Urucap

What Urucap does

Urucap (legal name: Asociación Uruguaya de Capital Privado) is the national industry association for private capital and venture capital in Uruguay, founded around 2021 and headquartered in Montevideo. The organization operates as a nonprofit whose functional purpose is to connect capital, talent, and opportunities across Uruguay's private capital ecosystem by aggregating investors (angel investors, VC funds, family offices), entrepreneurs and startups, and supporting public-sector institutions such as ANII, Uruguay XXI, and Uruguay Innova. Services are delivered primarily through community engagement, event organization (Demo Days, the First Private Capital Forum of Uruguay held in October 2025, and webinars), research and study distribution (including the locally presented McKinsey LatAm Digital Report: Startup Study 2023), and educational blog content authored by members and directors on topics ranging from fundraising mechanics to AI adoption in startups.

There is no proprietary technology platform underpinning Urucap's offerings. The "product" is the curated community and event programming itself, supported by a website (urucap.org) built on Framer, a blog, and social-media distribution channels. Notably, Urucap co-organizes signature events with institutional partners such as ANII, Uruguay XXI, CUTI, AWS, Globant Ventures, and McKinsey, lending brand and operational scale without building internal infrastructure to match it. As of mid-2023, the association reported approximately 75 member partners, and headcount remains in the 1-10 range, consistent with a lean staff operating a member-driven convening organization rather than a scaling technology business.

The business model is membership-based: partners pay recurring dues (not publicly disclosed) for access to reports, workshops, startups seeking funding, networking events, and ecosystem visibility. Revenue is supplemented indirectly through co-organized events with corporate and institutional partners, though pricing details are not publicly available and no revenue figures have been disclosed in the source material. The go-to-market motion is community-led and event-centric, with primary customer segments being investors seeking deal flow and entrepreneurs seeking capital connections, and a secondary segment of policy makers and governmental innovation agencies using Urucap's research for benchmarking and investment-promotion purposes.

Name

Urucap

Legal name

Asociación Uruguaya de Capital Privado

Website

https://urucap.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Urucap (Asociación Uruguaya de Capital Privado) is a Uruguayan nonprofit industry association that connects private investors, entrepreneurs, and startups through community membership, Demo Days, forums, and research distribution to develop Uruguay's venture and private capital ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership dues: Urucap operates as an industry association funded by member partner dues. The organization offers membership to investors, entrepreneurs, and ecosystem participants seeking access to reports, workshops, startups in fundraising, and networking events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Urucap is a nonprofit industry association that connects private capital investors, startups, and ecosystem participants in Uruguay through membership, events (Demo Days, Forums), industry studies, webinars, and community networking. It sells access to its member network and ecosystem programs via annual partner dues, targeting investors, entrepreneurs, and policy institutions seeking to participate in Uruguay's venture capital and private capital market.

Product overview

Urucap (Asociación Uruguaya de Capital Privado) is a Uruguayan private capital and venture capital industry association, not a technology product company. It provides community connection services, educational content through its blog, event organization (Foros, Demo Days), research studies, and networking opportunities for investors and entrepreneurs in Uruguay and Latin America. The organization has approximately 75 members focused on developing the private equity and startup ecosystem.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 14 startups presented at the first Demo Day co-organized with AWS and Globant Ventures, including 10 from Uruguay and 4 from Argentina.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ANII (Agencia Nacional de Investigación e Innovación)coreStrategic or Co-development Partner · 15 October 2025ANII co-organized the First Private Capital Forum of Uruguay with Urucap and Uruguay XXI, seeking to drive private capital ecosystem development in Uruguay through strategic connections at national and international levels.
• Uruguay XXIcoreStrategic or Co-development Partner · 15 October 2025Uruguay XXI co-organized the First Private Capital Forum of Uruguay alongside Urucap and ANII, promoting Uruguay as a destination for private capital investment.
• Uruguay InnovaminorGTM or Marketing Partner · 15 October 2025Uruguay Innova is a co-organizer of the First Private Capital Forum of Uruguay, promoting innovation and investment in the country.
• AWS (Amazon Web Services)coreGTM or Marketing Partner · 10 April 2025AWS co-organized the first URUCAP Demo Day with Globant Ventures, hosting 14 startups (10 from Uruguay and 4 from Argentina) presenting to investors.
• Globant VenturescoreGTM or Marketing Partner · 10 April 2025Globant Ventures co-organized the URUCAP Demo Day with AWS, connecting startups with the investment community through presentations.
• Guyer & RegulesminorImplementation/ SI/ Consulting Partner · 28 June 2024Guyer & Regules co-organized an event with URUCAP focused on the tax aspects of investments, providing legal and fiscal expertise to the ecosystem.
• CUTI (Cámara Uruguaya de Tecnologías de la Información)coreStrategic or Co-development Partner · 28 July 2023URUCAP and CUTI organized a Demo Day bringing together entrepreneurs, investors, and industry representatives to promote investment in technology-based companies in Uruguay. The event included a panel on Uruguay's private capital industry.
• McKinsey & CompanycoreStrategic or Co-development Partner · 30 June 2023McKinsey presented its LatAm Digital Report: Startup Study 2023 in Uruguay through Urucap. The study covers the Latin American startup ecosystem, with Urucap serving as the local presenting partner for this research.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ASCRI (Asociación Española de Capital, Crecimiento e Inversión): The Spanish private capital, growth, and investment industry association. Operates an equivalent national-association model connecting VC/PE investors, funds, and entrepreneurs in Spain.
• Argentina Private Capital Association (ARC Argentina): Argentina's private capital industry association. Performs an equivalent role to Urucap in the neighboring market, and Argentine startups have already appeared at Urucap events, signaling ecosystem proximity.
• ARC Capital (formerly ABVCAP - Associação Brasileira de Private Equity & Venture Capital): The Brazilian private equity and venture capital industry association. Comparable in role as the central industry body for private capital in its country, with deeper resources and broader membership.
• AMEXCAP (Asociación Mexicana de Capital Privado): The Mexican private capital and venture capital industry association. Operates the same national-association model for VC/PE in Mexico, making it a close functional peer to Urucap in Uruguay.
• ColCapital (Asociación Colombiana de Capital Privado): The Colombian private capital and venture capital industry association. Closely mirrors Urucap's national-association mission, member-driven structure, and role connecting investors, entrepreneurs, and policymakers.
• Asociación de Capital Privado y Emprendimiento de Chile (ACE): Chilean private capital industry association focused on the development of VC/PE in Chile. Closely analogous national-association peer to Urucap within the Southern Cone startup ecosystem.

Regional players

• CUTI (Cámara Uruguaya de Tecnologías de la Información): Uruguay's IT industry chamber and a direct partner of Urucap on Demo Days. Comparable in mission to aggregate and advocate for a tech-adjacent industry, and partially overlaps with Urucap's startup-investor intersection.

Broad incumbents

• LAVCA (Latin American Venture Capital & Private Equity Association): The regional industry association for private capital across Latin America. LAVCA is a broader, more established counterpart to Urucap, aggregating country-level VC/PE activity into a single industry body — directly analogous in function at the regional level.
• NVCA (National Venture Capital Association): The US national venture capital industry association. A large, established counterpart performing the same VC-association functions (advocacy, research, events, member services) that Urucap performs nationally in Uruguay.
• BVCA (British Private Equity & Venture Capital Association): The UK private equity and venture capital industry association. A mature, large-scale counterpart performing the same industry-association role Urucap plays in Uruguay, with comparable advocacy, research, and member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/URUCAPvc
• LinkedInlinkedin.com/company/urucap

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urucap