Association of Naval Services Officers

What Association of Naval Services Officers does

The Association of Naval Services Officers (ANSO) is a 501(c)(3) nonprofit organization founded in 1981 by Eduardo Hidalgo, the first Secretary of the Navy of Hispanic descent, to support the recruitment, retention, and promotion of Hispanics and Latinos across all ranks in the U.S. Sea Services — namely the Navy, Marine Corps, Coast Guard, and Merchant Marine. The organization is headquartered in Washington, D.C., and operates through 18 local chapters organized into Eastern and Western regions, located primarily in Fleet Concentration Areas throughout the United States and Italy. Its core functions are mentoring, career development, and networking for Hispanic service members, with ancillary outreach to underserved Hispanic communities and assistance to members transitioning out of service.

ANSO's core offerings are a tiered membership program and ancillary member benefits rather than a technology product. Membership tiers are priced by military rank — $15/yr for Enlisted (E-1 through E-9), Junior Officers (O-1/O-2), and Warrant Officers; $30/yr for Mid-grade Officers (O-3/O-4) and Civilians; $50/yr for Senior Officers (O-5 and above); free for Officer Candidates; and a $400 one-time Lifetime option. Complementary offerings include the quarterly 'La Ola' newsletter, the ANSO Lens members-only video content platform, regional symposiums, an annual General Convention with Sea Service leadership attendance, and a scholarship program awarding 15 scholarships totaling $6,500 annually to Latino/Hispanic high school seniors. ANSO does not operate proprietary technology; its infrastructure consists of a WordPress-based website, an e-commerce shop, and standard social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube).

ANSO's revenue model is subscription-recurring membership dues supplemented by donations and AmazonSmile contributions (0.5% of eligible purchases). The go-to-market is direct-to-consumer via the website, with membership acquisition supported by partner-organization cross-promotion (Stars and Stripes, American Latino Veterans Association, Hispanic Veterans Leadership Alliance, El Puente Institute, HISPA). Primary customers are individual active-duty, retired, and civilian Hispanic/Latino members of the Sea Services; secondary customers include Latino/Hispanic high school seniors eligible for scholarships and civilian supporters. ANSO is independently governed by a Board of Directors with no parent company or private equity involvement, and no financial figures are publicly disclosed.

Name

Association of Naval Services Officers

Legal name

Association of Naval Services Officers

Website

https://ansomil.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Association of Naval Services Officers (ANSO) is a 501(c)(3) nonprofit founded in 1981 that supports recruitment, retention, mentorship, and career development of Hispanics and Latinos across all ranks in the U.S. Navy, Marine Corps, Coast Guard, and Merchant Marine, operating through 18 chapters and tiered membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees collected from active duty military officers and enlisted personnel, retired service members, and civilians. Fees are tiered by rank: Enlisted $15/year, Junior Officers $15/year, Mid-grade Officers $30/year, Senior Officers $50/year, Civilians $30/year, Lifetime $400 one-time. Officer Candidates (Service Academy Students, OCS, ROTC) receive free membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ANSO is a 501(c)(3) nonprofit professional membership organization that supports the recruitment, retention, and promotion of Hispanics and Latinos of all ranks in the U.S. Sea Services (Navy, Marine Corps, Coast Guard, and Merchant Marines). It sells tiered annual memberships (Enlisted $15, Junior Officer $15, Warrant Officer $15, Mid-grade Officer $30, Civilian $30, Senior Officer $50, Lifetime $400) and provides mentoring, career development, networking through 18 chapters, a scholarship program for Hispanic high school seniors, the quarterly "La Ola" newsletter, and the ANSO Lens video content platform.

Product overview

ANSO offers a tiered membership structure for various categories of individuals associated with the U.S. Sea Services, ranging from $0 for officer candidates to $400 for lifetime membership. The organization also provides a scholarship program for Latino/Hispanic high school seniors. The core product is the membership program, which grants access to exclusive member resources including the 'La Ola' quarterly newsletter, ANSO Lens video content, and participation in local chapters across Eastern and Western regions. ANSO functions as a mentoring, career development, and networking organization for its members rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Civilian Membership
• Enlisted Membership (E-1 thru E-9) Annual membership for enlisted personnel (E-1 through E-9) serving in the U.S. Sea Services, priced at $15 per year.
• Junior Officer Membership (O-1 & O-2) Annual membership for junior commissioned officers (O-1 and O-2 ranks) in the U.S. Sea Services, priced at $15 per year.
• Mid-grade Officer Membership (O-3 & O-4) Annual membership for mid-grade commissioned officers (O-3 and O-4 ranks) in the U.S. Sea Services, priced at $30 per year.
• Senior Officer Membership (O-5 & above) Annual membership for senior commissioned officers (O-5 rank and above) in the U.S. Sea Services, priced at $50 per year.
• Warrant Officer Membership Annual membership for warrant officers in the U.S. Sea Services, priced at $15 per year.
• Officer Candidate Membership Complimentary annual membership for Service Academy students, Officer Candidate School (OCS) candidates, and Reserve Officers' Training Corps (ROTC) cadets, renewable annually at no charge.
• Lifetime Membership One-time lifetime membership providing permanent ANSO membership status, priced at $400 with the option to pay in installments.
• ANSO Scholarship Program
• ANSO Local Chapters Program Network of 18 local chapters organized into Eastern and Western Regions, located in U.S. Fleet Concentration Areas and Sigonella, Italy, that provide in-person networking, mentoring, and community engagement for Sea Services members.

