Billings Family Ymca

What Billings Family Ymca does

Billings Family YMCA is a 501(c)(3) nonprofit community services organization founded in 1905 and operating from its main facility at 402 North 32nd Street in Billings, Montana. It is one of the largest providers of youth programming in Yellowstone County, serving children, families, and individuals across primary segments of children and youth (ages 0-18), families, working adults, and seniors. The organization delivers a comprehensive portfolio of programs spanning aquatics (swim lessons, swim team, water fitness), sports (basketball, flag football, karate, track), dance and gymnastics, preschool and afterschool care, summer day camps (including specialty scuba, computer, and fitness camps), teen programming (Teen Center with Esports and Streetball), and corporate wellness. Digital offerings include the mYfit App for fitness tracking and Virtual Y for online group exercise classes, with online registration via Daxko. The YMCA emphasizes financial assistance, providing over $450,000 annually to ensure no one is turned away due to inability to pay.

The business model is a hybrid of recurring membership dues, direct program fees, and charitable donations. Annual and monthly memberships span individual, family, military, and nationwide access tiers, with member-only pricing on camps and programs. Program fees are largely unit-priced (per-week, per-session, per-event) with a consistent $30 non-refundable registration fee across most programs. Charitable donations fund both financial assistance and endowment. The go-to-market motion is community-led, relying on word-of-mouth, established partnerships with Billings School District 2, Intermountain Health, Adventure Scuba, American Lutheran Church, and the Montana State Alliance of YMCAs, plus digital presence via the website (billingsymca.org) and the Remind app for parent communications. The organization is affiliated with the national YMCA network of 2,000+ locations serving 20.2 million people but operates as an independent local nonprofit governed by its own Board of Directors and a 20-person leadership team led by CEO Kim Kaiser.

Name

Billings Family Ymca

Legal name

Billings Family YMCA

Website

https://billingsymca.org

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

Billings Family YMCA is a 501(c)(3) nonprofit in Billings, Montana, founded in 1905, providing memberships, childcare, summer camps, aquatics, fitness, sports, and youth development programs to families, children, and seniors across Yellowstone County.

Ownership category

akta.pro rank

Product category

Community Fitness & Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Child Care Services (6244), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness services
• Youth development programs
• Aquatics swim lessons
• Childcare preschool
• Summer camp programs

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees for individuals and families. Family memberships required for member pricing on camps and programs.
2. Program Fees: Fees for various programs including summer camps, preschool, afterschool care, sports programs, swim lessons, dance classes, and specialty camps (scuba, computer, fitness).
3. Donations and Annual Campaign: Charitable donations from the community through annual campaigns, endowment funds, and planned giving. Donations support financial assistance to ensure no one is turned away due to inability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Billings Family YMCA sells individual and family memberships that grant access to its fitness facilities, aquatics center, group exercise classes, and program discounts. Beyond memberships, it delivers paid programming including swim lessons, preschool and afterschool childcare, multi-week summer camps, youth and adult sports leagues, dance and gymnastics, teen center activities, and specialized offerings such as personal training and babysitting certification. The organization operates as a community services provider rather than a manufacturer of goods or developer of standalone technology products.

Product overview

The Billings Family YMCA operates as a community nonprofit organization offering a comprehensive portfolio of health, fitness, and youth development programs. The core offerings span aquatics (swim lessons, swim team, water fitness), sports (basketball, football, karate, track), dance and gymnastics, and teen-specific programming including Esports. Child care services include preschool, afterschool care, and summer camp programs. Digital offerings include the mYfit App for fitness tracking and Virtual Y for online classes. The organization provides financial assistance ensuring accessibility regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Memberships Individual, family, military, and nationwide membership options granting access to fitness facilities, aquatics center, group exercise classes, and member pricing on programs and camps. Includes financial assistance for qualifying families.
• Aquatics Programs Swimming and water-based programs including swim lessons for all ages, the Seahawk Swim Team, water fitness classes, and the 100 Mile Swim Challenge and Aquatics 100 Class Challenge.
• Dance and Gymnastics Youth dance classes, gymnastics instruction, Tiny Tumblers for toddlers, and toddler open gym sessions.
• Health and Wellness Programs Fitness and wellness offerings including personal training, group exercise classes, beginner programs, healthy living education, fitness challenges, Virtual Y online classes, and youth fitness and teen training.
• Youth and Adult Sports Recreational sports programs for youth and adults including youth basketball, flag football, high school sports, adult sports leagues, karate, track and field, and Tiny Tots Sports for ages 3-5.
• Teen Center Dedicated teen facility featuring Streetball basketball court with mural, Esports/Billings Brigade team with STEM education, and a Training Zone for teen fitness programming.
• Child Care Programs Childcare services including Preschool (ages 3-5) with licensed teacher curriculum, Afterschool Care (K-5th grade), ChildWatch drop-in care for family members (8 weeks to 11 years), and Schools Out Care for non-school days.
• Summer Camp Programs Day camp offerings including Kinder Camp for children entering Kindergarten, Traditional Camp (Grades 1-4) with field trips, Leadership Camp (Grades 5-7) with community service projects, Sports Camp (Grades K-9) with multiple sport options, and specialty camps for dance, scuba, computers, and fitness.
• mYfit App Mobile fitness application enabling members to track workouts, access virtual classes, and manage their fitness journey from anywhere.
• Virtual Y Online platform offering virtual group exercise classes for members with updated audio and visual equipment for quality home workouts.
• Corporate Wellness Program Employer-sponsored wellness programs enabling businesses to provide fitness benefits to employees.
• American Red Cross Babysitting Course Certified babysitting course for ages 11-16 including Adult and Pediatric First Aid/CPR/AED certification.

