iFace

What iFace does

iFace is a Japanese direct-to-consumer mobile-accessory brand specializing in protective smartphone cases and complementary products, operated by Hamee Corp. (a Japanese corporation headquartered in Odawara, Kanagawa Prefecture). The brand sells to individual smartphone consumers in Japan, with a primary focus on iPhone cases and an expanding portfolio covering Galaxy, Google Pixel, and AQUOS devices, plus adjacent accessories such as screen protectors, camera lens protectors, AirPods/AirTag/Apple Watch cases, mobile batteries, portable fans, card wallets, and straps. The company's core technology rests on dual-material (polycarbonate + TPU) shock-resistant case construction, 9H tempered glass screen protection, and a proprietary MagSafe-compatible MagSynq magnetic accessory ecosystem; the Signature Ball detachable strap system for iPhone 16 series cases represents its most recent customisation platform.

iFace monetises exclusively through one-time hardware sales, with no subscription component. Pricing is denominated in Japanese yen across five observable tiers: cases (¥3,080–¥5,720), screen protectors (¥1,980–¥2,420), camera lens protectors (¥1,320–¥1,540), charms and straps (¥715–¥3,520), and mobile batteries / car mounts (¥2,420–¥4,950). Distribution is concentrated in direct channels — the official jp.iface.com e-commerce site and a single physical flagship store in Harajuku, Tokyo — with no evidence of third-party retail or distribution partnerships.

The brand differentiates primarily through an extensive licensed-character collaboration portfolio spanning nine franchises (Pokémon, Disney/Pixar, Doraemon, Kirby, Peanuts, Chiikawa, Stranger Things, Chainsaw Man, Mika Pikazo) and through Japanese brand positioning ("By Your Side" / あなたの側に寄り添う). It is a private brand operating under Hamee Corp., with no disclosed venture capital, private equity, or public listing at the brand level.

Name

iFace

Legal name

Hamee株式会社

Website

https://jp.iface.com

Company type

Private

Operating status

Operating

Short description

iFace is a Japan-based direct-to-consumer mobile accessory brand, owned by Hamee Corp., specializing in shock-resistant smartphone cases, screen protectors, and MagSafe-compatible accessories, with a broad portfolio of licensed character collaborations and a flagship Harajuku retail store.

Ownership category

akta.pro rank

Product category

Mobile Phone Accessories

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Smartphone cases
• Mobile accessories
• Screen protectors
• MagSafe accessories
• Phone charms and straps

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Mobile Accessories Sales: Primary revenue from direct sales of smartphone cases, screen protectors, straps, and accessories to consumers through e-commerce and retail channels. One-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

iFace designs and sells protective smartphone cases, tempered glass screen protectors, camera lens protectors, and a MagSafe-compatible magnetic accessory ecosystem (MagSynq) for iPhone, Galaxy, Google Pixel, and AQUOS devices. The brand also offers licensed collaboration collections featuring Pokémon, Disney/Pixar, Chiikawa, Peanuts, Doraemon, Stranger Things, Chainsaw Man, Kirby, and artist Mika Pikazo, distributed direct-to-consumer through its official website and Harajuku flagship store in Tokyo.

Product overview

iFace is a Japanese smartphone case and mobile accessory brand operated by Hamee Corporation. The company offers a comprehensive portfolio of protective cases and accessories organized across multiple product series (First Class, Reflection, Look in Clear, BeBling, Hang and, MagSynq) and licensed character collaborations (Pokémon, Disney/Pixar, Chiikawa, PEANUTS, Doraemon, Stranger Things, Chainsaw Man, Kirby, Mika Pikazo). The core product line includes shock-resistant smartphone cases for iPhone, Galaxy, Google Pixel, and AQUOS devices, complemented by screen protectors, camera lens protectors, AirPods/AirTag/Apple Watch cases, mobile batteries, portable fans, car mounts, card wallets, straps, and phone charms. MagSynq technology provides MagSafe-compatible magnetic accessories. iFace operates a flagship Harajuku store and provides smartphone insurance and gift wrapping services. The company sells directly to consumers in Japan through its official website.

Differentiator

Problem solved

Functional benefit

Brands

• BeBling: A series featuring sparkling, decorative designs for smartphone cases.
• First Class
• Reflection
• Look in Clear
• Hang and
• MagSynq

Products and services

• iFace Smartphone Cases (スマホケース)
• iFace Tempered Glass Screen Protectors (強化ガラス 画面保護フィルム)
• iFace Camera Lens Protectors (カメラレンズプロテクター)
• iFace MagSynq Series (MagSafe Compatible Accessories)
• iFace Mobile Batteries (モバイルバッテリー)
• iFace Portable Fans (ポータブルファン)
• iFace AirPods Cases
• iFace AirTag Cases
• iFace Apple Watch Cases and Bands
• iFace Phone Charms (Phoneチャーム)
• iFace Card Wallets (カードウォレット)
• iFace Car Mounts (カーマウント)
• iFace Tablet Cases (タブレットケース)
• Pokémon Collaboration Collection
• Disney/Pixar Collaboration Collection
• Chiikawa Collaboration Collection
• PEANUTS Collaboration Collection
• I'm Doraemon Collaboration Collection
• Stranger Things Collaboration Collection
• Chainsaw Man Collaboration Collection
• Kirby Collaboration Collection
• Mika Pikazo Collaboration Collection
• iFace Smartphone Insurance (スマホ保険)
• iFace Gift Wrapping Service

