What Penny Appeal Canada does

Penny Appeal Canada is a Canadian-registered charitable organization (CRA no. 827502741 RR0001) founded in 2019 and headquartered in Mississauga, Ontario. It operates as part of the broader Penny Appeal worldwide humanitarian family and serves Canadian Muslim donors seeking Sharia-compliant vehicles to fulfill religious obligations including Zakat, Qurbani, Sadaqah, Fidyah, and Aqiqa. Its portfolio spans 10+ programs — OrphanKind, Thirst Relief, Feed Our World, Emergency Response, Zakat, Education First, Qurbani, Aqiqa, Sadaqah, Where Most Needed, Love Palestine, Healthcare on Wheels, and Empowering Mothers — with international program delivery across 22+ countries in the Middle East, Africa, South Asia, East Asia, and Latin America.

The organization is built on a WordPress-based web platform that hosts its donation portal (pennyappeal.ca and donate.pennyappeal.ca), an embedded Quick Donate widget with preset amounts, an online Zakat calculator, an automated recurring-giving system (Auto-Give at autogive.ca), and an Islamic prayer-times service. Supporting assets include the Penny Shop e-commerce storefront, the #TeamOrange volunteer network, and an Islamic Scholar Advisory Board that provides religious oversight. The organization also runs the Orange Grove Network, a B2B giving channel targeting Muslim-owned businesses paying business Zakat.

Revenue is generated almost entirely through charitable donations — one-time, monthly, and annual contributions across named programs — supplemented by modest e-commerce sales. Pricing is structured per program: Qurbani shares range from CAD 55 to CAD 455 depending on country tier, orphan sponsorship runs ~CAD 2/day, Feed-a-Family subscriptions are CAD 120/month, and Zakat Al-Fitr 2026 is set at CAD 15 per person. In 2026 the organization publicly reported CAD 6,830,150 raised as of June 22, and it delivered 4,571 Qurbanis reaching 74,000+ beneficiaries across 12 countries in 2025.

Name

Penny Appeal Canada

Legal name

Penny Appeal Canada

Website

https://pennyappeal.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Penny Appeal Canada is a Mississauga-based, CRA-registered Muslim charity founded in 2019 that enables Canadian Muslims to fulfill Zakat, Qurbani, Sadaqah, and other religious obligations, delivering humanitarian programs across 22+ countries.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Grantmaking and Giving Services (8132), Community Food Services (624210), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Cash Assistance & Social Safety Net Delivery for Displaced Populations (BPADAHAH)

Keywords

• Humanitarian charity services
• Zakat collection programs
• Orphan sponsorship programs
• Emergency relief donations
• Clean water initiatives

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Charitable Donations: The primary revenue stream consists of donations from individual Canadian Muslims supporting various humanitarian programs. Donations are accepted as one-time, monthly, or annual contributions across programs including Zakat, Sadaqah, OrphanKind, Thirst Relief, Feed Our World, Emergency Response, and Qurbani. The organization is a registered Canadian charity (CRA no. 827502741 RR0001) and issues official tax receipts for all contributions.
2. Qurbani Sacrifice Donations: Donations specifically for the Eid al-Adha Qurbani (sacrifice) program, where donors purchase shares in livestock sacrifice ($55–$455 per share depending on country group). This is a seasonal revenue stream concentrated during Dhul Hijjah.
3. Penny Shop (E-commerce): Sale of products such as Medjoul Dates sourced from Palestine through the Penny Shop (shop.pennyappeal.ca), generating revenue while also supporting Palestinian farmers.
4. Orange Grove Network (Business Zakat): A network of businesses and entrepreneurs that pay their Zakat through Penny Appeal Canada's programs, creating a B2B charitable giving channel targeting Muslim-owned businesses in Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Penny Appeal Canada is a registered Canadian Muslim charity that collects donations from Canadian Muslims to fund humanitarian programs. Donors can choose one-time, monthly, or annual contributions across Zakat, Sadaqah, Qurbani, Aqiqa, orphan sponsorship (OrphanKind), clean water (Thirst Relief), food security (Feed Our World), emergency response, education, and Palestine-focused relief. Programs are delivered through vetted local partners in 20+ countries in Asia, Africa, the Middle East, and Latin America, with CRA-registered tax receipts issued for all contributions.

Product overview

Penny Appeal Canada is a Canadian Muslim humanitarian charity organization operating since 2019, focused on breaking the cycle of poverty and building resilient communities. The organization offers a portfolio of charitable programs including OrphanKind (orphan sponsorship), Thirst Relief (clean water/wells), Feed Our World (food security), Emergency Response (disaster relief), Zakat (Islamic charity), Education First, Qurbani, Aqiqa, Sadaqah, and Where Most Needed funds. The portfolio is unified under the charity's mission to address food security, clean water, emergency response, and orphan care. Supporting digital tools include a Zakat Calculator for donors and an e-commerce Penny Shop for dates and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• OrphanKind: Orphan sponsorship program providing education and support to orphaned children
• Thirst Relief
• Feed Our World
• Team Orange
• Love Palestine
• Aqiqa

