What Wildlife Alliance does

Wildlife Alliance is a non-profit conservation organization founded in 1994 and operational since 1995, headquartered in Cambodia and focused on protecting the Cardamom Rainforest landscape. It employs a team of 220 conservation experts and operates an integrated portfolio of programs spanning ranger-based protection, wildlife rescue and rehabilitation, species reintroduction, reforestation, and community-based ecotourism. Its flagship Cardamom Rainforest Protection program deploys 16 ranger stations conducting more than 7,000 patrols per year across approximately 1.7 million hectares, while the Phnom Tamao Wildlife Rescue Centre houses 1,400+ animals across 100+ species and receives roughly 300,000 visitors annually.

The organization's operational technology consists of conventional conservation tools, including camera traps, drones, GPS/radio telemetry, and GIS-based patrol management, deployed through ranger teams and partner researchers. Specialized programs target tiger reintroduction and pangolin conservation, alongside a reforestation campaign that has planted more than 150,000 native trees. Community-based programs engage 29 villages through livelihood development, environmental education, and alternative livelihood training, with named ecotourism sites at Chi Phat, Steung Areng, and Chhay Areng.

Wildlife Alliance generates revenue through diversified streams typical of a mid-sized international conservation NGO: individual donations, institutional grants, carbon credit sales via the verified Southern Cardamom REDD+ project, ecotourism fees, and community livelihood partnerships. Its anchor institutional relationship is with Cambodia's Ministry of Environment, and the formal designation of Southern Cardamom National Park in 2016 provided permanent legal protection of core operating terrain, reinforcing the organization's regulatory standing and long-term operational permanence.

Name

Wildlife Alliance

Legal name

Wildlife Alliance

Website

https://wildlifealliance.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Wildlife Alliance is a Cambodia-based nonprofit conservation organization protecting the Cardamom Rainforest through ranger patrols, wildlife rescue, community-based ecotourism, and REDD+ carbon credit programs, serving donors, the Cambodian government, and local communities.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Wildlife conservation
• Forest protection
• Community ecotourism
• Carbon credit projects
• Anti-poaching patrols

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Carbon Credits (Southern Cardamom REDD+): The Southern Cardamom REDD+ project generates Verified Emissions Reductions (VERs) sold to companies in Europe and the United States. Revenue supports 29 villages through carbon credit sales.
2. Donations and Fundraising: Direct donations from individuals and organizations supporting conservation work. Wildlife Alliance's federal tax identification number is 52-1934148. Donations can be made online, by mail, or through various fundraising campaigns.
3. Ecotourism Revenue: Wildlife Release Station tours generate minimum donations ($120-150 per adult for 2 days/1 night). Chi Phat and Steung Areng community-based ecotourism villages offer trekking, homestays, and activities.
4. Community Livelihoods Programs: Sustainable farming and livelihood models generating income for forest communities, including agricultural development and small enterprise support that creates economic incentive for forest conservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Wildlife Alliance is a nonprofit conservation organization that protects Cambodia's Cardamom Rainforest through ranger-led forest protection across 1.7 million hectares, wildlife rescue and rehabilitation at the Phnom Tamao Wildlife Rescue Centre, community-based ecotourism (Chi Phat and Steung Areng villages), and sustainable livelihood programs for forest-edge communities. It sells Verra-certified carbon credits from the Southern Cardamom REDD+ project to corporate buyers in Europe and the United States, and offers donor-supported animal sponsorship and gift-shop products.

