BlueMarble Charging
BlueMarble Charging B.V. is a Dutch manufacturer of OSTRA AC and DC EV charging stations and developer of the proprietary CPMS management software, serving Dutch municipalities, commercial real estate operators, businesses, and home users across the Netherlands and select international markets.
- Company typePrivate
- Founded2020
- HeadquartersAlmere, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What BlueMarble Charging does
BlueMarble Charging B.V. is a Dutch manufacturer and software developer of EV charging infrastructure, headquartered in Almere, Netherlands. Founded in 2020 with 1-10 employees, the company designs and assembles the OSTRA line of AC (1.2 kW to 22 kW) and DC (up to 600 kW) charging stations in-house, paired with its proprietary Charge Point Management System (CPMS) for tariff management, kWh settlement, monitoring, charging profile management, and ERE registration. Its software layer extends to a Smart Energie Controller that delivers Dynamic and Active Load Balancing, PV surplus (solar surplus) charging, and dynamic EPEX-tariff-based load optimization, allowing site operators to maximize charging capacity from existing grid connections without electrical upgrades. The platform also includes the MyOSTRA and My-EVOLTT customer portals for session reporting, cost allocation, and visitor charging revenue tracking.
The company serves four primary customer segments: individual home users via OSTRA Home, businesses and fleets via OSTRA Business with the MyOSTRA platform, municipalities and parking operators running multi-point public installations, and a channel ecosystem of installers, energy partners, real estate organizations, and mobility providers. Go-to-market combines direct enterprise field sales (with request-a-demo and plan-a-call CTAs) for large Dutch deployments, an Elite Partnership program for installers and resellers, an e-commerce storefront for SMB and consumer buyers, and international distribution (demonstrated by OSTRA Indonesia deployments at A-grade sites). Revenue is generated across hardware sales, recurring CPMS subscriptions, transaction fees on public charging sessions, professional services for installation support, and managed energy services.
Named deployments include 108 charging points at Awarehouse Amsterdam, 76 points at Gemeente Leeuwarden Hoeksterend (technically pre-wired for expansion to 352), 75 points across seven garages at Gemeente Assen, 40 AC plus 6 DC points at Reimert Bouw & Infrastructuur, 22 points at Sparrenheuvel Zeist, 24 points at The Hub Amersfoort, and the battery-integrated Smart Charging Square at Hoofddorp with Power United. Strategic integrations with IP Parking (parking management) and Power United (battery storage) anchor the integrated value proposition. BlueMarble is privately held with no disclosed funding rounds, investors, ownership structure, or financial metrics.
BlueMarble Charging firmographics
Firmographics- Name
- BlueMarble Charging
- Legal name
- BlueMarble Charging B.V.
- Website
- https://bluemarblecharging.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BlueMarble Charging B.V. is a Dutch manufacturer of OSTRA AC and DC EV charging stations and developer of the proprietary CPMS management software, serving Dutch municipalities, commercial real estate operators, businesses, and home users across the Netherlands and select international markets.
- Ownership category
- akta.pro rank
BlueMarble Charging industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Wiring Device Manufacturing (33593)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
Keywords
Where BlueMarble Charging is headquartered
LocationHeadquarters
- HQ city
- Almere
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BlueMarble Charging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Charging Station Hardware Sales: Sale of OSTRA branded AC and DC charging stations ranging from 1.2 kW to 600 kW, sold directly and through channel partners.
- Charge Point Management System (CPMS) / Software: Subscription-based software for managing charging infrastructure, including tariff management, kWh settlement, monitoring, and charge profile management. Includes MyOSTRA platform for businesses.
- Public Charging Revenue Sharing: Operators of public charging stations earn revenue from charging sessions at their locations, with automatic payment processing through the backoffice platform and periodic disbursements minus platform fees.
- Professional Services: Project guidance, installation support, and long-term service for partners and customers implementing charging infrastructure.
