Beth Cannon Speaks

What Beth Cannon Speaks does

Beth Cannon Speaks is a privately held, founder-operated professional development and leadership coaching company serving early childhood education (ECE) leaders, childcare center owners, directors, and teachers. Founded in 1999 and based in Mansfield, Texas in the Dallas/Fort Worth Metroplex, the company is led by Beth Cannon, a TEDx speaker, bestselling author, and owner of 12 Stretch-n-Grow franchises who has served over 2,000 ECE centers and private schools across 25+ years. The core offering is a catalog of digital courses, group coaching programs, and leadership certifications covering topics including employee manual digitization (Manuals to Modules), team-building (Team-Building To-Go), culture creation, burnout recovery, and a flagship 90-day leadership certification (Learn to Lead).

The product architecture is a platform-plus-modules model built on a WordPress-based online learning environment with course management, appointment scheduling integration, e-commerce checkout (Stripe and PayPal), and Google Analytics. The proprietary methodology is content-led rather than technology-led: frameworks such as Manuals to Modules and the Learn to Lead certification are packaged as perpetual-license digital products with prices ranging from $10 mini-workshops to $1,997 individual certification and $4,997+ group registrations. The company also operates Leader's Lounge Solutions, a wholly-owned subsidiary that aggregates ECE speakers into a multi-expert professional development platform.

Beth Cannon Speaks generates revenue through four primary streams: one-time digital course sales ($10–$497), high-ticket certification and coaching programs ($1,597–$4,997+), professional services for keynote speaking and on-site workshops, and a commission-based affiliate program. Go-to-market combines a self-serve e-commerce storefront for low-ticket courses, sales-led discovery calls for high-ticket coaching and consulting, an event-driven keynote circuit for enterprise buyers, and community-led acquisition through a free faith-filled Facebook group. The company is bootstrapped with no disclosed external funding and operates with a small team (1-10 employees).

Name

Beth Cannon Speaks

Legal name

Beth Cannon Speaks

Website

https://bethcannonspeaks.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Beth Cannon Speaks is a founder-led professional development company providing digital courses, leadership certification, coaching, and keynote speaking for early childhood education owners, directors, and teachers in the United States and internationally.

Ownership category

akta.pro rank

Product category

Professional Development and Leadership Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

akta.pro secondary industries

ECE Leadership & Administration Training (Directors/Owners/Supervisors) (EDACAIAD), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Early childhood education training
• Leadership development programs
• Professional development courses
• Team-building workshops
• Keynote speaking services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Digital Course Sales: One-time purchase of self-paced online courses with immediate access upon payment. Courses include professional development certificates upon completion. Products range from $10 mini-workshops to $497 comprehensive programs.
2. Certification Programs: Learn to Lead ECE Leadership Certification at $1,997 for individual enrollment with lifetime access to content. Includes bonuses valued at $11,000+ and group registration options at $4,997 plus $597 per additional seat.
3. Coaching Programs: Stuck to Strategy Academy - 12-week intensive group experience at $1,597 with 24 professional development hours. Includes live group coaching, implementation support, and bonus courses.
4. Speaking Engagements: Keynote speaking, workshops, break-out sessions, and team-building intensives for conferences, retreats, and schools. Compensation structure includes travel expenses, per diem rates, and materials fees.
5. Affiliate Program: Commission-based affiliate program with $20 minimum payout threshold. Monthly payments for affiliates who generate sales through special tracking links.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beth Cannon Speaks provides keynote speaking, workshops, retreats, digital courses, and leadership certification programs for early childhood education (ECE) owners, directors, and teachers. The company sells self-paced online training courses (e.g., Manuals to Modules, Hello Trello for Childcare Business), 12-week group coaching intensives (Stuck to Strategy Academy), a 90-day leadership certification (Learn to Lead ECE), and live keynote/workshop services. Offerings include professional development clock hours for ECE licensing compliance.

Product overview

Beth Cannon Speaks is a professional development and leadership coaching company serving Early Childhood Education (ECE) leaders and childcare business owners. The offering is a platform-plus-modules architecture consisting of multiple digital courses, certification programs, and in-person services. Core products include: (1) Manuals to Modules - a course for digitizing employee onboarding; (2) Hello, Trello for Childcare Business - project management training with templates; (3) Team-Building To-Go - self-contained team training packages; (4) Learn to Lead ECE Leadership Certification - a 90-day comprehensive leadership program; and (5) Stuck to Strategy Academy - a 12-week group implementation experience. Additional standalone courses cover topics like Enneagram awareness, culture building, and burnout recovery. The company also offers keynote speaking, workshop facilitation, and coaching services. All courses provide professional development clock hours for ECE licensing requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Learn to Lead: ECE Leadership Certification Program - a 90-day program that turns overworked childcare directors and owners into confident leaders
• Manuals to Modules
• Hello, Trello for Childcare Business
• Team-Building To-Go
• Stuck to Strategy Academy
• Transform Your Team
• Culture Cure

Products and services

• Manuals to Modules A 9-module digital course that helps early education leaders convert paper employee manuals into comprehensive online training modules using free tools, reducing onboarding time and improving employee retention. Includes 60-page workbook, Canva slide templates, Trello board, and 10 professional development hours.
• Hello, Trello for Childcare Business A mini-course teaching early education leaders how to use Trello to organize business operations. Includes 6 pre-built Trello boards covering onboarding, team management, curriculum, scheduling, productivity, and project management, plus a video training library.
• Team-Building To-Go A team-building training package with unlimited team seats, live video content, printable reflection journal, burnout quiz, and a 3-hour professional development certificate, designed for staff meetings, retreats, and special events.
• Learn to Lead ECE Leadership Certification A 90-day comprehensive leadership certification program for ECE owners, directors, and managers featuring monthly live group coaching, weekly video trainings, done-for-you templates, personality assessments, and an 18-24 hour leadership certification. Available as individual enrollment or group registration.
• Stuck to Strategy Academy A 12-week done-with-you implementation program for ECE leaders featuring three core training modules covering Purpose, Processes, and Policies. Includes live group coaching, signature transformation toolbox with 100+ strategy pages, and 24 professional development hours.
• Discover Your One Word A personal development course helping educators choose one word to focus on for the year. Includes vision board, social media templates, and 1 hour of professional development credit.
• Dare to Be Self-Aware An Enneagram mini-workshop teaching the nine personality types, self-awareness, and team communication strategies, with social media assets for each personality type.
• Create a Brand New Culture A live-premium workshop helping staff create their employer brand, identify culture vultures, define core values, and build an engaging workplace culture. Includes employer branding workbook.
• Breaking Burnout A course helping childcare providers identify and overcome burnout through actionable steps, reflection journaling, and a burnout quiz, designed for teachers and directors.
• Survive to Thrive A COVID-19 special course providing five steps for processing the pandemic and pivoting into the next season, covering control, openness, victories, imagination, and determination.
• Keynote Speaking Services Motivational keynote speaking for conferences, retreats, and schools on topics including leadership, team building, employer branding, breaking burnout, and faith-based leadership. Booked through event inquiry with standardized speaker agreement terms covering travel, per diem, and materials.
• Team-Building Intensive Workshops On-site or online team-building workshops for childcare teams featuring interactive training, culture development, and staff engagement activities. Delivered at client locations with travel expense, per diem, and materials fee compensation.

