Ôsez Mauges

What Ôsez Mauges does

Ôsez Mauges is the official regional tourism development organization (Société Publique Locale) for the Mauges territory in Maine-et-Loire, France, situated between Angers, Nantes, and Cholet. It operates as the primary aggregator and promotional platform for the destination, consolidating 266 accommodation providers, 92 local producers, and 75 restaurants into searchable directories, alongside curated content covering cycling itineraries (La Loire à Vélo), hiking routes, boat trips on the Loire, vineyards, heritage sites, and 9 charming villages. The organization runs a WordPress-based portal at osezmauges.fr with an integrated e-commerce boutique (boutique.osezmauges.fr) for ticketing, gift experiences, the Coffret des Mauges gift box, and KDôMauges vouchers.

Revenue is generated through three channels: booking commissions on accommodations and activities facilitated through the platform, direct sales of tickets and gift packages via the online boutique, and service fees from a business tourism (Tourisme d'affaires) division that organizes corporate seminars, team-building events, VTC transportation, and corporate gift programs for enterprise clients such as Eram, Itancia (CSE), Terre Décapée, La Choletaise Horticulture, and Terre de Marins. The organization is supplemented by local tax contributions and public funding from member municipalities.

The entity is government-owned at the local level rather than venture-backed, supported by a small team (1–10 employees) and an ecosystem of partner suppliers (Prestige & Collection, Château du Martreil, Maison Julien Gracq, Antarès Traiteur). Marketing relies on owned and earned channels: editorial blog content, social media (Facebook, Instagram, YouTube, Pinterest, LinkedIn), email newsletter, and signature events including Le Rivage des Voix, Jacquou le Croquant, and Tables des Mauges.

Name

Ôsez Mauges

Legal name

Ôsez Mauges Tourisme et Développement

Website

https://osezmauges.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ôsez Mauges is the official public tourism development organization (Société Publique Locale) for the Mauges territory in Maine-et-Loire, France, promoting leisure tourism and corporate events between Angers, Nantes, and Cholet through an integrated portal, e-commerce boutique, and B2B events team.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Regional tourism promotion
• Destination marketing services
• Business tourism services
• Leisure travel packages
• Tourism booking platform

Headquarters

HQ city

Beaupréau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourism promotion and booking commissions: Ôsez Mauges is a Société Publique Locale (SPL) d Tourismisme et Développement that promotes the Mauges territory and earns revenue through commissions on bookings for accommodations, activities, and experiences facilitated through its online boutique. Revenue is supplemented by local tax contributions and public funding from member municipalities.
2. Corporate events and business tourism services: The business tourism (événements pro) division generates revenue by organizing seminars, team-building events, and corporate gift programs for businesses. Services include venue sourcing, activity coordination, VTC transportation, and gift voucher programs (KDôMauges). Revenue is earned through service fees and margins on coordinated supplier arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ôsez Mauges promotes tourism in the Mauges territory of Maine-et-Loire, France, between Angers, Nantes, and Cholet, by operating a comprehensive destination portal aggregating accommodations, restaurants, activities, and local producers. The organization sells leisure experience tickets, gift boxes (Coffret des Mauges), KDôMauges gift vouchers, and pre-packaged stay packages directly through its online boutique, and runs a separate business tourism division organizing corporate seminars, team-building events, and corporate gift programs. It also manages Natural'Parc, a leisure/zoo attraction, and operates three physical welcome offices for in-person visitor services.

Product overview

Ôsez Mauges is a comprehensive regional tourism promotion platform for the Mauges territory in Maine-et-Loire, France, connecting visitors with accommodations (266 listings), restaurants (75+), activities, and local producers. The platform operates as a content-driven directory with integrated e-commerce capabilities through its boutique.osezmauges.fr gift shop. Key product modules include La Loire à Vélo cycling routes, business tourism services for seminars and team-building, vineyard and wine tourism discovery, boat activities on the Loire, and hiking trails. The platform also supports the local economy by promoting local artisans, producers, and specialty products through dedicated directories and the 'Coffret des Mauges' gift box.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural'Parc Leisure Park A family leisure and animal park attraction operated by Ôsez Mauges in the Mauges territory, offering admission to visitors of all ages with tiered pricing for adults, children, seniors, students, and PMR, plus annual passes.
• Tourisme d'Affaires (Business Tourism Services) Corporate event organization services including seminar venues, team-building activities, VTC chauffeur services, and corporate gift solutions for businesses, CSEs, and organizations between Angers, Nantes, and Cholet. Priced on a quote basis with a dedicated B2B sales team and phone line.
• Coffret des Mauges (Gift Box) A curated gift box containing local Mauges products, sold as a corporate gift option for businesses (e.g., Eram corporate gift program) or as a visitor souvenir.
• KDôMauges Gift Vouchers Local gift vouchers redeemable at participating merchants and experience providers across the Mauges territory, sold through the online boutique and used in corporate gift programs.
• Billetterie et Idées Cadeaux (Ticketing and Gift Experiences) Online ticketing platform selling experience vouchers and activity tickets for boat trips, Natural'Parc, cruises, and other attractions across the Mauges territory.
• Séjours (Pre-Packaged Stay Packages) Pre-packaged multi-day stay packages combining accommodations, activities, and dining for visitors: Séjour Douceur et nature (from €169), Escapade à deux (from €249), Séjour Vélo-kayak (from €99), and Entre Èvre et Loire outdoor (from €159).

