24 ORE Cultura
24 ORE Cultura, the cultural division of Italy's Il Sole 24 ORE Group, produces art exhibitions, manages the MUDEC museum in Milan, and publishes illustrated art books across four editorial imprints serving museums, corporations, and consumers in Italy and internationally.
- Company typePrivate
- Founded-
- HeadquartersMilano Marittima, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 24 ORE Cultura does
24 ORE Cultura S.r.l. is an Italian cultural publishing and exhibition management company, operating as the cultural division of the Il Sole 24 ORE Group. The company produces art exhibitions, manages the MUDEC – Museo delle Culture di Milano, and publishes illustrated art books through four editorial imprints: 24 ORE Cultura (art books and monographs), 24 ORE Cultura Kids (children's titles), 24 ORE Cultura Comics (graphic novels, launched 2023), and Libri Scheiwiller (historic essays imprint, acquired 2007). The combined catalog comprises approximately 1,000 titles. The company serves three primary customer groups: cultural institutions and museums (exhibition production, museum management, catalogs), corporate clients (tailor-made publishing, anniversary volumes, corporate communications), and public administrations (urban regeneration projects, festivals, cultural programming). End consumers purchase books directly through the company website, Amazon, Ibs, museum stores, and physical bookstores.
The business operates five distinct revenue streams. Book publishing sales generate revenue through direct and indirect retail across four imprints. Exhibition production and museum management — anchored by MUDEC and a portfolio of touring shows including Matisse, Macchiaioli, Botero, Bosch, and Hayez retrospectives — produce fee, ticket, and sponsorship income. Tailor-made publishing services provide end-to-end custom editorial production (concept, editing, photography, design, printing, distribution, including ebook and audiobook) for institutions and corporations. International editions generate licensing royalties and co-edition revenue through partnerships with Abrams, Thames & Hudson, Hachette, Laurence King, Éditions de la Martinière, and Anaya, plus institutional collaborations with MoMA New York and Centre Pompidou Paris. Retail and merchandising operations through the art&design24 concept stores add a design-product and museum-merchandise revenue line. Pricing on books ranges from approximately €16.50 to €49.50 across categories.
The company is privately held as a wholly-owned subsidiary of the publicly listed Il Sole 24 ORE Group, with headquarters at Viale Sarca 223 in Milan. Headcount is between 11 and 50 employees. The company does not operate proprietary technology platforms, APIs, or AI systems; its competitive position rests on editorial IP, the parent-group brand, a network of institutional partnerships, and international co-edition distribution. Foreign rights and digital distribution have been expanded since 2020, and the company maintains active social media, newsletter, and event-driven marketing channels anchored to exhibitions and cultural events.
24 ORE Cultura firmographics
Firmographics- Name
- 24 ORE Cultura
- Legal name
- 24 ORE Cultura S.r.l.
- Website
- https://24orecultura.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 24 ORE Cultura, the cultural division of Italy's Il Sole 24 ORE Group, produces art exhibitions, manages the MUDEC museum in Milan, and publishes illustrated art books across four editorial imprints serving museums, corporations, and consumers in Italy and internationally.
- Ownership category
- akta.pro rank
24 ORE Cultura industry classification
Industry- Product category
- Cultural Publishing and Exhibition Management
- NAICS
- Book Publishers (51313), Museums (712110), Book Retailers and News Dealers (45921)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art, Photography & Illustrated Books Publishing (MPAJAAAF)
- akta.pro secondary industries
- Hardcover & Premium Editions Publishing (MPAJAAAE), Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where 24 ORE Cultura is headquartered
LocationHeadquarters
- HQ city
- Milano Marittima
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
24 ORE Cultura business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Book Publishing Sales: Sale of published books through four editorial brands: 24 ORE Cultura (art books), 24 ORE Cultura Kids, 24 ORE Cultura Comics, and Libri Scheiwiller. Books are sold through direct online sales, major retailers (Amazon, Ibs), museum stores, and bookstores. Approximately 1,000 titles in the catalog.
- Exhibition Production: Production of major art exhibitions in Italy and internationally, including museum management (MUDEC). Revenue generated through ticket sales, sponsorship, and exhibition fees.
