Puget Collision
Puget Collision is a PE-backed multi-shop operator running 70 auto body collision repair facilities across six Western U.S. states under CARSTAR and Fix Auto USA franchise brands, serving insured vehicle owners through insurance DRP partnerships.
- Company typePrivate
- Founded2022
- HeadquartersKent, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Puget Collision does
Puget Collision is a privately held, PE-backed multi-shop operator (MSO) of auto body collision repair facilities founded in September 2022 and headquartered in Kent, Washington. The company operates 70 collision repair locations across six states — Washington, Oregon, California, Arizona, Colorado, and Wyoming — under the CARSTAR and Fix Auto USA franchise brands, which are part of the Driven Brands franchise ecosystem. Puget Collision grew from an initial 18 locations acquired from Driven Brands in 2022 to 70 locations as of mid-2026, executing more than 20 acquisitions over this period. Its end customers are individual vehicle owners requiring collision repair services, with the vast majority of repair volume routed through insurance Direct Repair Program (DRP) partnerships.
The company's core offering is collision repair delivered through a standardized 12-step repair process that covers intake, pre-repair scanning, parts ordering, structural repair, refinishing, post-repair ADAS calibration, quality assurance, and vehicle delivery. The technology backbone consists of CCC Diagnostics Workflow (real-time visibility into repair status and scan/calibration tracking across all locations) integrated with asTech (remote and in-shop diagnostic scanning), with Verify and Aztec as calibration partners. Facilities hold I-CAR, ASE, and OEM certifications required for insurance DRP eligibility. Reported operational impact includes a more than 20% improvement in scanning and calibration rates following CCC Diagnostics implementation.
Puget Collision's revenue model is transactional, with payment flowing through insurance claims rather than direct consumer billing. The company's go-to-market combines direct-to-consumer service at retail storefronts with enterprise relationships via insurance DRP channels. Growth is executed through an "Sell Your Shop" acquisition program targeting retiring independent shop owners, particularly those already affiliated with CARSTAR or Fix Auto USA. Leadership includes CEO and founder Joe Morella (industry veteran since 1999), COO Tom Redding (40+ years experience, scaled the network from 17 to 55 locations in two years), and CFO Greg Clark (joined 2024 to manage PE-backed financial operations and M&A).
Puget Collision firmographics
Firmographics- Name
- Puget Collision
- Legal name
- Puget Collision
- Website
- https://pugetcollision.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Puget Collision is a PE-backed multi-shop operator running 70 auto body collision repair facilities across six Western U.S. states under CARSTAR and Fix Auto USA franchise brands, serving insured vehicle owners through insurance DRP partnerships.
- Ownership category
- akta.pro rank
Puget Collision industry classification
Industry- Product category
- Auto Body Collision Repair
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)
Keywords
Where Puget Collision is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Puget Collision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Collision Repair Services: Primary revenue from collision repair services for vehicle damage, typically funded through insurance claims. Services include body work, painting, refinishing, and calibration of advanced driver assistance systems (ADAS).
- Insurance DRP Partnerships: Direct Repair Program partnerships with insurance companies, where the company is an approved provider for collision repair services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Puget Collision product offering
Product offeringCore offering
Puget Collision operates a network of 70 auto body collision repair facilities across six states (Washington, Oregon, California, Arizona, Colorado, and Wyoming), primarily under the CARSTAR and Fix Auto USA franchise brands. The company delivers collision repair services including structural repair, cosmetic restoration, painting, refinishing, and ADAS scanning/calibration using a standardized 12-step repair process supported by CCC Diagnostics Workflow and asTech technology.
Product overview
Puget Collision operates a network of 70 auto body collision repair facilities across six states (Washington, Oregon, California, Arizona, Colorado, Wyoming), primarily under the CARSTAR and Fix Auto USA franchise brands. The core offering is collision repair services utilizing a standardized 12-step repair process that includes vehicle scanning and calibration through CCC Diagnostics Workflow and asTech. The company also provides insurance claims coordination and offers a shop acquisition program for independent owners looking to join their network.
Differentiator
Problem solved
Functional benefit
Brands
- CARSTAR: Franchise brand under which Puget Collision operates collision repair centers, including CARSTAR Premier Collision, CARSTAR Automotive Collision Services, CARSTAR J&W Collision Repair Center, CARSTAR Alpine Auto Body, CARSTAR Halladay Collision Center, and other CARSTAR-branded locations.
- Fix Auto
Products and services
- Auto Body Collision Repair Services Core collision repair services including structural repair, cosmetic restoration, painting, and refinishing for vehicles damaged in accidents. Services include pre-repair scanning, post-repair calibration, and quality assurance inspection. Targeted at individual vehicle owners needing repair after a collision.
- 12-Step Repair Process Standardized repair workflow covering visual estimate, authorization, preparations with scanning, parts ordering, repair planning, customer communication, body work, refinish, reassembly, quality control, quality assurance inspection, and vehicle delivery. Used across all 70 Puget Collision locations.