- Energy Management Services: Smart energy management solutions including Dynamic Load Balancing and energy optimization services for charging infrastructure.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
BlueMarble Charging product offering
Product offeringCore offering
BlueMarble Charging manufactures OSTRA-branded EV charging stations (AC 1.2 kW to 22 kW and DC up to 600 kW) and develops the in-house Charge Point Management System (CPMS) software for managing, operating, and reconciling charging infrastructure. The integrated offering combines proprietary hardware, CPMS software, and smart energy management modules (Dynamic/Active Load Balancing, PV surplus, and tariff-based charging) to deliver scalable charging solutions for homes, businesses, municipalities, and charge point operators.
Product overview
BlueMarble Charging is a manufacturer and developer of EV charging infrastructure combining proprietary hardware, management software, and energy solutions into an integrated ecosystem. The core product line is the OSTRA Chargers brand (AC stations from 1.2 kW to 22 kW and DC stations up to 600 kW) built in the Netherlands. This hardware is paired with the BlueMarble Charge Point Management System (CPMS) for scalable infrastructure management, tariff control, and kWh settlement. The Smart Energie Controller and Dynamic Load Balancing modules provide intelligent power distribution and PV/tariff-based charging optimization. The portfolio spans residential (OSTRA Home), business (OSTRA Business with MyOSTRA platform), and large-scale deployments (Load Balancing Enterprise), supported by integration with parking management systems (IP Parking) and energy partners.
Differentiator
Problem solved
Functional benefit
Brands
- OSTRA: Product line of AC and DC charging stations (1.2 kW to 600 kW) with OCPP compatibility, Dynamic Load Balancing, RFID/QR-start and MID-metering. Includes OSTRA Home, OSTRA Business, and OSTRA Laadplein solutions.
- My-OSTRA
- My-EVOLTT
Products and services
- OSTRA Charging Stations (AC and DC)
Quantifiable outcome
- 108 charging points can operate simultaneously at Awarehouse Amsterdam within contractual power limits through load balancing
- +2 more outcomes
Companies that use BlueMarble Charging
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
BlueMarble Charging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
BlueMarble Charging partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- IP Parking / IP ChargingcoreStrategic integration partnership for combined parking management and EV charging solutions. BlueMarble's Charge Point Management System (CPMS) integrates with IP Parking's Parking Management System (PMS), enabling unified management of parking and charging services. Used in multiple municipal projects including Leeuwarden Hoeksterend (76 points) and Gemeente Assen (75 points across 7 garages).
- Power United B.V.coreBattery supplier for the Smart Charging Square project in Hoofddorp. Power United provides battery storage integrated with OSTRA software and load balancing, enabling dynamic parking allocation between EVs and fuel vehicles while managing energy usage.
- Slim LadencorePartner in the Hoofddorp Smart Charging Square project. Slim Laden collaborated with Power United and OSTRA technology to create an innovative solution combining dynamic parking with EV charging and battery storage.
- NextonminorChannel partner in BlueMarble's partner ecosystem, one of several logos displayed on the website's partnership section.
- Avia VoltminorChannel partner in BlueMarble's partner ecosystem, one of several logos displayed on the website's partnership section.
- AutoladenminorChannel partner in BlueMarble's partner ecosystem, one of several logos displayed on the website's partnership section.
- EnigineminorChannel partner in BlueMarble's partner ecosystem, one of several logos displayed on the website's partnership section.
- Installation Partners (Installateurs)coreCore partner category mentioned in BlueMarble's ecosystem: 'Wij werken nauw samen met installateurs' (We work closely together with installers). These partners install OSTRA charging infrastructure.
- Energy Partners (Energiepartners)coreCore partner category in BlueMarble's ecosystem: partners providing energy solutions and integration with energy management systems.
- Real Estate Organizations (Vastgoedorganisaties)coreCore partner category in BlueMarble's ecosystem: real estate organizations implementing charging infrastructure at properties.
- Mobility ProviderscoreCore partner category in BlueMarble's ecosystem: mobility providers integrating EV charging with transportation services.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
BlueMarble Charging competitors and assessment
Company assessmentDirect peers
- Alfen: Netherlands-based provider of EV charging stations (including the Eve Pro line) alongside smart grid and energy storage solutions — overlaps directly with BlueMarble on Dutch EV charging hardware and grid-balancing know-how and shares the same municipal target segment.
