Type Strong

What Type Strong does

Type Strong (legally Type Strong Pty Ltd, ABN 61 661 479 714) is a privately held, Australia-based direct-to-consumer e-commerce company that designs and sells hypoallergenic adhesive patches and accessories for diabetes devices. Founded in 2019 by Ryan Lecchi, a mechanical design engineer diagnosed with Type 1 diabetes, the company operates from Newcastle, Australia, with regional warehouses in Australia, the United States, and the United Kingdom serving customers across six markets (Australia, US, UK, Canada, New Zealand, and Europe).

The core product line consists of six device-specific 20-pack adhesive patch SKUs — for FreeStyle Libre, Medtronic Guardian, Dexcom G6, Dexcom G7/ONE+/Stelo, Omnipod, and generic pump infusion sets — manufactured from 95% cotton/5% spandex (colored) or polyurethane (clear) and bonded with a latex-free, hypoallergenic medical-grade adhesive designed to last 10+ days. Supporting products include 40-pack Skin Adhesive Wipes (isopropyl alcohol + hydrogenated rosin), a mix-and-match Bundle & Save program with tiered discounts, and a digital cookbook (Strong Plates) for blood-sugar-friendly recipes. The patches are FDA-approved and sold with a 30-day money-back guarantee.

The business model is one-time direct product sales through (a) the company's own Shopify storefront at type-strong.com with regional pricing in AUD, USD, GBP, CAD, and NZD, (b) Amazon Canada, and (c) wholesale partnerships with manufacturers, distributors, pharmacies, and diabetes educators globally. Marketing relies on organic social media (Facebook, Instagram, TikTok, YouTube), educational blog content, email newsletters, and a community-donation program allocating $0.50–$1 per Australian online sale to The Type 1 Foundation. The company has no disclosed funding, no app or software products, and headcount of 1–10 employees, indicating a bootstrapped small-business operating model.

Name

Type Strong

Legal name

Type Strong Pty Ltd

Website

https://type-strong.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Type Strong is a privately held Australian direct-to-consumer e-commerce company that designs and sells hypoallergenic, FDA-approved adhesive patches for continuous glucose monitors (CGMs) and insulin pump devices, serving individual diabetes patients across Australia, North America, the UK, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Type Strong generates revenue through direct-to-consumer sales of adhesive patches and accessories via their e-commerce storefront. Products are sold as one-time purchases with 20-pack units, and customers can bundle multiple items for discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Type Strong designs, manufactures, and sells hypoallergenic, latex-free medical-grade adhesive patches that secure continuous glucose monitor (CGM) sensors and insulin pump/infusion set devices to the skin for 10+ days. The company offers 20-pack SKUs tailored to specific devices (FreeStyle Libre, Medtronic Guardian, Dexcom G6, Dexcom G7/ONE+/Stelo, Omnipod, and pump infusion sets), along with complementary skin adhesive wipes and a digital cookbook for people living with diabetes. Products are sold direct-to-consumer globally with FDA approval and a 30-day money-back guarantee.

Product overview

Type Strong is a direct-to-consumer medical device accessory company offering a portfolio of adhesive patches and skin preparation products designed to secure continuous glucose monitoring (CGM) devices and insulin delivery systems. The core product line consists of six specialized adhesive patch SKUs (20-pack each) for FreeStyle Libre, Medtronic Guardian, Dexcom G6, Dexcom G7/ONE+/Stelo, Omnipod, and Pump Infusion Set devices, all made hypoallergenic and latex-free with 10+ day wear claims. Supporting products include Skin Adhesive Wipes (40-pack) for enhanced adhesion and skin protection, a Bundle & Save program offering tiered discounts on mixed products, and a Digital Cookbook (Strong Plates) for blood sugar-friendly recipes. The company sells direct to consumers globally with warehouses in Australia, UK, and US, and donates $0.50 per AU online sale to the Type 1 Foundation charity.

Differentiator

Problem solved

Functional benefit

Brands

• Strong Plates: A digital cookbook featuring blood sugar friendly recipes for people with diabetes.
• The Type 1 Foundation

Products and services

• FreeStyle Libre Adhesive Patches - 20 Pack

Quantifiable outcome

• 10+ days patch longevity when applied correctly
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Type 1 FoundationcoreOthersType Strong donates $0.50 from every online AU sale to The Type 1 Foundation, a volunteer-run not-for-profit charity that advocates for children, adults and families affected by Type 1 diabetes. The foundation focuses on raising awareness through education in schools, medical practices, and the wider community, and provides support through events and programs.
• Amazon CanadaminorChannel Partner/ Reseller/ DistributorProducts available on Amazon Canada marketplace with faster and cheaper shipping options for Canadian customers compared to direct international shipping.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Insulet (Omnipod): Insulet manufactures the Omnipod tubeless insulin pump system for which Type Strong sells dedicated adhesive patches. It is a comparable incumbent in the diabetes-device space whose product roadmap and customer base directly drive Type Strong's Omnipod patch demand.
• Dexcom: Dexcom manufactures the G6, G7, ONE+, and Stelo CGM systems that Type Strong's patches are designed to secure. It is a comparable adjacent player in the diabetes-device ecosystem whose product design and adoption rates directly shape Type Strong's addressable market.
• 3M Health Care: 3M is a large medical adhesives manufacturer (e.g., Tegaderm, Micropore) whose medical tape and dressing products are sometimes used as alternatives to specialty CGM patches. It is comparable as a broad incumbent in medical-grade skin adhesives but does not specialize in the CGM/pump niche.

Direct peers

• RockaDex: RockaDex offers CGM and insulin pump adhesive patches designed for sensitive skin, distributed online across multiple regions. It targets the same end user as Type Strong and competes on similar wear-duration and hypoallergenic claims.
• GrifGrips: GrifGrips produces adhesive patches and grips for diabetes devices and ostomy appliances, sold direct-to-consumer. It is comparable as a niche patch brand with overlapping device coverage and a similar small-DTC operating model.
• Simpatch: Simpatch is a DTC adhesive patch brand focused on CGM and insulin pump wear. It overlaps with Type Strong on device coverage, hypoallergenic positioning, and bundle-based pricing strategies aimed at the same T1D and T2D insulin-using customers.
• Not Just a Patch: Not Just a Patch is a UK/AU-based DTC brand offering hypoallergenic CGM and pump adhesive patches with colorful designs. It competes directly with Type Strong across the same device families and shares the same active-lifestyle, sensitive-skin value proposition.
• ExpressionMed: ExpressionMed designs and sells decorative and medical-grade adhesive patches for CGM and insulin pump devices. It competes head-to-head with Type Strong on the same device platforms and in the same direct-to-consumer e-commerce channel, with comparable pricing and product positioning.
• Pump Peelz: Pump Peelz sells custom adhesive patches and skins for insulin pumps, CGMs, and meters. It targets the same T1D consumer with a similar product mix (patches plus accessories) and similar direct-to-consumer marketing tactics.
• Skin Grip: Skin Grip is a direct-to-consumer brand selling hypoallergenic adhesive patches for CGM sensors (Dexcom, FreeStyle Libre, Medtronic) and insulin pumps. It is the closest direct competitor to Type Strong, with overlapping SKUs, similar pricing models, and the same target customer of active T1D users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@typestrong
• Facebookfacebook.com/typestrong
• Instagraminstagram.com/typestrong
• TikToktiktok.com/@typestrong?lang=en
• LinkedInlinkedin.com/company/typestrong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Type Strong