Wildschön GmbH

What Wildschön GmbH does

Wildschön GmbH is a privately held German natural cosmetics company founded in 2021 and headquartered in Frankfurt, with production in Idstein (Taunus region, near Frankfurt). The firm designs, formulates, and fills an organic haircare and scalp care range built around a proprietary concentrate-delivery system: a 150ml liquid shampoo concentrate (Coco Glucoside sugar surfactants, certified organic essential oils, near-100% organic ingredients) that the consumer dilutes 1:10 in a reusable applicator bottle at the point of use. This format is engineered to eliminate artificial preservatives, reduce packaging by approximately 90%, and enable direct scalp application akin to professional salon technique. The catalog spans four shampoo concentrate variants (Orange + Salbei, Lavendel + Fichte, Rosmarin + Bayrum, Zitrone + Amla), hair oils, hair tonic, conditioner, beard oil, rose hydrolat, foam styling, a hair-health nutritional supplement (Vital Komplex Starkes Haar), wooden combs, wild boar bristle brushes, and a wooden Gua Sha tool.

The business model is direct-to-consumer-first. Wildschön sells through its own Shopify storefront (wildschoen.com) with a Subscribe & Save option (20% discount, 4–20 week cadence, managed via Seal Subscriptions), supplemented by selective retail distribution in natural cosmetics stores. Pricing is premium-natural (e.g., €38.95 per 150ml concentrate; €59.95 starter bundles) with free Germany shipping above €40 and EU shipping excluding France and Austria. The customer base is segmented around consumers with scalp issues (itching, dandruff, irritation), health-conscious natural beauty buyers, families/men, and natural hair professionals. Marketing is content-driven via a Journal, an A–Z ingredient Glossary, a sustainability page, and an FAQ, positioning the brand on transparency and bio-quality. The company is small (1–10 employees), founder-operated, and has no disclosed funding or external investors.

Name

Wildschön GmbH

Legal name

Wildschön GmbH

Website

https://wildschoen.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildschön GmbH is a privately held German clean beauty brand (founded 2021) that sells organic haircare, scalp care, brushes, and hair-health supplements direct-to-consumer via its own Shopify store, centered on a proprietary 1:10 shampoo concentrate system that eliminates synthetic preservatives.

Ownership category

akta.pro rank

Product category

Organic Haircare & Scalp Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Organic haircare
• Natural cosmetics
• Plant-based shampoo
• Scalp care products
• Organic beauty brand

Headquarters

HQ city

Idstein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their own online store (wildschoen.com). Products sold directly to consumers with standard one-time purchase pricing. Subscription model available with 20% discount for automatic recurring deliveries.
2. Retail Distribution: Sales through selected stores for high-quality natural cosmetics. Expansion into wholesale channel beyond direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wildschön GmbH formulates and sells a curated portfolio of certified organic, plant-based haircare and scalp-care products, including concentrated shampoos, hair oils, tonics, beard oils, foam stylers, hydrosols, and nutritional supplements, plus complementary accessories such as brushes, combs, and Gua Sha tools. The company primarily serves health- and sustainability-conscious consumers via its own D2C online store and selected natural-cosmetics retailers.

