DeCal Works
- Company typePrivate
- Founded1989
- HeadquartersKingston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DeCal Works does
DeCal Works, LLC is a privately held specialty manufacturer founded in 1989 and headquartered in Kingston, Illinois. The company designs, prints, and distributes custom motocross and dirt bike graphics, replacement plastics, custom gripper seat covers, and rider identification products (name decals, number plates, helmet decals, jersey printing). Its core technology is built on proprietary base materials (White, Clear, Holographic, Chrome) and laminate finishes (Glossy, Matte, Gripper, Silver Shimmer), with claimed differentiators including an Anti-Crease Formula and a high-tack adhesive formulation. The product line is complemented by accessories (application systems, bike stands, mats, tie downs, levers, gift cards) and a casual apparel line, with graphics kits ranging from $129.95 to $269.90 across Ready Made and Semi Custom tiers.
The company operates a direct-to-consumer e-commerce model via decalmx.com, anchored by an Interactive Design Studio that allows customers to configure colors, race numbers, rider names, and sponsor logos in real time. Customer segments span individual riders, professional and amateur racing teams, and motorcycle dealerships, with horizontal segmentation across use cases rather than vertical specialization. Brand authority is reinforced through official OEM licensing agreements with Honda, Husqvarna, Kawasaki, KTM, Suzuki, and GasGas, and through factory racing team sponsorships including Red Bull KTM Factory Racing and Rockstar Energy Husqvarna Factory Off-Road Team. Distribution is US-domestic via the company's own storefront; there is no disclosed international shipping, no external funding, and no parent company — the business is bootstrapped and founder-owned after 35+ years of continuous operation.
DeCal Works firmographics
Firmographics- Name
- DeCal Works
- Legal name
- DeCal Works, LLC
- Website
- https://decalmx.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DeCal Works industry classification
Industry- Product category
- Motocross Graphics & Dirt Bike Parts
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
Keywords
Where DeCal Works is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DeCal Works business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Custom Graphics Products: One-time purchase of custom dirt bike graphics kits including Ready Made, Semi Custom, and Garage Sale options. Products include full trim kits, radiator shroud decals, and number plate decals with predetermined or custom colors and logos.
- Replacement Plastics: Sale of OEM-style replacement dirt bike plastics and plastic kits for protection and restoration
- Seat Covers: Custom-made gripper ribbed dirt bike seat covers
- Rider ID Products: Name decals, number plate backgrounds, contour cut numbers, helmet decals, pit boards, novelty decals, jersey printing, and name flag decals
- Accessories: Application kits, bike stands, bike mats, tie downs, levers, and bulk materials
- Casual and Apparel: Sweatshirts, jackets, t-shirts, socks, hats, and swag merchandise
- Dealer Products: Dealer decals for motorcycle dealerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | KTM Factory Series Graphic Kits |
| Unit Pricing | Pay-as-you-go | Honda 2-Stroke Plastics and Graphics |
| Unit Pricing | Pay-as-you-go | Polisport Multipurpose Tripod Stand |
| Unit Pricing | Pay-as-you-go | Polisport Foldable Bike Stand Yellow |
| Unit Pricing | Pay-as-you-go | Polisport Foldable Bike Stand Black |
| Unit Pricing | Pay-as-you-go | DeCal Application Kit |
| Subscription | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
DeCal Works product offering
Product offeringCore offering
DeCal Works designs, manufactures, and sells custom motocross and dirt bike graphics kits, replacement plastics, gripper seat covers, and rider ID products. Offerings include Ready Made, Semi Custom, and fully customized graphic kits on proprietary base materials (white, clear, holographic, chrome) with multiple finish options. Products are sold direct-to-consumer through the decalmx.com e-commerce platform with an Interactive Design Studio for real-time customization.
Product overview
DeCal Works is a specialized motocross graphics and accessories company offering custom dirt bike graphics (vinyl decals and kits), replacement plastics, custom seat covers, and rider identification products. The core offering consists of Graphic Kits available in multiple customization levels (Ready Made, Semi Custom, Number Plate Background, Contour Cut Numbers), supported by Dirt Bike Plastics for replacement and restyling. The product portfolio is complemented by Custom Gripper Seat Covers, Rider ID Products (name/number decals, helmet kits, jersey printing), Accessories (application systems, bike stands, mats), and Casual Apparel. Base material options include White, Clear, Holographic, and Chrome, while finish materials range from Glossy, Matte, Gripper, to Silver Shimmer. The company holds official licensing agreements with Honda, Husqvarna, Kawasaki, KTM, Suzuki, and GasGas for their graphics products.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Dirt Bike Graphic Kits Custom and pre-designed vinyl graphic kits for motocross and dirt bikes covering number plates, shrouds, swingarms, and fenders. Available in multiple customization levels (Ready Made, Semi Custom, OEM Replica) for individual riders and racing teams.
- Dirt Bike Plastics OEM-style replacement and restyled plastic bodywork for dirt bikes including front number plates, side panels, fenders, and gas tanks, including Polisport Restyling Kits that give older bikes a newer look.
- Custom Gripper Seat Covers Custom-made ribbed gripper seat covers for dirt bikes designed to provide enhanced rider grip and control, available in various configurations to fit different bike models.
- Rider ID Products Personalized identification products including name decals, number decals, pit boards, novelty decals, helmet decal kits, bike stand decals, jersey printing, name flag decals, and neck brace decals for individual rider customization.
