Reliable Sheet Metal

What Reliable Sheet Metal does

Reliable Sheet Metal, Inc. is a privately held specialty trade contractor headquartered in Wyoming, Michigan, that fabricates and installs architectural sheet metal roofing, wall panel systems, and building façade components for commercial, institutional, and hospitality construction projects across West Michigan. Founded in 1984 as a small-scale brake-metal manufacturer supplying edge metals to local roofing companies, the company expanded in the early 1990s to include standing seam metal roof fabrication and installation, and has since broadened into a full building-envelope offering.

The company's core technical capability centers on in-house fabrication plus field installation of standing seam metal roofing (interlocking seam panels), a wide range of metal wall panel systems (single skin, insulated, exposed and concealed fastener, interior wall liners, and perforated/screen panels), aluminum composite material (ACM) panels, fiber cement and composite cladding, extruded aluminum planks with wood-grain finishes, custom brake-formed trim and gutter systems, and the underlying building-envelope components (vapor barriers, insulation, girting systems including thermally broken and composite girts). Material sourcing is diversified across roughly twenty OEMs and brand partners (Fabral, McElroy Metal, Metal Sales, Atas, CMG, Firestone, Kingspan, MBCI, MetlSpan, ACM Panelworx, Shaffner-Heaney Associates, CEI Materials, Nichiha, Prodema, Geolam, Dri-Design, Luxyclad, Longboard, SMARTci Systems, Knight Wall Systems).

Go-to-market is project-based and direct: customers in West Michigan contact the company by phone or website form to request quotes for standing seam roofing, wall panel systems, and custom brake metal. Pricing is bespoke per project and not publicly disclosed. The company self-describes as serving educational, commercial, and hospitality & multifamily verticals, with published project references spanning K-12 schools (multiple districts), higher education (WMU Aviation), convention and recreation venues (Muskegon Convention Center, John Ball Zoo), hospitality (Embassy Suites, Peerless Flats), financial institutions (Advia Credit Union HQ), retail (Breton Village), religious institutions, and government/community facilities. There is no publicly disclosed revenue, no funding history, no M&A activity, and no parent company; the firm appears independently owned and operated with a headcount in the 11-50 range.

Name

Reliable Sheet Metal

Legal name

Reliable Sheet Metal, Inc.

Website

https://reliablesm.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliable Sheet Metal is a West Michigan specialty contractor that fabricates and installs architectural sheet metal roofing, wall panels, and full building envelope systems for commercial, educational, hospitality, and institutional clients across West Michigan since 1984.

Ownership category

akta.pro rank

Product category

Architectural Metal Fabrication and Installation

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

akta.pro secondary industries

Sheet Metal & Flashing Works (Gutters, Copings, Edge Metal, Downspouts) (IMAFAMAE), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

Keywords

• Architectural metal fabrication
• Standing seam roofing
• Wall panel installation
• Custom brake metal
• Building envelope systems

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Architectural Metal Fabrication and Installation: Fabrication and installation of sheet metal products including standing seam metal roofing, metal and composite wall panel systems, custom brake metal trims, and gutter systems. Revenue generated from project-based contracts serving commercial, educational, hospitality, and multifamily construction sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Reliable Sheet Metal, Inc. fabricates and installs architectural sheet metal products including standing seam metal roofing, metal and composite wall panel systems, custom brake metal trims, and gutter systems. The company serves commercial, educational, hospitality, multifamily, civic, and religious construction projects throughout West Michigan, offering complete building envelope solutions spanning vapor barriers, insulation, girting systems, and multiple panel types. The company operates primarily as a regional contractor with in-house brake-forming and roll-forming fabrication capabilities.

