Tū Mai Rā Energy

What Tū Mai Rā Energy does

Tū Mai Rā Energy (TMRE) is a privately held, Māori-owned renewable energy business headquartered in Aotearoa New Zealand, established in 2019 with founding backing from Rangitāne iwi groupings (Rangitāne o Tamaki a Rua and Rangitāne o Wairarapa). The company emerged from a 2017 collaborative effort that originally involved three Māori entities and Vietnamese solar firm SolarBK before Rangitāne proceeded independently. TMRE operates as a full-service solar installer handling material sourcing, system design, engineering, and installation end-to-end, with electrical contractors and apprentices on staff and Prequal Qualified status for institutional procurement pathways.

The company's core offering is solar PV systems with battery storage, inverters, and off-grid capabilities, delivered across eight named market segments: Pakihi (Commercial), Ngā Kura (Schools), Aumahi (Industrial), Marae, Ngā Pāmu (Farms), Whare (Residential), Kāinga Tū Motuhake (Off-Grid), and Papakāinga (Māori community housing). A ninth offering, Whakarite me te waihanga pūngao (Energy Consulting and Innovation), covers consumption analysis, sustainable system design, and R&D into hybrid solar/hydro/hydrogen systems, solar-powered cooling and ice generation, and community energy distribution across grid networks. The technology stack is conventional PV rather than proprietary, but the company is differentiated by cultural positioning — tikanga Māori values (manaakitanga, whanaungatanga, kaitiakitanga, whakapapa) integrated into operations, deep iwi and marae relationships, and a stated impact that over 50% of installations serve whānau experiencing energy poverty.

TMRE's revenue model combines one-time sale and installation of solar systems with professional consulting services and facilitated access to third-party financing (TPK infrastructure fund, PGF fund) for qualifying papakāinga projects. Go-to-market is consultative and community-led: customers request quotes via a website form, phone (0800 867 369), or email, and adoption is amplified by word-of-mouth through iwi networks and marae communities. Distribution is direct, with no intermediaries, across nationwide NZ. Notable recent commercial milestones include a partnership with Generation Homes to solar-spec 10 affordable rental homes in the Manawa (Papamoa) development for Ngā Potiki (2023) and a 40kW solar array installation at Te Ore Ore Marae powering up to nine kaumatua (2023). The company won the 2022 SEANZ Best Small Business award and was runner-up for Best Community Project (Tau Henare Marae). Leadership comprises President Richard Jones, CEO Matiu Taurau, Branch Manager Anthony Pearse, Operations Manager Frank Kihi, Finance/Office Administrator Helen Korewha, Project & Operations Coordinator Chea Tauava, plus electricians and an apprentice. No external institutional, PE, or VC funding is disclosed.

Name

Tū Mai Rā Energy

Legal name

Tū Mai Rā Energy

Website

https://tmre.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tū Mai Rā Energy is a Māori-owned, Rangitāne-affiliated solar installer in Aotearoa New Zealand that designs, sources and installs solar PV and battery systems for residential, commercial, industrial, marae, papakāinga, school and farm customers nationwide.

Ownership category

akta.pro rank

Product category

Renewable Energy Installation Services

NAICS

Power and Communication Line and Related Structures Construction (237130)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)

Keywords

• Solar installation services
• Renewable energy consulting
• Solar PV systems
• Off-grid solar solutions
• Battery storage systems

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Solar System Sales and Installation: Full-service renewable energy business providing solar system sourcing, design, engineering, and installation. Revenue generated from one-time sale and installation of solar PV systems including associated components (panels, inverters, batteries). Services both grid-tied and off-grid solutions across all customer segments.
2. Energy Consulting Services: Consulting services for businesses and communities to plan renewable energy projects, design systems, and improve energy usage. Includes analysis of energy consumption with goal of reducing costs.
3. Financing Solutions: Company facilitates financing options for customers, including partnerships with funding programs such as TPK infrastructure fund and PGF fund for papakāinga projects

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tū Mai Rā Energy designs, engineers, and installs grid-tied and off-grid solar PV systems with battery storage for residential, commercial, industrial, school, farm, marae, and papakāinga customers across New Zealand. The company provides full-service delivery from material sourcing through design, engineering, and installation, complemented by energy consulting services that analyse consumption patterns and design sustainable energy systems. It also facilitates financing through partnerships with funding programs such as the TPK infrastructure fund and PGF fund for papakāinga projects.