Quantifiable outcome

• Manuals to Modules claims to cut employee training time in half
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leader's Lounge SolutionscoreStrategic or Co-development PartnerBeth serves as keynote speaker, trainer, and coach through Leader's Lounge Solutions, a platform she created for early education professional development that brings together industry speakers. She also created The Leader's Lounge online platform aggregating the best speakers in the ECE space.
• Stretch-n-GrowcoreStrategic or Co-development PartnerBeth owns 12 Stretch-n-Grow franchises - the largest, most successful business in company history. She created the Children's Fitness Instructor Certification Program, curriculum developer, and serves as Director of Corporate Training, having trained hundreds of business owners worldwide.
• KangarootimeminorGTM or Marketing PartnerCollaborative webinar partnerships including The Coach Approach to Team Leadership, Transform Your Training Tools, My One Word, and Managing Mindsets webinars. Beth appears as guest expert on their platform and they feature her content.
• HiMamaminorGTM or Marketing PartnerPodcast guest appearance on The Preschool Podcast discussing staff onboarding and employee branding. Webinar collaboration on Team Building Using the Enneagram Framework.
• ProcareminorGTM or Marketing PartnerPodcast guest on The Childcare Business Podcast discussing hiring best staff and pandemic pivot. Webinar collaboration on How to Find and Keep the Best Staff.
• Early Childhood InvestigationsminorGTM or Marketing PartnerWebinar presentation on Effective Interviews and Onboarding in ECE through their professional development platform for early childhood educators.
• Association for Early Learning LeadersminorGTM or Marketing PartnerWebinar collaborations including Roadmap to Resilience and Clarify Your Staff Brand: 3 Ways to Get Clarity on Your School's Culture.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Wonderschool: Childcare marketplace and operating platform for in-home and small center providers, with growing content offerings for directors. Comparable as an emerging player intersecting the same ECE owner/director segment through software plus educational content.

Broad incumbents

• Teaching Strategies: Established ECE curriculum and assessment provider (Creative Curriculum, GOLD) with a substantial professional development offering. Comparable as a broad incumbent in the ECE training space serving directors and teachers through both digital and in-person PD.
• HiMama: Childcare management software platform that also produces podcasts, webinars and PD content for ECE directors. Comparable because it reaches the same buyer through a software-led ecosystem and is a current webinar partner of Beth's.
• Procare Solutions: Major ECE/childcare management software vendor with a content arm (Childcare Business Podcast, webinars) that targets the same directors Beth serves. Comparable as a broad incumbent that bundles PD content into a software relationship, and a current content partner.
• Frog Street: Large US ECE curriculum publisher that sells curriculum plus professional development to school districts and centers. Comparable as a broader incumbent that addresses ECE leaders through both curriculum content and PD training, competing for the same training budget.

Direct peers

• ChildCare Education Institute (CCEI): One of the largest online ECE professional development and clock-hour providers in the US, offering self-paced courses for directors and teachers. Directly comparable because it sells the same type of online ECE PD credits Beth's courses award, and competes for the same directors' PD budgets.
• Care Courses: Long-running online school delivering self-paced ECE licensing and professional development courses accepted across most US states. Closely comparable in product format (digital PD courses with clock hours) and buyer (childcare directors and teachers needing licensing hours).
• ChildCare Success Company (Kris Murray): Business coaching, courses and masterminds specifically for childcare business owners, run by a founder-led personal brand. Closely comparable to Beth Cannon Speaks in niche (ECE owner/director business coaching), format (high-ticket group programs + courses) and go-to-market (podcast + speaking).
• ProSolutions Training: Online ECE training company offering professional development, CPR/First Aid, and director credential courses. Comparable in target customer (center directors and owners), delivery model (online self-paced with clock hours) and licensing compliance focus.

Others

• Early Childhood Investigations: Long-running provider of free and paid ECE webinars and professional development sessions for educators worldwide. Comparable as an adjacent PD/education content provider — and a current webinar partner — that competes for ECE leaders' attention hours.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeS8DvVdjsknDkmw8PU0EgQ
• Facebookfacebook.com/BethCannonSpeaks
• LinkedInlinkedin.com/in/beth-cannon
• Pinterestpinterest.com/BethCannonSpks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beth Cannon Speaks