Tū Mai Rā Energy
Tū Mai Rā Energy is a Māori-owned, Rangitāne-affiliated solar installer in Aotearoa New Zealand that designs, sources and installs solar PV and battery systems for residential, commercial, industrial, marae, papakāinga, school and farm customers nationwide.
- Company typePrivate
- Founded2019
- HeadquartersTauranga, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tū Mai Rā Energy does
Tū Mai Rā Energy (TMRE) is a privately held, Māori-owned renewable energy business headquartered in Aotearoa New Zealand, established in 2019 with founding backing from Rangitāne iwi groupings (Rangitāne o Tamaki a Rua and Rangitāne o Wairarapa). The company emerged from a 2017 collaborative effort that originally involved three Māori entities and Vietnamese solar firm SolarBK before Rangitāne proceeded independently. TMRE operates as a full-service solar installer handling material sourcing, system design, engineering, and installation end-to-end, with electrical contractors and apprentices on staff and Prequal Qualified status for institutional procurement pathways.
The company's core offering is solar PV systems with battery storage, inverters, and off-grid capabilities, delivered across eight named market segments: Pakihi (Commercial), Ngā Kura (Schools), Aumahi (Industrial), Marae, Ngā Pāmu (Farms), Whare (Residential), Kāinga Tū Motuhake (Off-Grid), and Papakāinga (Māori community housing). A ninth offering, Whakarite me te waihanga pūngao (Energy Consulting and Innovation), covers consumption analysis, sustainable system design, and R&D into hybrid solar/hydro/hydrogen systems, solar-powered cooling and ice generation, and community energy distribution across grid networks. The technology stack is conventional PV rather than proprietary, but the company is differentiated by cultural positioning — tikanga Māori values (manaakitanga, whanaungatanga, kaitiakitanga, whakapapa) integrated into operations, deep iwi and marae relationships, and a stated impact that over 50% of installations serve whānau experiencing energy poverty.
TMRE's revenue model combines one-time sale and installation of solar systems with professional consulting services and facilitated access to third-party financing (TPK infrastructure fund, PGF fund) for qualifying papakāinga projects. Go-to-market is consultative and community-led: customers request quotes via a website form, phone (0800 867 369), or email, and adoption is amplified by word-of-mouth through iwi networks and marae communities. Distribution is direct, with no intermediaries, across nationwide NZ. Notable recent commercial milestones include a partnership with Generation Homes to solar-spec 10 affordable rental homes in the Manawa (Papamoa) development for Ngā Potiki (2023) and a 40kW solar array installation at Te Ore Ore Marae powering up to nine kaumatua (2023). The company won the 2022 SEANZ Best Small Business award and was runner-up for Best Community Project (Tau Henare Marae). Leadership comprises President Richard Jones, CEO Matiu Taurau, Branch Manager Anthony Pearse, Operations Manager Frank Kihi, Finance/Office Administrator Helen Korewha, Project & Operations Coordinator Chea Tauava, plus electricians and an apprentice. No external institutional, PE, or VC funding is disclosed.
Tū Mai Rā Energy firmographics
Firmographics- Name
- Tū Mai Rā Energy
- Legal name
- Tū Mai Rā Energy
- Website
- https://tmre.nz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tū Mai Rā Energy is a Māori-owned, Rangitāne-affiliated solar installer in Aotearoa New Zealand that designs, sources and installs solar PV and battery systems for residential, commercial, industrial, marae, papakāinga, school and farm customers nationwide.
- Ownership category
- akta.pro rank
Tū Mai Rā Energy industry classification
Industry- Product category
- Renewable Energy Installation Services
- NAICS
- Power and Communication Line and Related Structures Construction (237130)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)
Keywords
Where Tū Mai Rā Energy is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Tū Mai Rā Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Solar System Sales and Installation: Full-service renewable energy business providing solar system sourcing, design, engineering, and installation. Revenue generated from one-time sale and installation of solar PV systems including associated components (panels, inverters, batteries). Services both grid-tied and off-grid solutions across all customer segments.
- Energy Consulting Services: Consulting services for businesses and communities to plan renewable energy projects, design systems, and improve energy usage. Includes analysis of energy consumption with goal of reducing costs.
- Financing Solutions: Company facilitates financing options for customers, including partnerships with funding programs such as TPK infrastructure fund and PGF fund for papakāinga projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tū Mai Rā Energy product offering
Product offeringCore offering
Tū Mai Rā Energy designs, engineers, and installs grid-tied and off-grid solar PV systems with battery storage for residential, commercial, industrial, school, farm, marae, and papakāinga customers across New Zealand. The company provides full-service delivery from material sourcing through design, engineering, and installation, complemented by energy consulting services that analyse consumption patterns and design sustainable energy systems. It also facilitates financing through partnerships with funding programs such as the TPK infrastructure fund and PGF fund for papakāinga projects.