Product overview

Tū Mai Rā Energy is a full-service renewable energy business offering solar power solutions across multiple market segments. The company provides a portfolio of solar system offerings including Commercial, Schools, Industrial, Marae, Farm, Residential, Off-Grid, and Papakāinga solar solutions, complemented by energy consulting and innovation services. The product line is built around installing and configuring solar equipment from partner manufacturers including inverters, panels, mounting systems, and battery storage. The core offering is the design, engineering, and installation of renewable energy systems, with consulting services helping businesses and communities plan projects by designing systems that harness energy from their natural environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pakihi | Commercial Solar Solutions Solar power solutions for commercial entities optimized to match building energy needs while minimizing cost, maximizing ROI and reducing payback period.

Quantifiable outcome

• Buildings with solar systems can increase overall value by 2-3 times the value of the solar system
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Generation HomescoreStrategic or Co-development Partner · 1 January 2023Partnered with Tū Mai Rā Energy to build 10 brand new affordable rental homes in the Manawa area (Papamoa) for Ngā Potiki. Each home equipped with solar panel systems provided and installed by TMRE. Focus on sustainability and energy efficiency.
• SolarBKcoreStrategic or Co-development Partner · 1 January 2017Vietnamese solar company that was part of the original collaborative effort starting in 2017 between three Māori entities that eventually led to Tū Mai Rā Energy's establishment. SolarBK was the initial technology partner before Rangitāne forged ahead with the venture independently.
• Rangitāne o Tamaki a RuacoreStrategic or Co-development PartnerRangitāne iwi grouping that supported and continues to support the establishment of Tū Mai Rā Energy since 2019. Primary iwi backing the company's formation.
• Rangitāne o WairarapaminorStrategic or Co-development PartnerRangitāne iwi grouping that supported the establishment of Tū Mai Rā Energy in 2019 as part of the founding collaborative effort.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solargain: Trans-Tasman solar installer with significant NZ operations providing residential and commercial PV systems. Comparable as a larger-scale solar EPC competitor with overlapping product offerings.
• SolarBay: NZ solar installer offering residential and commercial PV with battery storage. Comparable as a small-to-mid NZ installer targeting similar residential/commercial buyers.
• Think Renewable: NZ solar and battery installer targeting residential and commercial customers across the country. Comparable in business model (design + install + battery storage) and target segments.
• Powersmart Solar: NZ solar installer focused on residential, commercial and community-scale projects including marae and iwi work. Comparable in segment breadth and community-engagement approach.
• Energyra: New Zealand-based solar installer offering residential, commercial, and grid-tied/off-grid systems. Directly comparable as a small-to-mid NZ solar EPC serving overlapping customer segments.

Broad incumbents

• Genesis Energy: NZ integrated energy company with generation, retail, and emerging solar/battery offerings. Comparable as a broad incumbent with overlapping customer base in residential and commercial energy.
• Meridian Energy: New Zealand's largest renewable energy generator with growing distributed/solar interests. Comparable as a broad incumbent that could enter community-scale solar where TMRE operates.
• Vector Limited: Large NZ electricity distributor and energy solutions provider expanding into solar and distributed generation. Comparable as an incumbent entering rooftop and community-scale solar, with far greater capital and reach.

Emerging players

• GRID Alternatives: US non-profit delivering rooftop solar to low-income and underserved communities, including tribal communities. Comparable as a values-led installer with a community-energy-poverty mandate similar to TMRE's whānau focus.

Others

• YHI Energy: NZ solar distribution and component supplier serving installers across the country. Comparable as an ecosystem participant enabling the same solar EPC channel TMRE operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TuMaiRaEnergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tū Mai Rā Energy