What AlterMachine does

AlterMachine is a French SARL headquartered at 177 rue du Temple in Paris (75003), founded in January 2014 by Camille Hakim Hashemi, Elisabeth Le Coënt, and Carole Willemot. The firm operates as a 'bureau d'accompagnement de projets artistiques' — an artistic project accompaniment office — providing outsourced administration, production, communication, press relations, public relations, diffusion, and consulting services to performing arts companies (theatre, dance, circus, musical theatre) and cultural institutions.

Its client base spans emerging independent companies as well as established national venues and 'Centres Dramatiques Nationaux' (CDNs), with geographic reach concentrated in France and extending into Switzerland. The firm is staffed by approximately seven to nine people, organized around the three founding partners supported by associates including Marine Mussillon, Erica Marinozzi, and Marie Grouin-Rigaux. Deliveries are project-based, tailored to each artistic company's production cycle rather than standardized product offerings.

Revenue is generated through professional services fees tied to engagement scope; there is no external venture capital or private equity backing, no disclosed funding rounds, and the SARL carries the statutory minimum capital of €3,000. The company has sequentially joined three professional networks — Thinkprod (2016), ARVIVA (2021), and LAPAS (2022) — to expand referral channels and service scope, with the ARVIVA membership signaling an extension into environmental transition advisory for cultural productions. No acquisitions, product launches, or leadership changes are recorded.

Name

AlterMachine

Legal name

AlterMachine

Website

https://altermachine.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AlterMachine is a Paris-based SARL founded in 2014 that provides outsourced administration, production, communication, and consulting services to French and Swiss performing arts companies and cultural institutions across theatre, dance, circus, and musical theatre.

Ownership category

akta.pro rank

Product category

Performing Arts Administration & Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

Keywords

• Performing arts administration
• Theatre production services
• Press relations services
• Artistic project management
• Live performance consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Project Accompaniment: AlterMachine generates revenue through service fees for artistic project accompaniment, including administration, production, communication, press relations, public relations, and consulting services for theatre, dance, circus, and musical theatre companies, as well as cultural structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AlterMachine is a French "bureau d'accompagnement de projets artistiques" (artistic project support bureau) that provides professional services to performing arts companies in theatre, dance, circus, and musical theatre, as well as cultural institutions. Its service portfolio spans administration (social security, accounting, public funding guidance), production (budgeting, partner research, residencies), diffusion/touring (connecting artists with venue programmers), press relations (media visibility), communication, and consulting for emerging artists and institutional events.

Product overview

AlterMachine is an artistic project support bureau (bureau d'accompagnement) founded in 2014, providing a portfolio of services rather than a software product. The company offers five integrated service modules: Administration (managing social security, accounting, and public funding for companies), Production (budget building, partner research, and residency logistics), Diffusion (connecting artists with venue programmers), Press Relations (media visibility and promotion), and Consulting (advisory for emerging artists and institutional events). The services are delivered through a team of associates and collaborators who work with theater, dance, circus, and musical theater companies, as well as cultural institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Administration Services Administrative management for independent theater, dance, circus, and musical theater companies, including social security coordination, accounting, and strategic guidance on public funding applications.
• Production Services Production direction, production administration, and logistics for artistic projects, including budget building, fundraising, partner research, and residency organization.
• Press Relations Services Press relations and visibility promotion for artistic projects, connecting artists with both generalist and specialized performing arts media.
• Diffusion Services Distribution and touring support for performances, helping artists connect with venue programmers whose artistic lines align with their projects.
• Consulting Services Advisory services leveraging expertise in performing arts, including support for emerging artists, administrative structuring guidance, and institutional event deployment.

Quantifiable outcome

• Works with dozens of companies across theatre, dance, circus, and musical theatre
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• LAPAScoreStrategic or Co-development Partner · 1 January 2022Team members joined LAPAS - Association des professionnels de l'administration du spectacle - which aims to federate, identify problems and propose ways to address them. Missions include bridging and gathering, collective reflection, representation and valorization.
• ARVIVAcoreStrategic or Co-development Partner · 1 January 2021AlterMachine joined ARVIVA in 2021, which aims to question daily practices in live performance professions to identify sustainable alternatives to reduce environmental impact, including all links in the chain from creation to production and distribution.
• ThinkprodcoreStrategic or Co-development PartnerAlterMachine has participated since 2016 in the Thinkprod network, a reflection and sharing space around live performance production serving artistic creation and new cooperation dynamics. Thinkprod promotes and raises awareness about structuring in production offices.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Intermusica: International artist management agency representing instrumentalists, conductors, ensembles, and theatrical performers worldwide. Comparable to AlterMachine in providing comprehensive management and touring support for performing artists, but at significantly larger scale and global reach.
• IMG Artists: Global artist management and agency representing classical musicians, dancers, conductors, and theatrical artists across touring, recording, and brand partnerships. Comparable to AlterMachine at vastly larger scale as an artist management and representation firm, illustrating the international ceiling for the artist-representation model.
• Askonas Holt: International artist management agency representing conductors, soloists, directors, and instrumentalists. Functionally comparable to AlterMachine in providing comprehensive management for performing artists, but operating globally with substantially greater resources and roster scale.
• ARTCENA: French national resource center for circus, street arts, and theater that provides professional resources, documentation, and advisory services to performing arts companies. Comparable to AlterMachine in its advisory and resource-provision function for performing arts professionals, but at national institutional scale.
• HarrisonParrott: London-based international artist management agency covering classical music, dance, and theater with full-service management including touring, press, and production support. Provides a benchmark for the scaled-up version of AlterMachine's bureau-style artist management services.
• ONDA - Office National de Diffusion Artistique: French national public body that supports the touring and diffusion of performing arts works across networks of venues and programmers. Overlaps with AlterMachine's diffusion service line at a national scale, but operates as a public institution rather than a private fee-based bureau.

Regional players

• La Manufacture: Lausanne-based bureau d'accompagnement that provides production, administration, and diffusion support for performing arts companies in French-speaking Switzerland. Directly comparable to AlterMachine in service scope and role, operating in the adjacent Swiss Romandie market.

Direct peers

• AKA - Atelier de Production: Paris-based performing arts bureau providing production, administration, and tour management services to independent French theater and dance companies. Directly comparable peer in service offering and French-market position to AlterMachine.
• Bureau Cassiopée: Paris-based performing arts bureau d'accompagnement providing administration, production, and press relations services to independent theater and dance companies. Directly comparable in service offering, target customer segment, and French market positioning to AlterMachine.
• Pianissimo: Paris-based production and administration bureau specialized in classical and contemporary music performing arts projects. Provides comparable administration and production accompaniment services to AlterMachine, though more concentrated on the music segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altermachine
• Facebookfacebook.com/AlterMachineParis

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlterMachine