenda Magazine
AGENDA Magazine is an independent Los Angeles-based fashion, beauty, and culture publication founded in 2004, serving readers through digital articles, print collector's editions, and the Talk Agenda podcast, with affiliated music title Virtuoso Bass under KL Publishing Group.
- Company typePrivate
- Founded2004
- HeadquartersThousand Oaks, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Agenda Magazine does
AGENDA Magazine is an independent fashion, beauty, entertainment, and culture publication founded in 2004 and headquartered in Los Angeles, California. It operates a multimedia editorial platform spanning a website with continuous article publishing, RSS syndication, social channels (Facebook, Twitter, Instagram), the Talk Agenda podcast, and a flagship 149-page glossy print collector's issue shipped through Amazon and direct channels. The publication is owned and operated through KL Publishing Group, co-founded by Kaylene Peoples (Founder and Editor-in-Chief) and Lee L. Peoples (Co-Founding Executive Editor); there is no external institutional investment disclosed. Coverage targets fashion enthusiasts, beauty and wellness readers, entertainment consumers, and a niche jazz and music community, with a stated editorial differentiator of cross-cultural storytelling and amplification of multicultural voices often underserved in mainstream fashion media.
The underlying content operation combines long-form documentary-style interviews, cinematic fashion editorials, runway coverage streamed online, red-carpet and film-festival reporting, and audio/podcast interviews. Product surface includes the core AGENDA Magazine, named collector's issues ("Age of Power," "Changemakers," "Couture Paper Dolls"), the Talk Agenda podcast, The Fashion Whisperer podcast hosted by Ty-Ron Mayes, and the affiliated Virtuoso Bass music publication under KL Publishing Group. The tech stack is a conventional digital-first publishing platform with no proprietary AI features, APIs, SDKs, or third-party integrations disclosed.
Revenue mechanics are diversified but micro-scale: (1) one-time print sales of collector's editions, (2) free-to-reader digital content with limited subscription surface, and (3) cross-publishing royalties and editorial services flowing through KL Publishing Group to affiliated titles. Pricing is not publicly disclosed, no advertising scale metrics are available, and revenue figures are not published. GTM is community-led and event-driven: editorial coverage of fashion weeks, red carpets, the NAACP Image Awards, the Artemis Women In Action Film Festival, and similar live events feeds top-of-funnel audience capture, with PR support via First Take PR and recurring partnerships with Black Design Collective, FashioNXT, and Artemis as activation channels.
Agenda Magazine firmographics
Firmographics- Name
- Agenda Magazine
- Legal name
- AGENDA Magazine
- Website
- https://agendamag.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AGENDA Magazine is an independent Los Angeles-based fashion, beauty, and culture publication founded in 2004, serving readers through digital articles, print collector's editions, and the Talk Agenda podcast, with affiliated music title Virtuoso Bass under KL Publishing Group.
- Ownership category
- akta.pro rank
Agenda Magazine industry classification
Industry- Product category
- Fashion & Lifestyle Media
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), All Other Publishers (513199), Other Publishers (51319)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Entertainment & Celebrity Magazines (MPAJAEAK), Health, Fitness & Wellness Magazines (MPAJAEAD), Arts, Culture & Literary Magazines (MPAJAEAN), Beauty & Grooming Magazines (MPAJAEAE)
Keywords
Where Agenda Magazine is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agenda Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Print Magazine Sales: Sale of print issues as 149-page glossy coffee table keepsakes available worldwide. Issues include special editions and collector's issues sold directly to consumers.
- Digital Content and Subscriptions: Online magazine accessible through website with RSS feed syndication. Free online content with potential subscription components.
- Publishing Services: AGENDA publishes content for KL Publishing Group and affiliated publications including Virtuoso Bass magazine, serving as a platform for cross-published content.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Agenda Magazine product offering
Product offeringCore offering
AGENDA Magazine is a fashion and lifestyle publication founded in 2004 that publishes editorial content across fashion, beauty, entertainment, and culture verticals. It delivers this content through a digital-first publishing platform (website with multimedia articles, photography, podcasts, video) and premium glossy print issues sold as collectible keepsakes. The publication features exclusive designer interviews, runway coverage, cinematic editorials, and event-driven reporting on fashion weeks, film festivals, and red carpet events.
Product overview
AGENDA Magazine is a fashion and lifestyle publication offering both online and print content. The publication covers fashion, beauty, entertainment, reviews, news, and cultural commentary through its main magazine platform, complemented by the Talk Agenda podcast series featuring industry interviews. KL Publishing Group also publishes Virtuoso Bass Magazine as a music-focused sub-brand. The portfolio includes regular digital issues and special collector's print editions with couture editorial content.
Differentiator
Problem solved
Functional benefit
Products and services
- AGENDA Magazine A fashion and lifestyle publication covering fashion, beauty, entertainment, and culture, delivered through a digital website with editorial articles, photography, and video, plus premium glossy print issues sold as collectible keepsakes. Targeted at fashion enthusiasts, beauty consumers, and culture readers.
- Talk Agenda Podcast AGENDA Magazine's podcast series featuring interviews with fashion designers, filmmakers, stylists, festival founders, and cultural figures. Distributed on podcast platforms for on-demand audio content. Targeted at fashion and culture audiences.
- The Fashion Whisperer Podcast A podcast series by AGENDA Magazine hosted by Ty-Ron Mayes focusing on fashion industry interviews and styling insights. Targeted at fashion industry professionals and enthusiasts.
