The Bronx Tourism Council

What The Bronx Tourism Council does

The Bronx Tourism Council (operating publicly as "I Love The Bronx") is a non-profit tourism promotion organization established in 1991 as a subsidiary of the Bronx Economic Development Corporation (BXEDC). It serves as the official tourism promotion body for the Bronx borough of New York City, operating in formal partnership with the Bronx Borough President's Office and applying for ongoing funding from the NYC Tourism Foundation. The council's mission is to promote the borough's history, cultural diversity, and attractions to local, national, and international audiences. It is not a commercial enterprise; it does not charge restaurants for inclusion in its events and does not appear to derive revenue from fees for service.

The council's core offerings are event-based and digital. The annual event portfolio includes Bronx Week (a multi-week borough celebration), Savor The Bronx (a 7-day restaurant week with 40+ participating restaurants), Tour de Bronx (a 40-mile free cycling event attracting 4,000+ riders), The Bronx Ball (a gala honoring Walk of Fame inductees), and the Bronx Fireworks Extravaganza at Orchard Beach. Digital products include the ilovethebronx.com website with an events calendar and visitor planning resources, the Bronx Walk of Fame mobile app (available on iOS and Android), and an email newsletter. The Bronx Walk of Fame itself commemorates 120+ famous Bronxites with permanent street signs along the Grand Concourse.

Revenue mechanics consist of NYC Tourism Foundation grants supplemented by event sponsorships across marquee partners including Verizon, Amazon, Lyft, Montefiore Einstein, and BronxCare Health System. Distribution leverages media partnerships with 1010 WINS (for The Bronx Beat), News 12, ABC7, PIX11, NBC 4 New York, and BronxNet, alongside direct channels to visitors and residents via Instagram (@bronx.tourism), Facebook, LinkedIn, and newsletter. The known leadership is Julius Drake, Director of Development; the organization appears to operate with a very small staff and lists no current job openings.

Name

The Bronx Tourism Council

Legal name

The Bronx Tourism Council

Website

https://ilovethebronx.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bronx Tourism Council is a non-profit tourism promotion subsidiary of the Bronx Economic Development Corporation (BXEDC), established in 1991, that organizes major annual events (Tour de Bronx, Savor The Bronx, Bronx Week), maintains the I Love The Bronx website and Bronx Walk of Fame mobile app, and serves visitors, Bronx residents, and local restaurants through grant-funded borough marketing.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Civic & Municipal Festivals (City Days, Public Celebrations) (MPAGAEAA), Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Walking City Tours (Highlights & Orientation) (THAJAAAA)

Keywords

• Destination marketing services
• Tourism promotion services
• Event management services
• Community event planning
• Borough tourism advocacy

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Grant Funding: Primary funding source through grants from NYC Tourism Foundation and partnerships with NYC entities. The council is a subsidiary of the Bronx Economic Development Corporation (BXEDC).
2. Event Sponsorships: Revenue generated through event sponsorships. The council offers sponsorship packages for events like Savor The Bronx, with various sponsor tiers and recognition opportunities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Bronx Tourism Council is the official destination marketing and tourism promotion organization for the Bronx borough of New York City. It organizes and produces major free annual events such as Tour de Bronx (a 40-mile cycling event), Savor The Bronx (a 7-day restaurant week), Bronx Week (a monthlong borough celebration), The Bronx Ball, and the Bronx Fireworks Extravaganza. It also operates supporting digital resources including the ilovethebronx.com website, an online events calendar, an email newsletter, and the Bronx Walk of Fame mobile app.

Product overview

The Bronx Tourism Council operates a portfolio of event-based and digital products and services centered on promoting tourism and economic development in The Bronx. The core offerings include major annual events such as Tour de Bronx (cycling), Savor The Bronx (restaurant week), Bronx Week (multi-week celebration), The Bronx Ball (gala), and The Bronx Fireworks Extravaganza. Digital products include the Bronx Walk of Fame mobile app (available on Google Play and Apple App Store), an online events calendar, and newsletter subscription service. The Council also facilitates guided tour services through partnerships with local tour guides. The organization functions as a subsidiary of the Bronx Economic Development Corporation, with its digital presence primarily serving as a marketing and information platform for these events and attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bronx Walk of Fame App