Product overview
Tū Mai Rā Energy is a full-service renewable energy business offering solar power solutions across multiple market segments. The company provides a portfolio of solar system offerings including Commercial, Schools, Industrial, Marae, Farm, Residential, Off-Grid, and Papakāinga solar solutions, complemented by energy consulting and innovation services. The product line is built around installing and configuring solar equipment from partner manufacturers including inverters, panels, mounting systems, and battery storage. The core offering is the design, engineering, and installation of renewable energy systems, with consulting services helping businesses and communities plan projects by designing systems that harness energy from their natural environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Pakihi | Commercial Solar Solutions Solar power solutions for commercial entities optimized to match building energy needs while minimizing cost, maximizing ROI and reducing payback period.
Quantifiable outcome
- Buildings with solar systems can increase overall value by 2-3 times the value of the solar system
- +2 more outcomes
Companies that use Tū Mai Rā Energy
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles6 records
Tū Mai Rā Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tū Mai Rā Energy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Generation HomescorePartnered with Tū Mai Rā Energy to build 10 brand new affordable rental homes in the Manawa area (Papamoa) for Ngā Potiki. Each home equipped with solar panel systems provided and installed by TMRE. Focus on sustainability and energy efficiency.
- SolarBKcoreVietnamese solar company that was part of the original collaborative effort starting in 2017 between three Māori entities that eventually led to Tū Mai Rā Energy's establishment. SolarBK was the initial technology partner before Rangitāne forged ahead with the venture independently.
- Rangitāne o Tamaki a RuacoreRangitāne iwi grouping that supported and continues to support the establishment of Tū Mai Rā Energy since 2019. Primary iwi backing the company's formation.
- Rangitāne o WairarapaminorRangitāne iwi grouping that supported the establishment of Tū Mai Rā Energy in 2019 as part of the founding collaborative effort.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Tū Mai Rā Energy competitors and assessment
Company assessmentDirect peers
- Solargain: Trans-Tasman solar installer with significant NZ operations providing residential and commercial PV systems. Comparable as a larger-scale solar EPC competitor with overlapping product offerings.
- SolarBay: NZ solar installer offering residential and commercial PV with battery storage. Comparable as a small-to-mid NZ installer targeting similar residential/commercial buyers.
- Think Renewable: NZ solar and battery installer targeting residential and commercial customers across the country. Comparable in business model (design + install + battery storage) and target segments.
- Powersmart Solar: NZ solar installer focused on residential, commercial and community-scale projects including marae and iwi work. Comparable in segment breadth and community-engagement approach.
- Energyra: New Zealand-based solar installer offering residential, commercial, and grid-tied/off-grid systems. Directly comparable as a small-to-mid NZ solar EPC serving overlapping customer segments.
Broad incumbents
- Genesis Energy: NZ integrated energy company with generation, retail, and emerging solar/battery offerings. Comparable as a broad incumbent with overlapping customer base in residential and commercial energy.
- Meridian Energy: New Zealand's largest renewable energy generator with growing distributed/solar interests. Comparable as a broad incumbent that could enter community-scale solar where TMRE operates.
- Vector Limited: Large NZ electricity distributor and energy solutions provider expanding into solar and distributed generation. Comparable as an incumbent entering rooftop and community-scale solar, with far greater capital and reach.
Emerging players
- GRID Alternatives: US non-profit delivering rooftop solar to low-income and underserved communities, including tribal communities. Comparable as a values-led installer with a community-energy-poverty mandate similar to TMRE's whānau focus.
Others
- YHI Energy: NZ solar distribution and component supplier serving installers across the country. Comparable as an ecosystem participant enabling the same solar EPC channel TMRE operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tū Mai Rā Energy social profiles
Digital presenceTū Mai Rā Energy compliance and trust
Trust signalCompliance2 records
Tū Mai Rā Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tū Mai Rā Energy leadership team
Management profileNumber of profiles
Tū Mai Rā Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tū Mai Rā Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tū Mai Rā Energy
What does Tū Mai Rā Energy do?
Tū Mai Rā Energy designs, engineers, and installs grid-tied and off-grid solar PV systems with battery storage for residential, commercial, industrial, school, farm, marae, and papakāinga customers across New Zealand. The company provides full-service delivery from material sourcing through design, engineering, and installation, complemented by energy consulting services that analyse consumption patterns and design sustainable energy systems. It also facilitates financing through partnerships with funding programs such as the TPK infrastructure fund and PGF fund for papakāinga projects.
Is Tū Mai Rā Energy a public or private company?
Tū Mai Rā Energy is a private company. It is classified as family owned and is currently operating.
When was Tū Mai Rā Energy founded?
Tū Mai Rā Energy was founded in 2019. It employs 1 to 10 people.
Where is Tū Mai Rā Energy based?
Tū Mai Rā Energy is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Tū Mai Rā Energy make money?
Three revenue lines are on record. Solar System Sales and Installation is the primary driver. The others are energy Consulting Services and financing Solutions.
Who are Tū Mai Rā Energy's main competitors?
Direct peers on record are Solargain, SolarBay, Think Renewable, Powersmart Solar and Energyra. Broad incumbents are Genesis Energy, Meridian Energy and Vector Limited. GRID Alternatives is listed as an emerging player. YHI Energy is listed as an others.
Does Tū Mai Rā Energy have an API?
No public API is recorded for Tū Mai Rā Energy.
What industry is Tū Mai Rā Energy in?
Tū Mai Rā Energy's product category is Renewable Energy Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring). Its NAICS code is 237130 and its SIC code is 4991.