Product overview

Wildschön GmbH is a clean beauty natural cosmetics brand offering a holistic hair and scalp care concept centered around concentrated liquid shampoo products. The core product line consists of four Shampoo Konzentrat variants (Orange + Salbei, Lavendel + Fichte, Rosmarin + Bayrum, Zitrone + Amla) that are mixed with water at a 1:10 ratio using an applicator bottle before each use. These are complemented by a range of supporting products including Hair Oils, Hair Tonics, Beard Oil, Conditioner, and a Rose Hydrolat for skin and hair care. The company also offers a nutritional supplement (Vital Komplex Starkes Haar) taking a holistic approach to hair health from within. Accessories include natural wild boar bristle hair brushes, wooden combs, a Gua Sha tool, and applicator bottles. Pre-configured Spar-Sets bundles combine shampoo concentrate with hair oil/tonic and optional brush at a discounted price. The company positions itself as a Clean Beauty brand, avoiding silicones, parabens, sulfates, synthetic preservatives, and microplastics, with a strong emphasis on certified organic ingredients and transparency about ingredient sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Shampoo Konzentrat (concentrated shampoo) Certified organic, plant-based concentrated shampoo for daily haircare, designed to deliver cleansing efficacy with reduced product usage per wash. Targeted at consumers seeking natural alternatives to conventional shampoos.
• Hair Oil (Haaröl) Plant-based hair oil for nourishment, shine, and care, formulated with certified organic ingredients. Targets consumers wanting natural conditioning and styling-finish care.
• Hair Tonic (Haartonikum) Certified organic leave-in tonic for scalp and hair care, positioned as a targeted treatment to support scalp health and hair strength.
• Beard Oil (Bartöl) Plant-based beard oil for grooming and conditioning, formulated with certified organic ingredients for male consumers seeking natural beard care.
• Conditioner (Spülung) Certified organic rinse-off conditioner for daily haircare, providing detangling and softening using plant-based ingredients.
• Haut & Haar Hydrolat Bio Rose Certified organic rose hydrosol usable for both skin and hair, positioned as a gentle natural mist for refreshing and toning.
• Vital Komplex Starkes Haar Nutritional supplement complex formulated to support strong hair from within, sold alongside the topical haircare range as a complementary inside-out hair-strengthening product.
• Schaumfestiger (styling foam) Certified organic foaming hair styling product for hold and styling, formulated without conventional synthetic styling agents.
• Spar-Sets (bundle sets) Curated bundle sets combining multiple Wildschön shampoos, oils, tonics, or supplements at a savings price, sold as a single SKU to encourage multi-product trials and higher average order value.
• Haarbürste (hair brush) Hair brush accessory offered as a complementary product to support the application of Wildschön haircare products.
• Kämme (combs) Combs sold as complementary accessories for detangling and grooming, intended to pair with Wildschön haircare products.
• Gua Sha Gua Sha scalp-massage tool sold as a complementary accessory to support scalp-care routines alongside the brand's topical products.
• Mini Applikator Compact applicator accessory intended to enable targeted, precise application of Wildschön scalp-care products such as tonics and oils.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rahua: Premium clean haircare brand built around natural, sustainably sourced rainforest ingredients and scalp-health positioning. Comparable on the natural, scalp-and-hair-health story and on premium D2C-plus-salon distribution, though operating at a higher price point.

Direct peers

• Sante Naturkosmetik: German natural cosmetics manufacturer offering shampoos, hair treatments and styling products with BDIH/NCS certifications. Overlaps directly with Wildschön in natural haircare, organic ingredient positioning, and German-market D2C plus retail distribution.
• Lavera: German natural cosmetics brand with a broad haircare line (shampoos, conditioners, treatments) sold through natural retail and D2C. Directly comparable as a German-made, certified-organic haircare competitor in the same mass-natural segment.
• i+m Naturkosmetik: Berlin-based German natural cosmetics brand with a haircare range (shampoos, conditioners, hair treatments) sold via D2C and natural retail. Comparable as a certified-organic, brand-story-driven German natural haircare competitor.
• Logona: Long-established German natural haircare brand (now under L'Oréal's Naturkosmetik portfolio) producing natural shampoos, conditioners and treatments. Comparable as a directly competing natural haircare label in the German specialty retail and D2C channels.
• Khadi Naturprodukte: German natural haircare brand focused on ayurvedic-inspired, certified-natural shampoos, hair oils and treatments. Closely comparable as a niche, ingredient-story-driven German natural haircare brand selling via D2C and selected retail.

Broad incumbents

• Annemarie Börlind: Established German natural cosmetics manufacturer with a haircare line (shampoos, hair treatments) sold through natural retail, salons and D2C. Comparable as a German-made, certified-natural competitor with a similar hair-and-scalp care focus and holistic brand ethos.
• Dr. Bronner's: US-originated organic personal care brand with natural Castile-based shampoos and scalp care sold globally via D2C and natural retail. Comparable as a strongly ingredient-driven, organic-certified clean beauty brand with a similar ethos and D2C-plus-retail model.
• Weleda: Major European natural cosmetics incumbent with a haircare range (shampoos, tonics, treatments) sold through pharmacies, natural retail and D2C. Comparable on natural/clean beauty positioning and holistic hair+scalp approach, but at much larger scale and broader portfolio.

Regional players

• Less is More: Austrian luxury natural haircare brand offering certified-organic shampoos, treatments and styling products to professional salons and consumers. Comparable on premium natural haircare and professional channel focus, but primarily Austria/DACH-focused versus Wildschön's Germany+EU footprint.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildschoen.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildschön GmbH