- Accessories & Apparel Supporting products including the DeCal Application System (adhesive remover, cleaner prep, application fluids), Polisport bike stands, bike mats, tie downs, levers, eGift Cards, bulk materials, and casual apparel (sweatshirts, jackets, t-shirts, socks, hats, swag).
Companies that use DeCal Works
Customer profileNamed customers5 records
Segments3 records
DeCal Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
DeCal Works partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- PolisportcorePolisport supplies replacement plastics, restyling kits, and bike stands sold through DeCal Works. Includes full restyling kits for Yamaha YZ models giving older bikes the newer look, multipurpose tripod stands, and foldable bike stands in multiple colors.
- Red Bull KTM Factory RacingflagshipFactory racing team sponsorship providing DeCal Works graphics on championship-winning KTM motorcycles in AMA Supercross and Pro Motocross. Riders include Chase Sexton, Aaron Plessinger, Tom Vialle, and Julien Beaumer.
- Rockstar Energy Husqvarna Factory Off-Road TeamcoreOff-road factory team sponsorship featuring riders Colton Haaker, Trevor Bollinger, Thad Duvall, Austin Walton, and Craig Delong with Team Manager Anthony DiBasilio.
- HondacoreOfficial licensing agreement allowing DeCal Works to manufacture and sell officially licensed Honda motorcycle graphics and products.
- HusqvarnacoreOfficial licensing agreement allowing DeCal Works to manufacture and sell officially licensed Husqvarna motorcycle graphics and products.
- KawasakicoreOfficial licensing agreement allowing DeCal Works to manufacture and sell officially licensed Kawasaki motorcycle graphics and products.
- KTMcoreOfficial licensing agreement allowing DeCal Works to manufacture and sell officially licensed KTM motorcycle graphics and products.
- SuzukicoreOfficial licensing agreement allowing DeCal Works to manufacture and sell officially licensed Suzuki motorcycle graphics and products.
- GasGascoreOfficial licensing agreement allowing DeCal Works to manufacture and sell officially licensed GasGas motorcycle graphics and products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
DeCal Works competitors and assessment
Company assessmentBroad incumbents
- Fly Racing: Motocross apparel, helmet, and gear brand; targets the same amateur and pro racing riders that buy DeCal Works graphics and apparel.
- Acerbis: Established global manufacturer of replacement plastics, bodywork, and accessories for motocross and off-road motorcycles; serves the same OEM and aftermarket channels as DeCal Works' plastics line.
- FMF Racing: Major aftermarket motocross brand selling exhausts, parts, and apparel; targets the same OEM-sponsored factory teams and amateur rider base as DeCal Works.
- Answer Racing: Motocross apparel and accessories brand with deep ties to factory racing teams; competes with DeCal Works' casual apparel and accessories SKUs for the same dirt bike buyer.
- EVS Sports: Motocross protective gear brand offering knee braces, body armor, and accessories; shares the same motocross rider and dealer ecosystem as DeCal Works.
- Polisport: Portugal-based manufacturer of dirt bike plastics, restyling kits, and bike stands; already a current supply partner of DeCal Works and competes in the same plastics-and-accessories category.
- Thor MX: Motocross apparel, protective gear, and riding equipment brand serving the same AMA Supercross/Pro Motocross consumer base as DeCal Works.
Direct peers
- Cycra: Manufacturer of motocross plastics, number plates, and accessory components; competes directly with DeCal Works' plastics and seat-cover offerings for the same dirt bike customer.
- One Industries: Long-standing motocross graphics and apparel brand offering custom graphic kits, gear, and rider ID products to the same motocross consumer base as DeCal Works.
- N-Style: Direct competitor in the motocross graphics and rider ID segment, offering custom name plates, number plates, helmet decals, and graphic kits for the same dirt bike OEMs and rider base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
DeCal Works social profiles
Digital presenceDeCal Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeCal Works leadership team
Management profileNumber of profiles
DeCal Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeCal Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeCal Works
What does DeCal Works do?
DeCal Works designs, manufactures, and sells custom motocross and dirt bike graphics kits, replacement plastics, gripper seat covers, and rider ID products. Offerings include Ready Made, Semi Custom, and fully customized graphic kits on proprietary base materials (white, clear, holographic, chrome) with multiple finish options. Products are sold direct-to-consumer through the decalmx.com e-commerce platform with an Interactive Design Studio for real-time customization.
Is DeCal Works a public or private company?
DeCal Works is a private company. It is currently operating.
When was DeCal Works founded?
DeCal Works was founded in 1989. It employs 11 to 50 people.
Where is DeCal Works based?
DeCal Works is headquartered in Kingston, United States, in the North America region.
How does DeCal Works make money?
Seven revenue lines are on record. Custom Graphics Products are the primary driver. The others are replacement Plastics, seat Covers, rider ID Products, accessories, casual and Apparel and dealer Products.
Who are DeCal Works's main competitors?
Broad incumbents on record are Fly Racing, Acerbis, FMF Racing, Answer Racing, EVS Sports, Polisport and Thor MX. Direct peers are Cycra, One Industries and N-Style.
Does DeCal Works have an API?
No public API is recorded for DeCal Works.
What industry is DeCal Works in?
DeCal Works's product category is Motocross Graphics & Dirt Bike Parts. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing. Its NAICS code is 336991 and its SIC code is 3714.