- Tailor-Made Publishing Services: Custom publishing services for public administrations, foundations, banks, museums, and companies. Services include concept definition, editing, graphic design, photography campaigns, printing, packaging, and distribution. Also includes ebook and audiobook production.
- International Editions and Rights: Foreign rights sales and co-editions with international publishers (Abrams, Laurence King, Thames & Hudson, Hachette, Éditions de la Martinière, Anaya). Translation, co-production, and distribution services for international markets.
- Retail and Merchandising: Operation of art&design24 concept stores and merchandising services. Museum retail spaces selling books, design objects, and branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Art Book (e.g., Animali dipinti) |
| One time/ perpetual license | Pay-as-you-go | Illustrated Specialty Book (e.g., 40 Pasticcerie Storiche) |
| One time/ perpetual license | Pay-as-you-go | Kids Picture Book (e.g., MÉLIÈS. Il mago del cinema) |
| One time/ perpetual license | Pay-as-you-go | Comics/Graphic Novel (e.g., Just Mom) |
| One time/ perpetual license | Pay-as-you-go | Kids Activity Book (e.g., Frida Kahlo e i colori della vita) |
| One time/ perpetual license | Pay-as-you-go | Culinary Specialty Book (e.g., La mia piccola cioccolateria) |
| One time/ perpetual license | Pay-as-you-go | Gourmet Restaurant Book (e.g., Enrico Bartolini al Mudec Milano) |
| One time/ perpetual license | Pay-as-you-go | Exhibition Catalog (e.g., Dal muralismo alla street art) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
24 ORE Cultura product offering
Product offeringCore offering
24 ORE Cultura publishes art books, children's books, comics, and essays through four editorial brands (24 ORE Cultura, 24 ORE Cultura Kids, 24 ORE Cultura Comics, and Libri Scheiwiller), produces major art exhibitions in Italy and abroad, manages museums including MUDEC (Museo delle Culture di Milano), and operates retail concept stores under the art&design24 brand. The company provides tailor-made publishing services to institutions and corporations and manages international co-editions with major foreign publishers.
Product overview
24 ORE Cultura is a cultural publishing and management company operating across four main divisions: (1) Publishing, encompassing four imprints — 24 ORE Cultura (art books and monographs), 24 ORE Cultura Kids (children's titles), 24 ORE Cultura Comics (graphic novels since 2023), and Libri Scheiwiller (essays and historical series acquired 2007) — with a catalog of approximately 1,000 titles; (2) Exhibition Production and Museum Management, including operation of MUDEC – Museo delle Culture di Milano and international exhibition services; (3) Retail and Concept Stores, featuring art&design24 and merchandising services; and (4) Corporate and Institutional Services, including tailor-made publishing and international editions. The company is part of the Il Sole 24 ORE Group.
Differentiator
Problem solved
Functional benefit
Brands
- 24 ORE Cultura Comics: Comics and graphic novel division launched in 2023, featuring works by established and emerging illustrators
- 24 ORE Cultura Kids
- Libri Scheiwiller
- art&design24
Products and services
- 24 ORE Cultura Publishing Imprint Main publishing imprint producing art books, monographs, and cultural volumes covering masters of art, design, architecture, and photography.
- 24 ORE Cultura Kids Children's publishing line producing illustrated books, activity books, and educational titles for young readers, including city exploration guides and art history stories.
- 24 ORE Cultura Comics Graphic novel and comic publishing line featuring series including I grandi artisti, Visionaria, and 24 ore a... Notable publication: Frida Kahlo. Operetta amorale a fumetti with over 25,000 copies sold in Italy and 30,000 abroad.
- Libri Scheiwiller Historic publishing brand producing essays on arts and current affairs, continuing original series Idee and L'Arte e le Arti, and launched Interviews collection in 2021 in partnership with Accademia di Belle Arti di Brera.
- MUDEC – Museo delle Culture di Milano Museum of Cultures in Milan managed by 24 ORE Cultura, a multicultural meeting place for discovering world cultures through exhibitions and cultural programming.
- Exhibition Production Services Production of major art exhibitions in Italy and internationally, including concept development, adaptation for specific exhibition contexts, and full project management.
- Tailor-made Publishing Services Custom publishing services for public administrations, museums, banks, foundations, and companies. Services include concept definition, editing, photography campaigns, graphic design, printing, packaging, launch events, PR, marketing, distribution, and digital editions (ebook, audiobook).
