runamics

What runamics does

runamics GmbH is a Hamburg-based sustainable sportswear company founded in 2019 that designs, sells, and distributes running and athletic apparel made primarily from natural and low-impact fibers. The product portfolio spans t-shirts, longsleeves, running shorts, full-length and short tights (for men and women), sweaters, hoodies, caps, and underwear — including a children's line and limited-edition collaborative collections — with pricing ranging from roughly $29 to $98 USD per item. Technical differentiation is centered on material science: a 50/50 Merino wool and Tencel Lyocell blend with antibacterial and temperature-regulating properties, a Bouncy Cotton Weave that achieves stretch in 100% organic cotton without synthetic elasthan, and a biodegradable stretch material (66% biodegradable polyamide / 34% biodegradable elastane) engineered to decompose in under five years. The company holds a stack of third-party certifications — Fairtrade Textile Standard, GOTS, Grüner Knopf 2.0, Cradle to Cradle, LEED Platinum, and Net Zero — covering supply chain, production, and product circularity.

Name

runamics

Legal name

runamics GmbH

Website

https://runamics.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

runamics GmbH is a Hamburg-based D2C sustainable sportswear brand founded in 2019, selling natural-fiber and biodegradable running apparel to environmentally conscious runners across 35+ countries via Shopify and a nascent B2B channel.

Ownership category

akta.pro rank

Product category

Sustainable Athletic Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Running & Endurance Wear (CRAAAEAD), Performance Socks, Underlayers & Active Essentials (CRAAAEAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Sustainable sportswear
• Running apparel
• Organic cotton clothing
• Circular fashion
• Biodegradable activewear

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales (D2C): Direct-to-consumer sales of planet-friendly sportswear including t-shirts, longsleeves, shorts, tights, hoodies, caps, and underwear through the company's e-commerce storefront.
2. B2B Bulk Orders: Bulk sales to sports clubs, event organizers (marathons, tournaments), and companies for team apparel. Custom team designs and Cradle to Cradle certified team shirts.
3. Gift Cards: Digital gift cards sold in denominations from €25 to €300, providing another revenue stream and customer acquisition mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

runamics designs, produces, and sells planet-friendly running and sportswear — including t-shirts, longsleeves, shorts, tights, hoodies, caps, and underwear — made from natural and low-impact materials such as organic cotton, Merino wool, Tencel Lyocell, regenerative cotton, and biodegradable synthetic stretch fibers. The company sells primarily direct-to-consumer through its own Shopify storefront and supplements this with B2B bulk apparel for sports clubs, event organizers, and corporate running teams.

Product overview

runamics is a planet-friendly sportswear brand offering a diverse portfolio of running and sports apparel for men, women, and children. The product line includes t-shirts, longsleeves, running shorts, running tights (full-length and shorts), sweaters, hoodies, caps, and underwear—all made from natural and sustainable materials like organic cotton, merino wool, Tencel, and regenerative cotton. The core products feature the signature lines such as the Stop Watching Stop Watches collection, Signature Sweater/Hoodie series, Pizza Club and Anti Racism Runners Collective collaborations, and the Fair Underwear line. The brand emphasizes circular design, fair production, and avoidance of conventional plastics. Beyond retail products, runamics offers B2B services for sports clubs, events, corporate running teams, and specialty retailers, along with gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Stop Watching Stop Watches T-Shirt (Organic Cotton, unisex) Unisex organic cotton T-shirt with a motivational 'Stop Watching Stop Watches' message, designed for runners who want to enjoy running without performance pressure.
• Longsleeve No-Print (Organic Cotton, unisex) Classic-fit longsleeve made from Fairtrade organic cotton, certified to the highest social and ecological standards, without print or embroidery.
• Superlight Merino Running Longsleeve (Men) Lightweight men's running longsleeve made from a 50% Merino wool and 50% Tencel Lyocell blend, featuring antibacterial properties and temperature regulation.
• Bouncy Cotton Running Shorts (Men) Men's running shorts made from 100% organic cotton with natural stretch achieved through an innovative weaving technique, featuring reflective prints and a zippered pocket.
• Lange Running Tights (Women, full-length) Full-length women's running tights made from biodegradable stretch material (66% biodegradable polyamide, 34% biodegradable elastane), produced in Italy and sewn in Portugal.
• Signature Sweater 25/26 (Organic Cotton, unisex) Unisex signature sweatshirt made from Fairtrade organic cotton with a chest pocket for smartphone, suitable for cold-weather running, gym workouts, or leisure.
• Pizza Club Longsleeve (Organic Cotton, unisex) Limited-edition loose-fit longsleeve for pizza and running enthusiasts, made from organic cotton with a playful Pizza Club design.
• Team-Up T-Shirt (Organic Cotton, unisex, white) Unisex t-shirt from Fairtrade organic cotton with 'Team-Up' messaging, designed for running or leisure wear.
• OrganicShade Running Cap Lightweight, breathable running cap made from 100% organic cotton Ripstop fabric, plastic-free with adjustable cord from organic cotton and natural rubber.
• Anti Racism Runners Collective T-Shirt (Regenerative Cotton, unisex) Solidarity t-shirt made from 100% regenerative cotton, with 10% of sales supporting the Doro40 self-organized youth and cultural center in Limbach-Oberfrohna, Saxony.
• Kurze Running Tights (Women, short) Lightweight short women's running tights made from sweat-absorbing stretch material with a side pocket for smartphone and an internal key compartment.
• Stop Watching Stop Watches Longsleeve (Organic Cotton, unisex) Unisex longsleeve from organic cotton with the 'Stop Watching Stop Watches' philosophy, available in Aegean Blue and undyed versions.
• Lange Running Tights (Men, full-length) Full-length men's running tights made from biodegradable stretch material optimized for performance and eco-innovation.
• Kinder T-Shirt Ice Cream (Organic Cotton, white) Children's organic cotton t-shirt with a playful ice cream design, encouraging kids to run and enjoy sports.
• Yallah Yallah T-Shirt (Organic Cotton, unisex, white) Limited edition unisex t-shirt from the Serious Nutrition series, made from organic cotton with an Arabic-inspired 'Yallah Yallah' motivational print.
• Calligraphy T-Shirt (Regenerative Cotton, unisex) Loose-fit unisex t-shirt made from regenerative cotton, featuring a calligraphy print designed by artist Parisurteil from Berlin.
• Kurze Running Tights (Men, short) Short men's running tights made from biodegradable stretch material with side pockets and an internal cord for a secure fit.
• Signature Hoodie (Organic Cotton, unisex) Classic unisex hoodie made from Fairtrade organic cotton with kangaroo pocket and elegant hood without drawstrings, suitable for running in cold weather, gym workouts, or leisure.
• Fair Underwear — Slip (Hipster Panty) Fairtrade-certified organic cotton hipster panty with wide waistband, the world's first underwear certified under the Fairtrade Textile Standard.
• runamics Online Gift Card Digital gift card available in €25, €50, €75, €100, €200, and €300 denominations, sent via email with an optional printable version and valid for one year from purchase.
• B2B / Reseller Services (Clubs, Events, Companies) Dedicated B2B services offering team/club apparel, event participant shirts, corporate running shirts, and retail partnerships, including custom team designs and Cradle to Cradle certified team shirts, contacted via [email protected].

