Wood County, Wisconsin
Wood County, Wisconsin is a county government administering public services through 33 departments — including public safety, health, infrastructure, courts, and land records — to residents and 34 municipalities from offices in Wisconsin Rapids, Marshfield, and surrounding communities.
- Company typePublic
- Founded1856
- HeadquartersWisconsin Rapids, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Wood County, Wisconsin does
Wood County, Wisconsin is a county-level government entity headquartered at the Wood County Courthouse, 400 Market Street, Wisconsin Rapids, operating since 1856 and employing approximately 750–850 personnel across nine primary office locations in Wisconsin Rapids, Port Edwards, Marshfield, Pittsville, and Auburndale. The county delivers public services through 33 departments organized across public safety (Sheriff's Department, 911 Dispatch Center, Emergency Management), judicial functions (Clerk of Courts, District Attorney, Register in Probate), health and human services (Health Department, Norwood Health Center psychiatric facility, Edgewater Haven CMS 5-Star nursing home, Human Services, Child Support Agency), infrastructure (Highway Department maintaining 324 miles of county trunk highway), land and resource management (Planning & Zoning, Register of Deeds, Land & Water Conservation, Parks & Forestry managing 38,000 acres of county forest and 18,500 acres of State Wildlife Area), and financial administration (Treasurer, Finance Department). Service recipients include county residents, 34 municipalities (4 cities, 7 villages, 19 towns, plus 4 unincorporated areas), emergency responders, and healthcare patients at the two county-operated facilities.
The county's technology footprint centers on a GIS Land Records Viewer and Wood County GeoHub open data portal with LiDAR 3D visualization (data captured spring 2022), an IT infrastructure supporting 650+ computer stations, 650+ telephones, 180+ servers, and a wide-area network spanning more than a dozen county sites, plus integrated third-party systems including Everbridge (emergency notifications), Value Payment Systems (property tax payments), Point and Pay (planning/zoning fees), and Fidlar Technologies' Laredo, Tapestry, and PropertyFraudAlert for land records. The county maintains compliance with national public health accreditation (Health Department reaccredited April 2026) and CMS 5-Star quality rating (Edgewater Haven).
Wood County's revenue model rests on three pillars: property tax apportionment and collection across 45,000+ parcels in 34 municipalities (Treasurer's Office), transaction-based service fees (marriage licenses at $100, septic system triennial fee at $25, planning/zoning permits, court fines and citations, payment-processing pass-through fees of 1.5%–2.75%), and intergovernmental funding from Wisconsin state allocations and federal programs including opioid settlement funds (70% allocated to litigating local governments for approved abatement uses). The county is governed by an elected 19-district Board of Supervisors and operates without parent-company structure, subsidiaries, or private ownership. Go-to-market is direct-to-citizen through physical offices, the official website (woodcountywi.gov) as digital portal, and intergovernmental partnerships with regional planning, conservation, and aging-services organizations.
Wood County, Wisconsin firmographics
Firmographics- Name
- Wood County, Wisconsin
- Legal name
- Wood County, Wisconsin
- Website
- https://woodcountywi.gov
- Company type
- Public
- Founded year
- 1856
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wood County, Wisconsin is a county government administering public services through 33 departments — including public safety, health, infrastructure, courts, and land records — to residents and 34 municipalities from offices in Wisconsin Rapids, Marshfield, and surrounding communities.
- Ownership category
- akta.pro rank
Wood County, Wisconsin industry classification
Industry- Product category
- Local Government Services
- NAICS
- Forestry and Logging (113)
- SIC
- Forestry (800)
- akta.pro primary industry
- County/District/Local Health Departments (HLAJAAAB)
- akta.pro secondary industries
- Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF), Forest Road, Access & Infrastructure Services (Roads, Culverts, Bridges) (IMAMAJAL)
Keywords
Where Wood County, Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Wisconsin Rapids
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Wood County, Wisconsin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Property Taxes: County apportionment and collection of property taxes from 34 Wood County municipalities. Treasurer's office calculates real and personal property tax, maintains tax and collection data, and performs tax settlement with local and state government.