Product overview

Wildlife Alliance is a conservation nonprofit offering a portfolio of interconnected programs rather than a unified technology product. Its core offerings include the Cardamom Rainforest Protection Program (protecting 1.7 million hectares through ranger patrols), Phnom Tamao Wildlife Rescue Centre (rehabilitating over 1,400 animals across 100+ species), Wildlife Release Stations for returning animals to the wild, Tiger Reintroduction Program (restoring extinct tiger populations), Pangolin Conservation, and Reforestation initiatives. Supporting these core programs are community-focused offerings including Livelihoods and Communities development, Chi Phat and Steung Areng Community-Based Ecotourism destinations, Community Anti-Poaching Units, and visitor-facing services like Behind-the-Scenes Tours, Animal Sponsorship, and Virtual Gift Shop. The organization also manages the Southern Cardamom REDD+ carbon credit project. All offerings work together to achieve the mission of protecting Cambodia's Cardamom Rainforest through ranger-led protection and community development.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardamom Rainforest Protection Program Direct ranger-led protection of 1.7 million hectares of the Cardamom Rainforest Landscape, deploying 16 ranger stations, conducting over 7,000 patrols per year covering approximately 270,000 km, and protecting over 60 threatened wildlife species including elephants, tigers, and pangolins. Funded by donations and the Southern Cardamom REDD+ carbon credit project.
• Phnom Tamao Wildlife Rescue Centre A 2,000+ hectare wildlife rescue and rehabilitation center caring for over 1,400 animals across more than 100 species including Asian elephants, tigers, and pileated gibbons. Receives nearly 300,000 national and international visitors annually. Open to public visits to support conservation funding.
• Wildlife Release Station - Koh Kong Tours A primary release site for animals rescued from the illegal wildlife trade, offering bookable 2-day/1-night ecotourism experiences where visitors stay in chalets and observe wildlife rehabilitation and release activities deep in the Cardamom Mountains. Adult rate $120-$150 for 2 days/1 night (donation-based pricing).
• Tiger Reintroduction Program Historic effort to restore wild tigers to Cambodia after decades of extinction. The program works with the Ministry of Environment and local communities to protect habitat and reintroduce tigers in the Cardamom Rainforest Landscape, supported by the 2016 Cambodia Tiger Action Plan and Prime Minister Hun Sen's endorsement.
• Pangolin Conservation Program Comprehensive conservation program protecting the world's most trafficked mammal through habitat protection, rescue operations, rehabilitation, research, and public-awareness campaigns including the #StopEatingWildlife social media campaign. Since 2001, 401 live Sunda pangolins have been rescued from the illegal wildlife trade.
• Livelihoods and Communities Program Sustainable livelihood development program spanning three areas: sustainable agriculture, small enterprise development, and community-based ecotourism (CBET). Helps forest-edge communities move from subsistence farming, slash-and-burn agriculture, and poaching to sustainable income sources, with Sovanna Baitong farmers earning 300% more income after transition.
• Chi Phat Community-Based Ecotourism Award-winning community ecotourism destination where villagers guide trekking, mountain biking, camping, and river-boat tours across over 200 km of hiking trails. Includes homestays, guesthouses, and community-run services. Bookable directly via chi-phat.org, Facebook, or phone. Recognized by Lonely Planet as one of the best community-based ecotourism experiences in Cambodia, with 67% of decision-making positions in village associations held by women.
• Steung Areng Community-Based Ecotourism Community-based ecotourism project in the heart of the Cardamom Rainforest Landscape offering walking treks, mountain biking, swimming, bird watching, and homestays at $6 per night, supported by four visitor centers. Designed to protect the ecosystem from poaching and deforestation. Bookable via areng-valley.org.
• Reforestation Program Reforestation initiative to replant tropical forest cover, including a million-tree nursery, soil rebuilding over 5 years, and planting of native tree species to restore degraded areas in the Cardamom Mountains. Reforestation campaign in 2022 planted over 150,000 native trees in degraded zones.
• Angkor Wildlife Release Project Rewilding project at Angkor Archaeological Park in Siem Reap that releases rescued wildlife (pileated gibbons, otters, hornbills, muntjac deer, silvered langurs) into the UNESCO World Heritage site's forest. To date, three released gibbon pairs have produced 6 wild-born babies. Operated in coordination with APSARA Authority.
• Behind-the-Scenes Wildlife Tour Guided tour at Phnom Tamao Wildlife Rescue Centre offering close encounters with elephants, tigers, and baby animals. Operating for 13 years, proceeds directly support animal care and rescue operations at the center.
• Sponsor an Animal Program Program allowing supporters to sponsor ambassador animals and receive updates every three months, with weekly updates available through the Patreon channel. Direct sponsorship of individual rescued wildlife.
• Virtual Gift Shop Online shop where supporters can purchase symbolic gifts such as vaccines for big cats, watermelons for elephants, and other care items to support wildlife rescue operations at Phnom Tamao and beyond.
• Southern Cardamom REDD+ Verified Emissions Reductions (Carbon Credits) Verra-certified Verified Emissions Reductions (VERs) generated by the Southern Cardamom REDD+ project, sold to corporate buyers in Europe and the United States. Revenue supports 29 villages across the Cardamom landscape. The project has protected 17,478 km² of the Cardamom Rainforest.
• Community Anti-Poaching Units (CAPU) Community patrol teams in Chi Phat, Phnom Tamao Protected Forest, and Kampong Speu that patrol to reduce threats, remove snares, and prevent poaching, with support from Wildlife Alliance rangers. Capacity has supported removal of approximately 250,000 snares and 630 motorbikes from the forest.