Quantifiable outcome

• Tour de Bronx attracts over 4000 riders annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bronx Economic Development Corporation (BXEDC)coreStrategic or Co-development Partner · 1 January 1991The Bronx Tourism Council is a subsidiary of BXEDC, creating a cohesive relationship between arts/culture and economic development. BTC promotes the borough's rich history, institutions, and cultural diversity.
• Bronx Borough President Vanessa L. GibsoncoreStrategic or Co-development PartnerOfficial partnership with Bronx Borough President. The Borough President provides leadership messaging in the Bronx Visitors Guide and supports major BTC events.
• 1010 WINScoreStrategic or Co-development PartnerMedia partnership for The Bronx Beat - segments created by BXEDC and 1010 WINS to highlight local businesses. Airs on 1010 WINS and posted on BXEDC's Instagram.
• BronxNetminorGTM or Marketing PartnerLocal media partner providing coverage of Bronx events and initiatives.
• Unlimited BikingminorChannel Partner/ Reseller/ DistributorBike rental partner for Tour de Bronx event, providing bike rentals for participants.
• New York Botanical GardenminorStrategic or Co-development PartnerTour de Bronx routes culminate at the New York Botanical Garden. Listed as event sponsor.
• Bronx Zoo / Wildlife Conservation Society (WCS)minorStrategic or Co-development PartnerMajor Bronx attraction and sponsor of Bronx Week and council events.
• Yankees / New York YankeesminorStrategic or Co-development PartnerMajor Bronx attraction (Yankee Stadium) and sponsor of Bronx Week events.
• News 12minorGTM or Marketing PartnerMedia sponsor covering Bronx events and initiatives.
• ABC7 / WABCminorGTM or Marketing PartnerMedia sponsor covering Bronx events.
• PIX11minorGTM or Marketing PartnerMedia sponsor covering Bronx events.
• NBC 4 New YorkminorGTM or Marketing PartnerMedia sponsor covering Bronx events.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Destination DC: Official destination marketing organization for Washington, D.C. Comparable as a citywide tourism promotion body running event-driven marketing, sponsor programs, and content platforms to attract visitors.
• Visit Philadelphia: Official tourism marketing organization for Philadelphia. Comparable in structure as a destination marketing organization that runs content, events, and partnership programs to drive visitor demand at a city scale.
• Choose Chicago: Official tourism sales and marketing organization for Chicago. Comparable as a city-level DMO running event promotion, content, and partner sponsorship programs.
• NYC Tourism + Conventions (formerly NYC & Company): The official destination marketing organization for New York City. It is comparable to The Bronx Tourism Council as a city-level tourism promotion body, but operates at much greater scale and budget across all five boroughs, including the Bronx.

Emerging players

• Time Out New York: Editorial city-guide media brand covering NYC dining, events, and culture. Comparable as a content aggregator surfacing borough-level things to do, with overlap in audience and editorial mission.

Regional players

• Staten Island Economic Development Corporation: Borough-level economic and tourism development entity for Staten Island. Comparable as a NYC borough peer promoting local attractions, events, and businesses through grants and partnerships.

Others

• GetYourGuide: Global tours and experiences marketplace. Comparable as a distribution layer for guided tours and experiences, intersecting with the Bronx Tourism Council's curated tour-guide network.

Direct peers

• Brooklyn Tourism (Visit Brooklyn / BSE Global): Borough-level tourism promotion organization for Brooklyn. Directly comparable as a peer NYC borough tourism body running signature events and partner programs to attract visitors, restaurants, and sponsors.
• Harlem Tourism Board: Neighborhood/borough-scale tourism body focused on cultural heritage and visitor promotion. Directly comparable in mission — promoting a culturally rich NYC district through events, tours, and partner storytelling.
• Queens Tourism Council: Borough-level tourism and events promotion entity for Queens. Comparable as a sister NYC borough tourism council running cultural and community-driven events to surface neighborhood attractions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheBronxTourism
• LinkedInlinkedin.com/company/bronx-tourism-council
• Instagraminstagram.com/bronx.tourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bronx Tourism Council