American Latino Veterans Association (ALVA)

What American Latino Veterans Association (ALVA) does

ALVA is a Virginia-registered 501c3 nonprofit organization founded by U.S. Air Force intelligence veteran Raul 'Danny' Vargas. The organization operates as a national membership association exclusively focused on helping American Latino veterans thrive after military service and on recognizing their contributions to U.S. national defense. Its service portfolio is organized around five pillars: workforce development and job placement, entrepreneurship and business development, storytelling of Latino military contributions (via the Latino Valor video series and the 'Attention, ALVA!' podcast), advocacy on policies affecting veterans and the Latino community, and a repository of benefits and resources information. ALVA serves Latino veterans, active-duty personnel, guard and reserves, and their families, with free membership for those constituencies, $50/year supporter memberships, and customized corporate sponsorships starting at $10,000.

The organization's underlying technology is conventional: a WordPress-based website (alvavets.org) developed by veteran-owned Setroc Group, supplemented by social media channels (Facebook, LinkedIn, Twitter/X, Instagram), a YouTube channel, podcast distribution, and quarterly email newsletters. ALVA distributes programming through a website membership portal, an annual Washington D.C. expo and awards reception, regional events (NYC, San Diego), and a Regional Coordinators network spanning nine U.S. regions. Core products include the workforce development/jobs program, entrepreneurship/business development program, the Latino Valor video series, the ALVA Awards program, the Attention ALVA podcast, and a benefits and resources repository.

ALVA's revenue model is sponsorship- and donation-driven rather than transactional. Income streams comprise tiered membership dues (free for veterans, $50/year for supporters), corporate sponsorships (Sponsor-Partner tier starting at $10,000; Patriot-level at $40,000, with JPMorgan Chase as the highest disclosed sponsor), and tax-deductible charitable donations via PayPal. Its go-to-market is community-led, leveraging partnerships with major corporations (Wells Fargo, JPMorgan Chase, AT&T, Verizon, T-Mobile, Accenture, PMI, McKesson, Republic Services), higher education institutions (Marymount University), and nonprofit allies (ANSO, Setroc Group, Allvanza, The Latino Coalition, National Puerto Rican Chamber of Commerce, America's Warrior Partnership).

Name

American Latino Veterans Association (ALVA)

Legal name

American Latino Veterans Association

Website

https://alvavets.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ALVA is a Virginia-based 501c3 nonprofit that helps American Latino veterans thrive through workforce development, entrepreneurship support, benefits access, and storytelling, serving veterans, active-duty service members, and families via free membership, paid supporter tiers, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Free membership for veterans, active duty, guard, reserves, and their families; $50/year for supporter memberships; customized sponsorship packages starting at $10,000
2. Sponsorships and Partnerships: Corporate sponsorships at various levels (Patriot level sponsors like JPMorgan Chase contribute $40,000; founding sponsors like Wells Fargo provide capacity building support)
3. Charitable Donations: Tax-deductible donations through PayPal and other channels, with a stated donation button hosted_button_id for PayPal contributions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ALVA is a 501c3 nonprofit that provides workforce development/job placement programs, entrepreneurship and business development support, a benefits and resources repository, and storytelling content (Latino Valor video series, Attention ALVA! podcast) for American Latino veterans. The organization also operates annual events including expos, career fairs, and awards receptions, and runs a tiered membership program that is free for veterans and offers paid supporter and corporate sponsorship tiers.

Product overview

ALVA operates as a non-profit organization providing a unified platform of veteran support services. The core offerings center on workforce development/job placement, entrepreneurship/business development, benefits resources, and storytelling through the Latino Valor video series and Attention, ALVA! podcast. The organization also hosts annual awards events and maintains a multi-tier membership program. Services are delivered through the website platform, in-person events, and digital content channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Workforce Development/Jobs Program Programs focused on job placement and workforce development for Latino veterans, including career expos, job fairs, and connections to employer partners such as JPMorgan Chase, Wells Fargo, AT&T, Verizon, T-Mobile, and others.
• Entrepreneurship/Business Development Program Resources and support for veteran entrepreneurs including business development, government contracting opportunities, and networking events.
• Benefits and Resources Repository Information repository providing access to veteran benefits, healthcare resources, and other earned benefits for Latino veterans and their families.
• Latino Valor Video Series A storytelling video series dedicated to honoring the courage, sacrifice, and service of Latino Americans in the United States Armed Forces, preserving their legacy for future generations. Episodes feature notable veterans such as Captain Jennifer Moreno and Sergeant First Class Jorge Otero Barreto.
• Attention, ALVA! Podcast A podcast series hosted by ALVA Chairman/CEO Danny Vargas featuring interviews with veterans, community leaders, and experts on topics relevant to Latino veterans, including veteran entrepreneurship and harm reduction.
• Events Program (ALVA Expo & Awards Receptions) Organized events including business expos, career fairs, awards receptions, and commemorations such as the annual ALVA Expo and Awards Reception in Washington D.C., regional events in San Diego and New York City.
• ALVA Awards Annual recognition awards program honoring Latino veterans across multiple categories including Familia, Veteran Entrepreneur, Community Service, Military Service, and Role Model awards.
• ALVA Membership Program Four-tier membership program including: Veterans/Active Duty/Family (free), Supporter ($50/year), Sponsor-Partner (custom pricing starting at $10,000), and Community Partner (contact for details).

