The Build Experience
The Build Experience is a manufacturer-focused demonstration home platform that integrates building product brands into real-world residential construction projects, producing owned video, photography, and content assets for partner manufacturers and connecting them with vetted custom and modular home builders.
- Company typePrivate
- Founded2026
- HeadquartersNoblesville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Build Experience does
The Build Experience, LLC is a privately held, founder-controlled platform founded in 2026 and headquartered in Indianapolis, Indiana. The company operates a manufacturer-focused residential demonstration home program that integrates building product brands into real-world construction projects, producing owned media assets for partner manufacturers. Its core products include two landmark demonstration homes (The Indy Home, a 7,500 sq ft luxury custom home in Central Indiana built with Integra Builders, and The Mod Home, a modular construction showcase built with Cavco Martinsville), accompanied by a documentary video series, partner showcase pages, professional content production, and optional in-person tours and events.
The underlying technology combines AI visualization tools for pre-construction design with full-scale floor plan projection and custom 3D animations to showcase product integration before building begins. Content production is powered by Adam Grubb Media, which provides strategy-first planning, professional video production, and cross-platform distribution across YouTube, Meta, and Pinterest. The Build Experience has assembled 19 manufacturer partners spanning HVAC (Carrier), appliances (Smeg), plumbing (Zurn Elkay, Aquor), cladding (ChamClad, Nichiha, Diamond Kote), building envelope (DuPont, Atlas), tile/stone (Daltile, Creative Mines), and other categories, along with three vetted builder partners.
The company generates revenue through manufacturer partnership sponsorships, where building product manufacturers pay to have their products integrated into demonstration homes and receive brand storytelling content, professional media assets, partner showcase pages, product placement with documented milestones, social distribution, and optional events. Builder partners contribute construction services and site access in exchange for marketing content, media assets, builder profile pages with leads, and exposure to manufacturer partners. Pricing is not publicly disclosed and varies by project and category, with prospective partners required to contact the company directly. The company has no disclosed institutional funding, operates as an LLC, and shows no evidence of public-market presence.
The Build Experience firmographics
Firmographics- Name
- The Build Experience
- Legal name
- The Build Experience, LLC
- Website
- https://buildexperience.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Build Experience is a manufacturer-focused demonstration home platform that integrates building product brands into real-world residential construction projects, producing owned video, photography, and content assets for partner manufacturers and connecting them with vetted custom and modular home builders.
- Ownership category
- akta.pro rank
The Build Experience industry classification
Industry- Product category
- Residential Construction Marketing Services
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Manufactured Home (Mobile Home) Manufacturing (321991)
- SIC
- Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Manufactured Housing Setup & Installation (IMAFABAG)
Keywords
Where The Build Experience is headquartered
LocationHeadquarters
- HQ city
- Noblesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Build Experience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Manufacturer Partnership Sponsorship: Building product manufacturers pay to have their products featured in demonstration homes. Partnerships include brand storytelling content, professional media assets, partner showcase pages, product placement with documented milestones, social and digital distribution, and optional events and tours.
- Builder Partnership Value Exchange: Builder partners receive marketing content featuring their work, media assets for their own marketing, builder profile pages with leads, exposure to manufacturer partners, on-site storytelling and PR support, and co-hosted events and tours.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
The Build Experience product offering
Product offeringCore offering
The Build Experience is a manufacturer-focused residential demonstration home platform that builds real homes (Indy Home, Mod Home) to showcase partner building product manufacturers' products in actual construction contexts. It generates owned marketing content (video series, photography, short-form clips, partner showcase pages, and tours/events) by integrating partner products during pre-construction and documenting each build from groundbreaking to completion. Builders and manufacturers pay to participate and receive a strategic content library they can deploy across sales and marketing channels.
Product overview
The Build Experience is a manufacturer-focused residential demonstration home platform that integrates building product brands into real-world construction projects. The core offering centers on two demonstration homes (The Indy Home and The Mod Home) that showcase partner manufacturers' products through documented builds, video series, and media content. Partner manufacturers receive branded showcase pages, professional content production (photography, video, short-form clips), and participate in tours and events. The platform also offers a Builder Partnership Program connecting manufacturers with vetted builders for real-world showcase opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- The Indy Home A 2026 luxury demonstration home in Central Indiana built by Integra Builders near Geist, showcasing modern living with luxury design, smart innovation, and featured partner products integrated during pre-construction.
- The Mod Home A modern residential construction demonstration project that blends factory precision with on-site craftsmanship, showcasing modular construction methods for speed, quality, and design flexibility through partner manufacturer products.
- Video Series Documentary video content following demonstration homes from groundbreaking to completion, documenting design, builder teams, product partners, and construction milestones. Distributed via YouTube and cross-platform channels.
- Content Production Services Professional media assets including photography, video, and short-form clips created for partner manufacturers' marketing and sales deployment, documenting products in real-world construction contexts.