- AGENDA Collector's Issues Special themed print and digital collector's issues featuring couture editorial content, designer spotlights, and cultural commentary. Sold worldwide as premium coffee-table keepsakes through Amazon and the magazine website. Targeted at collectors and fashion enthusiasts.
- Virtuoso Bass Magazine A music publication by KL Publishing Group focused on bass guitar innovation and jazz fusion history, featuring artist profiles, technical content, and archival research. Targeted at jazz fusion enthusiasts and music industry professionals.
Quantifiable outcome
- Ranked among Top 5 Print Magazines in Los Angeles by Feedspot for 2025
- +1 more outcomes
Companies that use Agenda Magazine
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Agenda Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agenda Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- KL Publishing GroupcoreKL Publishing Group is the parent company of AGENDA Magazine, founded by Kaylene Peoples and Lee L. Peoples. The publishing group produces AGENDA along with affiliated publications including Virtuoso Bass magazine.
- First Take PRcoreFirst Take PR is a public relations firm that handles promotions and photography for AGENDA Magazine events and editorial content, including concert coverage and fashion events.
- Black Design CollectiveflagshipAGENDA Magazine features the Black Design Collective as a regular editorial focus, highlighting Black fashion designers and hosting related content. The magazine has covered BDC at events including the NAACP Image Awards.
- Artemis Women In Action Film FestivalflagshipAGENDA Magazine has an ongoing editorial partnership with the Artemis Women In Action Film Festival, featuring coverage, collector's issues, and the Talk Agenda podcast featuring festival director Melanie Wise.
- FashioNXTminorAGENDA covers FashioNXT fashion week events and features designers from the Portland, Oregon-based fashion platform, with podcast episodes dedicated to founder Tito Chowdhury.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Agenda Magazine competitors and assessment
Company assessmentDirect peers
- Refinery29: Refinery29 is a digital media company covering fashion, beauty, and entertainment with strong multicultural content. AGENDA shares the fashion, beauty, and lifestyle editorial positioning with a multicultural angle.
- Essence Magazine: Essence is a multicultural fashion, beauty, and lifestyle publication for Black women. AGENDA shares the multicultural fashion authority positioning, though Essence operates at materially larger scale with broader audience reach.
- Galerie Magazine: Galerie is a quarterly print and digital art, fashion, and design publication with a premium coffee-table format. AGENDA shares the high-end print collectible model and fashion-editorial positioning with comparable scale.
- Paper Magazine: Paper Magazine is an independent fashion, beauty, and culture publication known for boundary-pushing editorial and early digital innovation. AGENDA shares the independent fashion publication positioning with similar editorial-first ethos and comparable scale.
- Nylon Magazine: Nylon is a digital-first fashion and beauty publication targeting younger audiences. AGENDA and Nylon both operate as independent digital-plus-print fashion titles serving fashion-forward audiences with editorial content.
Broad incumbents
- The Cut (New York Magazine): The Cut is New York Magazine's fashion, beauty, and culture vertical covering trends, runway, and celebrity style. AGENDA operates as a smaller, multicultural-focused independent in the same fashion editorial category.
- Vogue: Vogue is the dominant global fashion publication across multiple regional editions. AGENDA operates as a multicultural and emerging-designer-focused alternative in the same fashion editorial category, with a fraction of Vogue's scale and budget.
- Harper's Bazaar: Harper's Bazaar is an established fashion, beauty, and culture publication covering runway, celebrity, and lifestyle. AGENDA competes in the same fashion editorial space but differentiates on multicultural storytelling and emerging designer focus.
- WWD (Women's Wear Daily): WWD is the leading B2B fashion industry trade publication covering designers, runway, and fashion business. AGENDA's fashion editorial coverage of designers and runway shows positions it in an adjacent category with consumer-facing rather than trade-focused delivery.
Emerging players
- Schön! Magazine: Schön! is an independent digital and print fashion publication featuring emerging designers, fashion editorials, and cinematic content. AGENDA and Schön! share independent fashion editorial positioning with similar early-digital innovation ethos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agenda Magazine social profiles
Digital presenceAgenda Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agenda Magazine leadership team
Management profileNumber of profiles
Profiles3 records
Agenda Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agenda Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agenda Magazine
What does Agenda Magazine do?
AGENDA Magazine is a fashion and lifestyle publication founded in 2004 that publishes editorial content across fashion, beauty, entertainment, and culture verticals. It delivers this content through a digital-first publishing platform (website with multimedia articles, photography, podcasts, video) and premium glossy print issues sold as collectible keepsakes. The publication features exclusive designer interviews, runway coverage, cinematic editorials, and event-driven reporting on fashion weeks, film festivals, and red carpet events.
Is Agenda Magazine a public or private company?
Agenda Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agenda Magazine founded?
Agenda Magazine was founded in 2004. It employs 1 to 10 people.
Where is Agenda Magazine based?
Agenda Magazine is headquartered in Thousand Oaks, United States, in the North America region.
How does Agenda Magazine make money?
Three revenue lines are on record. Print Magazine Sales are the primary driver. The others are digital Content and Subscriptions and publishing Services.
Who are Agenda Magazine's main competitors?
Direct peers on record are Refinery29, Essence Magazine, Galerie Magazine, Paper Magazine and Nylon Magazine. Broad incumbents are The Cut (New York Magazine), Vogue, Harper's Bazaar and WWD (Women's Wear Daily). Schön! Magazine is listed as an emerging player.
Does Agenda Magazine have an API?
No public API is recorded for Agenda Magazine.
What industry is Agenda Magazine in?
Agenda Magazine's product category is Fashion & Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAK, Entertainment & Celebrity Magazines. Its NAICS code is 51312 and its SIC code is 2721.