- International Editions and Foreign Rights Foreign rights and international co-edition services managing translation, graphic adaptation, and production for co-editions with international publishers including Abrams, Thames & Hudson, Hachette, and Éditions de la Martinière.
- art&design24 Concept Stores Concept store and retail brand operating within museum spaces, offering a curated selection of design products, books, and merchandise aligned with exhibition themes.
- Retail Merchandising Services Museum retail space management and merchandising services developing commercial spaces as places for exhibition theme exploration and design trend discovery.
Quantifiable outcome
- Frida Kahlo graphic novel sold over 25,000 copies in Italy and 30,000 abroad, translated into 5 languages
- +1 more outcomes
Companies that use 24 ORE Cultura
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
24 ORE Cultura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
24 ORE Cultura partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major, flagship and minor.
- Forte di BardcorePrestigious collaboration for Marino Marini retrospective exhibition (June-November 2024) at Forte di Bard in Aosta Valley. 24 ORE Cultura organized the exhibition featuring over 60 works including sculptures, drawings, and paintings.
- Museo Marino Marini di FirenzecoreCollaboration for Marino Marini retrospective exhibition at Forte di Bard. The Florence museum provided artworks and curatorial expertise for the exhibition showcasing one of Italy's greatest 20th century artists.
- Gruppo UnipolmajorPartner in urban art projects including DOA OA botanical mural in Turin and ZEDZ for Mondrian public art project in Milan. Contributes to cultural sponsorship and urban regeneration initiatives.
- MattelflagshipThree-year partnership for publishing books about Barbie and related IP. Includes updated 'Barbie. The Icon Celebration' for 65th anniversary and upcoming 'Just Ken' (2025). International co-editions in multiple markets.
- Ministry of Foreign Affairs and International Cooperation (MAECI)flagshipCollaboration on 'Farnesina Laboratory' and 'Laboratorio della Crescita' roadshows helping Italian territories and cultural/Made in Italy entities connect with international opportunities through Italian Cultural Institutes.
- Consolate dei Paesi Bassi (Netherlands Consulate)majorCollaboration on ZEDZ for Mondrian project celebrating Dutch artist Piet Mondrian, including exhibition at Mudec and public art mural.
- Accademia di Belle Arti di BreracoreWon tender in 2021 for creating high scientific content volumes documenting important artists and teachers who shaped the Academy's history. First titles dedicated to Luciano Fabro, Ugo La Pietra, and Achille Funi.
- Thames & HudsoncoreMajor international publishing partner for co-editions in English-language markets. Collaborated on Art Essentials series and prestigious monographs.
- AbramscoreInternational publishing partner for co-editions in US market. Collaborated on art books and monographs.
- Laurence KingcoreInternational publishing partner for English-language art book co-editions.
- HachettecoreFrench publishing partner for co-editions in French-language markets.
- Éditions de la MartinièrecoreFrench publishing partner for co-editions in French-language markets.
- AnayacoreSpanish publishing partner for co-editions in Spanish-language markets.
- MoMA (Museum of Modern Art) New YorkflagshipPartnership for developing Kids edition books in collaboration with the Museum of Modern Art in New York.
- Centre Georges Pompidou ParisflagshipPartnership for developing Kids edition books in collaboration with the Centre Pompidou in Paris.
- City of TurinmajorPartnership for Video Percorsi Narrativi festival in Piazza San Carlo. Collaboration on urban cultural events and Christmas festival featuring art projections.
- Fondazione Contrada Torino onlusminorLocal nonprofit partner for managing the construction site of the DOA OA botanical mural project in Turin.
- Santa Maria della Scala Museum Complex (Siena)majorCollaboration for UNDER/OVER street art exhibition (June-September 2024) tracing evolution of street art from underground to international contemporary scene.
- Intesa SanpaolocorePartnership for 'Imprese Vincenti' (Winning Companies) project - itinerant initiative creating book series celebrating virtuous Italian SME experiences, managed in collaboration with 24 ORE Cultura.
