2CV Adventures

What 2CV Adventures does

2CV Adventures Limited is a UK private limited company (registered 2014, company number 08856384) founded by Toby Kilner, operating from Oakhanger, Hampshire. The company runs a fleet of 16 specially restored Citroën 2CVs to deliver classic car driving experiences, motoring tours, corporate events, birthday parties, charity fundraisers, and bespoke celebrations. Core offerings include The Tin Snail Challenge (1-2 day events), public Open Days (£110+VAT per person), multi-day international motoring tours to destinations including France, Spain, and Morocco, plus tailor-made corporate and private packages. Each event provides a 2CV for two participants, tulip route book navigation, Brantz rally trip meters, GPS, lunch, and full mechanical and logistical support.

The underlying technology stack is non-digital and physical: the restored 2CV fleet functions as the primary asset, supplemented by rally-grade navigation equipment (Brantz trip meters and GPS) and hand-prepared tulip route books. Revenue is generated through per-person open day tickets, per-car multi-day tour pricing (two people sharing), and bespoke package quotes for corporate and private events. Distribution is direct-to-consumer via the company website (2cvadventures.co.uk), email, and organic social (Facebook, Instagram), with no intermediary resellers. The customer base spans individual classic car enthusiasts, corporate clients (e.g., BOSCH), charities (e.g., HALOW, Lloyds Motor Club/Price Forbes), and private celebrations including weddings.

The founding team of approximately seven includes Toby Kilner (Rally CEO), Finella Kilner (Rally Co-ordinator), John Brigden (Rally Director with 14+ years organizing global rallies), and three support mechanics. The business is wholly founder-owned with no external investment, operates across the UK with historical international reach, and relies on word-of-mouth, sold-out event cycles, and press coverage for customer acquisition.

Name

2CV Adventures

Legal name

2CV Adventures Limited

Website

https://2cvadventures.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

2CV Adventures is a UK founder-owned experience company running a fleet of 16 restored Citroën 2CVs to deliver driving experiences, corporate events, charity rallies, birthday parties, and international motoring tours for individuals, corporate clients, and non-profits.

Ownership category

akta.pro rank

Product category

Classic Car Driving Experiences

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Tour Operators (561520)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exotic Classic & Vintage Car Rentals (THADAMAF)

Keywords

• Classic car tours
• Driving experiences
• Corporate team building
• Adventure motoring tours
• Vintage car rallies

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Open Day Driving Experiences: Per-person pricing for individual tickets to public driving experience days. Participants share cars in pairs. Includes full day driving, lunch, quiz, and insurance. Price: £110 + VAT per person.
2. Multi-day Motoring Tours: Per-car pricing (two people sharing) for multi-day touring events including accommodation, meals, ferry crossings, and mechanical support. Price varies by event length and destination.
3. Bespoke Corporate Events: Package pricing for tailor-made corporate events including cars, route, accommodation, meals, mechanical support, and logistical coordination. Entire event priced as a package.
4. Birthday and Private Event Packages: Custom event packages for birthdays, weddings, and private celebrations. Pricing per event based on duration, number of cars, and included services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

2CV Adventures operates a fleet of 16 specially restored Citroën 2CVs and organizes classic car driving experiences, multi-day motoring tours, corporate team building events, birthday celebrations, and charity rallies in the UK and abroad. Customers do not need to bring or own a car; participants share one of the company's restored 2CVs and receive a full package including lunch, mechanical and logistical support, tulip route books, Brantz trip meters, and GPS navigation.

Product overview

2CV Adventures is a single-location experience company operating a fleet of 16 specially restored red-and-white Citroen 2CVs for guided driving adventures. The core offering centers on The Tin Snail Challenge (1-2 day events), Driving Experiences/Open Days, Corporate Events, Birthday Events, Charity Events, and Motoring Tours (international multi-day trips). The Standard Event Package provides all participants with a 2CV, lunch, mechanical/logistical support, tulip route book, and Brantz/GPS navigation. Additional activities include The Reverse Steer Challenge. The company operates from Oakhanger, Hampshire, UK, and primarily serves the Hampshire/West Sussex region for day events, with international tours to France, Spain, and Morocco.

Differentiator

Problem solved

Functional benefit

Products and services

• The Tin Snail Challenge A 1-2 day driving experience event featuring classic 2CV cars navigating scenic countryside routes with tulip route books and rally-style navigation; intended for individuals, small groups, and corporate teams seeking a structured classic car driving event.
• Driving Experiences / Open Days Full-day driving experiences in iconic red-and-white Citroën 2CVs through Hampshire and West Sussex, including briefing, roadbook navigation, lunch at a country pub, quiz, and comprehensive insurance; priced at £110 + VAT per person.
• Corporate Events Tailor-made corporate events for companies including cars, route planning, accommodation, meals, and mechanical, administrative and logistical support as a complete managed package for team building, incentive trips, client entertainment, and staff motivation.
• Birthday Events Birthday celebration events featuring 2CV driving adventures, ranging from single-day local routes to multi-day extravaganzas with themed activities for individuals and families seeking unique milestone celebrations.
• Charity Events Fundraising events for charitable organizations, including trips to France and UK-based rallies that combine classic 2CV driving experiences with charity fundraising activities.
• Motoring Tours Multi-day international touring experiences including trips to France, Morocco, Spain, India, Southeast Asia, and Central and South America, with itineraries covering scenic routes, cultural visits, and rally-style navigation.

Quantifiable outcome

• SOLD OUT events demonstrate strong demand and customer enthusiasm

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Goodwood: Large UK motorsport and classic car events operator (Festival of Speed, Revival, Members' Meeting). Sits in the same classic-car enthusiast experience market but at much larger scale and broader portfolio.
• Ecurie Ecosse: Heritage Scottish racing team and classic-car tour organiser offering international classic tours. Comparable classic-car touring product, larger international footprint.
• Hagerty: Global classic-car media, insurance, marketplace and events company. Operates Driving Experience events and rally tours comparable in audience to 2CV Adventures but at vastly greater scale and breadth.
• Classic & Sports Car: Long-standing UK classic-car media brand with associated events and tours. Comparable enthusiast audience and event-format orientation, though primarily a publisher/incumbent rather than tour operator.

Direct peers

• Self Drive Classics: UK classic and modern car rental business focused on weekend and special-occasion hire. Comparable classic-car rental model and consumer celebration use case.
• Great Escape Classic Car Adventures: US-based operator of multi-day classic-car driving tours in a self-maintained fleet. Closest model comparable to 2CV Adventures: bundled self-drive classic-car adventures with route books, support crew and accommodation logistics.
• Cool Classic Car Hire: UK classic-car rental operator offering self-drive hire of iconic vehicles for events and weekends. Directly comparable core activity (classic car rental) though 2CV Adventures bundles event logistics and tour support.
• Rally the Globe: UK organiser of international classic-car regularity rallies (e.g., Peking to Paris, Himalayan events). Comparable to 2CV Adventures' multi-day international rally/tour format and target enthusiast customer.
• Grand Tour Classic Car Hire: UK classic car hire operator serving weddings, tours and special events. Comparable offering of classic vehicles for self-drive experiences and special occasions.

Regional players

• Heritage Motor Centre: UK classic-car museum and event venue in Gaydon, offering classic driving experiences. Comparable classic-car experience product but anchored to a fixed venue rather than a touring fleet model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/2cvadventures
• Instagraminstagram.com/2cv.adventures
• Xx.com/2cvadventures
• LinkedInlinkedin.com/company/2cv-adventures-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2CV Adventures