- Vehicle Scanning and Calibration Services Advanced diagnostic services using CCC Diagnostics Workflow and asTech to perform pre-repair and post-repair vehicle scanning, ADAS calibration, and safety system verification to OEM standards. Required to ensure vehicles are safe and calibrated after collision repair.
- Insurance Claims Coordination Customer service team coordination with insurance providers for claims processing, scheduling, and communication throughout the repair process. Offered to vehicle owners filing insurance claims for collision damage.
- Shop Acquisition Program Acquisition service for independent collision repair shop owners looking to sell. Offers transition support, integration into the Puget Collision network, and preservation of shop legacy under CARSTAR or Fix Auto USA franchise brands.
Quantifiable outcome
- Scanning and calibration rates improved by over 20%
- +1 more outcomes
Companies that use Puget Collision
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles4 records
Puget Collision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Puget Collision partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and key.
- asTech (Repairify Company)core$50,000 vehicle repair support program for active-duty military, veterans, and their families. asTech provides all-in-one diagnostic solution for scanning and calibration services across Puget Collision locations.
- CCC Intelligent SolutionscoreCCC Diagnostics Workflow partnership providing real-time visibility into every repair across all locations. Enables pre-scan, post-scan, and calibration tracking with step-by-step diagnostic processes.
- Driven BrandskeyParent company of Fix Auto USA that offered Joe Morella the opportunity to acquire ten corporately owned locations in the Pacific Northwest in 2022, marking the beginning of Puget Collision.
Scale indicators5 records
Recent moves16 records
Expansion highlights5 records
Puget Collision competitors and assessment
Company assessmentDirect peers
- Service King Collision: Multi-shop collision repair operator with insurance DRP partnerships nationwide; closely aligned model to Puget Collision's insurance-funded transaction revenue.
- Gerber Collision & Glass: Established North American collision and glass repair MSO; directly comparable in-store auto body repair services with broad insurance DRP relationships.
- Crash Champions: Large collision repair MSO with hundreds of locations across multiple US states; directly comparable business model of insurance-DRP-driven auto body repair at scale.
- Caliber Collision: Largest US collision repair MSO with 1,800+ locations; directly comparable operating model (multi-shop auto body repair with insurance DRP focus) and similar geographic and franchise-style footprint.
- Boyd Group (Boyd Autobody & Glass): Public multi-shop collision repair operator across North America; comparable MSO model with insurance DRP-driven revenue and a similar roll-up growth strategy.
Broad incumbents
- Maaco: Driven Brands-owned franchisor of paint and auto body services with thousands of US franchise locations; comparable franchise-based auto body repair model though broader/paint-led and franchisor-not-MSO.
- Driven Brands: Parent company of CARSTAR and Fix Auto USA — the same franchise brands under which Puget operates — making it an industry incumbent and strategic counterparty, not a same-business competitor.
Others
- Fix Auto USA: Driven Brands franchisor of the Fix Auto collision repair network; provides national brand support for many Puget Collision locations and is structurally adjacent.
- CARSTAR (franchise system): National collision repair franchise brand whose network of independently operated shops overlaps with Puget; comparable in customer offerings but franchisor-vs-MSO relationship.
Emerging players
- Honest-1 Auto Care: Multi-location auto repair franchise specializing in general automotive repair (not collision-focused); adjacent service-line peer relevant to consider as Puget expands mechanical/post-collision repair scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Puget Collision social profiles
Digital presencePuget Collision compliance and trust
Trust signalCompliance3 records
Puget Collision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puget Collision leadership team
Management profileNumber of profiles
Profiles9 records
Puget Collision subsidiaries and ownership
Company hierarchySubsidiaries11 records
Puget Collision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puget Collision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puget Collision
What does Puget Collision do?
Puget Collision operates a network of 70 auto body collision repair facilities across six states (Washington, Oregon, California, Arizona, Colorado, and Wyoming), primarily under the CARSTAR and Fix Auto USA franchise brands. The company delivers collision repair services including structural repair, cosmetic restoration, painting, refinishing, and ADAS scanning/calibration using a standardized 12-step repair process supported by CCC Diagnostics Workflow and asTech technology.
Is Puget Collision a public or private company?
Puget Collision is a private company. It is classified as venture growth investor backed and is currently operating.
When was Puget Collision founded?
Puget Collision was founded in 2022. It employs 501 to 1,000 people.
Where is Puget Collision based?
Puget Collision is headquartered in Kent, United States, in the North America region.
How does Puget Collision make money?
Two revenue lines are on record. Collision Repair Services are the primary driver. The others are insurance DRP Partnerships.
Who are Puget Collision's main competitors?
Direct peers on record are Service King Collision, Gerber Collision & Glass, Crash Champions, Caliber Collision and Boyd Group (Boyd Autobody & Glass). Broad incumbents are Maaco and Driven Brands. Others are Fix Auto USA and CARSTAR (franchise system). Honest-1 Auto Care is listed as an emerging player.
Does Puget Collision have an API?
No public API is recorded for Puget Collision.
What industry is Puget Collision in?
Puget Collision's product category is Auto Body Collision Repair. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAEAE, Frame & Structural Straightening (Unibody/Chassis). Its NAICS code is 811121 and its SIC code is 7500.