Product overview

Reliable Sheet Metal is an architectural metal facade installation company offering a unified portfolio of fabrication and installation services. The core offerings include standing seam metal roofing, metal and composite wall panel systems (single skin, insulated, concealed/exposed fastener, and interior wall liners), custom brake metal trims, and gutter systems. The company works with specific material brands including Fabral, DMI, Atas, CMG, Firestone, Kingspan, MBCI, McElroy Metal, Metal Sales, MetlSpan, Longboard, Luxyclad, imark alura for metal panels; Panelworx, Castle Metal Products, CEI Materials, Shaffner Heaney Associates for ACM panels; and Geolam, Nichiha, Prodema for composites and fiber cement. The company began as a brake metal manufacturer in 1984 and expanded into full building facade systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Standing Seam Metal Roofing Architectural and structural standing seam metal roofs installed by the company, featuring interlocking seam panels for weather-tight performance. Used for commercial, educational, hospitality, and civic construction projects.
• Metal Wall Panel Systems Installation of single skin, insulated, exposed fastener, concealed fastener, and interior wall liner metal panels available for vertical and horizontal installation. Used for commercial, educational, hospitality, and multifamily building exteriors.
• Custom Brake Metal Trims Custom fabricated brake metals and trim pieces created to specification for architectural metal installations. Includes cornice, coping, fascia, soffits, and edge metals.
• Gutter Systems Custom gutter system installation services for architectural metal applications on commercial, educational, and hospitality buildings.
• ACM (Aluminum Composite Material) Panels Flat thick aluminum surface panels providing larger panel modules and greater impact resistance at a reasonable price point. Used for commercial building exteriors and educational facilities.
• Composites & Fiber Cement Panels Wood-plastic composites made of 70-80% recycled materials that are sustainable, durable, slip-resistant, and protected from warping, mold, and color fading. Also includes fiber cement siding for residential and commercial applications.
• Metal & Wood Look Panels Low maintenance alternative to traditional wood siding comprising planks and components using seamless extruded aluminum planks and mechanical anchoring elements for commercial and high-end residential facades.

Named customers19 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ATAS International: Manufacturer and installer of architectural metal roofing, wall panels, and accessories serving commercial, educational, and institutional markets. Highly comparable product line (standing seam, ACM, insulated panels) and customer base.
• Firestone Metal Products: Manufacturer of metal roofing and wall panel systems for commercial, educational, and architectural projects. Overlapping product portfolio with Reliable's standing seam and wall panel offerings.
• Berridge Manufacturing Company: Architectural metal roofing and wall panel manufacturer specializing in standing seam, flat panels, and soffit systems for commercial and institutional projects. Comparable architectural metal focus.
• McElroy Metal: Major metal roofing and wall panel manufacturer serving commercial and architectural markets. Direct overlap with Reliable Sheet Metal's standing seam roofing and wall panel offerings and serves the same project types.
• Fabral: Architectural metal roofing and wall panel manufacturer (Cornerstone Building Brands). Reliable Sheet Metal uses Fabral panels in multiple projects (e.g., Portage Northern Natatorium, WMU Aviation), indicating close product and market overlap.
• Metal Sales Manufacturing Corporation: Largest manufacturer of metal roofing, wall, and floor deck panels in North America. Reliable Sheet Metal specifies Metal Sales corrugated panels on projects such as Byron Center High School, indicating strong product and market overlap.
• East Coast Metal Systems: Architectural ACM and metal panel fabricator/installer serving commercial projects nationwide. Reliable Sheet Metal uses East Coast Metal Systems ACM panels (e.g., Breton Village, Gerald R. Ford Aircraft Viewing Park), making them a comparable architectural facade contractor.

Broad incumbents

• CENTRIA: Established architectural metal wall and roof system manufacturer serving commercial, institutional, and high-end construction. Overlaps in architectural metal facade systems but operates at national scale with broader product portfolio.
• Kingspan Insulated Panels: Global manufacturer of insulated metal panel systems and building envelope solutions. Reliable Sheet Metal installs Kingspan insulated metal panels on projects such as Muskegon Convention Center, positioning Kingspan as both supplier and broader market incumbent.

Regional players

• W.F. Hann & Sons: Michigan-based roofing and sheet metal contractor serving commercial and industrial clients in the Midwest. Comparable regional architectural metal contractor competing for similar West Michigan institutional and commercial projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reliable-sheet-metal-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Sheet Metal