Quantifiable outcome

• 25 medals at the 2026 Concours Général Agricole for local wines
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor.

• Prestige & CollectionminorStrategic or Co-development PartnerCorporate event venue partner used for business seminars and company meetings. Ôsez Mauges coordinates events at this venue as part of its business tourism services.
• Antarès TraiteurminorChannel Partner/ Reseller/ DistributorPreferred catering partner for corporate events coordinated by Ôsez Mauges. Multiple enterprise clients (Terre Décapé, La Choletaise Horticulture) were served by Antarès through Ôsez Mauges recommendations.
• Château du MartreilminorStrategic or Co-development PartnerCastle and park venue used for corporate events, family gatherings, and weddings. Featured in Ôsez Mauges business tourism offerings with positive client feedback (Eram case study).
• Maison Julien GracqminorStrategic or Co-development PartnerEvent venue used for corporate gatherings and team-building, coordinated through Ôsez Mauges business tourism division.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Comité Régional du Tourisme Pays de la Loire: Regional tourism committee for the Pays de la Loire region, parent-level public tourism body encompassing Ôsez Mauges' territory. Sets regional strategy, co-funds marketing, and represents an upstream incumbent in the same travel/hospitality domain.
• ADN Tourisme: National federation of French tourism offices (offices de tourisme), of which Ôsez Mauges is a member. Provides shared services, branding, and standards that shape how OTs including Ôsez Mauges operate.
• Atout France: French national tourism development agency responsible for promoting France internationally and supporting DMOs like Ôsez Mauges. Functions as the broad incumbent coordinating inbound tourism strategy for the country.

Direct peers

• Anjou Tourisme: Departmental tourism board (CDT) for Maine-et-Loire (49), the same department in which Ôsez Mauges operates. Most directly comparable as a French DMO covering an overlapping territory with similar tourism offerings (Loire à Vélo, vineyards, châteaux).
• Vendée Tourisme: Departmental DMO for Vendée (85), a neighboring Pays de la Loire department running a similar local-public tourism promotion model with accommodation directories, events, and B2B support.
• Angers Loire Tourisme: City-level tourism office for the Angers agglomeration within Maine-et-Loire. Comparable as a public tourism promotion body operating in the same geographic corridor and serving similar visitor use cases (Loire cycling, heritage, gastronomy).
• Destination Nantes: Metropolitan tourism office for Nantes, one of the three anchor cities defining Ôsez Mauges' territory. Functions as a DMO using a similar content-led, event-driven, B2B-supported model to attract leisure and corporate visitors.
• Loire-Atlantique Tourisme: Departmental tourism board for Loire-Atlantique (44), adjacent to and overlapping with the Mauges catchment between Angers and Nantes. Comparable DMO model promoting Loire-side outdoor, heritage, and gastronomy tourism.

Others

• Tiqets: Online platform specializing in tickets for attractions, tours, and experiences. Represents an ecosystem-enabling competitor/partner in the experience-booking layer adjacent to Ôsez Mauges' integrated ticketing boutique.

Emerging players

• Wonderbox: Major French gift-box operator (Coffrets Cadeaux) selling themed experience boxes across France, directly comparable to Ôsez Mauges' KDôMauges vouchers and Coffret des Mauges product lines for the corporate gifting and tourism gift segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn4bGuS9sAW_GbWa1I19VeQ
• Facebookfacebook.com/osezmauges
• LinkedInfr.linkedin.com/company/%C3%B4sezmauges
• Instagraminstagram.com/osezmauges/?hl=fr
• Pinterestpinterest.fr/osezmauges

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ôsez Mauges