Quantifiable outcome

• Surface hardness 9H for screen protectors providing scratch resistance
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• Pokémon CompanycoreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing Pokémon-themed iFace phone cases, AirPods cases, AirTag cases, and accessories featuring characters like Eevee, Pikachu, and others from the Pokémon franchise.
• TV Tokyo / Shogakukan-ShinchSha (Chainsaw Man)coreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing Chainsaw Man anime-themed iFace phone cases featuring characters like Pochita, Makima, Aki, and Denji.
• Netflix (Stranger Things)coreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing Stranger Things (ストレンジャー・シングス 未知の世界) themed iFace cases featuring the Netflix series' iconic imagery.
• Peanuts Worldwide LLCcoreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing PEANUTS/Snoopy themed iFace phone cases, AirPods cases, AirTag cases, and inner sheets featuring Snoopy, Charlie Brown, and Woodstock characters.
• Fujiko-Pro / Shogakukan (Doraemon)coreOEM/ Whitelabel/ Licensing PartnerLicensed 'I'm Doraemon' (アイムドラえもん) collaboration producing Doraemon-themed phone cases, AirTag cases, and accessories featuring the beloved robot cat character.
• Nintendo / HAL Laboratory (Kirby)coreOEM/ Whitelabel/ Licensing PartnerLicensed 'Kirby' collaboration producing Star Kirbo and 'play with Waddlee' themed iFace cases featuring Nintendo's popular pink puffball character.
• DISNEY (Disney/Pixar)coreOEM/ Whitelabel/ Licensing PartnerLicensed Disney/Pixar collaboration producing themed cases featuring Winnie the Pooh, Tinker Bell, Zootopia, Toy Story, and other Disney/Pixar characters. Includes Baymax, Pooh, and Princess designs.
• Chiikawa CommitteecoreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing Chiikawa (ちいかわ) themed iFace accessories featuring the popular Japanese character franchise.
• Mika Pikazo (ミカピカゾ)coreOEM/ Whitelabel/ Licensing PartnerLicensed artist collaboration with illustrator Mika Pikazo producing uniquely designed iFace phone cases featuring her signature artwork style.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• OtterBox: OtterBox is a U.S.-based protective phone case manufacturer with multiple product tiers (Defender, Commuter, Symmetry). Comparable to iFace on shock-resistant polycarbonate/TPU case construction and multi-SKU coverage across iPhone and Samsung devices.
• PopSockets: PopSockets is a phone accessory brand focused on grips, wallets, and cases with extensive licensed collaborations. Comparable to iFace's Signature Ball/charm ecosystem and collaboration-heavy product strategy.
• UAG (Urban Armor Gear): UAG produces rugged protective phone cases with military-grade drop protection certifications. Comparable to iFace's shock-resistant First Class line on protective engineering and broad iPhone/Galaxy coverage.
• Spigen: Spigen is a global mobile accessories brand offering cases, screen protectors, and chargers. Directly comparable to iFace across the same core categories with similar device coverage (iPhone, Galaxy, Pixel) and accessories like MagSafe-compatible products.
• Mous: Mous designs premium protective phone cases using AiroShock impact technology and collaborates with content IPs. Comparable to iFace on premium positioning, protective engineering, and limited but recognizable design collaborations.
• Casetify: Casetify is a Hong Kong-based phone case brand built on licensed character collaborations (Disney, Sanrio, NBA, etc.) and a customization platform. Most directly comparable to iFace on collaboration-driven case design, premium positioning, and DTC distribution.
• Rhinoshield: Rhinoshield specializes in impact-resistant phone cases with proprietary shock-absorbing material. Comparable to iFace's First Class and Reflection series on protective engineering and customization options, with strong Asian market presence.

Emerging players

• ESR: ESR is a rising direct-to-consumer accessories brand offering MagSafe-compatible cases, chargers, and screen protectors. Comparable to iFace's MagSynq ecosystem and DTC e-commerce distribution model.

Broad incumbents

• Belkin: Belkin is a major consumer electronics accessories brand (owned by Foxconn) offering cases, chargers, screen protectors, and MagSafe-compatible products. Overlaps broadly with iFace across the entire mobile accessory stack with deeper international retail penetration.
• Anker: Anker is a global leader in charging and mobile accessories including MagSafe-compatible power banks and chargers. Comparable to iFace's MagSynq mobile battery and power accessory lines, with far broader category and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/iFace_jp
• YouTubeyoutube.com/c/iFace_jp
• Facebookfacebook.com/iface.jp
• Instagraminstagram.com/iface_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFace