Goodbye Malaria

What Goodbye Malaria does

Goodbye Malaria is a South Africa-based organization operating at the intersection of malaria prevention, awareness, and cause-related retail. Its functional core is the distribution of malaria prevention products (insecticide-treated nets and anti-malaria medications described in its history) and mission-branded merchandise to travelers and families in malaria-endemic regions. The organization maintains four physical retail locations at major South African airports — George Airport (Domestic Departures Ground Floor), Cape Town International (Gate A8), and two OR Tambo International sites (Landside Domestic Arrivals Food Court and Airside Gate 7 & 8 International Departures) — alongside an e-commerce shop at shop.goodbyemalaria.com selling accessories, clothing, kids' items, and promotional products. Beyond product sales, the organization publishes educational content explaining the nine-stage malaria parasite lifecycle (from sporozoite injection through gametocyte transmission and oocyst development) and curates a stream of malaria stories and news, positioning itself as both retailer and awareness vehicle. The headquarters is located at 10 Victoria Road, Lorenztville, Johannesburg, Gauteng, with a registered brand trademark and a multilingual mission line ("tchau tchau, hamba kahle, au revoir, adios to malaria") underscoring its cross-border awareness ambitions. The business model is direct-to-consumer with no disclosed pricing, no software platform, no API surface, and no subscription or recurring revenue component.

Name

Goodbye Malaria

Legal name

Goodbye Malaria

Website

https://goodbyemalaria.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodbye Malaria is a South Africa-based organization that sells malaria prevention products and mission-branded merchandise through an e-commerce shop and four airport retail locations, serving travelers and families in malaria-endemic regions.

Ownership category

akta.pro rank

Product category

Malaria Prevention Products

NAICS

Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Mosquito Control Products (Larvicides, Dunks, Foggers) (CRAJAHAI)

Keywords

• Malaria prevention products
• Insecticide treated nets
• Anti-malaria medications
• Cause-marketed merchandise
• Travel health retail

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Sale of malaria prevention products through e-commerce and retail airport stores, including accessories, clothing, and specialized items.
2. Merchandise Sales: Branded merchandise sales including clothing and kids items through the organization's shop platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Goodbye Malaria sells physical malaria prevention products, including insecticide-treated nets and anti-malaria medications, together with branded merchandise (accessories, clothing, kids' items, promotional goods). Products are sold direct-to-consumer through an online shop at shop.goodbyemalaria.com and through four physical retail stores located at major South African airports. The retail activity supports the organization's mission to advance malaria elimination.

Product overview

Goodbye Malaria is a nonprofit organization focused on malaria elimination. The organization operates an e-commerce shop selling malaria prevention products and merchandise, with physical retail presence at South African airports (George Airport, Cape Town International Airport, OR Tambo International Airport). The portfolio includes accessories, clothing, kids' products, and promotional items. Beyond retail, the organization provides educational content about malaria parasite lifecycle and shares malaria stories and news through its digital platform. The offering is primarily consumer-facing retail products and awareness/education content rather than a software platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Insecticide-Treated Nets Insecticide-treated mosquito nets sold as a core malaria prevention product to consumers and travelers; positioned for protection during sleep in malaria-endemic or travel contexts.
• Anti-Malaria Medications Anti-malaria medications sold alongside prevention products to consumers and travelers for use in malaria-affected regions.
• Accessories Branded accessories sold through the Goodbye Malaria e-commerce shop as part of the organization's mission-branded merchandise range.
• Clothing Branded clothing sold through the Goodbye Malaria e-commerce shop as part of the organization's mission-branded merchandise range.
• Kids Products Kids' items sold through the Goodbye Malaria e-commerce shop as part of the organization's mission-branded merchandise range.
• Promotional Items Branded promotional items sold through the Goodbye Malaria e-commerce shop as part of the organization's mission-branded merchandise range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• exOfficio: Travel-focused apparel brand selling clothing and accessories designed for travelers and outdoor use. Comparable as a niche consumer brand targeting travelers (closely overlapping with Goodbye Malaria's airport customer base) with multi-channel distribution.
• Sawyer Products: Commercial peer in insect repellent and outdoor protection products. Sawyer offers DEET-free and permethrin-based mosquito protection products, overlapping with Goodbye Malaria's traveler-focused prevention category.

Broad incumbents

• SC Johnson (OFF! / Autan): Broad incumbent commercial competitor in the mosquito/insect repellent space. SC Johnson's OFF! and Autan brands are the dominant consumer insect repellent products globally, competing with Goodbye Malaria's mosquito prevention offerings at retail.
• The Global Fund: International financing institution focused on AIDS, tuberculosis, and malaria. While a funder rather than a direct retailer, the Global Fund allocates billions to malaria prevention globally and shapes the market in which Goodbye Malaria's mission-driven products exist.
• World Health Organization (Global Malaria Programme): Sets global policy and standards for malaria prevention and treatment. WHO's guidance defines the customer and product landscape in which malaria prevention products are bought and used, making it a structural peer in the same ecosystem.

Direct peers

• Malaria No More: Direct peer as a malaria elimination advocacy and fundraising nonprofit. Malaria No More raises awareness and funds for malaria prevention products, operating in the same mission space as Goodbye Malaria.
• Nothing But Nets: Direct peer as a UN Foundation campaign focused on purchasing and distributing insecticide-treated bed nets to prevent malaria. Shares both the mission and the core product category (malaria prevention nets and accessories) with Goodbye Malaria.
• Against Malaria Foundation: Direct peer as a malaria-focused nonprofit organization. AMF distributes long-lasting insecticidal nets to at-risk populations and is one of the most prominent malaria prevention charities, sharing Goodbye Malaria's mission of saving lives through mosquito-borne malaria prevention.

Regional players

• Mr Price Apparel: South African value apparel and general merchandise retailer. Comparable as a South African-based multi-channel retailer selling clothing and accessories to mass-market consumers, similar to Goodbye Malaria's merchandise and accessories assortment.
• Netcare: South African healthcare provider and one of the largest private hospital networks in the country. While operating in healthcare rather than retail, Netcare is a comparable South African health-sector organization with similar geographic footprint and consumer-facing operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GoodbyeMalariaZ
• Facebookfacebook.com/goodbyemalaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodbye Malaria