- Service Fees: Various fees collected for services including marriage licenses ($100), court fines and citations, planning and zoning permits, septic system program fees ($25 triennial), and other county services.
- Federal and State Funding: Wood County receives funding from Wisconsin State Statutes and federal programs including opioid settlement funds, with 70% allocated to litigating local governments for approved uses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Marriage License |
| Unit Pricing | Multi-year contract | Septic System Triennial Program Fee |
| Transaction based/ take rate | Pay-as-you-go | Online Property Tax Payment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wood County, Wisconsin product offering
Product offeringCore offering
Wood County, Wisconsin is a county-level municipal government that provides public administration, public safety, public health, human services, infrastructure maintenance, and recreational services to its residents. The county operates specialized facilities including Edgewater Haven nursing home and Norwood Health Center, alongside departments that handle law enforcement, emergency dispatch, highway maintenance, property tax collection, and land records.
Product overview
Wood County, Wisconsin operates a comprehensive county government providing public services through 33 departments. The county's service portfolio includes public safety (Sheriff's Department, 911 Dispatch Center, Emergency Management), judicial services (Clerk of Courts, District Attorney, Register in Probate), health services (Health Department, Norwood Health Center psychiatric facility, Edgewater Haven nursing home), infrastructure (Highway Department maintaining 324 miles of roads), land management (Planning & Zoning, Register of Deeds, Land & Water Conservation with GIS systems), financial services (Treasurer, Finance), and recreational amenities (Parks & Forestry managing 38,000 acres of county forest). The county provides digital access through its official website with integrated property tax payment processing, GIS land records, emergency notifications, and board meeting portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Edgewater Haven
Quantifiable outcome
- 98% retailer compliance rate in tobacco enforcement checks (54 of 55 establishments)
- +1 more outcomes
Companies that use Wood County, Wisconsin
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Wood County, Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Wood County, Wisconsin partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Golden Sands Resource Conservation & Development CouncilcoreRegional conservation and economic development organization that collaborates with Wood County on forestry, wildlife, agriculture, water resource, and finance/personnel matters. Multiple committee meetings hosted including Finance/Personnel, Forestry/Wildlife, Agriculture, Water Resource, and Regular Business/Executive committees.
- North Central Wisconsin Regional Planning CommissioncoreRegional planning commission that works with Wood County on coordinated regional development initiatives and planning activities.
- Aging & Disability Resource Center of Central WisconsincoreMulti-county ADRC providing services to Wood County residents including executive committee, board, and finance committee oversight. Shares resources and coordination across central Wisconsin counties.
- Opioid Settlement Task Force PartnerscoreCoalition including Wood County Health Department, Wood County Human Services, Wood County Sheriff's Department, Three Bridges Recovery Wisconsin, Family Health Center of Marshfield, Wood County Criminal Justice Department, Marshfield Area Coalition for Youth, Wisconsin Department of Corrections, Aspirus Riverview Hospital and Clinics, Marshfield Clinic Health System, Wisconsin Rapids Fire and Rescue, Badgerland Youth for Christ, and Marshfield Police Department. Task force distributes opioid settlement funds for abatement purposes.
- McMillan Memorial LibraryminorJoint library services including FSET (FoodShare Employment and Training) office hours at library location, supporting employment services for residents receiving foodshare benefits.
- Wisconsin Towns Association - Wood County UnitminorCounty-level unit of Wisconsin Towns Association for coordination with town governments on shared concerns and advocacy.
- Central Wisconsin State Fair BoardminorMarshfield Fairgrounds Commission and Central Wisconsin State Fair Board collaborate with Wood County on agricultural events and facilities at the Marshfield Fairgrounds location.
- Aspirus Business HealthcoreHealthcare partner providing wellness services to Wood County employees including biometric screenings, health coaching, and access to ManageWell Wellness Portal. Employees can earn reduced health insurance premiums and up to $150 plus cash prize entries through wellness program.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
Wood County, Wisconsin competitors and assessment
Company assessmentDirect peers
- Adams County, Wisconsin: Smaller adjacent central Wisconsin county with substantial forest land management — closely comparable to Wood County's 38,000-acre county forest footprint and wildlife area operations.
