AMR Racing

Name

AMR Racing

Legal name

AMR Racing

Website

https://amrracing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AMR Racing is a Las Vegas-based DTC e-commerce company that designs, digitally prints, and sells custom vinyl graphics kits for dirt bikes, ATVs, UTVs, road bikes, jet skis, snowmobiles, golf carts, and karts to individual recreational vehicle owners worldwide.

Ownership category

akta.pro rank

Product category

Powersports Racing Graphics & Decals

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYCRAMABAN

Motorsports & Powersports Gear & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMANAG

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

Keywords

• Vinyl racing graphics
• Custom motorcycle decals
• Powersports graphic kits
• Digitally printed decals
• UTV ATV wraps

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of custom graphic kits and decals for various recreational vehicles. Products are sold as complete kits with multiple design options. The company ships internationally to numerous countries, accepting various payment methods including Shop Pay, PayPal, Visa, Mastercard, American Express, and many other payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AMR Racing manufactures and sells custom digitally printed vinyl graphic kits and decals for off-road and powersports vehicles. The product portfolio covers eight categories — dirt bikes, UTVs, ATVs, jet skis, snowmobiles, road bikes, golf carts, and karts — with kits tailored to specific vehicle make, model, and year, and offered in multiple design options.

Product overview

AMR Racing is a digitally printed racing graphics manufacturer offering premium vinyl graphic kits and decals for multiple vehicle categories. The product portfolio consists of eight core product lines: Dirt Bike Graphic Kits (covering motocross bikes from brands like Honda, KTM, Yamaha, Kawasaki, Suzuki, Husqvarna, and others), UTV Graphic Kits (including full wraps and door kits for Polaris, Can-Am, Honda, Kawasaki, and Yamaha side-by-sides), ATV Graphic Kits, Jet Ski Graphic Kits, Snowmobile Graphic Kits, Road Bike Graphics (for sport bikes and Slingshot vehicles), Golf Cart Graphic Kits, and Kart Graphics (for racing kart bodies and accessories). All products feature vivid digital printing with vinyl decal technology and are offered with multiple design options.

Differentiator

Problem solved

Functional benefit

Products and services

• Dirt Bike Graphic Kits Digitally printed vinyl graphic kits and decals for motocross dirt bikes across brands including Honda, KTM, Yamaha, Kawasaki, Suzuki, Husqvarna, BMW, Gas Gas, Aprilia, Cobra, Apollo/Orion, TM Racing, and Husaberg. Models covered span from 1983 to present, with multiple design options per kit. Targeted at motocross riders and racers customizing or replacing worn OEM graphics.
• UTV Graphic Kits Full graphic wrap kits and door insert kits for Utility Task Vehicles (side-by-sides) including Polaris RZR, Can-Am Maverick/Commander, Honda Talon, Kawasaki Teryx, Yamaha YXZ/Rhino, Arctic Cat, and Bennche models. UTV full kits range from $299.95 to $699.95 (e.g., Can Am Maverick X3 4-Door at $599.95). Targeted at UTV owners seeking vehicle-wide custom graphics.
• ATV Graphic Kits Vinyl decal and wrap kits for All-Terrain Vehicles across brands including Yamaha, Polaris, Honda, Kawasaki, Can-Am, Suzuki, Arctic Cat, Cobra, Apex, Bennche, and KTM. Kits range from approximately $49.95 to $269.95 depending on vehicle model. Targeted at ATV owners and off-road enthusiasts.
• Jet Ski Graphic Kits Graphic wrap kits for personal watercraft including Yamaha WaveRunner, Kawasaki Jet Ski, and Sea-Doo models spanning 1982 to present. Targeted at personal watercraft owners seeking custom or replacement graphics.
• Snowmobile Graphic Kits Custom graphic decal kits for snowmobiles including Arctic Cat, Ski-Doo, Polaris, and Yamaha models. Targeted at snowmobile owners seeking custom or replacement graphics.
• Road Bike Graphics Sport bike graphic kits for street motorcycles including Suzuki GSXR, Kawasaki Ninja, Yamaha R1, Honda CBR, KTM, Can-Am, and Polaris Slingshot. Targeted at street motorcycle and roadster owners seeking custom aesthetics.
• Golf Cart Graphic Kits Decal and wrap kits for golf carts including E-Z-GO, Club Car, and Yamaha models. Targeted at golf cart owners, including course and personal/community-cart users seeking customization.
• Kart Graphics Racing kart graphic kits for various kart brands including CRG, KG, Tony Kart, Paul Tracy, and Righetti Ridolfi, plus kart accessories such as floor tray and engine cover graphics. Targeted at karting racers seeking full body and accessory custom graphics.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MSR Racing: MSR Racing produces motocross apparel, gloves, and gear with a strong heritage in off-road riding. It serves the same customer base as AMR Racing and competes for enthusiast aftermarket dollars across product categories.
• O'Neal Racing: O'Neal Racing manufactures motocross and off-road riding gear (boots, helmets, apparel, gloves), serving the same end consumer as AMR Racing and occasionally offering matching graphic programs through partnerships.
• Troy Lee Designs: Troy Lee Designs is a long-established motocross/powersports brand offering helmets, apparel, and graphic kits. Its graphics line competes with AMR Racing while its broader gear portfolio gives it scale advantages in marketing and distribution.
• Answer Racing: Answer Racing is a heritage motocross gear brand offering apparel, protection, and graphics for dirt bike and off-road riders, competing for the same enthusiast wallet share as AMR Racing.
• Fox Racing: Fox Racing is one of the largest motocross and powersports lifestyle brands globally, with apparel, gear, and licensed graphic programs. It competes with AMR Racing in off-road enthusiast spend and could expand into aftermarket graphic kits.
• Thor MX: Thor produces motocross apparel, helmets, and protective gear, including graphic programs for major OEM brands. It is a broad incumbent in the off-road/powersports gear market that AMR's customers also purchase from.

Direct peers

• Decal Works: Decal Works manufactures custom graphics kits and number plates for dirt bikes, ATVs, and UTVs, overlapping directly with AMR Racing's product line and DTC go-to-market in motocross and off-road graphics.
• N-Style Graphics: N-Style Graphics sells custom graphic kits for dirt bikes, motocross, snowmobiles, and ATVs, directly competing in the same vehicle categories and customization value proposition as AMR Racing.
• Factory Effex: Factory Effex produces aftermarket graphic kits and decals specifically for dirt bikes, motocross, and ATVs—the same core product category as AMR Racing. Now distributed through Motion Pro, it represents the most direct head-to-head competitor in motocross graphics.

Emerging players

• Psycho Graphics: Psycho Graphics is a smaller DTC competitor producing custom motocross and dirt bike graphics kits online, competing in the same vehicle-specific customization niche as AMR Racing with a comparable self-serve e-commerce experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alight-technology-and-services-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMR Racing