- Il Sole 24 ORE GroupflagshipParent company of 24 ORE Cultura. Part of Gruppo Il Sole 24 ORE, Italy's leading business media group.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
24 ORE Cultura competitors and assessment
Company assessmentDirect peers
- Electa (Mondadori Group): Italian publisher of art books, exhibition catalogs, and museum titles, owned by Mondadori. Directly comparable on catalog scope (art, architecture, exhibition catalogs) and on the museum/exhibition publishing angle.
- Phaidon Press: Global premium illustrated book publisher covering art, architecture, design, photography, and food. Comparable on premium pricing, illustrated production quality, and international distribution model.
- Skira Editore: Milan-based premium art book publisher producing illustrated monographs, photography books, and exhibition catalogs. Most direct Italian competitor to 24 ORE Cultura's main imprint in the high-end illustrated art publishing market.
- Civita: Italian cultural services company that manages museums and produces exhibitions. Direct peer on the museum management and cultural exhibition production side of 24 ORE Cultura's business (MUDEC and touring exhibitions).
- Arthemisia Group: Italian exhibition production and museum services group that organizes major art exhibitions and cultural events. Closest peer to 24 ORE Cultura's combined exhibition production and museum management business (alongside publishing).
- Marsilio Editori: Venice-based Italian publisher with strong art, architecture, and cultural exhibition catalogs. Comparable in combining trade art publishing with exhibition-tied institutional content.
- Silvana Editoriale: Italian art book publisher specializing in art, photography, design, and exhibition catalogs. Comparable catalog focus, premium illustrated production quality, and exhibition-tied publishing model.
- BAO Publishing: Leading Italian graphic novel and comics publisher. Directly comparable to the 24 ORE Cultura Comics imprint on graphic novel publishing, illustrated narrative titles, and Italian-language comics market dynamics.
- Taschen: Global premium illustrated book publisher covering art, photography, design, and pop culture. Most direct international peer in premium art publishing, with comparable brand-led, high-production-value catalog and global distribution.
Broad incumbents
- Rizzoli (Mondadori Group): Major Italian general-interest and illustrated book publisher under Mondadori. Adjacent incumbent with overlapping illustrated and art-adjacent titles but a much broader trade publishing portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
24 ORE Cultura social profiles
Digital presence24 ORE Cultura financial estimates
Financial estimateRevenue estimate
Valuation estimate
24 ORE Cultura leadership team
Management profileNumber of profiles
24 ORE Cultura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
24 ORE Cultura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 24 ORE Cultura
What does 24 ORE Cultura do?
24 ORE Cultura publishes art books, children's books, comics, and essays through four editorial brands (24 ORE Cultura, 24 ORE Cultura Kids, 24 ORE Cultura Comics, and Libri Scheiwiller), produces major art exhibitions in Italy and abroad, manages museums including MUDEC (Museo delle Culture di Milano), and operates retail concept stores under the art&design24 brand. The company provides tailor-made publishing services to institutions and corporations and manages international co-editions with major foreign publishers.
Is 24 ORE Cultura a public or private company?
24 ORE Cultura is a private company. It is classified as corporate owned and is currently operating.
When was 24 ORE Cultura founded?
24 ORE Cultura was founded in -1. It employs 11 to 50 people.
Where is 24 ORE Cultura based?
24 ORE Cultura is headquartered in Milano Marittima, Italy, in the Europe region.
How does 24 ORE Cultura make money?
Five revenue lines are on record. Book Publishing Sales are the primary driver. The others are exhibition Production, tailor-Made Publishing Services, international Editions and Rights and retail and Merchandising.
Who are 24 ORE Cultura's main competitors?
Direct peers on record are Electa (Mondadori Group), Phaidon Press, Skira Editore, Civita, Arthemisia Group, Marsilio Editori, Silvana Editoriale, BAO Publishing and Taschen. Rizzoli (Mondadori Group) is listed as a broad incumbent.
Does 24 ORE Cultura have an API?
No public API is recorded for 24 ORE Cultura.
What industry is 24 ORE Cultura in?
24 ORE Cultura's product category is Cultural Publishing and Exhibition Management. Its primary akta.pro industry code is MPAJAAAF, Art, Photography & Illustrated Books Publishing, with a secondary code of MPAJAAAE, Hardcover & Premium Editions Publishing. Its NAICS code is 51313 and its SIC code is 2731.