Quantifiable outcome

• Partnerships with two major universities for workforce development
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• America's Warrior Partnership (AWP)coreStrategic or Co-development Partner · 2 April 2025Strategic partnership to enhance support for Latino veterans, combining ALVA's focus with AWP's veteran support programs and resources.
• ALPFA DCminorStrategic or Co-development Partner · 27 November 2022Partnership with ALPFA's Washington DC Chapter for joint events including career expo and awards reception.
• Association of Naval Services Officers (ANSO)coreStrategic or Co-development Partner · 15 July 2022MOU cooperation agreement between ALVA and ANSO to support Latino service members and veterans. ANSO provides mentoring and career development, supports Hispanic/Latino members in Sea Services, and helps separated/retired members find employment. Roy Love serves as ANSO President.
• Marymount UniversitycoreStrategic or Co-development Partner · 4 April 2022Marymount University (Virginia's first and only Hispanic-Serving Institution) partnered with ALVA to advance workforce development and job placement initiatives for Latino veterans and support entrepreneurial and business development. The university has been recognized as one of the Best Colleges for Veterans.
• Setroc GroupcoreTechnology or Integration · 24 October 2021Setroc Group is an award-winning Multicultural Marketing and Public Relations agency that developed ALVA's website. It is a Service-Disabled Veteran Owned Business (SDVOSB) and nationally certified Minority Business Enterprise. CEO Francisco Cortes is a U.S. Army veteran.
• Friends of the National Museum of the American LatinomajorStrategic or Co-development Partner · 24 October 2021The organization strives to create a museum in Washington D.C. to educate and inspire respect for the American Latino experience. Danny Vargas serves as Chairman Emeritus. ALVA works to enhance recognition of Latino contributions to national defense.
• AllvanzaminorStrategic or Co-development Partner · 24 October 2021Allvanza is a nonpartisan policy and action nonprofit advocating for success of Latinxs in technology-based society. Rosa Mendoza serves as President/CEO.
• The Latino Coalition (TLC)minorStrategic or Co-development Partner · 24 October 2021Nationwide nonprofit founded in 1995 to research and develop policies relevant to Latinos, based in Southern California with offices in Washington DC and Mexico.
• National Puerto Rican Chamber of CommerceminorStrategic or Co-development Partner · 24 October 2021501(c)3 nonprofit supporting development of entrepreneurship, innovation, and business expansion in Puerto Rico and U.S. mainland through resource incubation and market leverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veterans of Foreign Wars (VFW): One of the largest U.S. wartime veterans organizations, providing advocacy, community, and member benefits. Comparable membership-organization model and benefits-navigation services, but broader veteran demographic.
• UnidosUS (formerly National Council of La Raza): National Latino civil rights and advocacy nonprofit. Comparable in serving the broader Latino community with advocacy and programmatic support, but not veteran-specific.
• Disabled American Veterans (DAV): Established congressionally-chartered veterans service organization with benefits assistance and advocacy. Comparable in benefits navigation and advocacy roles, but operates at a much larger, era-agnostic scale.
• League of United Latin American Citizens (LULAC): Oldest and largest Latino civil rights organization in the U.S. Comparable as a Latino advocacy and community organization, but with a general Latino population rather than veterans focus.
• American Legion: Largest U.S. wartime veterans service organization with congressional charter. Comparable as a membership-based veterans advocacy org with community programming, but a broad rather than Latino-focused membership base.

Direct peers

• America's Warrior Partnership: Nonprofit that partners with communities to support veteran well-being and transitions. Already a formal strategic partner of ALVA, with overlapping workforce development and community integration missions.
• Iraq and Afghanistan Veterans of America (IAVA): Large national nonprofit delivering advocacy, programs, and community for post-9/11 veterans. Comparable in mission scope (advocacy, member benefits, workforce support), but era-focused rather than ethnicity-focused.
• Student Veterans of America: National nonprofit supporting veterans in higher education and career transition. Comparable as a membership-based veteran support org with workforce development programming, but with a student-veteran rather than ethnic-specific focus.

Emerging players

• Hispanic Association of Colleges and Universities (HACU): National association representing Hispanic-Serving Institutions. Comparable in serving the Hispanic educational and workforce ecosystem (overlap with Marymount partnership), but institution-focused rather than veteran-focused.
• National Veterans Network: Community-based nonprofit promoting Japanese American veterans' legacy and broader AAPI veteran inclusion. Comparable as an ethnic-specific veteran storytelling and recognition nonprofit with events and content programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alvavets
• YouTubeyoutube.com/channel/UCDRrlzFOP_VpFAt5RNt4ubw/featured
• Facebookfacebook.com/alvavets
• LinkedInlinkedin.com/company/alvavets
• Instagraminstagram.com/alvavets

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Latino Veterans Association (ALVA)