Products and services

• OrphanKind Orphan sponsorship program providing orphaned children with education, care, and support for approximately $2/day (~$730/year) to help them grow with dignity and hope.
• Thirst Relief Clean water program providing communities with access to safe water through deep water wells, solar power water centres, and rainwater harvesting systems; a full well costs $2,200.
• Feed Our World Food security initiative providing nutritious meals to impoverished families worldwide; Feed a Family is $120/month and addresses food insecurity affecting 821 million people.
• Emergency Response Humanitarian assistance program providing immediate support during disasters, conflicts, and emergencies including food, clean water, healthcare, and shelter; a Hygiene Kit costs $150.
• Zakat Islamic obligatory charity program where donations are distributed according to Islamic jurisprudence to reach those most in need; raised $3,570,944 in 2026.
• Education First Educational support program helping children, families, and communities worldwide and in Canada access learning opportunities and educational resources; raised $22,244 in 2026.
• Qurbani Eid al-Adha sacrifice program where livestock is sacrificed and meat is distributed to vulnerable families, with shares priced $55-$455 per share depending on country group.
• Aqiqa Islamic ritual sacrifice performed at the birth of a child following the Sunnah of Prophet Muhammad, where livestock is sacrificed and meat distributed to those in need.
• Sadaqah Voluntary charity program for non-obligatory donations that provide ongoing support to those in need beyond the required Zakat.
• Where Most Needed Unrestricted funds program allowing donors to direct their contribution across all of Penny Appeal Canada's programs based on greatest need.
• Love Palestine Humanitarian program providing support to Palestinian families through medical aid, food supplies, and shelter rehabilitation.
• Healthcare on Wheels Mobile healthcare program providing health services and medical assistance to underserved communities.
• Empowering Mothers Maternal and child health program supporting expecting mothers and new mothers with healthcare and resources.
• Penny Shop Online shop selling ethically sourced products including Medjoul dates from Palestine, with proceeds supporting charitable programs.

Quantifiable outcome

• Over $6.8M raised in 2026 across all programs; 100,000+ meals provided; 493 clean water sources established; 1,750 orphans supported; 74,000+ Qurbani beneficiaries reached
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Islamic FinderminorOthersPrayer times data provider. Islamic Finder supplies the prayer time timetables used across Canadian timezones on Penny Appeal Canada's website, enabling the organization to provide accurate prayer time information to its community.
• Local Vetted Farmers and SupplierscoreOthersPenny Appeal Canada sources livestock from local farmers in recipient countries for its Qurbani program. Animals are raised in healthy, ethical environments by vetted suppliers, supporting local economies while ensuring high-quality meat for distribution.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Islamic Relief Canada: Canadian affiliate of Islamic Relief Worldwide, one of the largest Muslim humanitarian charities operating in Canada. Directly competes for the same Canadian Muslim donor base across Zakat, Sadaqah, Qurbani, orphan sponsorship, and emergency response, making it Penny Appeal Canada's closest and largest competitor.
• Penny Appeal UK: The UK parent/affiliate of the Penny Appeal worldwide family, sharing the same brand identity, programmatic structure, and operational model. While geographically separate, it represents the originating network and a directly comparable peer in terms of programs, donor base, and operating approach.
• Muslim Aid Canada: Canadian Muslim charity providing humanitarian relief, Zakat distribution, orphan sponsorship, and Qurbani programs. Competes directly with Penny Appeal Canada for Canadian Muslim donors seeking Sharia-compliant charitable vehicles, with similar CRA-registered charity status and program offerings.
• Human Appeal Canada: Canadian branch of Human Appeal, a UK-rooted Muslim humanitarian charity. Operates an overlapping program portfolio (Zakat, Qurbani, orphan sponsorship, emergency response, food security) targeting the same Canadian Muslim donor segment with comparable digital fundraising infrastructure.
• Human Concern International: Canadian Muslim humanitarian organization providing Zakat, Sadaqah, Qurbani, orphan care, food security, and emergency relief programs. Operates with a similar Sharia-compliant program structure and competes for the same Canadian Muslim donor audience as Penny Appeal Canada.

Others

• CanadaHelps: Canada's largest online donation platform for charities, providing donation processing and donor-acquisition infrastructure. Functions as an enabler/competitor for online donation flows; while not a Muslim-focused charity, it competes for general Canadian charitable giving and could serve as infrastructure for Muslim-focused giving initiatives.

Broad incumbents

• Qatar Charity: Large Gulf-state-affiliated Muslim humanitarian organization running global programs in food security, water, orphan care, and emergency relief. Represents a much larger incumbent in the same Islamic charitable giving space and competes indirectly for global Muslim donor mindshare and program execution capacity.
• Islamic Relief Worldwide: Global Muslim humanitarian NGO operating in over 40 countries with a much larger resource base than Penny Appeal Canada. Represents a broader incumbent that competes for the same donor mindshare worldwide and influences the standards and benchmarks Canadian donors apply to charities like Penny Appeal.

Emerging players

• LaunchGood: World's largest crowdfunding platform dedicated to Muslim projects and causes. Serves as both an adjacent peer and a potential channel/displacement risk for Penny Appeal Canada, since donors can route charitable giving through LaunchGood campaigns that overlap with Penny Appeal's mission categories.

Regional players

• Mercy Malaysia: Malaysia-based Muslim humanitarian medical and disaster relief organization with a comparable faith-based, Sharia-aligned program portfolio. Operates primarily in Southeast Asia rather than competing directly with Penny Appeal Canada in Canada, but is comparable in mission, governance, and program design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pennyappealCA
• Facebookfacebook.com/pennyappealcanada
• LinkedInlinkedin.com/company/pennyappealca
• Instagraminstagram.com/pennyappealca

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penny Appeal Canada