- Tours and Events Walkthroughs, partner visits, and invite-only experiences that connect manufacturers with audiences through in-person home tours during and after construction.
- Partner Showcase Pages Dedicated partner pages featuring manufacturers' company information, product details, and direct traffic paths to their websites, delivered as part of each partnership.
- Manufacturer Partnership Program Partnership program enabling building product manufacturers to integrate products into demonstration home projects and receive brand storytelling content, professional media assets, partner showcase pages, documented milestones, social and digital distribution, and optional events and tours.
- Builder Partnership Program Collaboration program for vetted custom and modular builders participating in demonstration home projects, delivering marketing content featuring their work, media assets, builder profile pages with leads, exposure to manufacturer partners, and on-site PR support.
Quantifiable outcome
- Strategic content library built specifically for manufacturers and marketers that can be deployed across sales, marketing, and distribution channels long-term
Companies that use The Build Experience
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Build Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Build Experience partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and secondary.
- Integra BuilderscoreBuilder partner for the 2026 Indy Home demonstration project. Integra Builders, rooted in a family legacy of engineering and construction, builds luxury custom homes across Central Indiana with meticulous quality standards. Owner Michael Mercho represents the newest generation of Mercho, Wells, and Masterson.
- Cavco MartinsvillecoreFormerly Nationwide Homes, Cavco has been factory-building homes since 1959. Serves as the manufacturing backbone for the Mod Home, providing precision-crafted modular homes with efficient construction and flexible design options. Supports projects in Georgia, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia through an approved builder network.
- CustomSmart Homes & SolarsecondaryFamily-owned custom home builder serving East Tennessee and Southwest Virginia since 2008 with over 200 completed homes. Differentiates through dedicated Solar division established in 2011, integrating energy-efficient and sustainable solutions into every new home design.
- CarriercoreCarrier, which invented modern air conditioning in 1902, is providing the Infinity System for the Indy Home featuring the Infinity 21 Air Conditioner, Infinity 98 Gas Furnace, and Cased V Evaporator Coil with Vertex Technology for precise temperature control and year-round comfort.
- SmegcoreSMEG, a pioneer in household appliance design since 1948, is providing a full appliance package for the Indy Home kitchen anchored around two islands—one focused on functionality and the other designed for gathering and entertaining.
- Aquor Water SystemscoreAquor provides outdoor water solutions including House Hydrants, Hot+Cold Hydrant, Ground Hydrant, and Retractable Hose Reel. Products feature quick-connect technology, leak-proof operation, and freeze-proof design for modern outdoor water access.
- Feeney InccoreFeeney provides DesignRail systems for the Indy Home's exterior railing, offering high-performance cable railing and aluminum systems with pre-engineered components and code-compliant design for modern architectural aesthetics.
- ChamCladcoreChamClad provides Board & Batten cladding for the Indy Home's modern exterior, featuring customizable batten spacing at 12-inch or 24-inch intervals. Made from 100% recycled rigid PVC with low-maintenance, moisture-resistant performance.
- Franklin InternationalsecondaryBuilding product manufacturer partner integrated during pre-construction to ensure products are featured intentionally throughout the build from behind the walls to finished living spaces.
- DaltilecoreDaltile provides tile, stone, and surface materials for the Indy Home including kitchen, bathrooms, laundry, exterior areas, pool spaces, and specialty design moments. Curated package includes Zellige Neo, Vintage Hex, Forgehaus, Perpetuo, and exterior pavers.
- Diamond KotecoreDiamond Kote provides prefinished engineered wood siding for the Indy Home exterior, featuring 8-inch Lap Siding with RigidStack and 8-inch Nickel Gap from the WoodMark Collection for coordinated exterior design with lasting curb appeal.
- DuPontcoreDuPont provides building envelope solutions including Tyvek HomeWrap, Tyvek DrainWrap, Flashing Tape, FlexWrap, Tyvek Protec underlayment, and Great Stuff Pro sealants for energy-efficient, durable construction from foundation to roof.
- Creative MinescoreCreative Mines provides manufactured stone veneer featuring pozzolan technology for the Indy Home, bringing natural texture and architectural character through products like the Sandollar Carved Rectangle collection with hand-hewn, grooved surfaces.
- PermaLockcorePermaLock provides lifetime aluminum shingles for the Indy Home's durable roofing in Charcoal Gray finish, featured on both Indy Home and Mod Home projects.
- Waudena Entrance SystemscoreWaudena provides Weston Series fiberglass doors that complement the Indy Home's exterior siding, creating a coordinated entry detail package alongside Diamond Kote exterior cladding.
- Zurn ElkaycoreZurn Elkay provides Elkay sinks, faucets, filtered water systems, and Zurn drainage solutions for the Indy Home, supporting the kitchen and utility spaces.