- Portage County, Wisconsin: Adjacent central Wisconsin county (Stevens Point) with similar population base and service portfolio including health, highway, parks, and forestry operations. Highly comparable in scale and demographic profile to Wood County.
- Waupaca County, Wisconsin: Central Wisconsin county of comparable size with similar rural-county service mix including highway maintenance, sheriff, health, and parks departments. Useful peer for benchmarking service delivery scale.
- Marathon County, Wisconsin: Neighboring central Wisconsin county (Wausau) with comparable comprehensive county government functions including Sheriff, Highway, Health, Parks, and land records. Operates at a similar scale to Wood County and serves as a direct structural comparator for Wisconsin county governance.
- Juneau County, Wisconsin: Central Wisconsin rural county (Mauston) with comparable forestry, parks, and highway operations. Similar demographic profile and economic base to Wood County.
- Lincoln County, Wisconsin: Smaller north-central Wisconsin county (Merrill) with similar forestry, highway, and sheriff functions. Useful scale comparator for rural Wisconsin county operations.
- Outagamie County, Wisconsin: Northeast Wisconsin county (Appleton) operating a comparable suite of county government services including Sheriff, Highway Department, Health, parks, and land records. Similar mid-sized Wisconsin county government structure.
- Clark County, Wisconsin: Smaller central Wisconsin rural county (Neillsville) offering similar comprehensive county services but at smaller scale. Useful for benchmarking per-capita service delivery costs and operational efficiency.
Broad incumbents
- Brown County, Wisconsin: Larger northeast Wisconsin county (Green Bay) with a comparable full suite of county services including a county-owned nursing home and mental health facility — directly comparable to Wood County's Edgewater Haven and Norwood Health Center operations.
- Dane County, Wisconsin: Wisconsin's second-most-populous county (Madison) operating a comprehensive county government at significantly larger scale. Useful as a broad-incumbent reference for service breadth and operational sophistication.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wood County, Wisconsin social profiles
Digital presenceWood County, Wisconsin compliance and trust
Trust signalCompliance2 records
Wood County, Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wood County, Wisconsin leadership team
Management profileNumber of profiles
Profiles8 records
Wood County, Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wood County, Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wood County, Wisconsin
What does Wood County, Wisconsin do?
Wood County, Wisconsin is a county-level municipal government that provides public administration, public safety, public health, human services, infrastructure maintenance, and recreational services to its residents. The county operates specialized facilities including Edgewater Haven nursing home and Norwood Health Center, alongside departments that handle law enforcement, emergency dispatch, highway maintenance, property tax collection, and land records.
Is Wood County, Wisconsin a public or private company?
Wood County, Wisconsin is a public company. It is classified as state government owned and is currently operating.
When was Wood County, Wisconsin founded?
Wood County, Wisconsin was founded in 1856. It employs 501 to 1,000 people.
Where is Wood County, Wisconsin based?
Wood County, Wisconsin is headquartered in Wisconsin Rapids, United States, in the North America region.
How does Wood County, Wisconsin make money?
Three revenue lines are on record. Property Taxes are the primary driver. The others are service Fees and federal and State Funding.
Who are Wood County, Wisconsin's main competitors?
Direct peers on record are Adams County, Wisconsin, Portage County, Wisconsin, Waupaca County, Wisconsin, Marathon County, Wisconsin, Juneau County, Wisconsin, Lincoln County, Wisconsin, Outagamie County, Wisconsin and Clark County, Wisconsin. Broad incumbents are Brown County, Wisconsin and Dane County, Wisconsin.
Does Wood County, Wisconsin have an API?
No public API is recorded for Wood County, Wisconsin.
What industry is Wood County, Wisconsin in?
Wood County, Wisconsin's product category is Local Government Services. Its primary akta.pro industry code is HLAJAAAB, County/District/Local Health Departments, with a secondary code of BPAIAMAF, Forestry & Public Lands Administration (State/National Forests). Its NAICS code is 113 and its SIC code is 800.