- Last Mile Solutions: Netherlands-based CPMS and EV roaming platform provider enabling charge point management, billing and settlement for multi-vendor charger networks — overlaps with BlueMarble's CPMS software offering and is mentioned as a competitive backoffice option.
- EVBox: Amsterdam-based EV charging hardware manufacturer and CPMS software provider offering AC/DC chargers and the Everon charging management platform — the most direct Dutch competitor to BlueMarble's OSTRA + CPMS bundle, competing head-to-head for municipal and commercial deployments.
- Wallbox: Spanish-headquartered EV charging hardware company selling AC and DC chargers plus a cloud management platform (myWallbox) for residential and business customers — directly comparable to BlueMarble's OSTRA Home/Business tiers and CPMS-based software bundle.
- Ecotap: Dutch manufacturer of public and semi-public EV charging stations offering proprietary backoffice software — competes with BlueMarble in the same Dutch municipal and commercial segments and is explicitly listed among backoffice alternatives on BlueMarble's own site.
Broad incumbents
- ABB E-mobility: Diversified industrial giant's e-mobility division offering AC and DC fast chargers from 11 kW to 600 kW with cloud software — competes with BlueMarble in the higher-power DC charging segment and benefits from global scale and balance sheet.
- Siemens eMobility: Siemens' eMobility portfolio includes VersiCharge AC and SICHARGE DC chargers with managed services — comparable vertically integrated offering aimed at commercial, fleet and public segments where BlueMarble competes.
- ChargePoint: Large US-listed EV charging network operator selling AC/DC hardware alongside an extensive cloud-based CPMS — comparable to BlueMarble as a vertically integrated hardware + software platform, but operates at vastly larger scale and geographic breadth.
- Schneider Electric: Global energy management and automation major supplying EV charging solutions (EVlink) and broader energy management software — overlaps with BlueMarble's combination of charging hardware and energy/load management, particularly for commercial and grid-constrained sites.
Regional players
- Allego: European pan-continental public-charging network operator (formerly part of Alliander) deploying charging plazas across the EU — adjacent peer that competes for many of the same municipal/public-charging opportunities BlueMarble targets, but operates at network rather than hardware-manufacturing level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BlueMarble Charging social profiles
Digital presenceBlueMarble Charging financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueMarble Charging leadership team
Management profileNumber of profiles
BlueMarble Charging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueMarble Charging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueMarble Charging
What does BlueMarble Charging do?
BlueMarble Charging manufactures OSTRA-branded EV charging stations (AC 1.2 kW to 22 kW and DC up to 600 kW) and develops the in-house Charge Point Management System (CPMS) software for managing, operating, and reconciling charging infrastructure. The integrated offering combines proprietary hardware, CPMS software, and smart energy management modules (Dynamic/Active Load Balancing, PV surplus, and tariff-based charging) to deliver scalable charging solutions for homes, businesses, municipalities, and charge point operators.
Is BlueMarble Charging a public or private company?
BlueMarble Charging is a private company. It is classified as unknown and is currently operating.
When was BlueMarble Charging founded?
BlueMarble Charging was founded in 2020. It employs 1 to 10 people.
Where is BlueMarble Charging based?
BlueMarble Charging is headquartered in Almere, Netherlands, in the Europe region.
How does BlueMarble Charging make money?
Five revenue lines are on record. Charging Station Hardware Sales are the primary driver. The others are charge Point Management System (CPMS) / Software, public Charging Revenue Sharing, professional Services and energy Management Services.
Who are BlueMarble Charging's main competitors?
Direct peers on record are Alfen, Last Mile Solutions, EVBox, Wallbox and Ecotap. Broad incumbents are ABB E-mobility, Siemens eMobility, ChargePoint and Schneider Electric. Allego is listed as a regional player.
Does BlueMarble Charging have an API?
No public API is recorded for BlueMarble Charging.
What industry is BlueMarble Charging in?
BlueMarble Charging's product category is EV Charging Infrastructure. Its primary akta.pro industry code is IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers). Its NAICS code is 33593 and its SIC code is 3600.