Quantifiable outcome

• 91% less fresh water and 46% less CO2 in organic cotton farming vs conventional
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Wildplastic GmbHcoreStrategic or Co-development PartnerPartnership for packaging materials. Runamics uses only Wildplastic polybags made from collected ocean and land plastic waste for shipping, avoiding new plastic production.
• Doro40 (Limbach für Alle)flagshipStrategic or Co-development PartnerCharitable partnership where 10% of Anti Racism Runners Collective product sales support Doro40, a self-organized youth and cultural center in Limbach-Oberfrohna, Sachsen.
• HAKROcoreStrategic or Co-development PartnerProduction partner for regenerative cotton products. HAKRO manages the supply chain in partnership with Raddis Foundation and Mila Clothing in southern India.
• Raddis Foundation / Raddis CottoncoreStrategic or Co-development PartnerAgricultural partnership for regenerative cotton sourcing. Farmers are supported to grow cotton without pesticides or artificial irrigation, focusing on soil health and biodiversity.
• Tencel / Lenzing (Austria)coreTechnology or IntegrationSupplier of Tencel Lyocell fiber, a wood-based cellulose fiber produced in a closed-loop process where 99% of solvent is recovered and reused.
• Anti Racism Runners Collective (15+ Running Crews)flagshipGTM or Marketing PartnerCommunity initiative launched September 2024 with 10+ running crews from German-speaking region. Participating crews include Tide Runners, Run Pack, Run Fleet, Fat Boys, Run Squad, Fierce, Sweat Club, Nomads, Munich Run Collective, South Striders, Early Birds.
• Parisurteil (Berlin)minorStrategic or Co-development PartnerCalligraphy artist who designed the hand-lettered print for the Calligraphy T-Shirt collection.
• Running Green HamburgminorChannel Partner/ Reseller/ DistributorLocal retail partner in Hamburg where select runamics products can be purchased and tried on in person.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tracksmith: Premium dedicated running apparel brand targeting committed amateur runners with a heritage, performance-led positioning. Closely comparable to runamics in customer base (serious runners) and price point, though Tracksmith is U.S.-rooted, not sustainability-led.
• sundried: UK-based sustainable sportswear brand offering eco-friendly activewear and running apparel. Comparable as a D2C-first sustainable sportswear brand, though smaller scale and UK-focused rather than DACH.
• Bleed: German sustainable apparel brand producing organic, fair-trade clothing with a circular take-back program. Comparable as a German sustainability-led D2C brand; activewear is less of a focus than for runamics.
• Armedangels: German sustainable fashion brand with GOTS and Fairtrade-certified apparel across casual and activewear. Closest German-based peer in positioning (eco-led, D2C, premium). Differs in that activewear is a smaller line within a broader fashion assortment.
• BAM Bamboo Clothing: UK-based sustainable activewear and athleisure brand using bamboo and organic cotton. Comparable in natural-fiber activewear focus and eco-certifications; overlaps in the running and outdoor segment.
• Outdoor Voices: D2C activewear brand building community-led positioning around recreational athletes. Comparable in community-first marketing and direct-to-consumer model; differs in being U.S.-based and not sustainability-led.

Broad incumbents

• Patagonia: Long-established sustainable outdoor and activewear brand with deep environmental certifications and a circular economy model. Comparable in sustainability leadership and product philosophy; differs in being a globally scaled incumbent with much broader product range.
• Veja: French sustainable footwear and apparel brand with verified supply chain transparency and a strong D2C and selective retail presence. Comparable in eco-led mission and French/European D2C execution; product overlap is partial.
• Adidas (Terrex / sustainable lines): Global athletic apparel incumbent with a growing sustainability portfolio (Parley, Terrex, plant-based materials). Compares as a credible competitor in sustainable running apparel with vastly larger scale and marketing budgets.

Emerging players

• Lancton: Emerging European sustainable activewear brand with natural-fiber fabrics and circular take-back programs. Comparable as a sustainability-led D2C activewear startup in the broader European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/runamics_sportswear
• Xx.com/runamics
• Facebookfacebook.com/runamics
• LinkedInlinkedin.com/company/runamics-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about runamics