The Wallich
The Wallich is a Cardiff-headquartered Welsh charity (founded 1978) providing homelessness prevention, rough sleeper intervention, supported housing, and employment services to over 8,000 beneficiaries annually across all Welsh local authorities, funded via government commissioning, donations, lottery, and corporate partnerships.
- Company typePrivate
- Founded1978
- HeadquartersCardiff, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Wallich does
The Wallich (legal name Wallich Clifford Community) is a registered Welsh charity and company limited by guarantee founded in 1978 and headquartered in Cardiff, providing homelessness prevention, rough sleeping intervention, supported housing, and employment services across all Welsh local authorities. The organisation supports over 8,000 people who are homeless or at risk of homelessness each year through a portfolio of more than 15 named services, including Rough Sleepers Intervention Teams (RSIT), emergency accommodation projects (e.g., the 24/7 Emergency Assessment Centre in Aberystwyth), floating support services, Housing First projects (commissioned by Gwynedd Council), Conflict Resolution mediation (Pembrokeshire), the Cross Borders Women's Project (Swansea), and learning and employment programmes. The core technology footprint is a mobile welfare fleet — the Welfare Vehicle 'Monty' and Wellbeing Vehicle 'Dilys' — deployed since 2017 to deliver showers, laundry, medical treatment rooms, harm reduction, and one-to-one support directly to rough sleepers on the streets; the StreetLink digital alert system supplements this by routing public reports of rough sleeping to local outreach teams.
The business model is a hybrid charity funding structure with no fees charged to beneficiaries. Revenue is generated across four streams: (1) government contracts and commissioning — primarily the Welsh Government's Housing Support Grant and named local-authority commissions (Ceredigion, Gwynedd, Pembrokeshire, Powys, Swansea); (2) individual donations and fundraising, including one-off gifts, recurring giving (£5-£20/month), text-to-donate via shortcode 70660 (£10 per text), legacy gifts, and challenge events; (3) The Wallich Lottery and seasonal raffles; and (4) corporate partnerships covering fundraising, volunteering, and employer matching. Strategic partnerships with two University Health Boards (Cwm Taf and Swansea Bay) extend mobile health delivery via specialist nurses. The organisation is governed by a board of trustees, led by interim CEO Sian Aldridge and Director of People and Talent Tom Hall, holds Investors in People Gold accreditation (May 2023), and is a Trusted Charity Mark Level 1 holder and Homeless Link member.
Distribution is direct-to-beneficiary and field-based across Wales, with named operations in Cardiff, Swansea, Aberystwyth, Pembrokeshire, Gwynedd, Powys, and Ceredigion. Customer segmentation is horizontal: the primary segments are people experiencing homelessness/rough sleeping, people at risk of homelessness in their own homes, people in housing-related disputes, and individuals with complex needs (mental health, substance use, offending history) eligible for Housing First. Commercial-grade customers (commissioners) include Welsh Government, multiple Welsh local authorities, and two University Health Boards. Marketing is multi-channel via Facebook, X, Instagram, LinkedIn, YouTube, email newsletter, dedicated press office, and a bilingual careers site.
The Wallich firmographics
Firmographics- Name
- The Wallich
- Legal name
- Wallich Clifford Community
- Website
- https://thewallich.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Wallich is a Cardiff-headquartered Welsh charity (founded 1978) providing homelessness prevention, rough sleeper intervention, supported housing, and employment services to over 8,000 beneficiaries annually across all Welsh local authorities, funded via government commissioning, donations, lottery, and corporate partnerships.
- Ownership category
- akta.pro rank
The Wallich industry classification
Industry- Product category
- Homelessness and Supported Housing Services
- NAICS
- Temporary Shelters (624221), Community Housing Services (62422), Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
- akta.pro secondary industries
- Housing Assistance & Homeless Services (BPAGAEAB), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)
Keywords
Where The Wallich is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
The Wallich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Individual donations from the public, including one-time donations, regular giving, text-to-donate service (£10 per text), legacy gifts, and fundraising events. The charity runs various fundraising campaigns including the annual winter campaign and 'Do Your Thing' initiative.
- Lottery and Raffles: The Wallich Lottery and seasonal raffles (winter raffle) where tickets are sold to generate funds. Raffle closes dates and draw dates are specified in terms and conditions.
- Government Contracts and Commissioning: Commissioned services from Welsh Government, local authorities (Ceredigion County Council, Gwynedd Council), and health boards. Services include Housing Support Grant funded projects, Housing First initiatives, and various commissioned homelessness prevention services.
- Corporate Partnerships: Corporate fundraising, volunteer programs, and employer partnerships where businesses support the charity's work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Text-to-donate: £10 per text message |
| Other | Pay-as-you-go | One-time donation amounts from £10 to £100 |
| Other | Pay-as-you-go | The Wallich Lottery and Raffle tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
The Wallich product offering
Product offeringCore offering
The Wallich is a registered Welsh homelessness and rough sleeping charity delivering a portfolio of direct services across Wales, organized around three objectives: getting people off the streets, keeping people off the streets, and creating opportunities. Core services include Rough Sleepers Intervention Teams (RSIT) for street outreach, residential accommodation and support projects, floating support for tenancy sustainment, Housing First projects, conflict resolution mediation, mobile welfare vehicle operations, and learning and employment programmes.
Product overview
The Wallich is a Welsh homelessness and rough sleeping charity operating a portfolio of interconnected services organized around three core objectives: getting people off the streets, keeping people off the streets, and creating opportunities. The core services include Rough Sleepers Intervention Teams (RSIT) for street-level crisis response, residential accommodation and support projects, and learning and employment programmes. Key service lines include Mobile Operations (a fleet of specialized outreach vehicles including the Welfare Vehicle and Wellbeing Vehicle), Housing First projects providing permanent housing with wraparound support, Floating Support services for tenancy sustainment, Conflict Resolution mediation services, Emergency Assessment Centres, and the StreetLink outreach alert system. The Wallich also operates a Flexible Support Fund for emergency grants and runs fundraising initiatives including The Wallich Lottery. The organization is commissioned by local authorities and funded by Welsh Government, while also relying heavily on public donations and corporate partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Operations A fleet of specialized outreach vehicles that travel across Wales to provide direct support to people experiencing homelessness on the streets, offering showers, laundry facilities, welfare services, medical treatment rooms, and harm reduction services.
- Rough Sleepers Intervention Teams (RSIT)
Quantifiable outcome
- 8,000+ people supported annually
- +2 more outcomes
Companies that use The Wallich
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Wallich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
The Wallich partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core, supporting and minor.
- King's College LondonstrategicResearch partnership conducting a cash transfer trial with selected service users. King's College London administered the £2,000 no-restriction cash transfer trial in summer 2022, with The Wallich as one of four UK organisations participating. Trial results showed positive outcomes for participants.
- Cwm Taf University Health BoardcoreHealth partnership to take health services to people on streets. The Wallich works with the health board, taking vans out with specialist nurses to treat wounds, blood borne viruses, sexual health, COPD and more.
- Swansea Bay University Health BoardcoreHealth board partnership for providing mobile health outreach services to rough sleepers, including specialist nurse services for wound treatment, blood borne viruses, and other health conditions.
- Gwent Drugs and Alcohol Service (GDAS)supportingEstablished relationship with GDAS for providing regular outreach services and harm reduction support in Gwent region. The Wellbeing Van provides regular outreach services in towns across the region.
- CYMBA (ClearCourse Business Services Limited)supportingMobile platform partner providing SMS donation service. CYMBA collects and passes donor details to The Wallich where necessary for the text-to-donate service (Text HOME to 70660).
- Museum of HomelessnesssupportingPartnership for research collaboration on homelessness deaths data and annual reporting. The Wallich participates in World Homelessness Day events and initiatives alongside the Museum.
- Tilbury DouglasminorCorporate volunteers who transformed rooms in a hostel in Wrexham, demonstrating employee volunteering partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Wallich competitors and assessment
Company assessmentDirect peers
- Centrepoint: UK youth homelessness charity running supported housing, floating support, and employment services. Comparable in operating supported accommodation and floating support models similar to The Wallich's Cross Borders Women's Project.
- Shelter: Major UK housing and homelessness charity offering advice, supported housing, and campaigning. Closely comparable to The Wallich's housing-related support and prevention work, including tenancy sustainment and floating support.
- Crisis: UK-wide homelessness charity providing housing, education, and advocacy services. Directly comparable to The Wallich in mission and service mix (hostels, rough sleeping outreach, employment support), with overlapping donor and government funder pools.
- St Mungo's: London-based homelessness charity delivering outreach, hostels, and recovery support for rough sleepers. Closely comparable to The Wallich's RSIT, residential projects, and complex-needs Housing First work.
- Emmaus UK: Charity supporting people out of homelessness through residential communities, training, and employment. Comparable to The Wallich's learning and employment projects and supported accommodation model.
- Depaul UK: Charity supporting people experiencing homelessness and disadvantage across the UK, running night stop, supported housing, and prevention services. Comparable in mixed intervention and prevention portfolio.
Broad incumbents
- Salvation Army UK: Large faith-based organisation delivering supported housing, hostels, and outreach services. Comparable as a broader incumbent in the homelessness accommodation and outreach space in which The Wallich operates.
- Homeless Link: National membership body for homelessness organisations in England. The Wallich is listed as a member, making Homeless Link an industry-level peer for standards, advocacy, and benchmarking.
Emerging players
- Pathway (Healthcare for the Homeless): UK charity improving healthcare for people experiencing homelessness through specialist NHS teams. Comparable to the mobile health partnership model The Wallich runs with Welsh Health Boards.
Regional players
- YMCA Wales: Wales-specific branch of the YMCA network providing supported accommodation and youth services. Operates in the same Welsh local authority commissioning environment as The Wallich.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Wallich social profiles
Digital presenceThe Wallich compliance and trust
Trust signalCompliance4 records
The Wallich financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wallich leadership team
Management profileNumber of profiles
Profiles5 records
The Wallich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wallich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wallich
What does The Wallich do?
The Wallich is a registered Welsh homelessness and rough sleeping charity delivering a portfolio of direct services across Wales, organized around three objectives: getting people off the streets, keeping people off the streets, and creating opportunities. Core services include Rough Sleepers Intervention Teams (RSIT) for street outreach, residential accommodation and support projects, floating support for tenancy sustainment, Housing First projects, conflict resolution mediation, mobile welfare vehicle operations, and learning and employment programmes.
Is The Wallich a public or private company?
The Wallich is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Wallich founded?
The Wallich was founded in 1978. It employs 251 to 500 people.
Where is The Wallich based?
The Wallich is headquartered in Cardiff, United Kingdom, in the Europe region.
How does The Wallich make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are lottery and Raffles, government Contracts and Commissioning and corporate Partnerships.
Who are The Wallich's main competitors?
Direct peers on record are Centrepoint, Shelter, Crisis, St Mungo's, Emmaus UK and Depaul UK. Broad incumbents are Salvation Army UK and Homeless Link. Pathway (Healthcare for the Homeless) is listed as an emerging player. YMCA Wales is listed as a regional player.
Does The Wallich have an API?
No public API is recorded for The Wallich.
What industry is The Wallich in?
The Wallich's product category is Homelessness and Supported Housing Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624221 and its SIC code is 8300.