Quantifiable outcome

• Over $450,000 provided in financial assistance to community members annually
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Intermountain HealthcoreStrategic or Co-development PartnerFit Together partnership addressing weight and health for community members. The YMCA/IMH Diabetes Prevention Program is considered one of the most successful in Montana. Also developed Fit Kids program addressing youth inactivity and childhood obesity.
• Billings School District 2coreStrategic or Co-development PartnerTransportation and coordination for afterschool care. Afterschool program serves students K-6 from SD2 schools and other Billings area schools.
• Adventure ScubaminorImplementation/ SI/ Consulting PartnerProfessional dive team from Adventure Scuba leads scuba camp instruction. Dave Bakker has over 20 years experience introducing divers to the underwater world.
• Montana State Alliance of YMCAscoreStrategic or Co-development PartnerStatewide YMCA alliance working together to address community needs and ensure all are welcome. Part of national network of 2,000+ YMCAs serving 20.2 million people.
• American Lutheran ChurchminorStrategic or Co-development PartnerPartner location for Leadership Camp and Traditional Camp Group 4 programs. Located at 5 Lewis Ave, Billings, MT.
• Community OrganizationsminorStrategic or Co-development PartnerActive 6 programs for 6th graders, diabetes prevention education, tobacco-free Montana, You Got Served youth programs, Special Olympics, YWCA, Early Childhood Development, Department of Health & Human Services collaborations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Missoula Family YMCA: Another Montana-based YMCA affiliate operating the same mix of memberships, childcare, summer camps, aquatics, and youth sports. Closest in-state peer for benchmarking program pricing, camp portfolio, and community impact.
• Great Falls Family YMCA: Another Montana YMCA affiliate providing a comparable portfolio of memberships, aquatics, sports, preschool, and youth programs. Useful benchmark for community YMCA operating economics in a similarly sized Montana market.
• Boys & Girls Clubs of America: National nonprofit youth development organization operating club-based facilities offering afterschool programs, sports, and mentoring for school-age children. Directly comparable as a nonprofit delivering youth programming, memberships, and community-based programming in the same target demographic.
• YMCA of the USA: National federation of the 2,000+ YMCA associations serving 20.2 million Americans. Billings Family YMCA is an independently governed local affiliate of this network, operating under the same brand, mission pillars (youth development, healthy living, social responsibility), and programmatic framework.
• Jewish Community Centers Association (JCC Association): Network of community centers offering membership-based fitness, aquatics, childcare, summer camps, and cultural programming. Highly comparable to the Y in combining a membership model with recreation, early childhood education, day camps, and nonprofit community service.
• Boys & Girls Club of Yellowstone County: Direct local competitor in the same Billings/Yellowstone County market, operating club-based youth development, sports, and afterschool programs. Competes head-to-head for the same families, schools, and corporate donors.

Broad incumbents

• Planet Fitness: Largest low-cost commercial gym chain in the U.S. Competes for adult fitness membership dollars in the Billings market, though it does not offer the Y's childcare, youth development, or aquatics programming.
• Crunch Fitness: National commercial fitness chain with growing family and group-class positioning. Competes for membership share with the Y in the Billings trade area, but lacks the Y's licensed childcare and nonprofit youth-development mission.
• Life Time Fitness: National premium fitness operator offering memberships, family programming, kids' activities, swim lessons, and summer camps. Overlaps with the Y in aquatics, youth programming, and family memberships, but operates a commercial rather than nonprofit model.

Regional players

• City of Billings Parks, Recreation and Public Lands: Municipal recreation provider in Billings operating pools, sports leagues, and community programs at subsidized rates. Competes for the same families and aquatic/sports participation, but does not offer licensed childcare or membership-based facility access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BillingsFamilyYMCA
• LinkedInlinkedin.com/company/billings-family-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billings Family Ymca