- TitebondsecondaryTitebond provides adhesives and construction products trusted by builders and tradespeople for multiple generations, featured throughout the Indy Home build for professional-grade performance.
- Phantom ScreenssecondaryPhantom Screens provides motorized retractable screens, door screens, and pass-through solutions being considered for the Indy Home to enhance indoor-outdoor living flexibility.
- Lee SupplysecondaryLee Supply has been delivering plumbing, HVAC, water treatment, appliances, and lighting products since 1949, providing lighting and other products for the Indy Home.
- Atlas EnergyShieldcoreAtlas Roofing Corporation manufactures high-performance building materials including EnergyShield XR continuous insulation for residential applications, featured in the Mod Home project.
- NichihacoreNichiha provides Architectural Wall Panels for the Mod Home, offering a versatile, high-performance cladding solution combining beautiful design with durability for modern residential construction.
- Adam Grubb MediacoreAdam Grubb Media is the content and marketing partner behind The Build Experience, providing strategy-first planning, professional video production, and cross-platform distribution. Powers the storytelling engine treating each home as a campaign rather than a one-time project.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Build Experience competitors and assessment
Company assessmentBroad incumbents
- Houzz: Home design marketplace and content platform that pairs homeowner inspiration with product manufacturers and design professionals. Comparable as a content-driven channel that surfaces residential building products to consumers and trade audiences, though its model is consumer marketplace rather than B2B manufacturer sponsorships.
- Build.com: Online retailer of home improvement and building products carrying many of the same manufacturer brands Build Experience showcases. Comparable because it distributes the same manufacturer product stories to homeowners, though through commerce rather than demonstration-home content.
- Buildertrend: Cloud-based project management software for custom home builders and remodelers. Comparable as a software platform embedded in the residential builder workflow that captures project data and could be extended into manufacturer marketing integrations.
- Hanley Wood (Informa): Dominant B2B media and events company for the residential construction industry, publishing Builder Magazine and running IBS alongside data products like Zonda. Comparable because it monetizes manufacturer relationships through content, events, and awards programs in the same end market Build Experience targets.
- Procore: Construction management software platform serving home builders and specialty contractors. Comparable as a technology-enabled ecosystem that connects builders with project data and workflows, though its focus is project execution rather than manufacturer marketing content.
Others
- ConstructConnect: Construction bidding and project data network connecting manufacturers, suppliers, and contractors. Comparable as a B2B data and distribution layer for the residential construction industry, though focused on pre-construction bidding rather than post-spec marketing content.
- Architectural Digest: Global design and architecture media brand with a residential homes vertical that profiles custom homes and the products featured in them. Comparable as a premium content channel that delivers manufacturer brand storytelling to design-conscious audiences.
- Dwell: Design-focused media brand producing editorial and video content around modern residential architecture and product selections. Comparable as a content-first brand that monetizes audience attention around homes and the products inside them, though aimed at consumers rather than manufacturer sponsors.
- Zonda (Informa): Residential housing market data and advisory firm covering new home construction, builders, and product manufacturers. Comparable as a B2B intelligence and media provider for residential construction, including builder rankings and brand studies that manufacturers use to make marketing decisions.
Direct peers
- The New American Home (NAHB): NAHB's flagship annual demonstration home program that showcases building products in a real custom residence. The most direct comparable because it also pairs a custom builder with manufacturer sponsors and produces media around the build, but operates at an industry-association level rather than a commercial platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Build Experience social profiles
Digital presenceThe Build Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Build Experience leadership team
Management profileNumber of profiles
Profiles2 records
The Build Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Build Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Build Experience
What does The Build Experience do?
The Build Experience is a manufacturer-focused residential demonstration home platform that builds real homes (Indy Home, Mod Home) to showcase partner building product manufacturers' products in actual construction contexts. It generates owned marketing content (video series, photography, short-form clips, partner showcase pages, and tours/events) by integrating partner products during pre-construction and documenting each build from groundbreaking to completion. Builders and manufacturers pay to participate and receive a strategic content library they can deploy across sales and marketing channels.
Is The Build Experience a public or private company?
The Build Experience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Build Experience founded?
The Build Experience was founded in 2026. It employs 1 to 10 people.
Where is The Build Experience based?
The Build Experience is headquartered in Noblesville, United States, in the North America region.
How does The Build Experience make money?
Two revenue lines are on record. Manufacturer Partnership Sponsorship is the primary driver. The others are builder Partnership Value Exchange.
Who are The Build Experience's main competitors?
Broad incumbents on record are Houzz, Build.com, Buildertrend, Hanley Wood (Informa) and Procore. Others are ConstructConnect, Architectural Digest, Dwell and Zonda (Informa). The New American Home (NAHB) is listed as a direct peer.
Does The Build Experience have an API?
No public API is recorded for The Build Experience.
What industry is The Build Experience in?
The Build Experience's product category is Residential Construction Marketing Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236115 and its SIC code is 2452.