Quantifiable outcome

• Zero elephant poaching since 2006
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ministry of Environment (Cambodia)coreStrategic or Co-development Partner · 1 January 2019Partnership with Cambodia's Ministry of Environment for the Southern Cardamom REDD+ project, tiger reintroduction initiative, and joint park ranger patrols. The ministry provides government authority and coordination for protected area management.
• VerracoreTechnology or Integration · 1 January 2019Verra provides carbon credit certification for the Southern Cardamom REDD+ project through the Verified Emissions Reductions (VER) program. The project received verification for reducing millions of tons of carbon emissions.
• APSARA AuthoritycoreStrategic or Co-development Partner · 1 January 2013Partnership with the Apsara Authority which manages Angkor for the Angkor Wildlife Release Project. Wildlife is released into the forest surrounding the UNESCO World Heritage site with government coordination.
• Exceed WorldwideminorStrategic or Co-development Partner · 1 January 2007Partnership with Exceed Worldwide for prosthetic expertise providing custom prosthetics for rescued elephants at Phnom Tamao Wildlife Rescue Centre. Exceed is the sole prosthetic provider for Chhouk the elephant who has received annual prosthetic fittings since 2007.
• Forestry Administration (Cambodia)coreStrategic or Co-development Partner · 1 January 2001Long-standing partnership with Cambodia's Forestry Administration for wildlife rescue, rehabilitation at Phnom Tamao Wildlife Rescue Centre, and release programs. The FA is responsible for managing protected forest areas and enforcing wildlife laws.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TRAFFIC: Wildlife trade monitoring network that tracks and combats illegal wildlife trade globally — highly comparable to Wildlife Alliance's rapid rescue, pangolin, and wildlife trade enforcement work.
• Fauna & Flora International (FFI): International conservation NGO operating protected-area management and species recovery programs in Southeast Asia, with comparable ranger-led, community-linked delivery model.
• Panthera: Wild cat conservation organization running ranger-led anti-poaching and species reintroduction initiatives — closely parallel to Wildlife Alliance's Tiger Reintroduction Initiative in the Cardamoms.
• WildAid: Wildlife conservation organization focused on reducing demand for illegal wildlife products and protecting endangered species through media campaigns — comparable mission and Southeast Asia footprint.
• Wildlife Conservation Society (WCS): Wildlife-focused conservation NGO running field ranger programs, wildlife rescue operations, and protected area management in Asia and globally — closely aligned with Wildlife Alliance's wildlife rescue, anti-poaching, and ranger patrol model.
• Freeland Foundation: Counter-trafficking and wildlife trade NGO operating frontline enforcement and wildlife law enforcement training across Southeast Asia — comparable to Wildlife Alliance's Wildlife Rapid Rescue Team and illegal trade focus.

Broad incumbents

• International Fund for Animal Welfare (IFAW): International animal welfare and wildlife conservation NGO running rescue, anti-poaching, and habitat programs worldwide — comparable to Wildlife Alliance's wildlife rescue and species protection programs.
• The Nature Conservancy: Global environmental organization managing large protected-area footprints and deploying forest carbon projects, comparable to Wildlife Alliance in forest protection and carbon credit activities but at multi-country scale.
• World Wildlife Fund (WWF): Global conservation NGO with active Cambodia and Southeast Asia programs addressing forest protection, wildlife trade, and community-based conservation — directly comparable scope to Wildlife Alliance but operating at vastly larger scale across many geographies.
• Conservation International: Large-scale conservation NGO with extensive forest protection, REDD+ carbon, and community livelihoods programs across tropical belt — overlapping with Wildlife Alliance's portfolio especially on forest carbon finance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WildlifeRescue
• YouTubeyoutube.com/user/WildlifeAlliance
• Facebookfacebook.com/WildlifeAlliance
• LinkedInlinkedin.com/company/wildlife-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Alliance