Quantifiable outcome

• 15 scholarships totaling $6,500 awarded annually to high school seniors of Latino/Hispanic descent
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Stars and StripesminorGTM or Marketing PartnerANSO announced a new partnership with Stars and Stripes through their Affinity Partners Program. Stars and Stripes provides independent news and information to the U.S. military community. This partnership provides ANSO members with access to military news content and increases ANSO's visibility within the military community.
• American Latino Veterans Association (ALVA)minorOthersListed as an ANSO Partner Organization. Collaboration between two Latino veteran organizations to support mutual goals of serving Hispanic veterans.
• El Puente InstituteminorOthersListed as an ANSO Partner Organization focused on community outreach and Hispanic youth development.
• Hispanic Veterans Leadership Alliance (HVLA)minorOthersListed as an ANSO Partner Organization. Alliance focused on leadership development for Hispanic veterans.
• HISPA (Hispanics Inspiring Students' Performance and Achievement)minorOthersListed as an ANSO Partner Organization focused on inspiring Hispanic students' academic achievement and performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veterans of Foreign Wars (VFW): VFW is a major veterans organization comparable to ANSO in its nonprofit membership model, local-post structure, and advocacy focus, but it operates across all service branches without a demographic or Sea Services-specific mission.
• Navy League of the United States: The Navy League is a much larger and longer-established maritime-affairs organization that supports the U.S. Sea Services broadly through advocacy, education, and events. It overlaps with ANSO's maritime mission but does not focus on Hispanic representation or provide the same demographic-specific mentorship.
• Disabled American Veterans (DAV): DAV is a large veterans service organization that shares ANSO's nonprofit, member-driven structure with chapter networks and career support services, though it focuses on disability-related advocacy across all branches rather than Hispanic representation.
• American Legion: The American Legion is a large, established veterans service organization with a similar post-based chapter structure, dues-funded revenue model, and advocacy mission. It serves all veterans broadly rather than focusing on Hispanic representation in any specific branch.

Others

• Hispanic Association of Colleges and Universities (HACU): HACU is an ANSO newsletter-distribution partner and the leading Hispanic higher-education advocacy organization. It connects to ANSO through the same Hispanic-serving ecosystem, scholarship pipelines, and HSI/MI networks that ANSO leverages for member acquisition.

Emerging players

• Society of Hispanic Professional Engineers (SHPE): SHPE is a Hispanic-focused professional association with a similar demographic-affinity and mentorship-driven model, but operates in the engineering sector rather than maritime services. Useful as a benchmark for how Hispanic professional organizations scale membership, chapters, and corporate sponsorships.

Direct peers

• Hispanic Veterans Leadership Alliance (HVLA): HVLA is an ANSO-listed partner organization focused on leadership development for Hispanic veterans. The two organizations collaborate within the Hispanic military-affinity ecosystem and pursue similar member services across advocacy, networking, and career support.
• National Naval Officers Association (NNOA): NNOA is an affinity organization that mirrors ANSO's exact structure - a professional association supporting African American officers across Navy, Marine Corps, Coast Guard, and Merchant Marines through mentorship, networking, scholarships, and annual conventions with Service Chiefs. The business model, membership tiers, chapter structure, and mission are directly comparable.
• Hispanics Inspiring Students' Performance and Achievement (HISPA): HISPA is an ANSO-listed partner organization focused on inspiring Hispanic students' academic achievement - one of the few niche Hispanic-affinity organizations of comparable size and structure that runs K-12 pipeline programs feeding military and professional careers.
• American Latino Veterans Association (ALVA): ALVA is an explicit ANSO partner organization that supports Latino veterans across all service branches rather than being limited to Sea Services. It shares ANSO's Hispanic-veteran mission, nonprofit structure, and community-outreach approach, making it a directly comparable affinity organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ansomil
• YouTubeyoutube.com/channel/UCqRhNSef_-Sg1i3KL3hmp_w
• Facebookfacebook.com/ansomil
• LinkedInlinkedin.com/company/ansomil
• Instagraminstagram.com/ansomil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association of Naval Services Officers